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Volume IV booms 18 waves of commercial broadcasting

Hollywood, Morning.

"Dididi, punctual time. The time in the West Eighth District is nine o'clock sharp. This is Hollywood, Los Angeles, and you're listening to a radio from William University, and I'm the host, Mike? Jason. ”

People who can't get enough of it turn on the radio, hear such a clear voice, nod and smile, and then get into the work of the day.

Hollywood hotels were visited by a number of tourists, all of whom came to see the magical radio, and curious people waited patiently in front of the radio for the William Star broadcast.

M Kee fast food restaurants also gather a group of curious people, who listen to the radio while rushing for cheap and delicious breakfasts, and when they hear news reports, they will talk about it, just like a group of people reading a newspaper;

When they hear beautiful music, they shake their heads and enjoy it;

When they heard that Hollywood studios were hiring, some of the people who came to play immediately rushed to the set, and they became interested in making movies.

"Boss, this radio is good, even if it's nine o'clock, the steamed buns are still not enough to sell. At noon and in the afternoon, there were more people, and there were people inside and out, and there were still people who stayed outside the corridor and refused to leave. ”

Ray the manager of the fast food restaurant branch? Crocker said excitedly.

Ma Debao remained silent, silently listening to the young store manager's report on the situation of the fast food restaurant. Well, the very young store manager, only 19 years old, but two years of military career let Lei? Crocker is strong and tough, which makes Madepo like it.

Speaking of which, this thunder? Crocker was a restless fellow, once very fanatical about the war, and at the age of 15 he was in a hurry to go to war, and did not hesitate to lie about his age, but he did not make it to the battlefield, and only trained in the United States for two years before the war ended, which made him deeply regret.

After being discharged from the army, Crocker had no intention of going to school, and heard that California was good, and many people had made a fortune, so he also ran away to Los Angeles with others.

After trying several jobs but not satisfied, he later worked in a fast food restaurant to earn a living, and two years later became the manager of the Hollywood branch.

The salary is good, $6.5 a day, and a 1% branch dividend, which keeps the restless young man motivated.

He was the store manager chosen by Ma Debao, and at first he was a little worried about whether this young man would be able to fill the position, but now it seems that this tall and strong young man has entered the role.

"Since we started broadcasting, we've sold 2,000 steamed buns, 13,000 hamburgers, 50 liters of milk and other beverages a day, and we've made more than $1,000 a day."

Thunder? Crocker told the situation in the store accurately, with quick thinking and clear organization, which satisfied Ma Debao, he nodded and encouraged: "Okay! Well, just do it. You said that there is not enough manpower, and I have already transferred 8 workers from Los Angeles. They arrived quickly. ”

The signature of M Ji fast food is the Madebao hamburger, which has been sold all over California, and countless ordinary people and even a small number of wealthy people have fallen in love with the big, fragrant, convenient and hygienic hamburger.

Like the workers on Hollywood studios, they often go to work after nibbling on a hamburger, they are very diligent, and the new fast food adapts to the increasingly fast-paced work life, allowing them to save meal time and improve work efficiency.

Situ Nan once laughed and called Ma Decai "Bao King", Ma Decai accepted it calmly, and he also figured out the way of Guò chain to remember M to other states quickly.

At this time, an exciting news came out of the radio: "Since the launch of the William Star, our staff has been conscientiously testing and maintaining the broadcast system, and the test results are good, which fully proves that this new way of broadcasting is effective and feasible." So William, Nikolai? Tesla's real room will work with Cummins Electric to build a wider coverage and higher power radio station in Los Angeles and San Francisco?????? ”

On the radio, the well-known Mike? Jason said excitedly.

There was a burst of cheers in the fast-food restaurant, and many people who came to Hollywood to see the novelty laughed, they didn't have to come to Hollywood.

Thunder? Crocker thought that after the customers of the fast food restaurant were dispersed, the business of the fast food restaurant would not be as explosive as before, and he couldn't help but look gloomy.

This fell in Ma Debao's eyes, "It's still a little tender!" He smiled inwardly and patted the young man on the shoulder encouragingly.

"We're in business with a philosophy that sells modern, fast and efficient food culture, you know?" Ma Debao said with a smile.

Thunder? Crocker quickly understood and nodded. He had heard a lot of this kind of talk during his induction training, but his experience was not as profound as it was at this time.

"Dozens of branches in Los Angeles, San Francisco and other places also need to be equipped with a radio each, and the company's restaurants and restaurants also need to be equipped with radios, adding up to hundreds of units, oh my God, that's a lot of money!" Ma Decai thought a little nervously.

Although Cummins Electric has not officially launched the radio, only a batch has been produced for promotion, but no matter what, the price will not be low.

At noon, Hollywood studio workers came to eat one after another, and there were many people, and there was a long queue that stretched all the way to the street at the door. However, none of them were impatient, and many of the workers were still talking and laughing with the people next to them, as if they were used to this situation.

Many people also watched with amusement at the window how the clerks made the hamburgers.

