(Thank you for the tip of the brother who has a headache!) ）

Ling Yun held the first issue of the "Business Daily" that had just been launched, felt the smell of ink emitted by the newspaper, took a deep breath, and sighed, "Today will be a day that will be remembered by history." "This is the first newspaper of the Great Sui and will be the first newspaper in the world. Running a newspaper was not a sudden idea of Ling Yun, in fact, he had repeatedly thought about running a real newspaper for a long time. In fact, newspapers play a very strong role in promoting the economy. On the other hand, he also took a fancy to the public opinion function of newspapers. In this era, public opinion was in the hands of the imperial court and those scholars who held the scriptures. And running a newspaper is undoubtedly a good way to break the monopoly of public opinion, which allows Ling Yun to better pass on some of his ideas to more people.

It's not easy to start a newspaper, but it's not hard to say. However, Ling Yun himself was a traverser, so what was originally difficult became much easier for him.

Historically, it was not until the Tang Dynasty that there was engraving printing, and then in the Song Dynasty, there was movable type printing, and now, the emergence of Lingyun has made engraving and movable type printing appear in advance. With movable type printing, the biggest problem of running a newspaper was solved, and the rest was only a few minor problems. However, the papermaking technology of this era is very backward, and the paper is extremely expensive, and the books at this time are basically calculated by the page, and the general book is about four or five yuan per page, and if the paper is better, a book may cost more than a thousand dollars. At this time, the papermaking technology was backward, mainly made of earthen paper made of rice stalks and rattan horn paper. All official paper is made of rattan horn paper. However, for Lingyun, printing can be improved, and papermaking can of course be upgraded. Mulberry paper, bamboo paper, rattan paper, kraft paper, parchment paper. Oak paper, straw paper made of reeds, straw, rice paper, etc. Ling Yun now wants money, money, and people, and these technologies, which should have taken hundreds of years to accumulate, have quickly appeared in his hands. After establishing more than a dozen papermaking workshops in one go, Yi Feng gave a workshop the task of specializing in the production of straw paper. This kind of straw paper is made from only the most common straw pulp paper, and it is too poor for writing or printing, and the craftsmen of the paper mill think that the papermaking has failed. Ling Yun almost burst into tears when he looked at the piles of straw paper that had been made, sighed in his heart, and finally said goodbye to the toilet chips. No more toilet chips. When Yi Feng announced that the workshop would be fully engaged in producing this kind of straw paper, and this straw paper was actually going to be used as a toilet wipe, all the papermakers were stunned.

Yi Shuai actually wants to wipe his ass with paper, it's too extravagant!

But everyone touched the soft straw paper with their hands. I can't help but feel a little excited.

Printing is there. The papermaking technique was also upgraded, and Ling Yun immediately started to run a newspaper without waiting.

Lingyun chose Wei Zheng as the editor-in-chief of the business newspaper, and then selected a group of readers as editors and reporters. After listening to Ling Yun's explanation to the Business Daily, Wei Zheng immediately became excited and joined in without hesitation. Although Ling Yun just said that this business newspaper was for the business and trade services of Huaihuang Border City, Wei Zheng's cleverness was immediately heard. The form of this business newspaper is similar to that of Di Bao, but it is completely different. Di Bao is a kind of copy of the important news of the imperial court since the Han Dynasty, and the content is single after all. But this business newspaper is different. According to Lingyun's words, the most important thing for the business newspaper is to publish all kinds of business information, such as the commodity information of the new caravans in Huaihuang, and even the sale of shops, rentals, rental and sale of residences, and even the recruitment of workers, the opening of shops, the transfer of second-hand items, etc., but in addition to these main contents, it will also publish some other content, such as important news from the imperial court, local news, or some local customs and so on. Wei Zheng was a scholar, which made him think that in fact, if the business newspaper was run, then in fact, the business newspaper would have a lot to do, such as Tong Guò, which promoted the education of Confucian sages and the education of the people.

Wei Zheng is smart, Ling Yun just told his own ideas about the positioning of the business newspaper, as well as the layout and layout of the layout, Wei Zheng took his editorial department and quickly made a sample journal. After Lingyun put forward some suggestions for improvement, the first issue of the business newspaper was already decent.

"Spread the things that can be passed on to the world!" This is the founding words of the Commercial Daily written by Wei Zheng himself, and from this sentence, it can be seen that Wei Zheng is ambitious, and he is not really willing to treat the Commercial Daily as an advertising newspaper.

