Soon, five days later, Dai Mengde Jewelry reopened in the sound of firecrackers, and just three days later, that is, eight days later, CITIC Money also opened in a high-profile manner amid the sound of firecrackers.

Although they are all reopened, in comparison, the opening ceremony of Dai Mengde Jewelry, which opened first, is much more low-key, and the whole opening process is just a few business colleagues, and then symbolically buy some gold and silver jewelry, which is considered to be a good luck, and other than that, there is nothing.

In contrast, the opening of CITIC Money three days later was very high-profile. When CITIC Money Village opened, not only the dragon and lion dances and firecrackers were noisy, but also according to the usual practice, the flowing water seats were set up outside for three days to entertain the Quartet, and the scene was very lively. In addition, the level of the people who came was also much higher, not only the official personnel represented by the county magistrate were present to cut the ribbon, but most of the business elites from all parties in Qingpu County also came to the scene to cheer. After cutting the ribbon, the county magistrate personally inscribed the four big characters of "integrity-based" as gifts, and the other big bosses each took out different amounts of silver and deposited them in the bank, giving Li Yongji enough face.

After a little calculation, Dai Mengde Jewelry only had a turnover of less than 1,000 taels on the opening day, while on the day CITIC Silver opened its account, it received a total of 20,000 taels of silver on the same day, which is quite rare for a newly opened bank.

The reason for this phenomenon is also related to the general environment at this time.

Because the business of the jewelry store is jewelry and antiques, these things are generally considered to be some playthings at this time, and the so-called playthings are some things that cannot be put on the table, so only some business colleagues are present.

Qian Zhuang is different, Qian Zhuang at this time in the Qing Dynasty, although not completely seen by the central government, but has already been taken seriously by the local government, it can be said that many aspects are inseparable from Qian Zhuang, is already a can be discussed by the government, belongs to the high-end atmosphere of the grade.

At this time, although the money bank ticket number, because of many reasons such as history and policy, it was not as prosperous as the later Tongzhi and Guangxu eras, but due to the Taiping Heavenly Kingdom Movement, the central finance of the Qing Dynasty could not make ends meet, and the local government was also financially tight.

In fact, this is still small, and when the Taiping Army makes a bigger fuss in the future, even the places where military salaries and customs taxes are linked to money and grain, they will also have to let these money bank ticket numbers to help, such as Hu Xueyan's Fukang Money Village in the later generations, which made a fortune by supplying military supplies.

Therefore, it is only natural that the money bank is more lively than the jewelry store when it opens.

However, although Dai Mengde Jewelry Store was relatively low-key when it opened, its business was not low-key at all, nothing else, just because Dai Mengde Jewelry has two fist products, one of which is high-end exquisite stainless steel jewelry, and the other fist product is pearl products that are cheaper than others!

Stainless steel jewelry not to mention, it was originally a high-end route, the scarce material, bright light and exquisite workmanship, any woman can not resist the charm of these products, however, due to the high price, so the average person can only look at the rare, is not affordable. But pearls are different.

Pearls have always been regarded as a treasure in China. It symbolizes innocence, perfection, dignity and authority, and is as important as jade. "Sea Medicine and Materia Medica" calls pearls true pearls, which means that nacre is pure and true for medicinal functions. "Erya" praises pearls and jade as "the beauties of the West". "Zhuangzi" has the saying of "the pearl of a thousand gold". King Qin Zhao listed beads and jade as the first of the "ornamental treasures". It can be seen that pearls have a price in ancient times.

In the Qing Dynasty, up to the officials and nobles, down to the ordinary people, the most recognized jewelry variety is pearls, followed by jade agate, otherwise, the general Qing Dynasty people talk about jewelry, are pearls in the front, treasure in the back, and then more specific, that is, pearl jade agate, which has shown that in the eyes of ordinary people, what is the ranking of valuables.

Dai Mengde jewelry store can provide a large number of high, medium and low-end pearls of different specifications, and also send people everywhere to post small advertisements, which are written on yellow paper: "My pearls, my dreams, Dai Mengde pearls, cheap, high quality, high grade, Dai Mengde, you deserve it!" ”

In fact, as the advertising slogan says, these pearls are really good, because most of these pearls are high-quality southern pearls, but the selling price is only eighty percent of the market price, so that the nearby pearl prices were quickly shattered, and in just a few days, the pearl prices in Qingpu County were monopolized.

