Chapter Seventy-Two: The Three Newspapers Tear X? Strange means of running a newspaper!

(I don't want to say much about the black car, please support you!) Recommended, collected, sincerely pleased, thank you! )

What happened to Yang Guangren in California, Li Mengyang really doesn't know, what he has to do now is to make the newspaper in his hand the newspaper with the largest circulation now, because in this way it can be said that he has mastered an ideological weapon!

So, how can you make a bankrupt newspaper or an 'evening newspaper' the largest circulation? Is Li Mengyang an immortal?

Let's put it this way, the reason why it is an evening newspaper is because Li Mengyang has no one in his hands now, so the job of a reporter is not something that anyone can do, especially in this era, the illiteracy rate in the United States is also very high in these years.

Therefore, it is certainly not easy to find people, and time is a little tight, after all, a newspaper, you can hardly say, if you do it today, it will become popular tomorrow, which is completely impossible in the nineteenth century.

Evening newspaper, okay here, send it in the evening, then the news of the day, let's just copy it, right?

Okay, Li Mengyang is indeed too undisciplined, but how can he make his newspaper popular?

"Dear Sir, there is a misspelling in the C4 edition of your newspaper on August 11......"

"Dear editor, there is a grammatical error in the B3 page of your newspaper on August 12, which is not right, even Americans do not speak like that......"

"Dear Mr. President, Your ......"

What is this?

These are all letters, letters after letters, pointing out small mistakes in a newspaper called The New York Times!

It's 1858, and the New York Times officially adopted the name, TIME, last year, and the circulation is still quite good, so these letters......

It's all written by Li Mengyang, and it's all really wrong, not fake!

Not to mention anything else, at this age, it is simply too easy to find fault in a newspaper, let's just say that the later generations have such perfect typesetting, printing, and distribution...... This system, that's going to go wrong, let alone now.

But what are you doing with these mistakes? Could these mistakes make Li Mengyang's "New York Evening News" popular?

Of course, it is impossible to make your newspaper popular just by making mistakes, and it still requires some individual work.

After Li Mengyang picked mistakes for the "New York Times", he naturally handed over these mistakes to the "New York Tribune", a major newspaper at this time, but he added a different article to this letter.

"Dear editor, look at the New York Times newspaper so much that no one is in sight! As a reader, I picked out these mistakes for them, and I was supposed to help them, in order to improve the quality of the newspaper and give us readers a better reading experience, but look at their reactions! They didn't even bother with these mistakes, and I didn't even get a reply! ……”

It doesn't matter if the New York Times wrote back to Li Mengyang or not, but he wrote it anyway, and the editor of the New York Tribune saw such an article, what would he do?

"The New York Times' actions are nothing short of shameful in disregard for its readers! How can they turn a blind eye to the mistakes they have made? We, the New York Tribune, are strongly indignant at this, they are disgraced by our newspapers! Disgrace our journalists! Let's edit the disgraced ......"

On a general section, the New York Tribune published such an editorial, righteous and well-worded!

It was an editorial attacking the New York Times, and the rhetoric was very intense.

Is this New York Tribune so angry?

It's really true, because Li Mengyang inquired early on and understood, in fact, the current president and founder of the "New York Times", Henry Jarvis Raymond, he was a person from the "New York Tribune" before, or what kind of chief officer.

You kid set up your own door, and then you are still very popular, the key is that you are still working against the "New York Tribune", and your views are always at odds, isn't this a bit unrighteous?

So, those things written by Li Mengyang, misspelling or something, all of them can be checked, and then you Times didn't change them, right? At least you didn't say anything in the newspapers, did you? As for the reply to the reader, the reader said that he didn't receive it, and it was definitely because your New York Times didn't mail it, right?

These things are all weapons, why don't you use them in the New York Tribune?

Li Mengyang's purpose is actually to see this scene, you guys have a good fight, that's great.

But Li Mengyang didn't think that the New York Sun, which was a newspaper that had nothing to do with them, also came in, and also seized this opportunity to attack the "New York Times".

You must know that the three major newspapers in New York are these three "New York Tribune", "New York Times", and "New York Sun", these three are actually the oldest Sun newspapers, and now her circulation is not as good as the two that came out later, so the three of them pinch each other, which is absolutely related.

So these three pinched each other, what can Li Mengyang get?

Today, the New York Tribune violently criticized the New York Times on the A2 page, and the New York Times hit back on its B2 page...... and the New York Sun also killed it, and they actually used the front page headlines, which is simply incredible! ...... Tribune attacked The Sun as an old lady's footwrap? ...... Times went so far as to say that the Tribune is a bunch of lunatics, a bunch of utopians? ...... The Sun attacked The Times as a dogleg of the government? ……”

What is this?

It's live!

That's right, the "New York Evening News" is published at night, so in this case, the three of them have been published before, that is to say, the fight they had in the newspaper has already been played, so our "New York Evening News" just made these things into stories, hey, you see, we are all based on reality, and that's how their newspapers write.

