Chapter 29: The Future of the Merchant
"Brothers, since the cooperation of the supermarket, Lin is very grateful to the brothers for their care and dedication, at the beginning of the new year, Lin set up a simple banquet, but also wanted to gather with everyone. I'll give you a toast first! Lin Feng took the lead in raising his glass and warmed up the scene.
The shareholders immediately agreed and toasted.
Lin Feng poured two glasses of wine in a row, wishing the supermarket a more prosperous future and a more harmonious family for the shareholders.
After three rounds of drinking, Lin Feng directly entered the topic: "The results of the supermarket are in front of everyone, I won't talk about it, today I will only talk about the future of the supermarket." Just now, