426 The bet between Dasheng and Toyota
After being disabled, he committed suicide for a time, slowly accepted the reality, and now re-emerged, in the process, Situ Nan was of great significance to Roosevelt himself and to the Roosevelt family.
Prior to his election as governor, Roosevelt & Associates served as legal counsel to the William Foundation, the Chinese Corporation, and the improved Anliangtang. Roosevelt was also a member of the board of directors of the William Foundation, actively participating in social affairs, rebuilding political resources and connections in New York on behalf of her husband, who could not walk.
The Roosevelts were happy for Situ Nan's arrival, and they were also wondering what happened to Situ Nan's visit?
"Speaking of business, I want to make a business with the Roosevelt family, how about selling me that piece of land on Fifth Avenue?" Situ Nan asked directly.
The Roosevelts were a little surprised, Situ Nan actually fell in love with a piece of land, and the couple looked at each other, as if to say, "That's it?" Is there any difference between a rich man like him having money to buy a piece of land and buying a cabbage? ”
The couple exchanged eyes and decided that it was okay. Roosevelt nodded: "That's no problem!" But can you tell me what you bought the land for? ”
"Yes, the environment on Fifth Avenue is good, our family is on Fifth Avenue, and it is just right to buy a piece of land to build a house." Eleanor. Roosevelt said with a smile, and the husband and wife followed, and also followed Situ Nan a little.
"There's no ulterior motive either, the Chrysler Motor Company is going to build a building, and they've got their eye on your family's piece of land."
Situ Nan said with a smile.
"Oh, that must be a great plan! Chrysler, I have an Airflow Chrysler at home. Roosevelt laughed.
"Very well planned! The investment will not be less than 50 million US dollars, it will be the tallest building in the United States, and it will also be a comprehensive commercial project integrating business, leisure, entertainment and residence. ”
Situ Nan smiled and nodded, looked at Roosevelt, and saw that his face showed joy. He added, "When you agree to the land, a lawyer will come and talk to you soon." Of course, this time we are dealing with the Roosevelt family, so we can't hire Roosevelt Law Firm to represent us! ”
"Why not? I have quit the law firm and am now the Governor of New York. I want to promote this big project, both in public and private. ”
Roosevelt also humored.
Situ Nan didn't stay long, and after settling the matter, he left, leaving the Roosevelts to continue digesting the news.
"That's great news, my dear!" Eleanor. Roosevelt laughed.
"Good news!"
Roosevelt sighed, adding in his heart, "I didn't expect him to have such a deep relationship with Chrysler Motor Company!" The Republican government has been controlled by a consortium that can easily come up with large sums of money to build high-rise buildings. ”
It's a good thing after all!
Roosevelt thought to himself for the first time, he didn't expect that he had just become governor and encountered such a good thing?
Of course. The first beneficiary is the New York City government, and the second is the state government, which is very fond of this kind of engineering project, not only to save face, but also to promote employment and economic development.
If you do this by yourself and do a good job of publicity, won't the Chrysler Building become your own political achievement?
He made up his mind. Be prepared to use the Chrysler Building to promote yourself.
"The Roosevelts have agreed to sell the land, and Fifth Avenue is our first and only option. Don't think about the land at Cooper College. ”
Stuart called Chrysler, who was so pleased that he immediately sent a lawyer to complete the land deal with the Roosevelt family.
After the land transaction was completed, the design of the building was also completed. Fan. Allen walked into Chrysler's office in New York with the blueprints, and Chrysler was satisfied. He also brought the designer to Situ Nan and others to explain.
Success or failure was all it took to convince the building's other important investor.
In order to design this skyscraper, I don't know how much I have suffered, I have spent countless efforts, and the architect has a secret atmosphere for himself.
"Sir. The building has a construction area of 20,345 square meters, a height of 320 meters, and 77 floors...... Thanks to the abundance of aluminum alloy and glass, including double-height windows in the showroom and glass-clad corners, the tower in Manhattan gives the illusion of floating in the air.
Of course, according to Mr. Chrysler's opinion, highlighting the achievements of Chrysler Motor Company, the building was designed in the shape of a car radiator with a stainless steel coating on the outside.
The statue of an eagle with wings spread is placed in the octagonal corner of the roof, symbolizing the freedom and domineering of the building like an eagle. In this way, the whole building has both industrial simplicity and artistic beauty, and I am sure it is the greatest masterpiece of its time! ”
The architect described the Chrysler Building's design philosophy in a wistful tone, while observing the expressions of the bosses.
