Chapter 498: Sales
Xu Liang listened to Wang Qinian's words, and couldn't help but have a gleam in his eyes. Although Wang Qinian is a serious scholar, he does not have the pedantic thinking of ordinary officials who despise business, not only that, since Wang Qinian respected Xu Liang as the main father, he also thought about Xu Liang in everything.
A look of surprise flashed on Feng Suqin's face, and she couldn't help but glance at Wang Qinian.
"My lord, two ladies." Wang Qinian made a gesture to everyone and said: "Xia Guan believes that in the case that most people have not yet accepted this honeycomb coal, the production of the lord's honeycomb coal should be controlled, and large-scale production will start after the market is opened." As for the problem of this market, Xia Guan thought about it all night last night, and Xia Guan felt that in order to let the general public accept this new thing as honeycomb coal as soon as possible, they could start with coal stoves, and Xia Guan's idea was that they could choose some people and give some coal stoves for free, so that most of those who got coal stoves for free would subconsciously buy honeycomb coal. This kind of trial can select a few households in each village, as long as these families use it well, one to ten, ten to hundred, the famous honeycomb coal field spreads, and the market will naturally come up slowly. ”
After Wang Qinian finished speaking, he looked at everyone, and saw that Xu Liang and the others were looking at him with surprised eyes, he couldn't help but blush, and said: "Well, lord, I haven't been through business before, these are all things that I think are blind to myself, if the lord thinks it won't work, then just listen to it." ”
Xu Liang waved his hand and first glanced at Wang Qinian with appreciation. Then he said: "Qi Nian, the idea you just mentioned is a good idea. You've never done business. I'm glad I came up with this idea. It's just that your method has an effect. But progress has been slow. ”
"Huh?" Wang Qinian was slightly stunned, and then thought that Xu Liang said this, and there must be a better way in his heart, so he humbly asked for advice: "The lord must have a countermeasure in his heart?" ”
Xu Liang was a little complacent, glanced at Feng Suqin, and the look in his eyes seemed to say, Suqin, what you can think of, I have long expected it.
Feng Suqin glanced at Xu Liang cotdidly, and said angrily: "Originally, Xianggong had already had a corresponding method. But I'm too worried. What can be done by Xianggong, say it quickly. ”
Xu Liang smiled, sat up straight, looked at the crowd, and saw that everyone was looking at him with a blank eye, so he said: "The method that Fang Kainian said, relying on those flat-headed people to try and promote honeycomb coal, although this has an effect, but in our current situation." The effect is too insignificant. You must know that we produce this honeycomb coal to make money, and we make money as soon as possible. Qi Nian also knows that the official's Hanzhong Dao Yamen still does not have a stable income, and it is still relying on my private pocket to support its operation. In this case. It is urgent for honeycomb coal to make money as soon as possible. ”
As he spoke, Xu Liang patted the crimson official robe on his body and said, "Actually, the direction of Qi Nian's idea was wrong from the beginning. Honeycomb coal as a novelty. And in order to cooperate with its use, there is also a corresponding stove. Even to build that kind of small iron pot, if this series of things are put on ordinary people. It's better to go directly up the mountain to chop firewood and burn it neatly. ”
Wang Qinian suddenly sighed, and said ashamedly: "What the lord said is very true, but I thought it was too simple. ”
Xu Liang waved his hand disapprovingly, and then said: "Since it is difficult for ordinary people to promote, then our target should be on those well-off families, businessmen, and officials, these people are honest and honest, and generally do not care about the little money that buys stoves and iron pots. Therefore, in the early stage of sales, our sales target is these people. ”
Feng Suqin's eyes lit up when she heard this, and she stroked her palms and smiled: "Xianggong's analysis is very reasonable, then let's aim at these people and send a batch of stoves to pilot sales first." ”
Xu Liang looked at Feng Suqin with a smile, noncommittal.
When Feng Suqin saw it, she asked suspiciously, "What, isn't what I said wrong?" "Xindao, I followed your intentions.
Xu Liang shook his head and said: "Suqin, according to your approach, although it is better to do this than Qi Nian, it is difficult to achieve the purpose of making money in the short term." He pointed to the official uniform on his body again and said, "Actually, there is a shortcut." You have all forgotten who I am Xu Liang. I am a political officer from Shaanxi and an official of the imperial court. The promotion of honeycomb coal is most suitable for the pilot in the government and public gates. Pingliang Mansion is my hometown of Xu Liang, as long as I give orders to Lu Yifa and Huang Daozhou, all the kitchens of the official mansions in the jurisdiction of Pingliang Mansion must use this honeycomb coal fuel, I believe that Lu Yifa and Huang Daozhou will carry out my orders to the letter. In the same way, although I was not welcomed in front of Yang He, the governor of the three sides, and Qian Yongtai, the political envoy of the three sides, I believe that as long as I handed a message to the two prefects of Hanzhong and Gongchang, such a trivial matter as switching to honeycomb coal in the back kitchen of the official office, they would not refute my face. ”
When everyone in the room heard this, they all showed a sudden realization. Indeed, with Xu Liang's status in the officialdom, in the name of the official, he ordered the government to use honeycomb coal first, and this effect can be immediately effective.
