Chapter 478: Public Opinion Building

Speaking of this kind of article, it is probably that Ruan Dacheng is willing to write it, and if you change to someone from other literati background, you must first weigh your own position. Ruan Dacheng, this guy has one position, and whoever makes me an official will stand on his side. This kind of strength to stuff the discipline in the crotch of the pants and go into battle shirtless is really rare in this era.

Of course, Ruan Dacheng is not a fool, and he must have weighed it before. Chen Xie, the governor himself, is too special, there is no shortage of civil, military, human and financial resources, and the trust of the king. It's really more reassuring to hold your thighs like this.

After waiting at home for a day and reading the article he wrote, Ruan Dacheng was also in a cold sweat. At that time, in order to vote for the name, I wrote it regardless of it, but now I feel weak when I look at it. He is a big landlord, and he has dug up the corners of the country's fields. After everything has been done, Ruan Dacheng can't regret it, and it is only right to save Chen Gebu's thighs.

After this article appeared in the newspaper, the entire Jiangnan Shilin avoided talking about this issue. No one dares to face it head-on, it's a very simple truth, and if you dig deeper, the issues involved are too sensitive. Which of these folk gentlemen does not have a little problem? To give a very simple example, once a scholar in the Ming Dynasty was promoted, his villagers would inevitably donate their land to their names in order to avoid taxes. Everyone does this, and no one is clean. Fortunately, this article is only talking about public and private, and it really doesn't go to the field, and it doesn't go to anything else, so there is still room for it.

Two days later, the next issue of the newspaper. A vernacular article signed by Chen Xie is here again. Responding positively to some incognito accusations, the problem is "etiquette". At the beginning, it was written: courtesy, righteousness and shame, the four dimensions of the country, the four dimensions are not open, and the country will not be a country. There's no doubt about the importance of etiquette. What I want to say here is that with the passage of time, the times have changed, and the etiquette is constantly changing. First of all, the law of etiquette serves the interests of the state. This is the greatest significance of the ritual law. Once the current etiquette law is not suitable for the national interests of this era. Then it must be adjusted and refined. To give a very simple example, can the Zhou rites in the Western Zhou Dynasty and the Han and Tang dynasties be exactly the same? Is the etiquette of the Han and Tang dynasties the same as the etiquette of today?

Chen Xie is also very cunning. I know that I can't drop my book bag with these people. He played a different trick. After putting your own point of view out first. Chen Xie also said: The so-called one time, that time. At the beginning of the founding of Taizu, the people were few and the fields were abundant. Therefore, there are very few merchants. Even this group can be ignored. But now it's different, since the first time Chengzu, Chengping 200 years, the population has increased to nearly 20,000, and the merchants from all over the world have become a huge group. Merchants have a lot of wealth in their hands, but the state lacks the ability to pay taxes, and in the past there was little or no commercial tax, which had little or no impact on the finances of the whole country, but now it is not. On the premise that the tax on land can no longer meet the state expenditure, it must be adjusted accordingly.

Chen Xie took some modern concepts, changed them, and used life examples as evidence. Among the examples given by Chen Xie, everyone is most familiar with the silk industry, because the price of silk has risen in recent years, and there are many people who destroy the sky and create mulberry forests. This kind of action is not something that can be controlled by state laws and regulations, but is completely the result of the spontaneous nature of the people. On the surface, it seems that it is not conducive to the stability of the country, but in fact, from another angle, when the price of grain rises, it is completely possible to purchase grain from Nanyang and other places to supplement the lack of domestic grain production. Rather than simply seeing that business will lead to a reduction in agricultural production, and then put an end to this phenomenon. First of all, this approach is unrealistic. How do you put an end to the spontaneous behavior of the people? As a state official or a future state official, you must have a clear understanding of the national economy and people's livelihood, rather than doing things completely according to your personal preferences.

Tong guò collected a commercial tax, and the state received silver, which was then used to buy grain from merchants. This process seems simple, but in fact, in the whole process, there is a lot of food and livelihood. The people have a livelihood, food and clothing without worry, in order to have peace of mind in production and life. For example, when the price of silk rises and businesses expand production, they first need to recruit people to make silk, and secondly, transportation also needs to increase manpower and means of transportation. In every small family, there is a person who has a stable income, which means that a family has a stable income. Therefore, don't underestimate a small silk industry, the population that feeds is a huge population.

When the industry is prosperous, the state will be able to collect more silver, and in turn more money and grain will be used to stabilize the country. With the country's silver and soldiers' salaries and pensions, they naturally have no worries when they go into battle, and only when soldiers use their lives can national security be guaranteed. Only when the state has money and food can it be used to provide relief to the victims, so that thieves will not have a chance to take advantage of it.

