Chapter 94: The Hunger Sales Act
But before Yu Xiaotian leaves, he still has to do several things, the most important of which is to transport some artillery to the side of Jilong Bay this time, and equip it with the fort of Heping Island under construction, so that it will initially have a certain defensive capability.
During this time, the Lei blacksmith who was concocted was jumped by Yu Xiaotian's chickens and dogs, and with a group of craftsmen under him, there was almost no time in the concoction shed.
Yu Xiaotian was anxious to get more cannons, and Lei Blacksmith had to put aside all his hobbies for the time being, and went all out to work in the shed.
The new imitation twelve-pounder cannon had been successfully trial-produced before Xiaotian went to Twin Peaks Island to fight the mixed river dragon, and two of them were cast and installed on the Seawolf.
When Yu Xiaotian returned to the division after victory, four twelve-pounder cannons were cast overtime in the cannon, and nine six-pounder cannons were cast.
This kind of output has almost quadrupled compared to the previous monthly output, but the guys who made the cannon are tired, many people have two big dark circles around their eyes, and everyone has almost lost weight, and the Lei blacksmith is even more comfortable When he saw Yu Xiaotian, he walked a little swaying.
Yu Xiaotian was very satisfied with these newly cast cannons, and reached out to pat Lei Blacksmith's shoulder, originally wanting to praise him a few words, but when he turned his head, he found that Lei Blacksmith actually rolled his eyes, and fell straight to the ground and passed out.
Yu Xiaotian was taken aback, and hurriedly asked Lang Zhong to invite him to rescue this guy, after Lang Zhong checked the pulse of this guy, he smiled bitterly at Xiaotian: "The detonator is actually not in serious health, but he has been boiling too much during this time, let him rest for a few days, and eat more good things, and he will recover soon!" Please rest assured! ”
After Yu Xiaotian heard this, he realized that he had really pushed this guy too hard, so that this guy was seriously lacking sleep and lack of sleep, which was completely boiled down!
So he had the blacksmith carried back to his lodgings, and told him to rest for three days before going to work on the cannons, and the rest of the artisans also took turns to rest and rest, slowing down the cannon-casting.
After a strict irrigation inspection, it was found that one of the 12-pounder guns had cracks, which belonged to scrap, and two of the nine six-pounder guns had cracks, both of which belonged to scrap, which was the result of the rush to work, so that the original casting quality began to decline a lot.
So Yu Xiaotian had to order that the cannon could be slowed down a little, but to ensure that there were no problems with the quality, all the three waste cannons were arranged to be smashed and recast.
The rest of the qualified cannons were loaded onto the gun trucks, and then loaded into two cargo ships, ready to set off for Chicken Coop Bay.
Just before Xiaotian was about to leave Nanri Island, Li Yi suddenly came to Nanri Island to see Yu Xiaotian.
Yu Xiaotian had no choice but to delay and meet Li Yi in the village.
It turned out that Li Yi came here this time for business matters, and since Yu Xiaotian made out glass products and soap, he began to deliver these things to Maoshengyuan in a steady stream.
As a fashionable commodity, this era has been widely familiar to the rich and officials, so the glass products of Maoshengyuan have been on the market, which immediately caused a sensation, and the people who want to buy are endless, and they dare not say that they are in the market, at least there are a lot of people who are greedy.
In addition, the glass products of Nanri Island are of good quality, large quantity, and large volume, but the price is about half cheaper than other glass products imported from overseas.
In this way, glass products immediately became the fist products of Maoshengyuan, and there were so many people who wanted to buy them that the output could not supply sales at all, and many people could only pay the money first to get on the line, waiting for them to be supplied after the goods were available.
Therefore, since the listing of glass mirrors and other glass products, Maoshengyuan's business has improved a lot, and the money earned is really eye-catching.
This is not surprising to Xiaotian, because this is a matter of course, and Mao Shengyuan is now for glass products, specially opened a shop, named Jingbao Pavilion, temporarily to the main glass products, but also hired a group of jewelers, the production of some gold and silver inlaid glass products for sale, will become their main products in the future.
Li Yi was happy that he couldn't close his mouth, and he smiled because he couldn't see his teeth all day.
But to Yu Xiaotian's surprise, another ace product he launched, soap, was given a cold reception after it was listed, and very few people asked about it, and few people spent a lot of money to buy it, so that during this time, Maoshengyuan had a lot of backlog of soap, and it couldn't be sold at all.
Li Yi had a bit of a headache for this, so he came to Yu Xiaotian, hoping that Yu Xiaotian would stop the production of this kind of soap and concentrate on producing more glass products.
