48. Newspapers and periodicals to be opened
Jingwen was very depressed since he was extorted one million yuan by Li Shimin. But who made Li Shimin the emperor, and he still has to live on him. Li Shimin also knew that what he was doing was a little inauthentic, so he agreed to Jingwen and gave him the right to contract the palace banquet for ten years, and let Jingwen's daily diet contract the palace banquet for ten years, which can be regarded as advertising for Jingwen. However, Jingwen's current liquidity has almost been drained, and he wants to get a new source of money, otherwise his next amount will not be enough!
"Miss Xue Xue, I think we need to increase our publicity efforts, and then increase our influence!" Jingwen said.
Xue Xue asked, "How to increase it?" ”
"I think we should start a newspaper that will increase our influence." Jingwen said.
"What is a newspaper?" Xue Xue asked.
Jingwen explained: "In fact, the newspaper is very simple, that is, in the name of our daily restaurant, to open a propaganda document. This is a bit like the Tang newspaper of the imperial court, which is used to inform the hundred officials of some news that can be made public. It's just that our newspapers and magazines are open and can be read by anyone. ”
Xue Xue thought for a moment and asked, "What should we do with this newspaper?" ”
"First of all, we want to get some new dishes in our restaurant, and advertise the new dishes in our restaurant, so that everyone can see the new dishes in our restaurant. Secondly, we can publish some health knowledge on it, telling everyone how to maintain health in ordinary people. And finally, we can even tell the reader about the price of vegetables in the market now. In addition, we can even explain the advantages and disadvantages of some ingredients, and popularize the knowledge here. Jingwen said.
Xue Xue asked, "Isn't it a loss for us to do this?" We've popularized all those things, isn't that a technological disadvantage for us? ”
Jingwen immediately retorted: "You can't say that, although we seem to have announced these technologies, we don't necessarily just announce our technologies, but we can also invite some other health practitioners, such as those monks and Taoists, who are also very good at health preservation." So, we can list these things. Those monks and Taoists want to promote themselves, so of course they have to come up with some good things! ”
"But what's in it for us?" Xue Xue asked again.
Jingwen said: "In the short term, we really don't have any benefits. But once the circulation of this newspaper is large, then we can have a lot of benefits. For example, if we eat and drink new dishes every day, those people will be able to know it at the first time. In addition, we have announced the benefits of the dishes, so that everyone can know that we are a restaurant that serves everyone's health, and will not sell everything for the sake of money and regardless of the customer's health, which is good for our reputation. Even, after we have a large circulation, we can promote other restaurants. ”
"What? Promote other restaurants? Xue Xue felt incredible.
In Xue Xue's business thinking, competitors are to be suppressed, how can she help her competitors to promote in turn? This is clearly digging your own grave!
"Miss Xue Xue, don't be so surprised. There is no end to money in this world, and although we are powerful, we can only do those high-end businesses. Those low-end businesses will be handed over to those ordinary restaurants, and we don't have to worry too much. As for us helping other restaurants promote, it's not unconditional, we can charge a fee! If you want us to publicize, then take the money, you're welcome. There may even be many conditions that can't be exchanged for money, which are very good. Jingwen said.
Xue Xue was completely speechless, how did Jingwen's head be made, and he even thought of making money, which was incredible. And if it goes on like this, I'm afraid Jingwen may really make all the money in the world.
However, Xue Xue said, "How often do you plan to release it?" Is it half a year, or a year? ”
"Aim for once a day! In addition, one or two thousand copies are sent each time and given away for free to those customers. Jingwen said.
But Xue Xue said: "My partner! Don't be so confused, okay? Do you know how much paper is now? Nowadays, paper is very expensive, and we can afford to give away 10,000 or 20,000 copies? Also, if we send it every day, I'm afraid we're going to shut down completely. ”
"What's the matter, is paper expensive?" Jingwen asked.
"Yes! Now a book costs hundreds of dollars, do you think we can afford it? Moreover, the cost of printing is not low, to make a carving, it is necessary to find a skilled carver, and their wages will definitely not be low. And according to what you said, we're going to have to print several pages, and then we're going to have more and more things to engrave. If it is printed every day, then we invite a lot of carvers to use it to engrave the engraving. And we have to buy a lot of paper, then we can't afford this price! Xue Xue said.
"What, a book costs hundreds of dollars?" Jingwen exclaimed.
Jingwen didn't expect that in the Tang Dynasty, it would take hundreds of dollars to get a book. Hundreds of dollars, in the future generations will be tens of thousands, who can afford this expensive book! In later generations, books worth hundreds of dollars were scolded as expensive, but now books with hundreds of dollars are trivial!
"No wonder the literacy rate in the Tang Dynasty was so low, it turns out that this is the root!" Jingwen thought secretly.
"Are you still printing with woodblock printing? Is engraving printing a copy of the content on a thick wooden board, and then a wooden board is a page, and then it comes to printing? Jingwen asked.
Although Jingwen knew what engraving printing was, he still had to confirm it.
"Yes, because each page has to be re-engraved with a engraving, which makes the engraving very expensive, and we ordinary people can't afford it! Those who can carve engraving are all old carvers, and the wages are very high! Xue Xue said.
Jing Wen has completely figured it out, cleavage does not solve the problem of printing and paper costs, I am afraid that his idea of this newspaper is simply a flower in the moon mirror in the water. Because if the price of paper is too expensive, then who can afford this kind of newspaper! This kind of newspaper is time-sensitive, and once the statute of limitations has passed, it is useless. So people don't use expensive paper to print such a short time limit, but it's not enough!