While Zhao Ta avoided the emergence of the ideological trend of 'peace in the world' in the Great Song Dynasty, he also found that the signs of belligerent ideas began to appear. Due to the fact that the Great Song Dynasty has achieved complete victories in foreign wars in recent years, especially the western expedition to Gaochang and the cross-sea attack on the Seljuk Empire, which not only expanded the territory and opened up the trade routes, but also plundered a large amount of gold and silver property and enhanced the national strength, so the idea of taking war as a necessary means for the country's prosperity and strength emerged in China.

However, public opinion sometimes simply distinguishes between friend and foe and blindly calls for the use of troops, and this kind of belligerent remarks mainly appears among the new generation of young students and young officers, who are very marketable in the major academies and taixue, who have knowledge and enthusiasm, and hope to use war as a means to solve all problems. Once these people rise to high positions, they will inevitably be swayed by public opinion, and the country will be constantly drawn into one war after another.

If a country has been full of public opinion that constantly agitates for war among the people for a long time, Zhao Ta knows that sooner or later something will go wrong, and this is also necessary to be vigilant. Zhao Ta put forward requirements for this while extensively building state and county schools, appointing those students he had cultivated in the early days to serve as state and county schools to spread his own philosophy of governing the world. As for the various colleges established by the society, he also supported the great Confucians in his camp to serve as the mountain palms in the form of funding, expanded their influence, attracted many school elites to join, and formed a public opinion base favorable to himself.

And Zhao Ta also found that because he can always influence the direction of public opinion and establish a good image, under normal circumstances, he mobilizes the government and the opposition and the army to hate a country, and it is easier to lead the country to war than to call for peace, and this kind of speech is important for maintaining the country's internal unity. It is good to unify the will of society. Therefore, in order to strengthen the unity of the camp, it is also necessary to shape external enemies. Find a potential adversary and use this method to make sense of your strategy.

Of course, as a decision-maker of national strategy, Zhao Ta must not sit back and wait for favorable or unfavorable public opinion to appear. For him, public opinion must first be beneficial to grand strategy, so it is necessary to control public opinion, guide public opinion to serve its own strategy, and even shape public opinion to achieve its goals, which requires shielding unfavorable truths, warning certain makers of radical speech, and not ruling out telling a little lie and making some foolish things. As for how to operate, it is the business of my own intelligence department......

While guiding and controlling domestic public opinion, Zhao Ta did not relax his use of the power of public opinion to attack external enemies.

The era of Zhao Ta's previous life was the heyday of wrestling between major powers, and there were more and more forms of soft strikes around the competition of public opinion between major powers. Their guidance on the direction of decision-making, the tendency of public opinion in a country, and even the way people behave are quite large, and the occurrence of 'color' revolutions is often caused by a large number of external forces that usually carry out a large number of public opinion and psychological foreshadowing. Once there is a governance crisis in the relevant country, the instigation and attacks of external public opinion will take the opportunity to expand, and eventually lead to drastic changes in the political situation.

And public opinion warfare, which is a strategic confrontation between countries, is not always verbal criticism and rhetoric. It also includes the business war of money, finance, and capital, which he is familiar with and has been doing. The difficulty was that there were no propaganda means such as radio stations, television, the Internet, and developed media at this time, but it was difficult for Zhao Ta, who found another way to maintain an offensive in public opinion against other countries. Of course, you will have to shell out some real money.

Taking advantage of the relatively calm situation after the long border between the Song and Jin dynasties, Zhao invested a large amount of money in the border areas to build a number of towns with agriculture and animal husbandry as the main ones, which could attract people from the interior to reclaim and garrison the frontiers. It can also create a sharp contrast with the border side. The people on one side lived in abundance and were brightly dressed. Living in a large tiled house with a bright hall, walking in a bustling town; On the other side is desolate. They lived in simple straw huts and felt tents, and spent their days in the company of wild beasts.

This material contrast will produce a strong visual contrast, which makes people envious, especially the people at the bottom of the Jin State who are still living in the 'dire straits', so that they yearn for the day when they can also rule in the Great Song Dynasty, so as to reduce the resistance from the civilian class after the invasion and get their help. At the same time, it can also be used as a temptation to attract the population of Jinguo to move south, so that the Han people living in Jindi will have a strong desire to return, so as to weaken their strength and obtain information.

The Rongchang built on the border could also be used as a battlefield for propaganda, allowing the merchants of the enemy country to bring back the prosperity and prosperity of the Great Song Dynasty through their eyes and ears. They can also be bribed by giving small favors and small favors through business dealings, so that they can become the mouthpiece of singing praises to the Great Song Dynasty, and consciously compare the advantages and disadvantages of the Song and Jin sides, so that the Jin people will have a disgust with the people in power, and they are eager to be overthrown and 'liberated' by themselves.