After Yu Xiaotian heard this, he also felt a little surprised, with his understanding, soap should not be difficult to sell, after using this thing, who will use soap horn or pancreas to wash his face and take a bath!
But he didn't expect that after this thing was launched, he encountered such a cold reception, which made him feel a little unexpected.
After listening to Li Yi's words, Yu Xiaotian touched his chin and pondered for a while, and suddenly his mouth suddenly opened and he figured out the reason.
"Don't worry! Although there are not many people who want this kind of soap now, I can guarantee that the people who want it in the future will break the door of our Maoshengyuan!
The point is that very few people have used this kind of thing so far, so if they haven't used it, naturally no one knows how wonderful it is! Just sell it directly, no one will want it!
In this way, you might as well take out some of these soaps sent during this time, and use them as gifts to find the most prominent people in Fujian and the richest people to send some to the past!
In addition, write out its benefits, and then find a clever painter, draw some beauty pictures, mention the benefits of soap on the beauty map, give this soap a loud and beautiful name, make a propaganda poster, find the most prosperous places in Fuzhou City, Quanzhou City, and Zhangzhou City, and send people to hang them, so that people in the past can see these paintings!
Also, how much is the price of soap now? ”
After Li Yi listened to Yu Xiaotian's words, a trace of joy flashed in his eyes, as a businessman, as soon as he heard Yu Xiaotian's method, he knew that this method must be useful, and if he can't really open up the sales of this kind of soap, but what he said about painting a picture of a beauty, mentioning the benefits of soap on the painting, and displaying it in a crowded place, it seems to be a bit too much!
So Li Yi said: "Right now, according to the meaning of the big boss, these soaps are one or two pieces of silver!" However, the big boss said that it seems a little inappropriate to draw some pictures of beauties and put them in the downtown area!
If the officials of the government know about it, it is estimated that they will intervene, and those old scholars and scholars will definitely scold the door!
Once they make a fuss, our Mao Shengyuan will be charged with a crime of immorality, and I am afraid that we will be arrested and sued even below! ”
Yu Xiaotian also made sense when he heard Li Yi's words, although the advertising industry is now in an embryonic state, but it is still a bit too avant-garde to make posters of beautiful women and put them in the downtown for publicity, and the Ming Dynasty is one of the most tightly guarded dynasties for men and women in all dynasties.
And those scholars think they are defenders, on the surface, one is more serious than the other, but they secretly go to the kiln to play with women, and they don't do anything less than male thieves and prostitutes, but their reputation has a great impact on the government and the imperial court.
So he shook his head and could only give up, but he still insisted that Li Yi find a painter to draw some pictures of beauties, with a description of soap, and it could not be placed in the downtown to promote, so that it could be hung in the store as an ornament, so that consumers could see it at a glance!
"In terms of price, since no one buys one or two of their silver, then don't sell it yet, and all the goods will be removed from the shelves and sealed in the warehouse!
A month after you finish giving the gift, you can't sell what someone wants! Tell them that these things come from far away Australia, and the price is very expensive, and it is not easy to get them!
If someone has to ask for it, they can pay a little bit of ten taels of silver per piece! But you have to keep in mind that you can only make a small amount at a time, and you must not release goods in large quantities!
I don't believe it, I can't stir up this thing, and after those high-ranking women use this thing, I don't believe that they don't quarrel with their men to ask for it!
The more things you can't get, the more precious they are, and when the time comes, let them come to our door to buy them, whether they sell it or not depends on whether their face is big or not, and the characters with small heads and small faces can not be sold to them! Hum!
It is best to include this thing in the tribute when the Fujian Dynasty sends tribute to the Beijing division this year, so that the imperial concubines in the capital can also try the best! At that time, I'm afraid it's not that you can't sell it, but that you're worried about where to get so much soap to supply to those dignitaries! Yu Xiaotian shook his fan and said to Li Yi.
Li Yi's eyes widened when he heard this, he used to think that this thing was a small piece, and it would be priced at one or two silver, which was too expensive, you must know that an ordinary family, a month's consumption may not be more than one or two silver, and poor families may not even be able to earn five taels of silver a year, and a small piece of soap will cost one or two silver, and ordinary people can't afford it at all.
Now that Yu Xiaotian opened his mouth, he raised the price to ten taels of silver, which is too expensive! So he cautiously said to Xiaotian: "Big boss, is ten taels of silver a little too expensive?" I think it should be very good to mention two taels of silver for this thing! ”
"That's a mistake! You have also been in business for many years, and there is a saying that I don't know if you have heard of it! The rich people in this world don't care about money, they care about face! They only buy things that are expensive, not right!
