Chapter 127 127 Sell the Ice to the Eskimos

Viola pressed her face against the cabin window and looked out.

"For the first time, I knew that when I looked at Potsdam from the air, I could see geometric shapes."

Viola's words made Lin Youde grin: "That's because I deliberately made it look like this when I arranged the construction plan around Potsdam." ”

Viola's expression immediately became very cute.

When Lin Youde played various simulation management games before crossing over, he liked to put his own cities and island towns in the shape of rules, which was an important fun part of playing these simulation games for him. Now, he can play the most realistic SimCity in the world, and of course he will carry forward this tradition of posing to the end.

From the air, Potsdam's new city has begun to take shape in the whole circle, Sanssouci Palace is located in the southeast of the outline of the outermost circle of the city, the three ring lines starting from Sanssouci Palace have been basically laid, from the air to see the three circles in the same point of the regular circle, the point of overlap is exactly Sanssoucin.

Lin Youde had thought before the crossing that why should the city's transportation system be designed in the shape of a ring + intersection line, whether it is a radial irregular intersection or Beijing's favorite crossing, it seems that it is not beneficial to reduce traffic congestion.

He tried to experiment with other shapes of roads in simulation games, but found that in most games, in order to make the most efficient use of every inch of ground, the road had to be made into a grid of fields.

Now he finally had the opportunity to experiment with what he had always envisioned: the heart of the new city, not near the geometric center of the city, where the three most critical roads overlap at the edge of the city – rather than intersect. In Lin Youde's view, this allows vehicles that are just passing by the intersection to pass unimpeded.

Except for these three ring roads, the road layout of the new city is not much different from that of ordinary cities, but Lin Youde deliberately placed important industrial sectors on the east side of the ring road, and the residential area on the west side of the ring road, and the residential area of each factory is located on the same ring as the factory area.

While this will increase the distance workers can travel to work, Lind's new city has the largest public transport system in Germany – larger and more complete than Berlin's.

Similarly, factories and warehouses in the same production chain are also arranged in the same loop, which Lin believes can maximize the production efficiency of the factory and reduce the loss of money and time in logistics.

Of course, the area around Sanssouci Palace, the core of the city, does not follow this principle, this part is the top of the entire industrial chain of the new city, where all the factory production will eventually be gathered.

In addition, the size of the area between the city's three ring roads is irregular, and there is a large amount of open space between the city's western ring roads, which were originally farmland and forests, and Lin Youde asked them to maintain the original state, which he believes will ensure the quality of life of urban residents. If there are elderly people in the family who are still able to move, they can also be asked to take care of the fields to pass the time.

When Lin Youde explained these things to Viola, the plane landed smoothly at the airport of Sanssouci Palace, and Lin Youde's explanation ended.

Viola frowned and commented, "I don't understand the point of such fanfare, why don't you just do what you want to do in Berlin?" Isn't it a waste to build a new factory from scratch or something? ”

"It's not a waste." Lin Youde waved his hand, and at this time the plane had stopped, he stood up, took the lead to the cabin door, and continued to explain to Viola as he walked, "For example, my construction here requires a lot of cement, so the domestic cement factory has received a large number of orders. I need new machines of all kinds, so the manufacturers of the machines get a lot of orders. ”

"I know that it is to make the economy work, and I am already familiar with this set of theories." Viola sighed, "I've read most of the books you dictated for people to type. However, I still think it's a bit of a waste to build a new factory without using the existing factory. ”

"Those existing factories are now operating at a low rate, so it is logical to expand production capacity." Lin Youde disagreed, "The point is that it is far more troublesome to take over those factories than to build new ones yourself, you see how much effort I wasted by merging Krupp and Rheinmetall manufacturing." Fortunately, Rheinmetall is very ingenious, flickering, plus some financial means, they will firmly join the great dream of the composite industrial complex, Krupp, a century-old factory with many roots, and the merger is simply a nightmare. ”

Lin Youde is not short of money, but the merger of this thing is not something that you can definitely complete without lack of money, there is a large amount of interest exchange - that is, the so-called catty. Before Lin Youde studied finance, he always wondered why there was always a failure in the news about how much money was used by a certain company to merge a certain company, and he thought that it was because the money was not given enough and many people did not sell it, but later he realized how ridiculous Lu Dao's idea was.

