Chapter 229, Media Empire

"But it's all technical." "What we really need to seriously discuss now is the building of our media empire," Scrooge said. ”

"Scrooge, I mentioned a long time ago that we need a newspaper that is completely under our control, like Morgan's New York Herald and The Sun." Rockefeller said, "But you've never done much in this area." It seems that you are just waiting for the present, planning to replace newspapers with the medium of radio broadcasting? ”

"It's impossible." Scrooge smiled, "It's like a stage performance can't be a substitute for reading." Radio is a medium that listens to sound, and the sound can't stop in your ears, but you can think about it and listen to it again. Therefore, when it comes to issues that require in-depth thinking, the role of radio cannot replace newspapers. ”

"Not even from an entertainment point of view. Stories printed on paper can be read at any time, can be read over and over again, and can be complex, but stories told on the radio can't do that. Catherine reacted as well.

"So radio still leaves room for newspapers." "But right now, there's a lot of content in newspapers that overlaps with radio, so once radio becomes popular, newspapers and stuff are bound to suffer." At that time, the newspaper will have a difficult period of groping and transformation. We can take advantage of this opportunity to take down some of the most reputable and powerful newspapers. ”

"Well, that's really your style, Scrooge!" Rockefeller said appreciatively, "You liked those newspapers?" ”

"'New York Daily Times' (the forerunner of the later famous 'New York Times'), 'New York Tribune.'" Scrooge said.

"The Times is very good." Rockefeller said, "Has the Tribune's style been too labor-oriented? ”

The New York Tribune is a relatively left-leaning newspaper, which is evident from the fact that he hired Carl? This is evident in Marx as a columnist. After the suppression of Occupy Wall Street, it did not dare to say anything openly under pressure, but it introduced Michelangelo's sculpture "Mourning Christ" in a relatively prominent place in its first edition. As long as you are not stupid, you know what they mean.

"That's where it's most valuable." "If it falls into our hands, what bad news for our potential competitors." ”

"It's a big deal, Scrooge. Over the years, I have come to feel more and more that being able to control the media is so important for gaining the right to speak. And how important the right to speak is to us. Rockefeller said, "As long as the right to speak is in our hands, our opponent can scold him even if he does the right thing, and make it difficult for him to do anything, on the contrary, no matter what we do, we will become the embodiment of justice, such a power is too important!" ”

Hearing this, almost all the people around nodded silently, because this was too right. Far from it, let's just say that the recent Panama plague, if it weren't for Scrooge's performance level max, if it was Stanford, it would definitely be investigated by Congress.

And Scrooge, who was a man of two lives, felt this more profoundly. He knows that the party that holds the right to speak in his hands can always easily wash himself away no matter what he does, while the party who does not have the right to speak, no matter what he does, will only be blamed. For example, if you develop the economy, he says that you destroy the tradition, you protect the tradition, and he says that the economy is slow; You changed slavery in certain areas, and he said you destroyed the culture, and if you kept slavery, he would say that you were in the same league as the slave owners. If someone sets up a tent in his park to protest, he can clear the venue without any scruples, which is called upholding the law; If someone blocks your street protest, you can't do anything, or you're going to suppress the pro-democracy voice.

"Why don't we start a MacDonald Media Group right now?" Carroll said.

"Media conglomerates are needed, but they can't be called MacDonald." "That would undermine the credibility of the news." We should be like soldiers who go out to attack the Indians, we should quietly enter the village, and we don't need to shoot guns or anything. We have to use other means, such as various foundations, to secretly control these newspapers, so that they don't have anything to do with us. Sometimes, when it's inconsequential, they, well, for example, the left-leaning Tribune can even scold us for a sentence or two, but at the critical moment, they have to stand by us, and that's called a big scolding. In order to promote the radio as much as possible, Dorothea and popular radios will be sold directly at the cost of production. As for the money to do these things, I'm going to take some of the assets that we get from the Alaska project and use them to form these foundations, such as the American Democracy Fund, Reporters Without Borders, Amnesty International, Greenpeace, etc., and then use them to control the newspapers. ”

"Do you want to use that money?" Dorothea was a little unhappy, although intellectually, she understood that money everywhere was just money, and unless the dollar collapsed, the dollar on the gold standard was no different from the gold stored in the underground vault of Duck Castle, but she still felt extremely reluctant to think that the beautiful gold was actually flowing out of her.

