As usual, Liu Jun came to Lina's German Hotel on the weekend.

Lina prepared her own hand-cooked German pig's feet and Bavarian sausages, as well as dark beer, and reserved the best private room upstairs for him facing the street, which was reserved for Liu Jun and was never open to the public.

"The white sausage still tastes so authentic." Liu Jun sighed.

"Thank you." Lina said happily.

During the Spring Festival, Liu Jun took Lina to visit the Lantern Festival together, and one day she went to the courtyard on Caishi Street with Lina, and then Lina went to the courtyard on Caishi Street with Liu Jun. After that night, the relationship between the two has made substantial progress, although it has not yet touched the topic of marriage, but Lina has already regarded herself as Liu Jun's woman.

Especially when Liu Jun came forward to borrow a large amount of money from the bank, and during this time helped the German hotel open four branches in a row, so that they had five chain hotels, Lina completely regarded Liu Jun as a man worthy of being entrusted for life.

"Recently, business has been doing very well, and the reputation of the other four branches has also risen, and now there are many customers. I'll show you the account in a moment! ”

Liu Jun said with a smile, "It's good to check the accounts as soon as they are summarized in January, and it is natural that our store is doing well." We have beautiful hostesses, beautiful German ladies and delicious German food. ”

At the suggestion of Liu Jun, the German restaurant took the exotic taste, completely German decoration, and the recipe was also the original German food.

Who knows, after Liu Jun's method started, the business was getting better and better, and four branches were opened in a row, all according to the head office model, and they quickly became popular.

Liu Jun was a little proud of this. The dignified son of heaven, if he can't open a small restaurant, it can't be said. The success of this store lies in grasping the positioning, the restaurant does not follow the Chinese style, nor does it sell Chinese food, but completely German, and what you want is that kind of foreign style. That different feeling and taste.

In addition, there are many German immigrant girls in the store, and there is a feeling that the orchids in Chang'an in the Tang Dynasty were selling wine. And German cuisine also has the appeal of German cuisine. In Beijing, a place with a large population and extremely wealthy, such a unique place can of course quickly become popular.

After the busy week, Liu Jun will come to this store on weekends, make a cameo appearance as a small restaurant owner, and become an ordinary businessman, chatting with Lina. After closing the store in the evening, we went back to the courtyard of the vegetable market street together. You can experience another life and relax yourself.

Liu Jun also found that this kind of life also helped him a lot.

It is true that I can understand the life of the people more directly and know the situation outside the palace. When the emperor stays in the palace all day long, facing countless recitals, he just listens to the ministers' recitals and is isolated from the outside. Then the national strategy he formulated will also be out of touch with the national situation.

"Guo Lang, after a lot of customers have come to our store to eat. They have become repeat customers, and they can often bring friends over. But there are also some customers who, after coming in, order Chinese food, or even rice and noodles flatbread, which we can't provide. There are also various complaints. Guo Lang, do you think we should also hire a Chinese chef? ”

"Don't!"

Liu Jun swallowed a piece of fragrant roasted sausage, drank the fragrant dark beer, and then resolutely opposed it with Lina.

The main attraction of German restaurants is exotic style and German flavor. That's their selling point, the brand. If you sell Chinese food, rice, noodles and pancakes in a German restaurant, isn't this a self-defeating sign?

Although in later generations, Liu Jun also saw more KFC selling fritters, and American Chinese food selling some strange foreign Chinese food, but Liu Jun did not want German restaurants to follow that path.

Only with characteristics can there be selling points, and if there is a miscellaneous style of operation, it will have no characteristics.

Although this will also cause some customers to lose, but this is not their target customer group, doing business, always to capture the real customer base, rather than trying to grasp everyone. Greed for more chewing and doing more means miscellaneous, and it also means that there is no competitiveness.

It's like a bar should sell alcohol, who has ever seen a bar still sell egg fried rice. Although there are also places to drink tea and eat at the same time, Liu Jun still hopes to stick to the brand of German hotels.

Sometimes Liu Jun also links the opening of a store with the governance of the country, and even gets a lot of useful inspiration from this connection and comparison.

Instead of selling egg fried rice in German restaurants, it is better to develop a few new dishes that fit the German restaurant style brand.

"Lina, I think we can change the side of our store to a glass wall. Then open a window on the glass wall over here. Put a grill in the back and we sell hot dogs. By the way, stick a piece of paper on the glass next to the window, and write a German hot dog and a glass of beer! ”

Liu Jun gave Lina an idea, so that the street side was replaced with glass, and the light in the store was immediately better, and now although glass is no longer a rare thing, it is still not cheap, especially if the entire side of the street is equipped with glass, it will definitely look high-end and high-grade.