Money is just one factor on the table.

Saying that, Lin Youde walked down the gangway of the plane and said to Hybert, who was waiting next to the gangway: "The fox is asleep, find a stretcher to carry her down and throw her in the car." ”

"Yes."

Viola looked at the car parked not far away.

"New models?" She asked.

Lin Youde took a look, although he didn't receive a report that he would pick him up with a new car today, but judging from the shape of the car, it should be a new model. Lin Youde didn't like the shape of those famous cars in this era, so he directly drew the engineers what the famous cars in his mind looked like - before he didn't know that his plug-in was also effective for painting, otherwise he would directly draw the engineers what the tank looks like.

So now, there is a "Lamborghini" parked in front of Lin Youde, but the manufacturing process of this era is definitely not comparable with a few decades later, so this Lamborghini has a body that is very in line with the craftsmanship level of this era, and it looks very different from the real Lamborghini. But it gives it a steampunk charm.

"Well, I love it." After observing it for a while, Viola said, "This is my favorite of all the products your consortium has made so far. ”

"Thank you for your compliment, my fiancΓ©e." Lin Youde shrugged, "I hope that the rich people in the whole world can agree with you." ”

"Rich?" Viola raised an eyebrow, "Didn't you sell cars and motorcycles before following the principle of compressing costs and production time so that more people can afford to buy them?" ”

"yes, because I'm positioning those things as low-end products." Lin Youde shrugged, "Because I'm busy, I haven't had time to write a marketing-related book yet, so it's normal for you to not know the way." ”

"Are you busy?" Viola asked quizzically.

"Well, well, I just lost interest in writing books. It doesn't matter. I divide civilian products into location-oriented and high-end products, and low-end products should be as cheap as possible, with small profits and quick turnover. And high-end products ......"

Lin Youde paused, put on a pretentious expression, and deliberately cleared his throat before saying to Viola: "The target group of high-end products is rich people, and we do sales, and we have to study the psychology of the target group." The idea of rich people is to only buy the expensive ones, not the right ones. Let's talk about this car, first of all, it has a high-end atmosphere and high-grade appearance, this shape is just my label, and then find a few famous French and Italian furniture designers to design the interior, regardless of whether it is really designed, in short, hang the name.

Then he claimed that the whole car was built by hand, and that every part reflected the exquisite craftsmanship of the top craftsmen, and then emphasized what new technology was used in the engine, how powerful it was, and how smooth it was to drive. At the end of the year, production is limited to 100 vehicles per year. Each car is issued with a certificate with a unique number, with your and my signatures on it. How much do you think such a car should sell for? ”

"Uh...... Five thousand dollars? Viola tried to name a number.

In this era, the dollar was far more valuable than later generations, and the famous Ford car was only sold for 300 dollars, and 5,000 was already a huge number.

But Lin Youde shook his head: "I'm going to sell it for fifty thousand dollars." ”

In the original world world, the purchasing power of $100 in 1933 was about equivalent to $2,000 in the 2000s. Because of this, Viola's eyes widened, and she had a completely disbelieving expression: "It's impossible to sell it like this!" ”

"Generally speaking, you can't sell it." Lin Youde nodded and admitted, "However, the ultimate goal of marketing this thing is to 'sell ice to the Eskimos', as long as the marketing methods are played well, there will be people who rush to buy this sky-high price of 100 cars a year." ”

Viola looked at Lin Youde with a "Are you talking in your sleep" expression, and Lin Youde smiled and reminded her: "Think of the Junker type." ”

A large part of the initial orders for the Junkers 1 came from the agitated wealthy people, and now these Junkers 1 bought by the rich men are either eating ashes, flying only once in a few months, or are being sold to civil aviation companies, and now almost all orders for the Junkers 1 come from civil aviation companies.

Viola began to believe in it. In the end, she sighed: "Forget it, it's only a hundred cars a year anyway, and even if you can't sell it, you can give it to heads of state as gifts." ”

"It's going to sell," Lin Youde said as he opened the door of the "steampunk version of Lamborghini" and gestured to Viola please, "I've already figured out what to do, first of all, we have to make a movie." Secondly, before the film is released publicly, it is necessary to let the car be exposed as much as possible. I think Isabella's state visit in a month looks like a good opportunity. ”