Stainless steel jewelry, after all, is the only one, is a new rarity, and is a high-end route, many people do not feel deeply, but pearls are different, pearl prices plunged, which will make many jewelers, especially pearl-based jewelers, feel pain.

Pearl farming is not a simple matter, it involves many aspects, not to say that it can be done casually, otherwise it would not have been studied for so long, and it was not until modern society that it was successful. It is precisely because of the great development of pearl cultivation technology that pearls in modern society have plummeted from rare treasures to consumer goods for the general public.

In the Qing Dynasty, the technology of pearl cultivation had not yet been born, so the method of obtaining pearls was still the original pearl fishing operation that had been inherited for thousands of years, and the risk of pearl fishing was very high, and the harm to people was also great, so pearls were veritable blood beads in the eyes of many people. It is conceivable that with such a method of fishing, the production of pearls is very scarce, and the production of high-quality pearls is even less, so even the lowest-grade pearls are expensive in the Qing Dynasty.

Li Yongji used the cultured pearls of later generations to sell in the Qing Dynasty, which is a typical bug, which is not inferior to the original Europeans who exchanged glass balls for gold with the Indians.

In the face of high-quality and cheap pearls with high quality and low price, this kind of impact is so huge, even if the pearl merchants in Qingpu County unite to resist, let alone all Qingpu, Li Yongji is really ruthless, and he will engage in pearls in the future, and the Qing Dynasty can't compare with it.

Because of this, other jewelers can only passively accept Li Yongji's pearl price plunge, bearing the loss of pearl price reduction, and the anger in their hearts is naturally increasing day by day.

You must know that in the Qing Dynasty, pearls were not easy to dive, so in addition to the government, the cost of private pearl procurement was already very high, coupled with the exploitation of middlemen, in the hands of sellers, the profits were not high. After all, their purchase price is about 60% of the selling price, and various expenses are removed, such as wages paid to craftsmen, government taxes, etc. In short, selling at eighty percent of the market price is basically unprofitable, and some small shops have to lose money.

Everyone thinks that Li Yongji is not paying attention to the rules and hurting people with his own book, but in fact, this is really wronging Li Yongji, so he is not hurting people with his book.

After all, Li Yongji used the cultured pearls of later generations to impact the market, not to mention eighty percent of the market price, he made a profit of one percent of the market price, he made eighty percent of the price, not to pursue high profits, but not to be too exciting, so as not to make people lose their way to live all of a sudden, so as to take risks, although he is not afraid, but it is also a ** annoyance.

In fact, his current eighty percent price is already very exciting, if he didn't have the support of the county order, he still has a regimental training in the city, and he eats both black and white dishes, someone would have gone to him for trouble.

Fortunately, Li Yongji had expected it, even if he didn't expect it, Shen Shiming, the past and current shopkeeper of Dai Mengde Jewelry, would remind him.

In order to avoid trouble, or to further monopolize the pearl market, Li Yongji secretly called these pearl sellers to a meeting, at which Li Yongji personally promised that he could supply them with 50% of the current market price, and the requirement was that the price of pearls on the market must be consistent with the price of the pearls he wore Mengde jewelry, and he was not allowed to raise the price at will to sell them, and the pearls sold must also inform the customer, which is called Dai Mengde pearls.

To put it bluntly, Li Yongji's method is to only monopolize the supply source of pearls and open up the network to sellers. Because the number of sellers is the largest, the number of wholesalers is smaller, in addition, most of the sellers have their own craftsmen, with a certain pearl processing capacity, that are some traditional crafts, in many cases not worse than modern manual crafts, or even stronger.

In other words, Li Yongji just didn't let people sell pearl raw materials casually, but he didn't say that pearl products were not sold by others, and even if there were more sellers, his pearls could be sold faster and better, making more money.

In addition to selling stainless steel jewelry and pearls, Dai Mengde also carries out acquisition business, which is mainly a high-profile acquisition of jadeite, agate, white jade, gold ware, ebony products and other treasures that are recognized by modern society.

Because the purchase price of Dai Mengde jewelry store is one to two percentage points higher than the market price, so the jewelry acquisition business is also very hot, basically the free circulation of jade agate and gold products in the market have been acquired by this Dai Mengde.

