Basically, the news about ammonia has a greater impact on the upper classes of society than on the bottom, because for most of the people at the bottom of the world, it is difficult for them to understand such complex scientific issues in their educational process, so they do not react much for a while to something that will make a huge difference in their lives.

It didn't take long for that to change though, as ads aimed at them appeared.

On this day, the farmer Jim had dinner and habitually ran to the house of his neighbor Hanks. Because Hanks has a radio at home, well, a lot of the farmers in the town gather at his house every night to listen to the radio. Compared with the workers in the workers' areas, the relationship between these peasants is even stronger, because they are all yeoman farmers with their own soil, so the neighborhood relationship between them can normally be a lifetime, or even several generations.

However, it is a newly established town, and most of the farmers here are first-generation. That is, the group of people who bought land in accordance with the Homestead Law and related laws and became homesteaders. The first inhabitants of this town had only been here for a few years, and Hanks had come even later, having been here for less than a year. However, his financial situation seems to be the best in the town, and it is rumored that Hanks has been to Alaska and found gold there. So now many families with daughters in the neighborhood are trying to marry their daughters to this young man.

By the time Jim arrived at Hanks' yard, there were already quite a few people there, Tommy, Tommy's mother-in-law Emma, the old man Lendl's family, including his granddaughter Mary, the Belt's family, and the Rodriguez family.

At this time, Hanks was fiddling with the baby machine, and there was a constant squeaky noise from the machine, and after a while, finally the sound of music came out of the machine, but the noise still significantly suppressed the music. After a while, the signal finally stabilized, and the sound on the radio began to become clearer, although there was still some noise from time to time, but it was already within a tolerable range.

"Tony, the dealer, drove the wagon, the captain full of 'earth gold,' and drove down the Iowa lanes. At this time, his regular customers Clinton and Obama came up to him and stopped him......"

"There's a new story? Isn't the previous story still unfinished? "Many people have this idea in their heads. At this time, the "story" on the radio continued:

Tony asked, "What do you want to do?" ”

The two neighbors rushed up directly, shouting: "Earth gold! Earth gold! Sell us! Sell us! ”

Obama said: Sell me this car of gold! My land is a newly opened wasteland, and there must be earth and gold!

Clinton said: Sell me this carload of gold! My field is planted with corn, and the fertility is not enough, so there must be soil gold!

The two of them shouted together: "Sell me for gold, buy me!" "They even got into a scuffle. As soon as Obama pushed Clinton to the ground, Clinton jumped up and reached out to pull the M1866 automatic pistol out of his pocket.

Tony hurriedly rushed forward and pressed Clinton's hand: "It can't be like this!" Don't fight! What are the benefits of earth gold? Whoever says the right thing will sell it to him! ”

Clinton let go of the hand holding M1866 and replied: "Soil gold is rich in nitrogen needed for plant growth, it has high nitrogen content, good absorption, compared to farm fertilizer, one bag can top twenty bags!" ”

Obama also immediately said: "Soil gold is the world's most high-tech product of the Cleveland Company, it comes from God's inspiration, use it, double the production lol haha!" ”

Clinton immediately added: "Natural fertilizers are inefficient, and corn has to change land every year." As long as the soil gold is used, a piece of land every year will be highly productive every season! ”

Obama hastened to say: "With the gold of the earth, the wheat yield a thousand pounds per acre!" Hahaha......"

Tony thought, "Obama grows wheat just like his own family, and if you sell it to him, your own wheat will be compared." So he thought for a while and said, "Clinton's cornfield has greater requirements for fertilizer, so this car will be sold to him first, and when there is the next car, it will definitely be sold to you first!" ”

When Obama heard this, he was anxious: "The soul is light! There is no earth gold. How to grow crops? Earth gold, earth gold! (This paragraph has a heart-rending tendency)" Then the music sounded, and the pleasant voice of the announcer came: "Soil gold, a good helper for farmers to get rich; Soil gold, farmer friends need it! Earth gold is the latest product of Cleveland Agriculture, for more information, please write to Cleveland Avenue ......"

