But in the 16th century, before all kinds of advertisements came overwhelmingly, Huangshi could not be so irresponsible, he patiently explained, "It's very simple, use commodity marketing!" ”

Commodity marketing is a kind of business activity of the operator when consumers buy consumer goods, originally it has five kinds of demand theories, such as learning needs, interesting needs, belonging needs, business needs, leading needs, etc., but today Lao Huang has no time to give her a lesson on cooking wine, so the content of the speech goes straight to the topic.

Because the success or failure of commodity marketing is not only related to the performance, quality and price of the product, but also closely related to the sales strategy and sales method of the merchant. Therefore, if the quality and price are very good, if the sales strategy is not appropriate, it will still not be accepted by consumers.

And if the service quality and sales strategy of the merchant are beyond reproach, but the quality, performance, and price of the product are unsatisfactory, it will also not be recognized by consumers.

Therefore, when the products are cheap and high-quality, it will be the sales strategy of the store that plays an absolute role. It's just the "supply and marketing cooperative" of Dongluo Island, the situation is a little different, it is no one I have, people have me, but it is just one word "expensive", two words "very expensive", three words "too expensive", but Huangshi is impossible to reduce the price, after all, he also has to do some primitive accumulation, so he has to treat the dead horse as a live horse doctor, ready to teach the wine to the upper realm of business treasures.

"Let me give you a brief description of several marketing strategies, analyze it yourself, which marketing strategy is suitable for our current supermarket?"

"Hmm." Boiling wine nodded heavily, quickly picked up a small notebook and a pen, and began to record the chief's quotations seriously.

Huang Shi began to explain, this time he was really not fooling, because when he was in college, economic management was an elective course, in terms of grades, it was not bad, it was more than enough, and he was also quite interested in this science, always hoping to find a golden house from the book, and even Yan Ruyu, but unfortunately he couldn't learn and use it, which led to a defeat in the stock market later.

With Huang Shi's words, the cooking wine knew that there was still so much attention to the sales skills of selling goods in the upper realm.

For example, the "high-price promotion method", such as the "processing sales method", such as the "ex-situ sales method", such as the "outlet sales method", such as the "sponsorship sales law", such as the "service sales method", such as the "model sales method", such as the "prize and profit sales method", such as the "roundabout sales method", such as the "matching sales method", such as the "combination sales method", such as the "radical sales method", etc., there are as many as 12 kinds of zero and zero.

There are a lot of these sales techniques, but when I first listened to the first thing about brewing sake, I felt that some of them were not suitable at all.

For example, if we talk about the "high-price promotion method", under normal circumstances, the price of goods should be low or high, but there are often some things in this world that will be unexpected. There are often complex factors in it, so some consumers often have a psychology of showing their social status by buying high-priced goods, just like Li Chengru's classic lines in the movie "Big Names", only buy expensive ones, and don't choose the right ones.

It's a pity that there are no rich people on Dongluo Island at present, so this kind of "high-price promotion method" is naturally not suitable, and the chief also said later that this kind of business is suitable for high-end goods and the entertainment industry that provides fashionable services.

The next ones were either unlikely or not very suitable, until she heard the detailed explanation of the "Service Sales Law", and her eyes immediately lit up, "Hmm." ”

"What, got an idea?" Hearing the sound of boiling wine, Huangshi stopped.

Boiling wine replied embarrassedly, "Well, chief, I think those 'cosmetics', can they be used in this way?" ”

The core of the original "service sales law" is to cultivate the consumption needs of consumers, and let customers understand the use of goods by holding various training courses, lectures, on-site consultations, technical counseling, etc., so as to relieve consumers' worries, so as to promote consumers to buy goods.

For example, holding a "flower arrangement art class" at a flower shop, a "beauty knowledge lecture" at a beauty salon, and a cosmetics store can effectively increase the sales of products or increase the store's operating income by providing customers with free beauty care after selling products.

"Yes, you are good at cooking wine, but it is best to cooperate with the next technique, and the effect may be better."

"Chief, then you go on."

"It's the 'model sales method', that is, you can demonstrate on the spot, how to use a certain product or demonstrate the effect that a certain product can achieve, so that you can attract the attention of customers and stimulate their desire to buy."