The design wasn't originally designed for the Chrysler Building, which he envisioned as having a jewel-like glass crown on the roof.
Unfortunately, it was rejected by the architectural firm, and later came across the Chrysler Corporation, so according to Chrysler's request, it was modified on the basis of the original, and slowly became what it is today.
In fact, there is no need for the designer to explain too much, and the model of the building he created can be understood by people at a glance.
"How? It's beautiful, isn't it? Chrysler said proudly to Stuart.
In addition to the larger construction area, the building address occupies the original geology of the Empire State Building, and the design plan of the Chrysler Building that appeared in front of Situ Nan is basically the same as he remembers.
"Okay! That's it! Situ Nan smiled and nodded, his face was very calm, not at all amazed, he hadn't seen any mansions?
However, the Chrysler Building did set up a competition for American industrial giants to build skyscrapers, and Situ Nan liked this plan a lot, nodding to the architect not far away, and agreeing to him.
For a designer, the sense of accomplishment of being able to create a great masterpiece is incomprehensible to outsiders.
William. Fan. When Aaron left, his head was a little dizzy, and happiness came too suddenly, pinching his thighs, feeling pain, and only then did he truly realize that his majestic blueprint would appear in the sky of Manhattan.
I saw him grin in pain, and then he smiled happily.
"The matter of the building is over. Now let's talk about the car company. The Ford Motor Company was advertising in the newspapers, advertising their Model A everywhere, and the advertisements were overwhelming, and I looked at it, and the models were still good, and the colors were no longer rigid black. ”
Situ Nan said to Chrysler in a relaxed tone.
"The Type A is considered a mid-range car. Chrysler Motors mainly manufactures mid-range cars, and Ford's always cheap sales strategy will seize the market share of our Airflow brand cars. ”
Chrysler analyzed, his face a little more solemn.
The mid-range car market is fiercely competitive, in addition to the Ford Model A, which has been sharpened for ten years, General Motors' Chevrolet and Buick are also market leaders, and Chrysler is ready to acquire several car brands to strengthen the competitiveness of Chrysler Motor Company.
OK. Didn't forget to do your homework.
Situ Nan felt good about Chrysler's sense of crisis, at least he remembered to do his homework and did not delay the affairs of the automobile company.
"Is there a goal?" Situ Nan asked.
"Dodge!" Chrysler said, a glint in his eyes, he was determined to win the Dodge brand.
"Dodge?" Situ Nan was a little surprised by this answer, and soon relieved, Chrysler had always been thinking about Dodge, and he knew it.
"Dodge has been losing money in recent years. Shareholders are complaining about management, and I think that's a good opportunity for us. If the acquisition of Dodge Motors. It will not only enhance our share in the truck market, but also give Chrysler Motors the confidence to compete with Ford and General Motors in the mid-range car market. ”
Chrysler Dao, detailed analysis of Situ Nan's plan to acquire Dodge Company, in addition to Dodge Company, he also fell in love with a company focusing on off-road performance car manufacturing, called Willis Company.
"Willis?" Situ Nan seems to have heard this name somewhere. After thinking about it for a while, I finally remembered, isn't Willis the famous Jeep?
Of course, the jeep has not yet appeared, and even if it is designed, there is no market, after all, this is the prosperous and peaceful twenties. You can't smell the smoke of gunpowder.
"Alright! I support your idea, if necessary, you can find Robles Securities to cooperate with the issuance of new shares to raise funds. Chrysler Motors has such a good credit rating that it would be a shame not to use it for financing. ”
South Szeto Road.
"It's a shame not to use it for financing?"
Chrysler didn't quite understand Situ Nan's words, and nodded, the stock market is indeed the best way to raise funds.
In the recently introduced S&P 500, the three major auto giants, including Chrysler Motors, are listed, and no more, in the Dow 30, only General Motors, which has always represented the automotive industry, and other auto companies are not selected.
Chrysler was well known as the company's doctor in the industry, and soon raised ample money on Wall Street to acquire Dodge Motors and Willis Motors.
The Dodge Company was in too poor condition, and the Willis Motor Company was too weak, and after a small resistance, it was taken into the bag by Chrysler Motor Company.
In the reorganization of the new company, Chrysler gave full play to his management talents, turning decay into magic, and soon turning Dodge into a profit.