Hearing this, the surrounding farmers realized that this was not a new story, but an advertisement. Although such advertisements are really vulgar in the eyes of people in the era of developed media in later generations, even in later generations when the media was highly developed, vulgarity still has amazing power. For example, in terms of vulgarity alone, there are several advertisements that can compare to "He is good, I am good", "Washing is healthier", "I don't accept gifts during the holidays this year......... Receiving gifts and receiving brain platinum", but through the way of information bombardment, these vulgar advertisements are as deeply rooted in the hearts of the people. What's more, in such an era when the audience has no discernment at all, this method makes them feel very new and interesting, and they are also very concerned about this new fertilizer. Some people even complained that the announcer spoke so fast that they couldn't even write down the mailing address at the back.

After this advertisement, it will continue to be a novel series, and in the middle of the novel series, it is natural to insert several advertisements according to the habit. And on this day, the gaps in the middle are full of advertisements for "earth gold".

……

Dorothea stretched out her hand and pressed the knob on the radio, and the song "I won't give gifts this Christmas, but I will give gifts and gold ......" disappeared immediately. She frowned and said to Scrooge on the side: "Where did you find the guy who designed such a bad advertisement, which makes people want to vomit when they listen to it!" Wouldn't you be looking for a tasteful guy to design an ad? ”

"Which ad are you talking about?" Scrooge casually put down Erlang's legs, stood up from the chair, and twisted his body very unattractively.

"The golden one." Dorothea said.

"There are a lot of advertisements for earth gold, I know which one you are talking about?"

"It's the one who won't give gifts this Christmas^^^." Accidentally, Dorothea sang the advertising slogan.

"Ah, this ad." Scrooge smirked, "Such a successful advertising design is, of course, designed from the brain of my genius." ”

"I said it!" Dorothea pursed her lips, "I said that this ad was made by some guy with a sick head, and it turned out to be you, so it's not surprising." Well, to be fair, your aesthetic level can't be said to be very low, it's just very unstable. Sometimes it's good, it's close to the level of a master, and sometimes, well, it's not even a. For example, this time. ”

"Wasn't it a success this time?" Scrooge turned his face and looked at Dorothea, "What is the main purpose of advertising?" Isn't it just to make the product widely known? Now this ad, even you can sing it, so it's definitely made widely known. Isn't that enough? ”

"But this ad makes people feel disgusting to listen to. Can such advertisements also arouse people's desire to buy? "Apparently Dorothea had no intention of surrendering to Scrooge's fallacies.

"Dorothea, think about who our ad is for. Don't overestimate the aesthetic taste of the vast number of peasant brothers. I'm sure this ad will have a great effect. Scrooge replied.

"Hmph, we'll see."

At this time, Dena jumped past Scrooge and Dorothea, and sang as she ran: "I won't give gifts this Christmas, but I will give gifts and gold ......."

……

Once again, the facts proved the accuracy of Scrooge's vision. In the wake of this bombardment of vulgar advertising, the newly formed Cleveland Agricultural Company received hundreds of kilograms of letters almost every day from farmers all over the country to Scrooge's new company. In this era, there has been a lot of false advertising, but the MacDonalds are an exception, and the ambitious Scrooge once said in a family meeting: "Our business reputation is extremely important, because our business is now very large, and there are so many jealous eyes on us, and any breach of contract by us will bring a lot of negative effects to our business." And as our business grows, the more costly this impact becomes. Therefore, if it is not a great benefit, we want to maintain our business reputation as much as possible. Such as keeping promises, such as not doing false advertising. When advertising, we have to make sure that what we tell our audience is the truth, and of course, it doesn't have to be the whole truth. Even if there is a very big interest, very big, when we violate the so-called 'business reputation' for it, it is better to find an excuse that sounds greater than the 'business reputation', such as humanitarianism, such as patriotism, in short, we must always stand on the moral high ground, even if it is necessary to deceive people, we need to deceive people, we must also make the majority of people believe that they are deceiving people for some noble reasons. ”

Because of this attitude, the MacDonald family's business has always been very credible in advertising. So before it was really verified, and even the construction of the factory had not yet been completed, these advertisements released by Scrooge had already brought him a lot of orders.