"Isn't it just training some middle and low-level cadres? Do you need to go in person? Dorothea held the baby and complained to Scrooge.

"It's because they're all in the middle and low levels that I need to go." Scrooge smiled and replied, "Honey, do you remember those stories of Emperor Napoleon?" Well, Emperor Napoleon could call every soldier in the Old Guard by name, and Emperor Napoleon was always amiable when facing soldiers and junior officers, but in front of high-ranking generals, His Majesty the Emperor was indeed terrifying. Any idea why he did it? ”

"Don't mess around. Of course I do. Dorothea said disdainfully, "Aren't you just going to brainwash those guys (I learned that word from Scrooge)?" Anyway, the textbooks you prepared are too mentally retarded, right? Can such a thing also deceive people? For example, this book "Who Moved My Cheese", which is written as if the cheese was a gift from heaven, is there no hard work of employees in these cheeses? They won't even understand this? And what kind of 'success studies' are completely deceiving. ”

"Hehe, I can't see it." Scrooge smiled, "You have to remember that you should never underestimate the lower limit of human intelligence. Moreover, human beings are very fragile, almost no one can resist conscious brainwashing, if extreme measures are used, the average person can resist for a maximum of three days, even if it is strong, it may not be able to resist for a week. ”

"What if someone can resist for more than a week?" Dorothea asked.

"That means he's either going to be promoted, or he's going to be ruined."

……

Tom was very excited to enter the classroom, because the top leader of the consortium, the legendary hero, Mr. Scrooge MacDonald, was about to come to teach them. Before the start of formal technical subjects, there is usually what is called "professional ethics training". Because the whole training time is very tight, therefore, the time schedule of professional ethics training is very tight, in the previous week, every morning from eight o'clock training, until five o'clock in the afternoon, only at twelve o'clock in the middle of the meal and a little rest, even in the evening can not be idle, well, the evening is a group discussion, from half past six, to nine o'clock. Then it's time to go home and sleep.

This kind of training is very tiring. But this effect is exactly what Scrooge wanted. One of the keys to brainwashing is not to give the brainwashed too much time to think. He must be bombarded with a continuous stream of information, so that he is tired of coping, and even difficult to cope, so he can only passively accept it. After a long time, he is easily brainwashed. So, in terms of brainwashing effects, in general, radio is easier to brainwash than books, and television is easier to brainwash than radio. Because books give you time to stop and think, while radio doesn't, and when you think about it, you can't hear it later. Compared with radio, television also provides pictures, more information, naturally, the more brain memory and computing power is used to receive and process this information, the less you can think carefully, and the easier it is to be brainwashed.

In his previous life, when Scrooge was in junior high school, he once watched a martial arts movie called "The Legend of Kant's First Bodyguard", and I watched it with relish. It wasn't until a few years later, in retrospect, that I realized, Damn! Isn't that Pu Yi a traitorous criminal? What kind of hero can be the one who follows the traitor and acts as his bodyguard? It's not just a traitor. As for some of the contradictions between him and the Japanese, to put it mildly, isn't it just dog-eat-dog? What is the greater contradiction between the Japanese Navy and the Japanese Army? Could it be that Yamamoto Fifty-six is an anti-Japanese hero?

Such a simple truth, if you put it in a book, although Scrooge was only in junior high school at that time, if you think about it, you can figure it out, but the way you put the TV on Guò made Scrooge's mind all focus on watching those beautiful martial arts moves, and there was no time to think about it carefully, well, if you are not careful, you will almost be brainwashed.

Doesn't it mean that brainwashing is best bombarded with a large amount of information, so that people have no time to think deeply? So what else do you need to arrange for a discussion? This is actually a trick to strengthen brainwashing. First of all, when bombarding with a large amount of information, the selected information is carefully selected, and then the discussion defines the scope of the topic, that is, it must revolve around the materials that he provides you. Moreover, the discussion was in public, and who would dare to say something on such an occasion that Scrooge did not want him to say? But a person, even if he doesn't believe the bullshit that Scrooge prepared for him, he still has to listen carefully, because if he doesn't do so, he won't be able to participate in the discussion, he will appear different from others, he will be out of place with the group, and he will be ostracized. So he will still be affected, and he will still be brainwashed unconsciously.

