Now, when it comes to the media, especially traditional newspapers, the power of the MacDonald family is actually quite limited. The most important newspapers in Cleveland are basically controlled by them, but Cleveland is not a particularly large city, and its influence in the United States is far less than that of New York and Washington, D.C. The MacDonald family is not unable to get in, but in the past few years, the MacDonald family has become accustomed to the Scrooge-style expansion model, which not only finds a new breakthrough point in technology, but then relies on technological monopoly to expand, rather than directly relying on the weight of financial strength itself to expand. The advantage of this is that even in the face of fierce competition, the MacDonald consortium can still guarantee that it has a high enough profit. Arms, medicines, steel, you name it. In terms of dealing with the media, Scrooge also wants to follow the same path, that is, to open up the situation with new media based on new technologies. In Scrooge's mind, the future of Mediacorp is radio. But there are still a lot of technical issues that haven't had time to be solved, including, speakers, motors, power lines, ......, well, so this plan is still just a long-term plan. At present, Scrooge wants to mobilize large-scale propaganda forces on his own, but he is still a little powerless.

However, in the criticism of the Central Pacific Railroad, there is absolutely no such problem as zài. Because the investors of the Union Pacific Railroad included almost most of the wealthy people on the East Coast, and each of them did not form a monopoly on the media, but now, when these rich people from the East Coast and the Great Lakes came together for the same goal -- to fight their common rival, the Central Pacific Railroad, the newspapers of the entire East Coast and the Great Lakes region were passive, in various ways, toward the Central Pacific Railroad, toward its major shareholders. There were rounds of tidal attacks.

The New York Tribune first expressed its response to the "slave ship of the new age" to the boatswain Paul ?? Nestor's interview was followed by the New York Tribune's nemesis, the New York Herald, which uncharacteristically followed the nemesis by attacking the Central Pacific Railroad, and bluntly pointing out its chairman, Stanford, by his name: "Do you know that you are buying slaves in China?" "As for the larger "Sun", of course, it also lost no time in jumping out, without interviewing any of the parties, making a rich content, including violence, murder, **, sexual abuse and other long reports that are popular with the broad masses of prostitutes, in which, the unscrupulous "Sun" slightly distorted Stanford's name, and then portrayed him as a monster with a gifted person (when he was less than ten years old, he could push a small train with a man's unique parts), And one by one, his various female relatives became his trophies. Even on the advertising pages of The Sun, the messy advertisements for special drugs were talking about Stanford.

These reports have driven Stanford crazy. Although some local newspapers on the West Coast tried their best to defend him, calling for "not just one side of the story until the facts are clarified", the Central Pacific Railroad even arranged for some local media to interview the Chinese workers' camps to report on the happy life of the Chinese workers and refute the false reports of the media with ulterior motives.

But such reports have not turned the tide. Because these West Coast newspapers are far less numerous and influential than the older East Coast newspapers. For example, the New York Tribune, which first set off a trend, has long been deeply believed in the hearts of the people in the Midwest, and many Westerners even believe that this newspaper is only as trustworthy as the Bible. And its nemesis, the New York Herald, which now stands in the same trenches as it, has not had a good reputation before, but in recent years it has also been very successful thanks to its successful coverage of the Civil War. Even the typical tabloids of the Sun, which has no truth, no discipline, no lower limit, are not comparable in terms of volume and readership than any West Coast newspaper. Although all the people who watch it will not believe the exaggerated three-no news on it, people will still be affected by it, for example, now, many people in the west, when they hear the name of Stanford, their first reaction is to remember to use so-and-so to push the small train.