Kitchen workers put the ingredients into the oven one by one, and out they are rows of freshly baked hamburgers and other foods, which are then passed to the counter;

Some people are responsible for collecting money, some people are responsible for distributing food, some people are responsible for providing drinks, cleaning, division of labor, the whole fast food restaurant is like a busy factory, everyone is like a worker on the assembly line, and standardized food is produced in large quantities and quickly.

Each clerk is required to dress uniformly, wear gloves, and act in a standardized manner, and the production is like a demonstration, so that those customers who are queuing up are pleasing to the eye. They love the clean, tidy and colourful environment.

Serving a customer is more than ten seconds slower, and two or three seconds faster, it is really a veritable fast food restaurant, watching those customers in line keep moving closer to the store, and there is a new flow of people behind him, Ma De couldn't help but smile and nodded, although this scene is already familiar to him.

"Hey, Johnny, there's too many people in the store, there's no seats, let's rush back to the office and listen to the radio!" A sturdy worker with an oversized hamburger in his hand said to a friend.

"Good! I also want to know the results of yesterday's baseball game? Do you think Huggins can run a home run? The one said as he walked briskly outside.

"Wouldn't you know when you go back and listen to the news?"

Ma Debao looked at the backs of the two men in the distance, thoughtful.

"Is there a lot like this?" Ma Debao asked Ray beside him? Crocker.

"Quite a lot. Our business here is very good, and many workers who can't find a seat buy food and go back to the factory to eat, or when they return to the factory, they have already finished eating.

Nowadays, Hollywood companies also have radios, and many workers gather at the office for dinner after work. Fortunately, this is exactly the case, otherwise we really can't accommodate so many people in our current store? "Ray? Crocker replied.

"That's it!" Ma Debao touched his chin, thought for a moment, and said, "Let's deliver takeaway!" Once the food is ready, we send it to the set, so we don't have to run over to the workers. ”

"That's a good idea." Thinking of those tens of thousands of workers at Hollywood studios, Ray? Crocker nodded and smiled slightly, "But we're going to open a new production fried chicken restaurant, and we still need to recruit people." ”

"Agreed! It's up to you to do that. Ma Decai said happily.

In Hollywood, due to the influence of the radio, M Kee started a food delivery business, which can be regarded as a small breakthrough.

"Maybe you can do a hamburger ad on the radio?" With this in mind, Ma De walked straight to William's University??????

Mike? Jason came out of the radio room, took the hamburger from his assistant, and ate it.

Since the establishment of the radio station, he has established a star, more famous than Hollywood movie stars, because he is the only announcer of the radio station in the United States.

Now he has fallen in love with the job, and although it is a part-time job with a nominal salary, he feels that this career is much more promising than going to the newspaper office.

"What? Are you going to sell hamburgers here? Jason looked at the decent Chinese with some surprise.

Why China? Because Japanese people rarely appear at William University, and most of the yellow people at William University are Chinese, as for why, Jason didn't want to delve into it, but he heard that many Chinese businessmen donated money in the school.

After a long time, he slowly got used to getting along with those yellow-skinned and black-eyed Chinese classmates.

"As long as you can take 5 seconds a day and say a gram of burgers, delicious, we can serve 10, oh no, 20 burgers a day. What do you think? Ma Debao tried to make his smile sincere, no matter how he looked at it, he looked like a big bad wolf seducing children.

Jason looked at the face of the somewhat philistine hamburger owner and felt like a round hamburger. Well, twenty hamburgers a day can almost solve the problem of eating for the amateur broadcasters of the radio station, and it can be regarded as a benefit.

Isn't twenty too little? Well, less is less, but this cooperation can open up the advertising market and attract more advertisers.

"Too little? Then add 5 more, right? Ma Debao said a little tightly, "It's not easy to have a small business!" ”

Damn, it's all sold all over California, and it's still a small business? What a damn profiteer!

Jason thought to himself, and his average favorability towards Madebao was immediately reduced to the level of a profiteer.

He's now the head of the radio station, well, and he also works as an announcer, and he works almost two jobs, but he doesn't have any money. The rest of the staff are also William University students or radio enthusiasts.

Ma Debao's arrival made Jason realize the value of the radio, he glanced at a few classmates next to him with happy faces, and wanted to agree, but he couldn't agree to Ma Debao immediately.

"Let me think about it. I'll have to ask the school for advice. Jason said.

Then he approached Principal Stratton.

"Hamburger ads?" Stratton knew Jason's intentions and smiled slightly, "What do you think?" ”

"I think it's a useful attempt to combine science and technology with business. If it does, it will attract more advertisers. Jason analyzed.

"Hmm. Reasonable. But that's only temporary, I can agree. This radio station, the school has a partial stake, but the main ones are also Cummins Inc. and the William Foundation, I mean, you know? Stratton reminded.

Whether it's Cummins Electric or the Williams Foundation, investing so much money to build a radio station will definitely pay off.