For example, in the later Internet era, it seems that all kinds of information in the Internet era seem to have returned to the tone of the book and newspaper reading era, and many of these information are textual and can be stopped and thought. However, the Internet era has a characteristic that is very conducive to brainwashing, that is, there is a lot of information. When there is a lot of information, in fact, the average person will enter a kind of confusion that cannot be chosen. Thus, where a piece of information is placed determines how many readers will see it, which actually plays a role in selecting the information. Generally speaking, all kinds of information will always add their own tendencies when they are expressed, and whether a media admits that they have an attitude in their self-propaganda or not, they all have an attitude. This attitude can influence people, and in the end, it also has discussion interaction, and this discussion interaction, with a little control, can have the same effect as the discussion in Scrooge's current training class.

In the past few days, the professional ethics training is basically like this, at the beginning of the morning, listen to some of the company's senior management reports, most of these reports are from the height of the theory to explain the importance of professional ethics, what kind of professional ethics the company advocates, and what positive role can be played by such professional ethics for the development of employees themselves. There will also be group activities such as shouting slogans, singing, playing games, etc., which can shorten the distance between students, and once the relationship between students is good, then the pressure of conformity will be greater, and brainwashing will be more convenient. Then there is the report of advanced deeds, which is basically the story of each student. In this way, under the psychology of striving to be advanced, the effect of brainwashing will be better. When it comes to discussing it in the evening, the effect is simply ridiculous. For example, now, those students who have been transferred from the grassroots to learn, including Tom, are full of enthusiasm and are ready to learn their skills and make greater contributions to the company, so as to realize their life value. And at this time, the arrival of Scrooge further aroused their enthusiasm.

Upon entering the classroom, Tom found that an employee was already carefully wiping down the students' desks and chairs. "What a great example of dedication to serving the rest of the company at all times!" Thinking so, Tom walked over to help. At this time, he realized that although this young man was a little familiar, he didn't recognize him, and he was not a student in his training class. Tom didn't think much of it, though, thinking that he might be a member of the staff at the front station for Mr. MacDonald, who was about to give a lecture. "Sure enough, the more senior the company, the more dedication must be emphasized." Tom thought so.

At this time, more students also came in, and everyone hurried up to help sort out the hygiene. The man asked Tom very politely, "Sir, are you a student in this class?" Can I know your name? ”

"Ah, yes. My name is Tom. Tom SmithKline. Nice to meet you. Tom was about to ask the man about his identity, but the man spoke first:

"Tom SmithKline? Are you the Tom who ate DDT-stained wheat seedlings in public to prove the safety of DDT? On behalf of the company, I thank you!" The man held Tom's hand tightly, "However, I would also like to criticize you one thing, DDT is not very toxic, but it is not non-toxic, and it is certainly right to work hard for the company." Just as companies should also assume their social responsibilities and make greater contributions to society. But you should also pay attention to the method, and you should not let your body be affected at will. ”

Tom hurriedly thanked the man, and when he tried to ask about the man's identity, the bell rang for class. All of them sat up in their chairs as fast as they could. Under Tom's gaze, the man walked up to the podium quickly, smiled at everyone, and said, "Hello everyone, it's an honor to meet you and communicate with you here. I'm Scrooge Macdonald, you can just call me Scrooge. Today I will talk about the topic of 'Personal Development and Corporate Social Responsibility'......"

"This ...... This man who served the public with him was Mr. Scrooge MacDonald? Founders and leaders of companies, and even consortia! The richest, most prestigious and influential businessman, philanthropist, scientist, and Mr. Scrooge MacDonald surrounded by countless halos! He is so approachable, so always serving the public, he is really a great man who matches his words and deeds and leads by example......" The reverence for Scrooge suddenly surged from Tom's heart, like a surging river, endless, the Yellow River flooded, and it was out of control......

There is nothing special about what Scrooge said. In order for the brainwashing effect to be good, it is necessary to simplify the so-called concept, and make the value judgment as simple as possible. It's as simple as Moses' Ten Commandments, or like Christianity, if you just believe in me, you can go to heaven, or like the absolutely unquestionable universal values of the Hereafter. Only in this way can it be conducive to brainwashing, so that those who have been brainwashed can talk about universal "democracy" and at the same time shout out to those who are trying to tell them in vain that the one-person-one-vote democracy they think is actually nothing more than a dollar-one-vote "money master": "Shut up!" We are talking about democracy! "After democracy, kill your whole family!"