Handelsblatt has four openings and eight pages. The masthead was inscribed by Ling Yun himself, and the inaugural words were inscribed by Wei Zheng, and one sentence pointed out his idea of wanting to discuss current affairs. But Yi Feng doesn't care very much, newspapers will always develop in this direction, as long as Wei Zheng doesn't go too far, it doesn't matter.

However, for the positioning of this newspaper, Yi Feng has a very clear requirement, that is, this newspaper is to serve the business of Huaihuang, and the target is mainly the businessmen who come to Huaihuang and the people who do business in Huaihuang, therefore, this newspaper must be written in a straightforward vernacular, and it cannot be written in a splendid flower, which makes people unable to understand. Several editors were initially very resistant to this, considering themselves to be literati, and it was a shame for them to write vernacular in a newspaper that was publicly distributed. However, Yi Feng's attitude was very resolute, and after killing many of their manuscripts, they finally had to compromise. In terms of layout arrangement, Yi Feng is also single-handed, eight pages, seven of which are all kinds of business information, and then a variety of advertisements such as leasing and recruitment, opening celebrations, discounts, promotions, etc., and finally only one page is left for these editors, so that they can send some historical popular explanations, classic analysis, poetry appreciation and other scripture content.

Wei Zheng watched Yi Feng holding the newspaper and nodded in praise, but there was no happy look on his face. Since he heard Yi Feng talk about running a business newspaper, he was full of excitement, but who knew that in the end, Yi Feng turned this business newspaper into a full-page advertisement, and he didn't even let go of the middle seam. Looking at the contents of the newspaper about selling horses and sheep, what carpenter shop opened with great rewards, and all furniture within three days of opening, he couldn't help but feel a sense of loss.

"Business Daily shouldn't be like this," Wei Zheng said quietly.

"Isn't that great, for business? It is also in the service of Huaihuang. Ling Yun said with a smile.

Wei Zheng thought of himself as a scholar, a scholar from a bachelor's family, and a disciple of Hefen. In the end, I actually wrote and drank for some businessmen, and I felt very unhappy.

"Take your time." Ling Yun knew Wei Zheng's mind very well, after all, the status of Shinong businessmen and merchants in this era was still extremely low. "You must know that Qu Gao and Kui, as soon as you come, you will talk about any major events of the country and the dynasty, and the collection of scriptures and history, do the people know? Got it? We've got to take our time, you have to get this newspaper up and down first, as long as the newspaper can get it up. has an influence in the hearts of the people, so that the people have the habit of reading newspapers, so that the people will gradually read some other content while watching all kinds of firewood, salt, oil, rice, sauce, vinegar and tea every day. It's a subtle process. ”

"This newspaper costs ten pennies a piece. A few of the common people could buy it, and only those merchants could buy it. Wei Zheng sighed.

Ten cents a newspaper, this price is expensive, it is not high, after all, a book costs four or five dollars a page, and this is an eight-page newspaper. On the other hand, although the price of rice is rising now, doumi has risen from the original five to twenty. It can be calculated, the money to buy a newspaper can still buy half a bucket of rice. Enough food for a family of five for a day. How can ordinary people spend this luxury money, and those businessmen have this spare money.

Look at the various advertisements on this, the word advertising is also Yi Feng's sue sù him, the first issue of the inaugural issue, Yi Feng successfully pulled a hundred advertisements, occupying seven pages of the business newspaper. To Wei Zheng's amazement, Yi Fengtong guò sold these advertising spaces to merchants, and before the newspaper was printed, they had already made a hundred yuan. This result made Wei Zheng secretly amazed, he originally thought that this newspaper would be subsidized by Yifeng, but he didn't expect that it could still be profitable, and it was very profitable. With this 100 yuan of money, this newspaper has even been distributed for free, and it has already made a lot of money.

These businessmen are really rich! This is another sigh from Wei Zheng!

Huaihuang Xicheng, Sun Ping looked at the young man suspiciously, holding a stack of papers full of words, and shouted loudly: "Sell newspapers, sell newspapers, the first issue of "Business Daily" is issued today, the northern money bank is open today, and the money deposited in the money bank not only does not need a storage fee, but also has interest to sell newspapers, sell newspapers, ten copies of newspapers, one newspaper in hand, everything"

"This Lang Jun, do you want a newspaper?" The newsboy walked up to Sun Ping and raised the newspaper in his hand.