Seeing that others use it and can't use it themselves, how can a woman from a rich family give up? We are doing high-end consumer groups, and we have to figure out their minds! The higher the price, the more precious and better this kind of thing is! If the price is low, it makes them feel that they have lost their identity!
So ten taels of silver is already cheap, you can't blame me for being ruthless, who told them not to want this thing when they first started? Now I want a bargain, it's too late, if I want it, I'll buy it for ten taels of silver!
Whether you sell it to them or not depends on Lao Tzu's mood! What's this called? I want to think about it,...... Oh...... Right! It's called Hunger Sales! Yes, it is called hunger sales, the market needs more products, but the manufacturer deliberately limits the number of products put into the market, so that the market always maintains a state of hard to find, the more so, the more consumers feel that this thing is a good thing, the more sought after.
As long as you put a batch of products into the market, those who can't get the goods before, for fear that they can't get the goods, the price is not the key, they will hurry up to sweep the goods, but there are still people who can't get the goods, holding the currency to buy, doing so, it is difficult to make money in the future!
By the way, aren't pearls a beauty nourishment? It just so happens that pearls are produced in the South China Sea, and some small beads are not expensive, so you can find a way to collect a batch of them and get them to Nanri Island, and I have them crushed into powder and mixed into soap, which is called pearl soap!
In the future, pearl soap will be sold for fifty taels of silver! I guess there will still be people who want it! Hum! Yu Xiaotian shook a folding fan, with a waist knife hanging from his waist, walked around the room, waved his hand to Li Yipi and talked about his way of doing business, which looked nondescript, it was really a bit ridiculous, and he sneered while saying, the thumb of his left hand was still rubbing the middle finger of his index finger, making a gesture of counting money, revealing the expression of a profiteer, and he said while thinking, the more he talked, the more excited he became, and he kept talking about some of the sales concepts he knew. Including some terms that are still new in this era, they have been thrown.
But after Li Yi listened to his words, although he also felt that his virtue was a bit funny, but he didn't dare to underestimate him, let alone laugh at his virtue at this time, from Yu Xiaotian's words, he heard a new business concept, although Yu Xiaotian said a lot of words, he had never heard of before, what high-end consumers, what only buy expensive, not buy the right! He hadn't heard of any hungry sales, what coins to be bought, and these words sounded very fresh, but he could roughly understand what they meant, because Yu Xiaotian suddenly opened a door for him today, making him understand a new sales concept, which made him feel quite enlightened, and he felt excited all over his body.
"Wonderful! It's wonderful! Great! Hungry Sales? Hungry Sales? Wonderful! Wonderful! Appropriate, so apt! Yu Xiaotian said that he was getting more and more excited, and Li Yi became more and more excited the more he listened, and he couldn't help but pat his thigh and applaud.
Yu Xiaotian only cared about the excitement, and was startled by Li Yi's noise, and then suddenly realized that he was too excited today, and actually threw out some postmodern business terms.
So he hurriedly stopped and said to Li Yi: "That's all this matter, Shopkeeper Li will go back first and do what I said!" In short, it is one, we can not make money in the early stage, we can give it away for nothing, but we want to let those rich women say that this is a good thing, and know that this thing is comfortable to use, not to mention, but also beautiful skin and beauty, so they don't worry about their men buying it!
But when they want to buy, they can't let them get their wish, and they feel that they can't buy it with money, which always makes them have an illusion that this thing is rare, and when we put it in again, they will rush to buy it!
I still have something to do, so I won't accompany the shopkeeper Li! Sorry, sorry! It's okay for Shopkeeper Li to rest on the island for two days, it's all on my account! ”
Li Yi hurriedly got up and said, "How dare you!" Where are you in the mood to still hover here! I'll hurry back and do as I am told!" Hehe! Thank you for your advice! Listening to your words today, it is really better than reading a book for ten years! Thanks a lot! Thanks a lot! ”
It didn't mean that Xiaotian left Nanri Island, Li Yi was so busy that he couldn't even take care of eating, turned around and boarded the ship and left Nanri Island, and rushed back in the direction of Fuzhou.
And Yu Xiaotian didn't send him, he immediately turned around and boarded the ship, and took a few lines full of goods and a group of newly recruited immigrants, and sailed towards Jilong Bay.
(Let's have a big chapter of more than 4,000 words!) I had a fever again yesterday afternoon, and I was really sad to the extreme, so I went for a tuberculosis screening today! )