Isn't that the news? And it's the latest and most fun news!

Moreover, this news must be exclusive to the New York Evening News, because there is no evening newspaper in this year, yes, who reads the news at night?

However, the "New York Evening News" is the one that reports this now, and it is also the fastest, and it is absolutely impossible for the daytime newspaper to be faster than this one, so why don't you take a look? It's just an after-dinner pastime, isn't it?

And in terms of news timeliness, the current newspapers are all substandard, let's just say that many newspapers in the South are printed here in New York, so when they are shipped to the South, the news will become heard for a long time, right?

So, the New York Evening News is now reporting the freshest news!

In these days, there are not too many entertainment projects, otherwise the American people would not like to watch the hanging so much, and now, a New York three major newspaper tearing X competition, do you want to watch it?

Moreover, this year, because everyone's hands make money, there is really not much money, and the wages of ordinary people in the Northeast are too small, and they can't compare with the west and California, otherwise the gold rush can be so hot?

Therefore, a family can only subscribe to one newspaper, so do you want to read the grievances and hatreds between the three major newspapers in New York? Do you want to buy a three-point newspaper?

The New York Evening News is a newspaper that does it, how about it? Good no good?

So, Li Mengyang is very bad, while picking faults for these newspapers, and then sending that kind of letter to these newspapers, anyway, I don't let you know who sent the letter, I can shoot and change places, you continue to tear X, and then our "New York Evening News" has first-hand news topics.

As a result, the circulation of the New York Evening News grew rapidly, from 100, 200, to 500, 1000, 3000......

You know, this thing is simply incredible, who would have thought of such a ridiculous method?

"Hahaha......" When Matthew understood all this, he was laughing like those guys who had absorbed too much nitrous oxide and couldn't stop.

"Hahaha...... "The others are similar, they never imagined that the newspaper could be so interesting.

A bunch of big bosses, most of whom are illiterate, turned out to run a newspaper that still has a good circulation, which is simply too good, right?

However, there was one person who didn't laugh, and that was Eleanor, who felt that Li Mengyang's method was too bad.

Hum! This is by no means a gentleman's doing!

However, in Li Mengyang's eyes, the current circulation is still too small.

A month after its establishment, the circulation of the New York Evening News reached 5,000, which is already a great success at this time.

But Li Mengyang is not self-sufficient, he has to further increase the circulation, because he understands very well that the circulation is the key, and the circulation is the only measure of the power of his 'consciousness' weapon!

So how do you continue to increase circulation?

There are two other means, one of which is easy and the other is a bit more complicated.

What's so easy?

"Sue all the newsstands in New York, Philadelphia, Washington, D.C., and all the big cities in the eastern United States, sue them, all the sales of our New York Evening News, are theirs!"

That's right, that's the easy way for Li Mengyang!

There is no money, the newspaper does not want money, and all the money from the sale of newspapers is from the newsstand. To put it more modernly, all downstream profits go to distributors.

How much is a newspaper now?

Nowadays the newspaper is a penny, in fact, the current penny can be regarded as a dollar in later generations, especially in the east, because the average household in the east has to spend only 6. 6 dollars, that's really that little.

So, it's not a small amount of money!

Isn't the newsstand crazy anymore?

But can such a channel be laid in this era? So how do you get the newspaper to all over the place?

According to the current method, that is, it will be printed in New York and sent to various places, anyway, the time will definitely be worse, that is, the news will be old, but for Li Mengyang, who has advanced thinking, he saw something.

Telegraph!

At this time, in the eastern part of the United States, the telegraph was already very popular, and it was needless to say that the United States had not yet laid the telegraph, that is, in the west, anyway, California did not have it.

Li Mengyang's idea was to use the telegraph to directly send the key content of his newspaper to major cities, and then the local book and newspaper operators would print it themselves!

This is definitely the fastest and newest way to do it!

The bookmakers in the eastern United States soon received a telegram, and it didn't take long for the New York Evening News office to go from being crowded to full of people!

Of course, the price of telegrams is not cheap, and it is definitely not a small amount to shoot a newspaper, but Li Mengyang doesn't care, because this cost is simply sprinkled compared to the profit that Li Mengyang will get.

In addition to the book and newspaper industry, there are more advertisers in front of the New York Evening News!

Advertising, that's a good thing, and the newspapers of later generations rely on this thing to make money, so why doesn't Li Mengyang know?

But here, we come across another means.

To put it simply, almost all newspapers nowadays have one banner, that is, they refuse to advertise!

The most famous is the New York Tribune, which is how they started, and the New York Times said the same, but ...... Forget it, there is always a time when people break their promises.

But anyway, if you advertise so much, readers will definitely be annoyed, so how can you increase this circulation?

Li Mengyang has a way, that is, another means, but this method requires some special elements...... It's just that the guy in our team who didn't smile before, and this has something to do with her......

I1153