Historical drooling credits. ,?

The WeChat mini program was officially launched on the 9th. Users can use the mini program provided by the developer through QR code and search. After upgrading to the latest version of WeChat, users can also access the Mini Programs they have already experienced on the Discover page. Zhang Xiaolong, the founder of WeChat, once said in the WeChat open class that "Mini Programs" are different from traditional mobile apps, and WeChat Mini Programs have the characteristics of no need to install, reach, use up, and no need to uninstall.

According to Zhang Xiaolong's explanation, there is no viscosity relationship between users and Mini Programs, users can only access them, and the only data generated is the number of visits. In addition, the Mini Program does not support push notifications, and can only issue a small number of follow-up notifications after obtaining the user's authorization. Mini Programs can be pinned to the top of the WeChat chat page and can be added to the desktop. However, if you pin it in the chat page, you can only pin a small program.

What is the use of the Mini Program? In fact, it is a light application. Someone is already working on the "Mini Program" version of the app store. But according to WeChat's instructions, it should be banned. It is inevitable that Mini Programs will compete with APPs. The purpose of WeChat to develop Mini Programs is to provide users with a basic platform for light applications, and there is no need to install so many APPs on mobile phones, and different Mini Programs can help you achieve different functions. For example, buying movie tickets, restaurant numbers, ordering food at restaurants, checking public transportation, checking stock information, checking the weather, listening to radio, booking hotels, sharing bicycles, taking taxis, checking exchange rates, looking up words, buying air tickets, shopping online, ...... Seems to be omnipotent?

However, Mini Programs can only be used in WeChat. In other words, WeChat is the only platform builder, and if you want to play Mini Programs, then you can come within the framework of WeChat, and WeChat's user base is too large, so the opportunities for breeding are almost infinite. WeChat has been struggling to have a huge user base, but there is no good monetization opportunity, and now that the mini program is coming, it is unknown whether it will become a monetization model in the next step.

Since, the Mini Program is different from the official account, it cannot be shared to the circle of friends, but can only be shared with friends, or WeChat groups. Therefore, in the future, various WeChat groups may become an important entrance to the promotion of Mini Programs, rather than scanning the QR code as Zhang Xiaolong hopes. The Mini Program used by the user will be presented in the Mini Program TAB in the form of a list. After using the Mini Program once, you can see the corresponding list of Mini Programs in the discovery.

Some people say that for some teams who intend to productize the Official Account, the Mini Program and its association with the Official Account will greatly save the development cost and diversion cost. It also provides a good content productization tool for content entrepreneurs. However, due to the fact that the Mini Program does not have a centralized entrance on WeChat. WeChat will not launch a Mini Program store, nor will it recommend Mini Programs to users. Mini Programs have no subscription relationship, no fans, only visits, only visits. Mini Programs cannot push messages. Mini Programs cannot make games. Then how to transfer and graft the relationship between users and volume becomes very important. On the premise that the Mini Program and the Official Account are the same development entity, the association between the Mini Program and the WeChat Official Account is provided. This may be crucial.

Everyone thinks that WeChat launched a mini program in the hope of breaking the cumbersomeness of APP, which has brought a new application change. However, according to Zhang Xiaolong's concept, he does not want the Mini Program to become the next profitable distribution center. Zhang Xiaolong has been thinking about what the next stop of the mobile Internet is, the characteristics and positioning of Mini Programs, and the reasons for developing Mini Programs. In Zhang Xiaolong's view, the next stop of the mobile Internet is "at your fingertips". "We imagine that in such a virtual future of smart glasses, you will find that the application is already a completely different form, and the application form in the mobile phone is different, it is a real WYSIWYG form, what I say is WYSIWYG is different from what we see in the PC era, what we see on the drawing or UI is WYSIWYG, but any specific thing we see, it contains its information, including the processing of information in it." Zhang Xiaolong agrees that the hope of the future form of applications is to be ubiquitous and accessible at any time.

Interestingly, Alipay seems to be launching a mini program as well. According to anecdotal sources, Ali itself has Weex as the foundation, and it can be directly applied to the current "mini program" with a slight modification, and Alipay can also use its own accumulated third-party payment scenarios to use frequent services. In fact, similar light applications were once regarded as a development direction, and some Internet companies have tried before, but they have not become popular.