"But that's a lot of money, isn't it?"

"Then we can change it, for example, the whole wall is equipped with glass, and the whole row of glass windows is installed in the middle of the wall, the effect is not bad, although the cost is not low, but in this way, our store is much more atmospheric."

"I listen to you." Lina immediately stopped insisting.

Liu Jun thinks that opening the window to sell hot dogs and beer can increase business. After all, some people may not necessarily enter the German restaurant, maybe they have not eaten this foreign food and are unwilling to try it lightly, or they are afraid that it will be too expensive.

But if it is only sold at the window, and the unit price is indicated, you don't need to enter the store, you can quickly buy it by standing under the window, and from the perspective of psychology and business theory, it can drive everyone's desire to buy.

Some people may not have time to eat, and some people may not be too hungry, but it would be a good choice if there was a window like this to buy a hot sausage and a beer, and spend a little time without the hassle.

A roasted sausage is ten yuan, and a beer is ten yuan, this price should be said to be not cheap, but it is not expensive. If it is an ordinary person, you can buy half a catty of rice if you buy a grilled sausage, but for many people in Beijing. Ten cents, that's really not worth mentioning.

"Maybe we can also sell milk tea." Liu Jun pinched his chin and remembered those milk tea shops in later generations, simple milk tea, don't make too much money.

Anyway, it's easy to make milk tea, and now there is no milk powder.

Thinking like this, Liu Jun's thinking diverged. I think I can develop a hamburger again. The hamburger is also a type of beef patty from the German hamburg, but it seems that there is no such burger as in later generations. Liu Jun felt that since he could let the store sell hot dogs, he could also sell burgers.

"We can also make a new food, which is minced beef into a puree and kneaded in flour, spread out into beef pancakes, sandwiched into a bun sprinkled with sesame seeds, and a little fresh green lettuce leaves, which are as beautiful and flavorful as hot dogs." You can order one, take it away, eat while walking, you can eat one, you can eat one, I see one will sell it for 20 yuan. ”

Beef used to be a very expensive ingredient in the Central Plains, but after the Han Dynasty conquered the vast areas of Liaodong, Liaoxi, Yanbei and Hetao outside the Guan, and also conquered the Mongol tribes in the steppe. Now the livestock on the grassland is continuously supplied to the Central Plains, and there is no shortage of beef and mutton in the Central Plains. Beef is also no longer expensive.

"Beef pancakes and bread in one, with lettuce and sesame seeds, yes, it's really good, it's going to be very popular, twenty wen a piece." Equivalent to two hot dogs, will it be too cheap? ”

Liu Jun smiled, "Twenty wen one, we only sell the most ordinary version, can we still develop different special editions?" ”

"And what's the name of that?"

Liu Jun thought for a while. There are Bavarian sausages in the store, so let's call them hamburgers.

"Hamburger?" Lina read it twice, and then she thought it was good.

"In addition to the regular version of the burger, we can also launch a double-layer burger, a spicy chicken wing burger, a spicy chicken leg burger, a McSweetfish burger, a Big Mac burger, in short, we can launch more upgraded versions, deluxe editions, and the price is naturally different. As for the regular version, don't put too much beef, small bread, and don't lose money. ”

After thinking about it, Liu Jun simply told Lina about grilled chicken wings, french fries, fried chicken nuggets, etc.

"We can also launch meals for two, family buckets, super family buckets, etc., engage in some set meals, combine hamburgers, grilled wings, fries, beer, milk tea, etc., and give some discounts to attract guests."

Lina listened to Liu Jun's good ideas one after another, and she was speechless in shock.

If these new foods are introduced in every German restaurant, or even a street-facing takeaway window in the restaurant, she estimates that her business will definitely improve a lot. In particular, these foods are similar to the food in their German restaurants, which can better enhance their signatures.

Lina was excited and kissed Liu Jun on the face.

Liu Jun laughed, his happiness was not all because of the kiss of the beauty, but because of another thing.

From Qinghai, a messenger came that Gushi Khan Tulu Baihu, who had become the lord of Lhasa, sent his sixth son, Dorji **** Batur Hongtaiji, to Beijing.

Tulu Baihu's move was to stabilize the newly captured Tibetan areas.

Zhang Huangyan, who guarded the southern part of Qinghai, forwarded the letter to Tulu Baihu.

Tulubaihu's posture in the seal is very low, and he is no longer arrogant before. He expressed his respect to His Majesty the Holy Emperor of the Holy Han Empire, and declared that he had sent his sixth son to Beijing to pay homage to the Holy Emperor on his behalf, expressing the Heshute Mongols' willingness to submit to the Holy Han and the Holy Emperor.