"Dorothea, you have to know that any information will have an impact on the audience, even if the audience knows it's fake, but as long as they read it, they will still be affected. It's just that it's hard to say whether the impact will be positive or negative. Scrooge said to Dorothea, "Pay close attention, Mr. Stanford's counterattacks, and tell me why they are so weak." ”

Dorothea thought for a moment and replied, "Isn't it easier for people to believe that a person is bad than that he is good?" ”

"It's nice that you can think of this," Mr. Scrooge said, "and people are always wary of people who are not familiar with them, and in such a state it is easier to speculate about other people's actions in a bad direction." In this way, it is naturally easier to believe the bad news. At the same time, people's emphasis on good news and bad news is also different. Emperor Napoleon, after a victory in a campaign, told his lieutenant not to wake me up unless there was bad news. Why doesn't the good news need to wake him up, but the bad news does? ”

"Because if you don't know the good news, you won't make a big mess, and if you don't know the bad news, you'll be unlucky. Oh, by the way, Stanford uses a lot of Chinese laborers, which reduces the employment of the locals, and even the ordinary local people will not side with him. Dorothea said.

"Yes, remember the two words I mentioned to you two days ago, 'benefit' and 'power'? Bad news often has a greater impact on interests than good news. So it's natural that people will take it more seriously, even if it's probably just a rumor. But you only think about 'interests', and 'power'. Scrooge reminded.

"That's right, the volume and influence of newspapers in the west are much worse than those in the east, and this is the difference in power." Dorothea replied.

"So, how do you think you would fight back if you were Stanford?" Scrooge then asked.

"He is in a disadvantageous position in terms of interests and strength, I really don't know how he can turn the tables." Dorothea thought for a moment, shook her head, and said, "Oh, by the way, can Stanford sue The Sun?" ”

"Yes, but if he does, the Sun is probably going crazy. How much news and how much sales are there? And they didn't explicitly say it was Stanford. I really want to say that people are just using rumors to force the truth. The reader will understand. ”

……

"Mr. Stanford, our counter-propaganda is not very effective. Very little of the public is willing to believe our explanations. Opinion polls show that at least 70 percent of readers still believe that something very inhumane has happened on the ship transporting Chinese laborers. Eighty percent of readers believe that the federal government should investigate the matter, find out the truth, and punish those responsible. Eighty-five percent of the readers thought that the interviews with Chinese workers were not credible because they could not understand English at all, and our reporters did not understand Chinese at all, ...... percent."

"Enough!" Stanford interrupted the secretary's words and said indignantly, "This is really a rumor-mongering to move your mouth, refute the rumor and break your leg!" What's even more hateful is that we break our legs, and the effect is still not as good as when people open their mouths! By the way, how is the work of the crew? ”

"Sir, we have spoken to the captains of the ships that are still in San Francisco, and they have all said that they will take care of their crews and will not allow them to run around during this time, let alone give them a chance to run out of nonsense. But they also point out that the crew has been at sea for so long, and they are very eager for a free life on the 6th land, and it will make them very unhappy to keep them in a small area, unless you can give them more money. ”

"These guys who are taking advantage of the fire!" Stanford gritted his teeth tightly, and a vicious voice came out between his teeth, "Give them money, and then they control their subordinates." They now have only one witness in their hands, and the validity of the lone evidence is limited. Seize this and fight back! Ask them why they couldn't find a second decent witness. Also, let the newspapers prove by all means that the boatswain was a bastard, a gangster! In short, make people believe that this guy is a liar! Do you understand? ”

"Yes, sir. I'll do it. ”

"Hopefully, if we can't catch more real evidence, this turmoil will pass. Otherwise......"

"Mr. Stanford, there's one more thing."

"What's the matter?" Stanford asked.

"There are a lot of suspicious people in the camps and near the places where they work, and we suspect that they may be reporters from the newspapers or people they employ. They may want to find evidence that we mistreat Chinese workers and use them as slaves. Do you think we're going to drive them away? ”

"Drive them away? How can you have such a stupid idea, and now these guys are worried that there won't be an accident. As soon as things get bigger, they can incite Congress to send a commission of inquiry, and then these commissions stay with us for more than half a year, and then they will interfere with everything we do, and the progress of the project will be much slower than it is now. And then those guys are going to laugh out their big teeth! Don't think about such stupid ideas. Alright, let's get down to business. ”

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