Chapter 335 335 Advanced Automotive Industry
The main purpose of Novakovic's visit to China was to inspect China's industrial achievements and to assess China's ability to assist Yugoslavia's economic plight. Therefore, the Yugoslav delegation did not hold too many official meetings with the Chinese authorities, but went down to visit enterprises in various places accompanied by Chinese clerks.
Some of the factories and companies they visited first were basically arranged by Qi Yiming, and most of them were related to the traditional industries of the Yugoslav Federation, such as automobiles, machinery, shipbuilding, chemicals, etc., which are also very popular heavy industries in socialist countries. There are also some light industries, but they are arranged later on the itinerary.
The first stop of the Yugoslav delegation was Roewe Automobile Company, Qi Yiming's Shenghua Group naturally also has several automobile companies, such as sweat blood, JAC, etc., but sweat blood is mainly luxury cars, this is not necessary to show the Yugoslavs, and the development of JAC in recent years is not very good, there is a little deviation in positioning, and the sales performance is not better than FAW, FAW and GAC their brands, although it is also a lot of profits, but Qi Yiming believes that it is impossible to become a brand with greater international influence in the future, So let the Yugoslavs look at Roewe, the mid-to-high-end sedan brand that has become popular at home and abroad in recent years.
After years of development, domestic independent brands have gradually widened the gap and shown different positioning. Among them, several major brands are obviously in the lead, and gradually hit the international market, marketing to the United States, Southeast Asia and other places. Such as Gillette, Chery, Haima, Xiali, etc., many ordinary people with more open concepts have already known that this is a more affordable car, which is basically less than 30,000 yuan, and the leather is durable. There are also some low-end cars with slightly less influence than the four low-end brands JAC, Great Wall, BYD, Lifan, etc., which belong to companies that are not mixed with the big scene, but they are also relatively comfortable.
For example, the four major brands of FAW Besturn, Dongfeng Fengshen, Shanghai Skoda, and Brilliance Zhonghua basically belong to commercial vehicles and official cars in people's cognition, which are more expensive than ordinary family cars, and are basically in the range of 100,000 to 200,000.
Further up is Chang'an and Roewe, when Qi Yiming was positioning for the domestic automobile industry, he left so two, taking the high-end route, even if it is sold in China, it is more than 400,000 yuan. Even if the currency value fell sharply in later generations, these two brands did not have 400,000 cars, which shows how much Qi Yiming injected water into these two brands. Some advanced technology and exquisite craftsmanship from the base have been introduced into the manufacturing of two high-end car brands, and Qi Yiming is bent on making these two brands into China's BMW and Mercedes-Benz.
At present, Qi Yiming's strategy is still relatively successful, Changan and Roewe basically sell miserably in China, that is, a fraction of those low-end car brands, after all, people are still more cautious in their consumption psychology. However, Changan and Roewe have successively achieved certain results in South Korea, Southeast Asia, the United States and European markets. The price is slightly lower for luxury brands such as BMW and Cadillac, but the performance and appearance are ahead of the contemporary, and even the environmental emissions are more careful.
At this time