358 Consumer market

Due to technical conditions, many of the ancients' assumptions could not be empirically proven. For example, Zou Yan's Kyushu is said to be Kyushu, and Xu Yuanzuo's bacteria are said. As long as the imperial examination is not examined, these things are miscellaneous studies, and can only be used as after-dinner conversations - like other languages other than English in later generations, or the Four Books and Five Classics, which are reversed and placed in a very low position. Over time, the hypothetical flickering spirit was forgotten by later generations.

In the West, where there was no advanced way to advancement through the imperial examination system, there was a group of people who picked up the assumptions and theories of ancient Greek thinkers again, and thus launched the Renaissance movement.

Kang Pengzu and others were naturally not interested in the theory of bacteria, but really fell in love with the extravagant bathroom facilities.

Xu Yuanzuo has no intention of correcting public perception at the moment - this is a little too far away. He just wanted to sell the expensive ceramic toilets and wall tiles first. Of course, if you only talk about ceramic tiles, there must be a lot of kiln factories in cottages. Because technically, wall and floor tiles are obviously much simpler than fine vases, pillows, and dishes. However, Xu Yuanzuo has a second layer of protection, that is, the 61 mud-cement formula researched by Li Teng.

This kind of paving cement is a by-product of high viscosity and low hardness, which is just right for tiling. In addition, the kiln's own research on the animal power steel mill can grind the cement to an unprecedented fineness, and the drying speed is greatly accelerated. And unlike stone grinding, it will create impurities and affect the finished product.

The combination of these two technologies, coupled with the unique skilled workers of the construction company, it is impossible for anyone in Songjiang to be able to replicate Xu's toilet in a short period of time. And in Xu Yuanzuo's view, skilled workers are more important than the previous two. Anyone who cares can learn to fire tiles, and it won't be complicated to solve the problem of cement adhesives - it's nothing more than trial and error. Only the worker's craftsmanship is practiced brick by brick, and no matter how high the understanding is, it is impossible for a person with a high understanding to stick a piece by hand, but he has obtained the understanding of others to paste ten pieces.

As long as you have supervised the renovation of the house, you will know the importance of the master's craftsmanship.

Lao Yantou has been "selling" to Xu Yuanzuo since he "sold himself". It seems that there is always work to be done. First of all, the Xu family's own water conservancy ditch and the temporary residence built for the Confucian people in the south of the Yangtze River were two natural tasks. Then there was the renovation of Xu Yuanzuo's mansion, and then the dredging of the Huangpu River presided over by Governor Hai Ruihai - one of the sections. There are also roads and refugee camps...... It really hasn't stopped all year round.

This kind of day when you don't need to pull down your face everywhere to beg for food, there is also pressure in the comfort. Originally, Lao Yantou only needed to maintain one team, and they were all big workers. If you have to hire people temporarily, you will recruit small workers - anyway, there are all over the corners of the bridge. Xu Yuanzuo began to tell him that he wanted to hire more apprentices, and he felt that it was not worth it. But in just one year, one job after another, the short-term work was forcibly used into long-term work-some of them were smart, and they also learned simple trades, and could be used as half a big job.

The Yan family team was originally just a wooden cabinet team in Songjiang Mansion, and the craftsmanship could only be regarded as improvised. Since hugging the thigh of the Xu family, the work has continued, and the craftsmen under him have started work every day. Practice makes perfect, can this craft not be improved? As the saying goes, the fist does not leave the hand and the mouth, no matter how stupid a person is, he can also make significant progress under such a high-intensity exercise.

And the market has an instinct to go higher. Xu Ge's hometown has a wooden cabinet at home, which is a gimmick in itself, and in the case of not knowing who has better craftsmanship, of course, follow Xu Ge's old choice. Nowadays, several other well-known wooden cabinets in Songjiang Mansion are thinking that they can be swallowed up by the Xu Construction Society. It doesn't matter how much you have.

Under the favor of the past, it is inconvenient for Lao Yantou to refuse people thousands of miles away. In addition, there were many projects in the first place, so I simply accepted a few team leaders to come in. There are now more than 600 people in the construction society, and they are starting work everywhere, which makes Lao Yantou really sit in the center and grasp the general -- it is really a lack of skills.

October was originally the bleakest season for all wooden cabinets, but this year it has unusually become the peak season.

Lao Yantou first received Xu Yuanzuo's assignment to go to the county town to build several toilets and water supply systems for Xu's house. The work has just ended. The construction of the Kangjia villa outside the city will also start, and there will be six at once. As soon as he entered, Kang Xianggong sent someone to tell him: Shanghai will also go to repair ten rooms, and it is required to complete three rooms before winter. Especially take care of Lao Yan, and be sure to have a gasket that can be filled with hot water. The adults in the family just want to be comfortable.

Without waiting for Lao Yantou to send people to Shanghai, another big family in Shanghai sent people.