In fact, anyone who reads a few books understands this principle, but it is just a matter of how to choose when personal interests and national interests are put together.

Speaking of Jiangnan Shilin's influence, it is not because of their high level, but because the so-called "public opinion" of this year has never been the meaning of grass people. Public opinion is the patent of those gentlemen groups. Why? Because there are too many illiterates in this era, and the vast majority of people can't even read a word, can you let him express his meaning in smooth words?

Chen Xie is playing a lot on this issue. In the whole city of Nanjing, every street and alley has a newspaper reading column, and some people read newspapers to the people for free. This one is different, being illiterate is not the same as being a fool. What is written in the vernacular, everyone understands when it is pronounced. When these grass people know these truths and are willing to express them, this is the public opinion in the real sense.

On the side of the newspaper reading column in the streets and alleys, there are more people in green shirts who read. There was a sign on his chest that read the word "Reporter". After listening to the newspaper, the uncle who carried the burden was about to go back to work after listening to the newspaper, but he was immediately targeted by the reporter and asked: "This uncle, do you have any thoughts after listening to this newspaper?" ”

After listening to this, a certain aunt scolded and left, and the reporter immediately went up and asked: "This aunt, what do you think after listening to the newspaper?" Can you tell me about it? "I'm going back to cooking for my grandson." "It's okay, I won't delay you much, I'll buy you two baked cakes and go back to my grandson to eat."

This kind of thing has been happening all the time, and the people's answers are also strange. Some said: "This is fate, the reincarnation in the previous life was not good, and I did sin." Some said: "The old men are like this, how can they care about the life and death of ordinary people?" Some said: "The fields are occupied by the old men, how can the imperial court have the land to help the people?" No wonder Jiangbei is making a lot of trouble. ”

After these messy answers were brought back to the company, Chen Gebu, who sat in Ming Pao overnight, took the things that came back from these interviews, read them carefully, and then selected some useful ones, and then published them in the newspaper. The individual answer is still a joke made up by Master Chen on the spot. What kind of media is it if you don't spread rumors? If you don't get some eye-catching topics, what kind of media is it? If you don't play a little out of context, what kind of media is it?

Not to mention, after these things were published, the sales of the newspaper increased slightly, and it was already very stable, and this issue of the newspaper unexpectedly sold four or five thousand more copies.

In the so-called momentum, public opinion, this thing is used. The common people have always been blind, listening to this today and that tomorrow. If he hears a person say every day, it will be Nima's brainwashing and brainwashing in the long run. Ming Pao is doing this brainwashing and brainwashing business.

After a period of tossing, Shilin Bao was completely dumbfounded. In the face of Chen Xie's constant public opinion offensive, teahouses, restaurants, streets and alleys, all talk about this matter. What's even more interesting is that after a period of brewing, some literati with business backgrounds directly stood up and shouted for Ming Pao's attitude.

While creating public opinion, Chen Xie still has to do serious things. Half a month after the opening of the schistosomiasis hospital, it is still full of doors, and not a single patient has any intention of coming to the door for treatment. Every day, there are many onlookers, standing at the gate and pointing. If it weren't for the soldiers on duty at the door, I don't know what would have happened.

After some people's mouth bar publicity, the reputation of this hospital is really not very good.

As the director of the hospital, Liu Longqing's mood is really not very good. In the beginning, I came with great ambition. His father, Liu Gaoming, is now a top doctor in Dengzhou Hospital, he didn't finish learning these skills, and came to Jiangnan to treat schistosomiasis, under the premise of having special drugs, he is still very sure. It's a pity that the people don't believe it, no matter how much you advertise it, no one believes it.

Another day passed, seeing that another day had passed, and there was still no patient coming, Liu Longqing sighed, told the doorman to pay attention to safety, and the doctor on duty explained, he was ready to get off work, and then went to find Master Chen to find some way to change it. Just as he had walked around and finished his rounds, someone suddenly came in in a hurry at the door. The doctor on duty looked excited, and couldn't help but be excited: "Dean, there is a patient here." ”

"Okay, have you been diagnosed?" Liu Longqing pressed his excitement and asked calmly. The doctor said: "Extremely emaciated, deep eye sockets, dry and loose skin, exposed ribs, scaphoid abdomen, which is what people describe as a state of "skin and bones". Very typical symptoms, you can see it at a glance. ”

"Prepare praziquantel tablets, we want to see immediate results." Liu Longqing, who was excited, rushed to the treatment room, the patient was a young man in his teens, his parents were there, and several relatives were also there, all of them were nervous, standing with their hands down, looking at the doctor who came in. (To be continued......)