"Dorothea, money is money. And only the money that flows is real money. Scrooge said.

"What are you talking about?" Only Rockefeller here did not quite understand.

"Ah, that's right." "We bought a port in Alaska, you know? But do you know why we do it? He looked at Rockefeller, who shook his head.

"Because we have a big gold mine in Alaska." Scrooge said.

"What! Big gold mines? How big is it? Rockefeller was suddenly excited.

"John, do you need to be so excited?" Scrooge said, "No matter how big a gold mine is, even if it is worth 100 million, it will not be able to compare with oil, steel, and communication media and medicine in the long run." ”

"Of course I do." Rockefeller said, "But that's gold, gold!" Scrooge, you must know what I mean, don't you? All of you surely understand! Scrooge, how big is that gold mine? ”

"The total reserves are about 50 tons. Maybe less, a little more, not necessarily. Scrooge said.

"God, that's going to be more than 30 million. That's ......," Rockefeller said.

"The first batch of workers had their contracts expiring, and they had earned enough money to go back to the United States. The secrets of the gold mines are almost gone. "Before the workers returned, we spread the radio, and when the workers returned, we would broadcast the news that there was gold in Alaska." There will be a whole bunch of adventurers willing to go to Alaska to pan for gold. Our gold mine is heavily guarded, and no one wants to get their hands on our gold. But there are also some veins with small reserves and relatively small mining value in the vicinity of our gold mines. It is just right to attract those gold diggers who want to make money to try their luck. The only available port is in our hands, and we are the only one in Alaska who can provide them with all kinds of logistics services. ”

"So, with that alone, we can make no less money than we can from opening those small mines." Rockefeller said.

"And the gold rush is going to be a frenzy. But Alaska has a harsh environment, and it is difficult for inexperienced people to survive at all, and who can have more experience in this area than us? Scrooge smiled, "When the time comes, we'll talk about these things on the radio, and all of a sudden we can make our radio programs have a national impact." And leave the other newspapers without food. ”

"At that time, whether we control a newspaper or even run our own newspaper, read columns to talk about this knowledge, and report news related to gold rush, only we in Alaska can have a systematic organization and means of disseminating information, and no one can compete with us in this area, so that our newspaper will definitely be able to sell well." Dorothea took it and said, "Just as the New York Herald's coverage of the last war suddenly became a major newspaper, Dorothea said, "We can do it with this trend, and even better." ”

"Well, that's your business, Dorothea." "But I can give you a little idea." For example, we will run some special programs on the radio and hire relevant experts to give special explanations. For example, if you talk about how to survive, it is called 'Survival in the Wilderness', and if you are an expert, you can find it from the black water, and if you know how to find a gold vein, it is called 'Sesame Open Door', and there are also relevant experts in our prospecting team. And then it can also be accompanied by advertising for the products of the McDonald Infantry Weapons Company. For example, in 'Survival in the Wilderness', when it comes to brown bears, you have to tell everyone that to deal with this, you need a MacDonald Infantry Weapons Company 1864, or a MacDonald 1862 pump-action shotgun equipped with a single bullet, as well as a variety of professional hunting bullets. And when you kill the bear, you can advertise our multi-purpose dagger along the way. And our one-man field tents, and our kerosene blowtorches. And when talking about how to mine, you can advertise our multi-purpose sapper shovel, well, which mining tool is stronger, Cleveland MacDonald. ”rg

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