Xu Liang pointed at Feng Suqin again and said: "Also, we Liang Ji has hundreds of shops in Shaanxi, Tongtianxia Logistics also has branches in Shaanxi, plus several military bases in Pingliang Mansion, and the military camps in various cities in Pingliang Mansion, with my prestige, these units all use honeycomb coal, it must not be difficult." ”
Feng Suqin listened to this, was inspired, and shouted excitedly: "Xianggong, I still have the name of the president of the Pingliang Chamber of Commerce, I can negotiate with the members of the Chamber of Commerce and ask them to help promote honeycomb coal." ”
Xu Liang said approvingly: "Not bad." In this way, the honeycomb coal we produce can find a way to spend money in the short term. Moreover, such things used in the upper class of society will soon be able to drive to the middle and lower classes, and I believe that it will not be long before our Liang Kee's honeycomb coal will be in short supply. ”
The words made everyone rejoice. Wang Qinian couldn't help but feel a little depressed when he saw that the method he had thought about all night turned out to be useless in the end.
Xu Liang glanced at him, smiled slightly, and said, "But." The method of starting the year also gave me some new ideas. The market of officials and businessmen must be opened, but the market of ordinary people cannot be easily abandoned. Qi Nian's method of sending the stove to the pilot can still be tried. It's just that the method has to be changed. ”
Wang Qinian heard what it meant. It seems that the plan he proposed is not useless, and he can't help but look a little happier. Stared at Xu Liang and asked, "Lord, how do you plan to change the law?" ”
Xu Liang looked upward, as if he was recalling something, and said slowly: "For ordinary people, the stove should be sent, but not in vain. I think in this way, circulars were circulated in various places, saying that in order to vigorously promote honeycomb furnaces, Liang Kee would buy 100 pieces of honeycomb coal. Get a free coal stove, buy 10,000 pieces of honeycomb coal, and get a specific iron pot for free. In this way, it sounds like they only need to pay for coal, and save money for stoves and pots, and I believe that there will be many more people who want to buy it. ”
Wang Qinian listened to it and said convincingly: "The lord's method is really exquisite, and it is a hundred times stronger than that of the lower officials." ”
Xu Liang said with a smile. "You don't have to be humble about Qi Nian. With your talent, as long as you get in touch with more things in the mall in the future, I believe that when you encounter this kind of problem again, your ideas will be more subtle. ”
Wang Qinian laughed. Then. Tietou hesitated and said, "Young Master, according to what you said, as long as you buy a hundred pieces of honeycomb coal, you can get a coal stove for free. I've seen the stove in our back kitchen, and it's an iron stove! The purchase of a hundred pieces of coal is only two hundred yuan. But the iron stove alone costs a few taels of silver. This, I can't afford to give it away......"
When the others heard this, they all fell into deep thought, Feng Suqin frowned her delicate eyebrows, and said, "Yes, Xianggong, if you count it like this, you really can't give it away." ”
Others also understand that it is very simple, you can buy a hundred pieces of coal for two hundred yuan, and at the same time get an iron stove for free, but the cost of the iron stove will reach two or three taels of silver, so if someone buys a hundred yuan at a time, gets an iron stove, and then buys a hundred pieces of coal, and then gets an iron stove, and repeats it, and then goes back and forth, and then you can make a windfall.
Xu Liang laughed, looked at Tietou and said, "It's rare that Ah Tie can also think of this." Yes, if you give away the stove according to the method you said, then our family will have a mountain of gold and silver, and it will be destroyed in a few days. The preferential treatment of buying coal and sending a stove is naturally to be registered, and it is stipulated that each household will only send a stove if it reaches 100 yuan for the first time, and then it will not be sent again. Similarly, the preferential treatment of 10,000 pieces of coal to give an iron pot should also be stipulated in this way. ”
Tietou scratched his head with a red face, and asked another question: "However, even if this is done, what if some people go to the iron stove that was given away and buy coal, and after getting the furnace, they don't burn honeycomb coal at all, but purely to defraud the iron stove worth a few taels of silver?" ”
Xu Liang glanced at Tie Tou funny, sat down on the chair with an indifferent expression, and said, "Ah Tie, who said that we were going to give away the iron stove?" Couldn't the stove for burning honeycomb coal be something else? For example, a pottery oven? ”
"Huh?" When they heard this, they all screamed. In fact, since Tietou pointed out that there was a problem with buying coal and sending the stove, Feng Suqin and others have always subconsciously believed that the stove sent must be the same as the iron stove that Xu Fu Kitchen Xun is only using. Now that Xu Liang suddenly said such a sentence, Feng Suqin and others knew that Xu Liang had a plan.