At the same time, the Dodge sedan was launched to compete with brands such as Ford Model A and Chevrolet.
In cooperation with the Italians, Chrysler also showed a shrewd side, and reached a cooperation agreement with Fiat Automobile, and the two sides established a joint venture to jointly develop the Italian car market and drive Ford, General Motors and other car brands out of the Italian market.
As for the military technology demanded by the Italians, it was also satisfied, and the chairman of Fiat Automobile, Giovanni. Agnelli personally traveled from Italy to the United States to meet with Stuart, and the two sides had a great conversation, and the Italians got the tank production line from Chrysler Motors, and the tank engine and aircraft engine technology from Cummins Electric.
Why are the Italians in such a hurry?
Because Mussolini was restructuring his armaments and putting a considerable amount of resources into the military industry, there was a big piece of Fiat in it.
The Italians smiled and went back to talk to the leader, and Chrysler Motors, Cummins Electric, etc. also updated their technical equipment and took what they wanted.
It would be better if the Italians were a little more generous and bought a hundred and several dozen aircraft from Cummins.
However, it does not matter if Italy does not increase orders from Cummins-Lincoln Aircraft Company, and Cummins Airlines, which integrates aircraft manufacturing and air transportation, will soon open a South American route and soon open an Atlantic route, and the demand for aircraft is huge.
The only companies that can compete with it are Pan Am and Boeing United Airlines, and the three major aviation giants have concessions to open international routes, monopolizing seventy or eighty percent of the air transport market in the United States.
……
When he was doing business with the Italians, Situ Nan also met Zhang Xiaoruo, who had been studying in Detroit for a long time.
"It's rare that you've been in Detroit like a researcher for half a year, and it seems that you're really fascinated by the auto industry."
Situ Nan smiled at Zhang Xiaoruo.
"yes, I didn't expect to stay there for so long, I don't know if I don't go, I'm shocked when I see it. Americans build cars at the same speed as we spin, and it's amazing that a car rolls off the assembly line in ten seconds! ”
Zhang Xiaoruo smiled, ignoring Situ Nan's teasing, but sighed again and again.
As soon as he said this, Situ Nan's mind came up with the picture of the film master Chaplin constantly turning screws on the assembly line, especially after the silent film was played faster, the action of the workers working in the picture really had the effect of "being ghosted".
The speed at which a car rolls off the assembly line in ten seconds will indeed stunned the industrially backward Asians!
Situ Nan's relaxed and unaccustomed mood is of course different from Zhang Xiaoruo's "eye-opening emotion", and he can somewhat understand Zhang Xiaoruo's feelings.
I saw Zhang Xiaoruo gritting his teeth and saying, "I decided that Dasheng wants to build a car, import a full set of production lines from the United States, and make Chinese cars." ”
"Not bad! is ambitious, much better than Song Ziwen's Shanghai Business Machinery Company selling dog meat on the head of a sheep. ”
Situ Nan complained.
It's not that China doesn't have man-made cars, but there aren't many cars that are built on a large scale. The automobile factories with government and official backgrounds are mainly trucks, and in the field of car manufacturing, they either import American cars (Chrysler-based) or import spare parts from the United States for domestic assembly, and the Song family has done a relatively successful job in this regard.
"Automobile is a huge industry, need a lot of industrial sectors to cooperate, although the domestic steel industry is developing rapidly, the machinery industry has a considerable foundation, but to integrate so many industrial sectors, it is not an easy task. You have to be mentally prepared to lose money. ”
Situ Nan said with a smile.
"Hmm. I am mentally prepared, and the funds accumulated by Dasheng Group over the years are quite abundant, and I can afford to lose. No matter what, you can't let the devil underestimate the Chinese. ”
Zhang Xiaoruo said confidently.
Thinking of something, he became a little excited.
"What's wrong? Got it on the heads of the Japanese again? Situ Nan asked.
"I met Kiichiro Toyoda of the Toyota family in Detroit, but I didn't expect that the Japanese were also studying the American automobile industry, and they were planning to enter the automobile industry as well. The two sides quarreled, and it can be regarded as a narrow road! ”
Zhang Xiaoruo said with a smile.
"Didn't fight?" Situ Nan asked with some gossip, looking curious.
"That's not true, but I made a bet to see whose car company did well, and if I lost, ......" Zhang Xiaoruo shook his head with a smile, "It will be quite embarrassing!" (To be continued.) )