A plan was also implemented against the elites of the Jin Kingdom, in which the Great Song used intelligence agents to bribe the officials and nobles of the enemy country to act as the drummers of the Great Song and influence the ruler's judgment of the situation. Jurchen intellectuals who admired Han culture received 'adapted' Chinese classics through special channels. In this way, Zhao Ta carried out a large number of stealthy communication activities, introducing the superiority of the Central Plains' own system and the universality of values to them, thus influencing their thoughts, and then making these people have strong dissatisfaction with the current system of the Jin State, and through their exchanges with each other, this idea was disseminated, and the enemy's will to resist was broken from the top, and the idea of accepting the rule of the Great Song Dynasty was accepted.

At that time, the United States used 'Coca-Cola' as a medium to spread Western culture to the whole world, but Zhao did not have the ability to create that thing. But he had tea and wine, which were widely accepted by local cultures, so he eliminated the essence of the tea and wine culture in the Central Plains, kept its dross, and added the extravagant elements of the court, basically copying Cai Jing's set of bewitching his father back then and sending it to the upper class of the Jin Kingdom through commercial and non-governmental communication channels, and cultivating them to learn to 'enjoy' the beauty of life.

In order to cooperate with this 'culture' output, Zhao Ta did not hesitate to use the power of the country, through diplomatic channels and repeated negotiations, was able to open a 'Song Pavilion' in the most prosperous place in the capital of the Jin Kingdom, which is a collection of catering, entertainment and luxury goods sales as one of the comprehensive business and trade body, not only the architectural style is the Central Plains, the staff are all from the Great Song Dynasty, even the use of a teacup, a pair of chopsticks are also made by the most famous workshop in the Great Song Dynasty, it is rumored that the chef was the imperial chef of the Great Song Dynasty Emperor Zhao Er, The wine sold is all produced by Xiangyi Imperial Wine Workshop, and the perfumes, glass and other things sold in the store are hard to find in the Great Song Dynasty.

After a series of operations, the Song Pavilion has not yet opened in the capital of the Jin Kingdom, immediately attracted the attention of many people, when the exquisite dishes were sent by the golden cup and jade cup have conquered the hearts of the Jurchens, and the set of cumbersome and intimate services inside also let them know what is the aristocratic enjoyment, know that the huge and heavy gold chains and earrings worn on weekdays are just the favorite of the local tyrants, know what is elegant, polite, and understand that this is the life of the Great Song Dynasty.

However, now the Great Song Dynasty is no longer the Great Song Dynasty of the past, and you can herd horses to the south at will, but fortunately, there is still a Song Pavilion that can provide a place for the Jurchens to learn and enjoy, and for a time the Song Pavilion has become a place of nostalgia for the Jin kings, nobles, literati and local tyrants. Not only did they enjoy it, but when they returned home, they also followed the example of the Song Pavilion and renovated the mansion, trained the servants, and purchased clothing and utensils so that they could enjoy it every day.

Because the Jin country has been advocating sinicization,This atmosphere did not cause the vigilance of the rulers of the Jin country,Instead, think that this is a good opportunity to learn,It is said that the drunkard emperor Wan Yan Kang also secretly visited,In which the coil lasted for two days,Drunk and said: I went to the Song Pavilion today to know the broadness and essence of the Central Plains culture,Over the years, I have only learned the skin!

And Hu Quan, the waiter of the Great Song Dynasty Rite Department, said after sending Jin Guo: As soon as he stepped into the city gate of Shangjing, he smelled the smell of extravagance and decay during the Xuanhe period of the Great Song Dynasty......

While Zhao Tan freely manipulated the weapon of public opinion and achieved good results one after another, he also knew that the complete victory of the 'army without a fight' was just an unattainable ideal realm, and the pursuit of unifying the world by ideology was only a dream, and the solution of all strategic problems still needed to use war as a means to end it. After his trip to Yanjing, several Confucian scholars expressed dissatisfaction with his remarks of 'preparing for war', and jointly wrote to him that it violated the Confucian concept of peace and 'governing the country with benevolence'.

Several Confucian scholars believed that the sages Confucius and Mencius advocated 'no war' and opposed all wars, and that it was contrary to the purpose of the sages for the emperor to start war. In other words, Confucian culture promotes morality and harmony, and should not launch aggressive actions against neighbors, but can only focus on defense of security. Their view is that China's successive dynasties did not wage offensive wars in order to seek hegemony like the northern nomads, but had more goodwill towards other countries and pursued benevolent government rather than hegemony.

Then there is that the core of Confucianism is 'benevolence', the emperors of the Great Song Dynasty also advocated the rule of the world with benevolence, and the Great Song Dynasty is now rising in national strength, and can not repay grievances with grievances and seek revenge, but through the implementation of benevolent government, influence and educate the enemy country, so that it can know right and wrong, and transform into a country of benevolence and righteousness, so as to realize the ideal of universal harmony in the world, but it is not by waging war to solve the problem.

A few scholars who did not know the depth dared to write a letter to accuse the emperor, and there was an uproar, and some ministers thought that they should be severely punished, deprived of their fame, and sent to a remote place to reflect on themselves, so as to set an example. However, Zhao Ta believes that severe punishment is not the solution to the problem, and it is difficult to dispel people's doubts by suppressing public opinion. Punishing the writer will cause a bigger trend, which will be condemned by public opinion, which is not conducive to the implementation of his strategy, so he decided to reply to the letter in person to refute it...... (To be continued......)