Sun Ping looked at the dense words on the paper and said strangely, "What is this?" ”

"This is a newspaper edited by Yi Shuai, see it, the two big characters on it are inscribed by Yi Shuai himself."

"Bring me one." Sun Ping took out a silver bean, "I will reward you more." ”

"Gongzi Xie." The silver beans could at least have one penny, and at least they were worth fifteen or sixteen yuan, and the newsboy was very happy to get five or six yuan at once, and immediately took Sun Ping a newspaper. Then he ran to the front with the newspaper in his hand and shouted louder.

The first issue of the Commercial Daily was launched, and Yi Feng did not print too much, a total of 5,000 copies were printed. It is impossible to sell all of Huai Huang for this amount, but Yi Feng has no intention of selling them all. He left three thousand copies for Huaihuang, and then sent two thousand copies to the thirteen cities below. In addition to sending newsboys to sell them on the streets, Yi Feng also distributed them free of charge to various offices in Huaihuang, such as yamen, military camps, and schools, and at the same time posted them in some important places in various cities for people to read at a later date. Anyway, the advertising fee has already earned back the cost, and all Yi Feng wants now is the newspaper so that more people can read it.

Sun Ping took the newspaper that was still scattered with the scent of ink, the most conspicuous thing in the eye was the two big characters of the business newspaper in the upper right corner, these two words were written very imposingly, I heard the newsboy just now say that these two words were actually written by Yi Shuai, he was a little skeptical, Yi Saburo made the position of the leader of the alliance at a young age, and defeated the old knife handle, brave and fierce This is needless to say, after all, he had the name of the white horse and silver gun in his early years, but it is a little surprising that he can still write such a good word. Maybe it was someone to ghostwrite, Sun Ping thought secretly. Below the masthead is the founding word, which spreads the things that can be passed on to the world. Then there is the date, the day of the sun, the first day of the eighth month of the eighteenth year of the emperor. Then look down, the front page is about the news of the exchange's tomorrow's auction, which specifically introduces the situation of the exchange, and then the back also attaches a list of the main goods of the exchange's tomorrow's auction, the front is a good 100 groups, each group of ten horses, the starting price is 250 yuan, the second place is Huaihuang snow salt, a total of 100 groups, each group of ten stones, the starting price of each group of 10 yuan

The second edition is the news of the opening of the northern bank, which introduces the situation of the bank in detail, this money bank is similar to the pledge bank, but the money bank has both mortgage lending business and money deposit business, and this deposit money does not need a handling fee, and there is interest on the money deposited here in him. At the same time, this money bank also has a total exchange business, gold and silver money and silk general management. Sun Ping even saw the introduction of the business of saving money locally and withdrawing money in other places, but this business has not yet been opened. After several editions in a row, there are all kinds of shops for sale, rental, real estate for sale and rent, recruitment, shop opening, shop promotion and other business information, and even camel caravans, carriage rentals and other news, the last edition, but different, this edition has a history column, a scripture column, a poetry column below, and finally a geography column, all written very well.

After hurriedly flipping through the pages, Sun Ping felt that the ten cents were worth it, and immediately began to look at it seriously from the beginning.

After re-reading the eight editions of the business newspaper from beginning to end, Sun Ping carefully folded the business newspaper and put it in his arms, and then thought about it.

"Let's go to the exchange!"

For the business newspaper that he just read, Sun Ping was most impressed by two things, one was the exchange, and the other was the money bank. For this new money bank, there is such a good thing as saving money and interest, he is a little surprised, under normal circumstances, some pledges are used as collateral to offset the offset, but also for lending and saving money, but whether it is borrowing or saving, it is all about money, but saving money is only charged some handling fees, but I have never heard of saving money without handling fees and interest. Especially for this business of local deposits and withdrawals that have not yet been opened, the more he is amazed. Every time a caravan travels, they have to bring a large amount of money, and the usual money is four catties and three taels, and with 10,000 yuan, there are hundreds of cars loaded with money, which is an extremely troublesome but unsolvable matter for merchants. If there is such a business as withdrawing money from other places, it is excellent news for businessmen.

However, he was more interested in this exchange at the moment, and in the newspaper just now, he saw that the exchange's list of goods had many goods he wanted to purchase this time, and the prices were unbelievably cheap. A first-class horse only needs twenty-five times, and a stone of snow salt only needs to be consistent money, it's hard to believe! (To be continued......)