Now that Jason is accepting the hamburger advertising business, it is small, but it must be made clear that the commercial involvement of radio stations takes into account the attitude of the Foundation and Cummins Electric.

"Yes. I understand. I guess that's what they're looking forward to, right? Jason laughed, and immediately figured out the key inside.

"Mike, you know, right? Cummins Electric is building a commercial radio station, and they're working on it, and I'd like to hear from you. Stratton looked at Mike with a smile? Jason, Heartway, such a smart young man!

"My opinion?" Jason asked.

"Yes. From preparing the radio station to running it now, you have been involved in it and have become a celebrity in our school. It would be even better if you could use this as a graduation thesis. ”

Stratton pointed.

"Good idea." Jason's eyes lit up, and he looked at Stratton with some surprise, but soon said a little dimly, "But I'm majoring in literature!" Wouldn't it be a business thesis to graduate—"

"It's fine. As long as you write constructive papers, I don't think professors will criticize you. Stratton assured.

Jason nodded, feeling the principal's care.

He plans to put this advertising business into practice and predict the future development of radio commercialization. He replied to Ma Decai that he was willing to accept the first radio advertisement in human history.

At the same time, I also contacted several students from the business school to work together on the topic of predicting the commercialization of broadcasting.

"It's so funny! Carpenter, that old guy is really a caring man! Good intentions! Situ Nan has been following the affairs of the radio station, and by chance, he also learned about the hamburger advertisement and Jason's research on the commercialization of radio.

"Mr. Stratton? Yes, I'm Stoney? William. Those young people are good, and if they're interested, they should get involved with Cummins Broadcasting. Situ Nan called the principal's office.

"Mr. William, in addition to them, this time the mechanical and electrical students all participated in the construction of the radio station, so I think they are also the talents that Cummins Electric needs, are you right?" Stratton Road.

"Yes."

"There are also petroleum colleges, mechanical colleges, business schools, ???????"

"Okay, all right! I promise they'll all be invited, and they'll be welcomed at Cummins, in the West, in Bethlehem, if they want to. Situ Nan agreed. I thought to myself, after investing so much money in William University, it will finally be able to bear fruit.

When Jason walked into the principal's office again, an even bigger surprise awaited the graduate, who had just defended his thesis with honors.

"Your paper is well written, insightful, and your predictions are wonderful. But there's more to practice, isn't it? Stratton said to Jason with a smile.

"Yes." Jason said honestly, waiting for the next step from the principal.

"Now there is an opportunity and I would like to recommend you to work at a broadcaster." Stratton Road.

"Of course, I do." Jason laughs, "I'm going to be a great announcer." ”

He felt that the hard work of these days had not been in vain, and he was still two months away from graduating as one of the first graduates of William's University, and he was looking forward to it if he could work at a radio station.

"No, you don't understand what I mean. It's a broadcaster, not a radio station. Stratton said, "Not only is he an announcer, but he is also involved in the preparation of the radio company and the management of the radio company. You, and your team. ”

"Sir, this surprises me." Jason looked at Stratton with some surprise, and slowly remembered that this approachable old man was also a great man who could build William University in a few years. Well, this is often overlooked by classmates.

"Right now, there's no professional talent in this area, everyone is groping, and I think you're the best, the future broadcast media person in the United States."

Stratton looked at Mike encouragingly? Jason, "This is a great opportunity, take it!" ”

After so many years of hard work, all the way from New York to Los Angeles to run a school, Stratton has a strong ambition in his heart to become the best university, so he must cultivate a group of outstanding talents and make a name for William University.

For Jason, the first graduates, he naturally cared about it.

"Thank you. Thank you. ”

Mike? Jason bowed respectfully to Stratton and left the principal's office with a haunted attitude. On Stratton's recommendation, he is appointed executive producer for Cummins Broadcasting, a division of Cummins Electric Company.

In addition to Jason, who was one of the lucky ones, other William graduates who were involved in the preparation of the radio station also joined the broadcaster.

Newspapers in San Francisco and Los Angeles advertised jobs for broadcasters and Cummins Electric, which aroused the interest of many radio enthusiasts, who couldn't wait to devote themselves to the new business of radio broadcasting.

The early radio stations were unlikely to make much money, but they were worth the Cummins Electric Company's investment, even if it was at a loss.

In Nikolai? Soon after Tesla's success on the Hollywood radio station, the Westinghouse Electric Company also established a radio station, KDKA, in Pittsburgh.

Suddenly, like a night of spring breeze, thousands of trees and pear blossoms bloom. There is a genius scientist Nikolai? The whirlwind of wireless broadcasting caused by Tesla swept across the United States at once, and radio broadcasting stations were also built in major cities such as New York, Boston, Cleveland, Chicago, and Washington.

Happy Americans can listen to all kinds of information on the radio at once, and they don't have to keep staring at the newspapers, and an era of information explosion is about to unfold for them.

And the competition for commercial broadcasting has become more and more intense, as it was in the original Gilded Age.

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