Tang Mingcheng, who went to Beijing on the same boat with Xu Yuanzuo to dredge the waste and change the sea, heard the news out of nowhere - it was probably an advertisement made by Kang Pengzu's little friend, and he personally came to Xu Yuanzuo's house to visit the bathroom, and he wanted to order five sets on the spot. His family and the Gu family, who later became known as "Gu Bancheng", are in-laws, so naturally they have to make a few sets for their father-in-law's family to show filial piety.

"Winter sunrise is always the most annoying. No matter how hot it is in the conservatory, it is always cold when you sit down. My old Tarzan could not bear this suffering, and he used silk and cotton cloth, but he was always unsatisfactory, and he was too disobedient. Jing Lian's irrigation washer completely cut off this trouble! Tang Mingcheng said.

Xu Yuanzuo was inspired by Tang Mingcheng to ask the construction company to sell toilet washers that can be filled and drained separately, and developed various models and grades. The deluxe version of the jujube wood washer uses a copper pipe as the water pipe, and there is a copper hollow bracket underneath, and the traditional toilet can be used directly when placed underneath. The popular version does not come with a water inlet and drain pipe, it is up to the buyer to solve it himself, and the bracket under the gasket is also cast iron. When it comes to the economy version, even the bracket is saved, and there is only a good hollow washer. is so frugal and casual, and Xu Yuanzuo also figured out the consumer groups in Songjiang City.

The wealthy family is naturally complete from tiles to toilets, and they are all people who have registered their numbers in Xu Yuanzuo's small book. Inferior people, such as the directors and shareholders of Renjutang, although they have a lot of income, they are not luxurious enough to spend a lot of money in pursuit of quality of life, and often just choose some of them to use first, among which toilets and washbasins are the mainstay. Again, first-class people will choose to buy toilet washers separately, such as the first batch of "middle class" with high salaries under Xu Yuanzuo.

The economy version of the gasket sells the worst, because the customer base of this product doesn't mind getting your butt frozen in winter.

"This data shows that the purchasing power of the burghers is not enough; In the foreseeable period in the future, the middle class may not be able to form a sufficient scale of consumption of daily necessities. The largest consumer market in Songjiang Prefecture is still dominated by wealthy families who control the vast majority of the means of production and occupy social wealth. Whether this conclusion can also be applied to Suzhou, Yingtian and other prefectures, please also analyze and discuss from various aspects. ”

Xu Yuanzuo in the 100-person class of the School of Economics. Lecture on the general situation of the consumer market in Songjiang Province. This strangely shaped oval classroom makes full use of the principle of acoustics, so that Xu Yuanzuo can easily make his lecture in the last row of students hear his lecture without the help of a megaphone.

All the students sat upright on the floor, with a low table in front of them. This kind of very formal norm can only be seen in Guozijian and many old academies that are known for their old-fashioned style. It also invisibly added the dignity of Xu Yuanzuo as a teacher.

The lecture was attended not only by students from the Department of Business Management of the School of Economics, but also by many people who had already worked for Xu Yuanzuo. Every month on 369 days, as long as Xu Yuanzuo is in Tangxing, he will come to personally give a few special classes, open a window for them from the macro level, broaden the students' horizons, and let their way of thinking be understood and accepted by the students.

In addition to the analysis and elaboration of the commercial society, Xu Yuanzuo is more concerned with teaching the study of mind - more precisely, the influence of the study of mind on the law. Other words. It is a jurisprudential doctrine under the ethics of mind.

This doctrine is very popular with students from middle and lower classes because it is closely related to the daily life of the common people and advocates the theory of "civil equality". They are also the vast majority of the School of Economics, and they were originally grateful to Xu Yuanzuo for providing learning opportunities, and after accepting this idea, they became Xu Yuanzuo's hardcore followers.

In an era of change in which the limitations of Ming law were increasingly exposed, customary law gradually showed its advantages in flexibility. However, since the first year of Longqing, more and more new things have been born. Outdated habits cannot completely solve the problems encountered in judicial practice. Therefore, jurisprudence, as the last source of law, has gradually come to the forefront. So much so that many people in later generations thought that the "Spring and Autumn Prison Break" of the Western Han Dynasty was also the mainstream in the Ming Dynasty.

Xu Yuanzuo started with the name of the criminal at this time, and was not in a hurry to compete with the grandmasters at the philosophical level. Taking advantage of the scholars' neglect of jurisprudence, they first cultivated a large number of allies, and as long as they succeeded in influencing the local judiciary in the future, this kind of thinking would penetrate into the minds of the people in a geometric progression, and it could be regarded as following the mass line. And the economy is the basis of the superstructure. Especially in the era when imperial power stopped at county government, Xu Yuanzuo did not have the slightest doubt about his usurpation of local power.