Tulu Baihu unexpectedly expressed his willingness to submit to the Han Dynasty, hoping that the Han Emperor would grant him the title of knighthood and confer the Tibetan region on him, and he indicated that if the Emperor of the Han Dynasty was willing to confer the Tibetan region on him, then he and his descendants and Heshute Mongolia would be loyal to the Han Empire for generations and forever defend the western frontier.

After receiving this letter, Liu Jun was indeed in a very happy mood.

I thought that there would be a big war in the northwest this year, and for the sake of the competition for Xikang, Qinghai and Gansu, there might be a big battle with Oirat this year.

But now, Gushi Khan Tulu Baihu has been instigated, and the troops and horses of Oirat Dzungar and other troops have also withdrawn to the Western Regions.

For the imperial court, it is not ready to start a war with the Moxi tribes and Mongolia in front of it. If it can not fight now, then the imperial court will be able to stabilize the three provinces of Xikang, Qinghai and Gansu, and truly advance the defense line of soldiers and horses to the northwest front.

As for the Tibetan area, even if Gu Shi Khan didn't enter it, Liu Jun didn't plan to enter the Tibetan area within three or five years, and if he was able to advance into Qinghai, Xikang and Gansu, the imperial court was already considered to be the limit of the temporary westward expansion.

Before the garrisons of these three provinces were in place and adapted to the unique plateau climate of the northwest, especially the Qinghai-Tibet region, before the imperial court built a three-dimensional defense system in these three provinces, repaired the fortresses, military stations and warehouses at the key communication arteries and strategic points on the communication arteries, and transported all kinds of war materials and supplies, the imperial court could not cross this thousand miles of wilderness and fight a decisive battle with Moxi.

In the first battle of Kunlun, only a few hundred men and horses were lost, and tens of thousands of cavalry of Moxi were annihilated. Although the victory is beautiful, Liu Jun does not easily change his strategic plan because of this.

Now Tulu Baihu was very cautious and cautious to maintain restraint, and proposed to annex him, in order to calm the anger of the big man and drive him out of Tibet without sending troops. Despite this, Liu Jun felt that this proposal was acceptable.

Agreeing to Gushi Khan is tantamount to acknowledging Heshuote's occupation of Tibet, but as long as Gushi Khan is willing to submit to the table, as long as the Tibetan area is officially included in the territory of the Han Empire, then it doesn't matter if Gushi Khan actually controls the Tibetan area for the time being.

As long as the Great Khan has this righteous name of the clan in his hands, he can advance or retreat at any time. The best result, naturally, was that a few years later, after the Han Dynasty had fully completed its preparations in the northwest, it entered Tibet with strength, forcing Gushi Khan to accept the division of the imperial court like the eastern Mongol tribes, as well as the entry of the Han army, and sent officials to set up provincial capitals.

If Gu Shihan is still lucky at that time, then it would be better to step on him directly.

Gu Shi Khan was able to directly send his son over, and it seemed that his sincerity was still very strong. I heard that Gushi Khan had ten sons, but all of them were meat. If there is no sincerity, there is no need to send his own son.

The situation in the northwest is unexpectedly developing in a good direction.

The Dzungars withdrew to the Western Regions, and the Hoshute only wanted to hold the Tibetan area, while the Tuhuts had already crossed the Kazakh steppe to the shores of the Caspian Sea in the lower reaches of the Volga River.

The Oirat alliance Moxi Mongols appeared to be stronger on the surface, but in fact they were divided into three parts, each with its own side. Dzungaria monopolized the Western Regions, but Heshute and Tuhut went away.

The most important thing is that the Dzungars also realized the strength of the Han army, and were unwilling to attack Qinghai and Kang for the Heshute department, and they withdrew to the Western Regions early, which made Heshuote feel cold.

Under the strong pressure of the Han army, they chose to submit to the Han Dynasty.

This is actually a betrayal of Dzungaria, a betrayal of the entire Oirat Union.

A huge crack has appeared in the Oirat Alliance, which Liu Jun is most happy to see.

Liu Jun had already asked the Qinghai garrison to escort the Heshuo envoy into Beijing, and he had even prepared a knighthood for Gu Shi Khan.

"Wu Si Zang Founding Marquis!"

After Gushi Khan returned to the Han Dynasty, the imperial court set up the Tibetan region as Wusi Tibetan Province, including the former and later Tibetan regions and the Ali Plateau region. (To be continued.) )