This kind of wanton selling pearls at lower prices, as well as arbitrarily buying jewelry at higher prices, of course, also caused dissatisfaction among peers.

After all, the Qing Dynasty at this time was not popular to fight price wars, nor was it a free market, but all walks of life had their own guilds, and the prices of commodities were mostly set by these guilds.

Originally, Li Yongji's Dai Mengde Jewelry opened, and everyone automatically added his jewelry store to the local guild for the sake of the county magistrate's face, but Li Yongji did this, obviously breaking the rules, and he wanted to kill the rhythm of eating alone.

The previous stainless steel is just that, after all, he is the only one who has it, things are rare, and the shipments are small, so everyone can bear with it.

The blatant price increase in the purchase of finished and semi-finished products of jade agate and gold ebony and other precious jewelry can also be said in the past, after all, they have the most inventory of these things, Li Yongji's high-price acquisition is equivalent to raising the price, and they will make more money, after all, they all have their own low-price delivery channels, so they are not happy about this matter on the surface, but they are willing in private, at most they blame Li Yongji for not saying it in advance, too arbitrary.

But the matter of pearls is different, and this is a big event that many people can't bear.

For pearl sellers, the price reduction of pearls is quite satisfactory, because although Li Yongji has lowered the price of pearls, his supply price has also been reduced, which is equivalent to a big price reduction on the whole, increasing shipments, making small profits but quick turnover, and everyone has made more money on the surface.

But for those wholesalers who supply pearls in large quantities, this is equivalent to cutting off their financial routes, which is unbearable, and these people are still the main members of the jewelry industry federation, and the energy is very large.

Therefore, Li Yongji blatantly reduced the price of pearls, the main product of the jewelry industry, not only sold them at a reduced price, but also supplied them to the sellers at a reduced price. Will we be able to play happily together in the future?

It was for the sake of pearls that the people of the Qingpu County Jewelry Federation kept leaving Li Yongji at a meeting, and the content of the meeting was to discuss the unruly behavior of Li Yongji and his Dai Mengde Jewelry Company, as well as the impact of this behavior, and what kind of punishment should be received......

However, although it was very popular at the beginning, the final result of the discussion was to send someone to persuade Li Yongji to tell him what the rules of this line of work were, and let him abide by the rules and give up the strategy of selling at a reduced price.

There is no other reason, this is not Li Yongji's good character, but Li Yongji has the support of the county master, he himself is still the general office of regimental training, and there are soldiers under him, so it is not easy to mess with, so everyone deceives themselves, saying that he is young and ignorant, and he must send someone to persuade him not to go against the will of the people, and to let everyone have something to eat.

However, Li Yongji, who is crazy about lack of money and lack of money, doesn't care about that, he relies on the support of the county order, and the security team training trained by Zhang Wei is also very effective, and has a certain deterrent effect, so he doesn't take those people in his eyes at all, no matter what you say, I still continue to do my own thing.

In this way, the people of the Qingpu County Jewelry Industry Federation were provoked, but after they were provoked, they found that there was no better way than to play a boycott, that is, to play a price war and block their own supply channels.

The only reliable deterrent method is to go up to a high-ranking official to complain, but once you want to sue, the money spent will not be counted, and you can spend money, Li Yongji can also spend money, this is the first naked price war, and in the end it is those corrupt bureaucrats who are cheaper, and it may not be possible in the end, so this is no way to make a decision.

In short, in the face of the murderous Li Yongji and the equally murderous Dai Mengde jewelry, everyone suddenly found that they actually did not have much practical and effective sanction ability, on the contrary, empty threats would only bring more harm to themselves. In this way, they can only learn the trick of the Qing government in the face of foreigners and valuing peace, that is, compromising and retreating. However, just when these people began to face up to the matter of Dai Mengde Jewelry Store and began to think about how to re-cooperate with Li Yongji, Li Yongji gave another bombshell.

This bombshell is not in the jewelry industry, but in the financial field, or in the field of money.

Specifically, on the fifth day after the opening of CITIC Money, it suddenly opened a business that made the entire financial industry in Qingpu County become restless, and this business is the so-called opening reward, copper coins high price gold and silver business!