"Oh, yes, chief." The boiling wine sounded suddenly.

"In addition to these cosmetics, there are also some snacks, you can also take out a few packs, unpack them, cut them into small slices with a knife, let the consumers who come into the store taste it, change one every week, I think in this way, they will generally buy it if they think it is delicious."

When it comes to cosmetics, Huangshi jumped to snacks, because he is not familiar with cosmetics, but he is still very experienced in eating, every time he and his daughter go to the supermarket, he encounters this kind of "milk yogurt" and "cake" that are free to taste, and when his daughter wants to taste it, Huangshi has to buy their things to express his meaning.

Because he is not like those old men and old women, not only in the supermarket to take degradable plastic bags, but also passing by the food tasting stalls, it is the right to go up and eat wildly, and after the most luke, he patted his ass and left directly, Lao Huang's face is thinner, he can't do this kind of thing. And the inhabitants of the island in the 16th century, Lao Huang still feels very simple.

I heard that a pack of small food is opened every week, and the heart of cooking wine is really entangled, after all, it is a lot of money, if they really eat it, if they don't buy it, they will lose money, because of the profits from these sales, the chief said that he would give a share.

Lao Huang doesn't feel redundant about the worry of cooking wine, after all, there are many such things in modern society, and Lao Huang often glares angrily at those people when he behaves out of the ordinary, but his gaze is not like the protagonist in those novels on the Internet, there is no murderous aura at all, and staring at others is not as good as a mosquito, so it has no effect.

……

After this conversation, Huangshi brought a lot of fashion magazines to Boiling Wine, and these exquisite pictures printed on coated paper once again shocked the young women who were interested in "fashion" dressing up in the upper realm on this archipelago, and they joined in the "Beauty Knowledge Lecture" held by Cooking Wine, which really made the sales of makeup and beauty products of the "Supply and Marketing Cooperative" go up a notch.

But these are all afterwords, and after the wine was left, Huang Shi and Hong'er outside confessed, and also left the office and walked along the road to the barracks.

"Salute!"

“……”

"Hello Chief!"

“……”

"All assembled!"

“……”

"Stand upright!"

"Take a break!"

“……”

"Align to the Left"

“……”

"Start reporting ......"

“……”

After entering the barracks, Huangshi listened to the orders of the acting company commander Qiu Bofeng, the entire barracks took action, and all the soldiers ran to the playground, but unfortunately the number was too small, if there were 10,000 people in the future, there were 100,000 people, I don't know if the road would be like a stream of green torrents, unstoppable and rushing for thousands of miles, thinking of this, Huangshi was a little excited.

"Report to Comrade Chief, the troops have been assembled, please instruct ......"

Huang Shi saw the rows of soldiers gathered around him and stood in front of him, although there were not many of them, but after the wind and rain of the past few months, their mental outlook had been completely renewed, and everyone's waist was straight, and their eyes were firmly looking at him.

"These are seeds! These are all hopes! Huang Shi nodded secretly in his heart, but it was still a serious expression on his face.

"Take a break!"

"Welcome Comrade Chief to speak!"

Then Huang Shi returned the salute to today's duty officer Lin Xiaoer, watched him convey the password to take a break, and after the troops took a break, he ran back to the end of the line, waiting for his speech, and thought to himself, "The spirit of this soldier is very good." ”

"Comrades, today is a very important day, for each of you, and for our unit, it is a big day...... In Lao Huang's speech, he once again reviewed the development process of this unit and the great and glorious historical mission it shouldered.

Half an hour passed quickly, and Huang Shi was talking and observing the army in front of him, which should be completely built under the modern military system and regulations, and their spirit, temperament, and mission were completely different from those of this era.

"The only thing they have to do now is that they don't have modern weapons in their hands." Huang Shi secretly thought in his heart that the small-caliber semi-automatic rifle would not be used by the army in front of him at all after 500 years.

The large number of semi-automatic rifles snatched from the Canadian gun stores can be called "artifact" weapons in this era, and it can be said that whoever masters them has mastered the ability to obtain the first rank of general among 10,000 people in this era. Even if this was the first army established by Huangshi himself, the first army, the first division, the first regiment, and the first company, he was not at ease to send this "artifact" into their hands.