WeChat hopes that the Mini Program is the foundation of functional applications, but the scalability of functional classes is not strong, and perhaps only the toolbox is more expansive and extensible. Some people believe that Mini Programs will change the mobile Internet content ecology. And the number of follow-up platforms may become the next focus of competition. The WeChat mini program was officially launched on the 9th. Users can use the mini program provided by the developer through QR code and search. After upgrading to the latest version of WeChat, users can also access the Mini Programs they have already experienced on the Discover page. Zhang Xiaolong, the founder of WeChat, once said in the WeChat open class that "Mini Programs" are different from traditional mobile apps, and WeChat Mini Programs have the characteristics of no need to install, reach, use up, and no need to uninstall.

According to Zhang Xiaolong's explanation, there is no viscosity relationship between users and Mini Programs, users can only access them, and the only data generated is the number of visits. In addition, the Mini Program does not support push notifications, and can only issue a small number of follow-up notifications after obtaining the user's authorization. Mini Programs can be pinned to the top of the WeChat chat page and can be added to the desktop. However, if you pin it in the chat page, you can only pin a small program.

What is the use of the Mini Program? In fact, it is a light application. Someone is already working on the "Mini Program" version of the app store. But according to WeChat's instructions, it should be banned. It is inevitable that Mini Programs will compete with APPs. The purpose of WeChat to develop Mini Programs is to provide users with a basic platform for light applications, and there is no need to install so many APPs on mobile phones, and different Mini Programs can help you achieve different functions. For example, buying movie tickets, restaurant numbers, ordering food at restaurants, checking public transportation, checking stock information, checking the weather, listening to radio, booking hotels, sharing bicycles, taking taxis, checking exchange rates, looking up words, buying air tickets, shopping online, ...... Seems to be omnipotent?

However, Mini Programs can only be used in WeChat. In other words, WeChat is the only platform builder, and if you want to play Mini Programs, then you can come within the framework of WeChat, and WeChat's user base is too large, so the opportunities for breeding are almost infinite. WeChat has been struggling to have a huge user base, but there is no good monetization opportunity, and now that the mini program is coming, it is unknown whether it will become a monetization model in the next step.

Since, the Mini Program is different from the official account, it cannot be shared to the circle of friends, but can only be shared with friends, or WeChat groups. Therefore, in the future, various WeChat groups may become an important entrance to the promotion of Mini Programs, rather than scanning the QR code as Zhang Xiaolong hopes. The Mini Program used by the user will be presented in the Mini Program TAB in the form of a list. After using the Mini Program once, you can see the corresponding list of Mini Programs in the discovery.

Some people say that for some teams who intend to productize the Official Account, the Mini Program and its association with the Official Account will greatly save the development cost and diversion cost. It also provides a good content productization tool for content entrepreneurs. However, due to the fact that the Mini Program does not have a centralized entrance on WeChat. WeChat will not launch a Mini Program store, nor will it recommend Mini Programs to users. Mini Programs have no subscription relationship, no fans, only visits, only visits. Mini Programs cannot push messages. Mini Programs cannot make games. Then how to transfer and graft the relationship between users and volume becomes very important. On the premise that the Mini Program and the Official Account are the same development entity, the association between the Mini Program and the WeChat Official Account is provided. This may be crucial.

Everyone thinks that WeChat launched a mini program in the hope of breaking the cumbersomeness of APP, which has brought a new application change. However, according to Zhang Xiaolong's concept, he does not want the Mini Program to become the next profitable distribution center. Zhang Xiaolong has been thinking about what the next stop of the mobile Internet is, the characteristics and positioning of Mini Programs, and the reasons for developing Mini Programs. In Zhang Xiaolong's view, the next stop of the mobile Internet is "at your fingertips". "We imagine that in such a virtual future of smart glasses, you will find that the application is already a completely different form, and the application form in the mobile phone is different, it is a real WYSIWYG form, what I say is WYSIWYG is different from what we see in the PC era, what we see on the drawing or UI is WYSIWYG, but any specific thing we see, it contains its information, including the processing of information in it." Zhang Xiaolong agrees that the hope of the future form of applications is to be ubiquitous and accessible at any time.

Interestingly, Alipay seems to be launching a mini program as well. According to anecdotal sources, Ali itself has Weex as the foundation, and it can be directly applied to the current "mini program" with a slight modification, and Alipay can also use its own accumulated third-party payment scenarios to use frequent services. In fact, similar light applications were once regarded as a development direction, and some Internet companies have tried before, but they have not become popular.

WeChat hopes that the Mini Program is the foundation of functional applications, but the scalability of functional classes is not strong, and perhaps only the toolbox is more expansive and extensible. Some people believe that Mini Programs will change the mobile Internet content ecology. And the number of follow-up platforms may become the next focus of competition.