After a period of silence in the room, Wang Qinian suddenly exclaimed: "Ah, the lower official knows, the lord insists on buying the pottery factory of Cai's shopkeeper together, it turns out that it is to produce furnaces." ”
Xu Liang praised: "Well, Confucianism can be taught!" ”
A few days later, nearly 300 miners gathered in the largest coal mine square on Dingjun Mountain.
More than 300 people suddenly received a notice from their homes and came to the coal mine on time, which had been shut down in a month. The miners received a notice that Caijia Coal Mine had changed its owner, and that today was the day for the new boss to meet with the big guys, and they were also told that the new boss was likely to make up the arrears of one month's wages on the spot.
The miners are not interested in changing the boss or not, and the coal mine is not mine anyway, and it has nothing to do with me if it closes down or starts operating. But it's different if you can get a salary, although you can only get it for a month, but that's also hard-earned money.
With this in mind, the miners hurried to the Dingjunshan Coal Mine after receiving the notice.
At one end of the vacated square, a platform about a meter high had been erected, on which a chair had been placed, and at this moment sat a young woman who was so beautiful that she could not speak, and the woman looked at the miners with a calm gaze and without saying a word.
The vast majority of the more than 300 miners have never seen such a beautiful woman so close in their lives, and that kind of fresh and unhurried temperament seems to bring great pressure to everyone. Under the gaze of the woman's bright eyes that seemed to be able to see through everything, all the miners stood together in an orderly manner, and they didn't even dare to come out. Of course, there were also a small number of people who looked at the woman with strange eyes in fear, and then lowered their heads after coming into contact with the warning eyes of the two rows of Tsing Yi guards on the left and right of the woman.
Of course, this woman is the new boss of the coal mine, uh, the proprietress of the coal mine, Feng Suqin, the eldest lady of the Xu Mansion.
In the corner of the square, in a wooden house, Xu Liang and Lou Xian'er, Luo Baiguan, Wang Qinian, Tie Tou and others were sitting scattered, Cai Mao, who had already completed the transition period from the boss to the employee, looked at the square curiously, and asked Xu Liang instead: "My lord, what is the eldest lady doing?" ”
Xu Liang glanced at him and said leisurely, "You ask me?" I don't know? Maybe Suqin is unleashing her overlord aura at those miners......"
"Uh......" Shopkeeper Cai was embarrassed.
"Hey, Sister Feng has started to lecture!" Lou Xian'er's eyes were sharp, and when she saw the movement in the square, she said.
Xu Liang and the others turned their gaze to the middle of the square.
On the platform, Feng Suqin had already stood up from her chair at this moment, looked at the more than three hundred miners, and said in a crisp voice and in a capable tone: "Fellow miners of the coal mine, you are not mistaken, we Liang Ji have taken over this coal mine from Cai Yuanwai. To gather you today is to announce something to you......"
Then Feng Suqin was announcing the matter to the miners, Xu Liang listened carefully for a while, his eyesight was excellent, and he saw all the changes in the expressions of the miners, and after listening for a while, he knew that the coal mine handover process was basically a successful end.
Feng Suqin's announcement to more than 300 miners was planned by Xu Liang a long time ago. That is to keep as much as possible the old miners who used to work in the Caijia Coal Mine. As for the conditions, Xu Liang gave a very tempting one: those miners, once they agree to stay and continue to work, they are officially employees of Liang Kee, and the wages are paid with reference to the ordinary employees of Liang Kee, and according to the particularity of the coal mine, the miners' wages are composed of two parts: guarantee and commission, so that even if the coal mine does not start, as long as these miners still belong to Liang Kee's workers, they can receive a guaranteed salary on time and will not starve to death. As for the issue of Cai Mao's long-term arrears, Leung Kee will pay one month's wages first, and the rest of the arrears will be paid together after the miners have worked in Leung Kee for three years.
The miners were pleasantly surprised by the favorable conditions given by Liang Kee, and in the end, except for a dozen miners who left, the other miners decided to stay and successfully signed an employment contract with Liang Kee. (To be continued......)