Xu Yuanzuo finished analyzing the data and left time for the students to ask questions as usual. At first, students were barely able to ask questions, but now they have learned to think for themselves. And try to find answers.

After Xu Yuanzuo announced his question, someone immediately avoided the table and saluted, and said in a loud voice: "Master, the student is confused. ”

Xu Yuanzuo couldn't remember everyone here, but he had some impressions of this student who was in a hurry to ask questions. This student's surname is Lu, and he is a member of the Lu clan in Lin Xiang, that is, Lu Shusheng's clan. He is nineteen years old this year, has been a talented student, prefers miscellaneous studies, and the purpose of coming to study at the School of Economics has made Xu Yuanzuo laugh - he thinks that this is here to teach people to learn the curtain, and he plans to be a curtain friend after completing his studies.

"Please." Xu Yuanzuo said loudly.

Lu Xiucai sat down for a long time, and then said, "Master, you talked about a 'food count' before. ”

Xu Yuanzuo nodded slightly. The number of food threads, a characteristic noun of the Ming Dynasty, also has a Tessie name: Engel's coefficient.

"The Master once said that the higher the proportion of food expenditure to the total household expenditure, the poorer the household. Otherwise, the richer it is. Lu Xiucai restated the definition first, so as not to make a mistake. Seeing Xu Yuanzuo nodded, he said again: "But the student consulted Lu Shangshu's family, the student's own family, and a few other tenants one by one, and after conversion, my family has the lowest amount of food, is my family richer than Lu Shangshu's family?" I'm afraid it's a mistake. ”

Xu Yuanzuo frowned slightly and said, "Did you bring the data?" ”

"Brought." Lu Xiucai hurriedly packed up a stack of manuscripts, stood up and sent them to Xu Yuanzuo.

Xu Yuanzuo took the manuscript and found that the handwriting was beautiful, and the Arabic numerals were used - the formula of the draft code was a tower structure, which was too wasteful of paper, so the Arabic numerals in the horizontal column also had their economic applicability. Then he looked at the figures, and found that the expenditures were clearly laid out like a book.

-- He was a thoughtful child.

Xu Yuanzuo asked, "What's your name?" ”

"Student Lu Ruohua, Zi Han."

Xu Yuanzuo nodded: "Zihan, you have done an excellent job in this homework, it seems that the master has not explained some things clearly before, and some places may still need to be discussed." ”

Lu Ruohua's face suddenly turned red, and he knelt down with his knees weak.

The hundreds of students in the audience also made a buzzing sound, and it was difficult to accept Xu Yuanzuo's frank admission of mistakes for a while.

Xu Yuanzuo glanced around and reprimanded: "What kind of attitude do you have?" I want you to be proud to be above me, not to follow me. Only students who can prove that I am not right and help me complete it are my students. If you only know how to expound my doctrine and hold on to me, Xu Yuanzuo is insightful, I don't recognize this kind of person. ”

Everyone was drenched in cold sweat when they heard it, and they couldn't accept it.

Xu Yuanzuo returned to Lu Ruohua's questionnaire and said, "Your family's food expenditure only accounts for 30% of the total expenditure, which is indeed a wealthy family." The food expenditure of several tenants accounts for more than 70% of the total expenditure of the whole family, close to 80%, which is considered poverty, and there is no problem. The key is that Lu Shangshu's food expenditure accounts for fifty percent, but it is only a well-off family, you think this place doesn't make sense, right? ”

"Admittedly." Lu Ruohua was so nervous that her hands trembled.

Xu Yuanzuo flipped through the data twice and found the reason: "The main problem here is that you have few families, and your consumption expenditure on studying and socializing is slightly higher, so the amount of food has been pulled down and reached the level of wealth." Lu Shangshu's family has a large population, and slaves account for the majority. These slaves' two meals a day were counted in the Shang Shu's food expenditure, and the amount of food thus obtained would definitely be overestimated. It just so happened that Lu Shangshu was a hermit who lived in seclusion behind closed doors, his clothes were not colorful, he was walking in a car, and he did not have Shilin socialising, and his consumption on enjoyment was very low. Fifty percent of his family's food should be credible. ”

Lu Ruohua suddenly realized and breathed a sigh of relief.

"But your investigation also made me discover a problem that I ignored before." Xu Yuanzuo said.

Lu Ruohua was very worried that he had really found Master Xu's shortcomings, and said in a trembling voice: "Please teach Master?" ”

"As for savings, is silver hidden in a vault considered a consumer expenditure?" Xu Yuanzuo asked.

Lu Ruohua was about to blurt out "doesn't count", but he felt that it was wrong, his tongue was knotted for a while, and he asked for a long time: "Count?" ”

"I'm asking you." Xu Yuanzuo raised his voice: "Everyone can think about this problem and write a paper for me." Okay, let's get out of class today. ”

Xu Yuanzuo saw Xu Cheng with an anxious face from the open window, and announced the end of class in advance.

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