Chapter 4 The economic problem is the problem of willingness to consume
"Okay, then I'll explain the necessity of buying food." Zhang Xinda laughed and said, "I think that the stronger the golden finger, the more careful we must be, especially in the early stage. Therefore, what you are thinking about now is not the question of cost performance, but the issue of security, that is, how to make the first fortune and earn the first pot of gold safely. After all, with our golden finger of space-time trading, as long as we are cautious, it is a sure thing that it will become awesome over time! ”
"That's right." Li Yongji nodded.
"Take stainless steel products as an example, this thing must be the same as when aluminum products just appeared, can only be sold as a luxury product, you are in the case of insufficient strength, rash shot, will inevitably attract the attention of people, because high profits mean high coveting, in the initial stage, it is very inappropriate, but also very unsafe."
"What about the medicines?"
"Although the problem of drugs is not so unsafe in the early stage, after all, it is a life-saving thing, and you can also use ancestral prescriptions and other things to fool people, but the problem is that you really want to sell drugs at a gold price, a small amount is good to say, if a large amount, who do you sell it to?" Zhang Xinda said, "Your era was a troubled time when human life was like grass, it would be good for ordinary people to eat, how many people could think of spending extra money to buy medicine?" Most of them are looking for some earthwork to resist by themselves.
In other words, in a society that has solved the problem of food and clothing, the common people will no longer consider the problem of taking medicine to cure diseases, and obviously in China in your time, it belongs to the period when even food and clothing have not been solved. Therefore, the domestic market for your special high-priced drugs is very small, and most people can't afford to buy or use them.
Although there are some rich people who can afford high-priced medicines, rich people don't get sick every day, even if they are sick, they let you know, but you are a child, and you are not a family of doctors, why should others believe you? Okay, even if I believe you, the effect is good, but what about the promotion problem? It's not the information age, just advertise, you have to sell it one by one.
What's more, at that time, you were all paying attention to the symptomatic medicine, you first saw a doctor, and then took the medicine, if you started by selling medicine in the Qing Dynasty, then you don't have to do anything in the early stage, just go to Langzhong to see a doctor, and you will be busy to death.
Not to mention, if your medicine is too good, after a long time, other pharmacies will also regard you as a thorn in the side, and after a while, they will definitely trouble you, do you have the ability to afford it? ”
"What about foreigners? I can't find a foreigner to sell it? Li Yongji said.
"Foreigners are more troublesome, first of all, there are not many foreigners who come to China at this time, and even fewer foreigners who have money, who still cherishes themselves if they are really rich, who will come to China in the late Qing Dynasty? Just like in modern society, you really have money, and you still cherish yourself, except for those who have brain diseases or special reasons, how many Chinese are willing to go to Africa to mix?
Second, there is the issue of trust. How many special drugs are there for foreigners who are willing to believe in the Chinese at this time? When you say Western medicine, people don't believe it, but when you say Chinese medicine, it's even worse, because Chinese medicine is like a witch medicine in the Middle Ages in the eyes of foreigners, and you can't avoid it.
This is similar to people in modern society, unless they have a terminal illness, how many people are willing to try the prescription prescribed by African witch doctors? So, it's not bad to sell drugs, but the market is too small, just like luxury cars in modern society, the circle is too narrow.
In the final analysis, this is a problem of market size and acceptance, that is, a problem of willingness to buy, and your special drug, in that period for most people, the willingness to buy is not high, so the market is very narrow, unless you open up the market yourself in the future, such as first implement it in your own army, and slowly let people see the curative effect.
If you look at history, how many of the super-rich in the mid-nineteenth century made their fortunes selling medicines? Most of them rely on trade, on monopoly, on plunder, on steel! You are in the era of imperialism, so you have to follow the trend and play plunder! ”
Speaking of this, Zhang Xinda patted his head: "Look at me, I forgot that you are not playing history, I guess you don't know who the super-rich people of the nineteenth century are." ”
"Hey, don't underestimate people." Li Yongji was dissatisfied, "I at least know about the Rothschilds, the Morgan family, Carnegie, and Nobel. ”
"Yo, I know a lot." Zhang Xinda laughed, "Since you know, it's easy to do, look at those people, except for Nobel who is a little linked to medicine, who else is engaged in medicine?" Even if it is Nobel, it is not for medicine, it is for explosives, it is someone else who inadvertently used his invention and discovered the curative effect of **.
In short, if you don't have any other means, you have more options, why do you have to do thankless medicine? You are not a good person who overflows with love.
President Ronald Reagan said well, the so-called economic problem is the people's willingness to consume! Since the main consumption intention of the people of the Qing Dynasty was to eat, do you say that you want to dry rice first? ”
"Damn, it's really writing history, it's really nonsense! Anyway, your conclusion is for me to play rice at the beginning stage? ”
"That's right! In the initial stage, if you want to make a fortune steadily, it is best to get something that is not so glaring and has high market acceptance. Zhang Xinda said, "Food is a good thing, ancient and modern, it is a necessity, the market is vast, the willingness to buy is strong, in the era of food and clothing has not been solved, especially in the era when the Taiping Heavenly Kingdom was raging, it is definitely a hard currency that is better than silver!" As long as there is food, there is no place to sell! By the way, what is the price of rice over there, and after so many days, it won't be unclear at all, right? ”
"Well, I don't usually pay much attention to that." Li Yongji thought for a while, "However, it seems to be a little impression, I heard from my cheap father at dinner yesterday that it has been the season of grain harvest recently, but the purchase price has risen on the contrary, it seems that it has changed from the original 2 taels of silver to 2 taels of silver and a stone, and it seems that according to this trend, it seems that it will rise in the future, and I plan to buy more goods in advance and stock up." ”
"That's 2.2 taels of silver, well, that's right, the Taiping Army didn't start the campaign in southern Jiangsu, the Jiangnan region has not been eroded, and the price of grain is not high. By the way, your one stone, is it the polyphonic word of the stone, or the burden of the flat burden? ”
"Stone of stone!"
"That's the volumetric unit. Well, sure enough, according to the information I found here, in the late Qing Dynasty, when grain was weighed, rice was still counted according to volume, not by weight. The information here says that a bucket of rice in the Qing Dynasty was ten liters, and a bucket of ordinary rice without hulling is about 12.5 catties in modern society, that is, 6.25 kilograms. One stone is 10 buckets, which is 62.5 kilograms. Of course, I don't know exactly how, but you'll have to give me a measure from your side in the future, and I'll do the math on my side. ”
"No problem." Li Yongji nodded.
"Okay, then according to my calculations, ten stones on your side is about 625 kilograms, one stone of rice is 2.2 taels of silver, and one catty and sixteen taels in the Qing Dynasty, one tael is about equal to between 35 and 37 grams, even if it is one tael of 36 grams. It's troublesome, like this, and like this...... Ah, it worked out. ”
"How?" Li Yongji asked.
"Our standard, the weight is calculated according to modern grams, and the price refers to RMB, after all, you must buy a large number of modern products with me, which is the foreign exchange price." Zhang Xinda said, "If you calculate it according to 3.5 yuan per gram of silver, the purchase price on your side is equal to 4.43 yuan a kilogram of rice, while my purchase price is only 2.68 yuan a kilogram, with a price difference of 1.75 yuan, which is equal to more than half a percent." ”
"It's not a good profit." Li Yongji shook his head, "Although it looks good, compared to stainless steel products, medicines, even if it is other industrial products such as daily chemical products, this price difference is not much, right?" ”
"It's not too much, but don't forget, this is based on silver as a reference, and silver has depreciated greatly in later generations, in fact, it is not a good reference." Zhang Xinda said, "If gold is used as the ratio, the difference will be large." ”
"You said that gold is not easy to exchange in the short term, and gold is also scarce here." Li Yongji was speechless for a while, feeling powerless about this guy's ability to speak off topic, for fear that he would go off topic again, he immediately said, "Put aside the issue of exchanging gold for now, let's continue to talk about food." ”
"Yes, grain!" Zhang Xinda kept rubbing his hands excitedly, "Speaking of food, the key is to have sales channels, as for the channels for selling grain, well, although your family has a lot of land, it is still mainly engaged in pouring grain, right?" ”
"That's right."
"It just so happens that there are existing channels, and you don't need to risk opening up new channels yourself. Food is a necessity, and as long as the quantity is large, the profit is still considerable. For example, if you sell one ton a day, the profit is 1,750 yuan, and ten tons is 17,000, which is still calculated according to the price of silver. ”
"How is it possible to sell ten tons of grain a day?"
"How could it not be? Food was a strategic commodity in your time, in the Qing Dynasty in 1859, there were more than 100,000 people in a camp in the south of the Yangtze River alone, considering the lack of non-staple food in that era, the staple food was eaten more, according to the amount of 5 catties of rice per person a day, 100,000 people had to eat 250,000 kilograms of grain a day, which was equal to 250 tons of grain. If you supply it, it will be at least 437,500 yuan of gross profit a day, except for all kinds of expenses, it is easy to earn 300,000 yuan a day, this is still our silver algorithm. By the way, you are also the purchase price, if you raise it a little more as the selling price, there are more people, then you will earn more!
Also, if you master the food, you will have the right to speak, because that is logistics, which will deal with the government, and then you will be a power businessman, and at worst, a red-top businessman. When you have the strength, you can say whatever you want.
To put it bluntly, the Chinese civil war in your era was just a piece of money and food, and the Taiping army failed so quickly because it had nothing to eat. ”
"This is idealization, I can't control the entire food supply right of the Jiangnan camp at once, at most I will get a share."
"That's not bad, as for the share, you won't fight for it yourself? I don't have the courage to do this, let alone that you are crossing. Don't forget, price advantage is the last word, everything else is floating clouds! ”
"This ...... Quite right. Li Yongji nodded, "Sure enough, there is still power in bulk trade." ”
"That's right, so it's necessary to resell food, and it's not just a security issue, it's also a strategic issue." Zhang Xinda said, "I have calculated, if you sell it to your new parents at the price of two taels of silver and one stone, not only will our brothers make a lot of money, but your new parents will definitely be very happy, and as long as you can continue to supply, you don't have to worry about it, they will help you pave the way and open up new markets." It is the nature of businessmen to pursue profits, and the same is true for Chinese businessmen. In this way, if the volume keeps up, your family will soon become a big grain merchant, and then, you who master the channel, don't you just say what it is? At the very least, parents who know the inside story will never treat you as a child again. ”
"That's right, let's do it first." Li Yongji nodded, and already agreed with Zhang Xinda's calculation in his heart, "Hey, sure enough, it would be nice if you crossed over." ”
"Not really." Zhang Xinda pouted, "It's a pity, God has to let you pass, didn't let me pass, this is destined to let you be the king and hegemon there in the future, leading the world to lead the nation, and I can only be a rich man in modern society, although it is very pitted, but there is no way, there is no way." ”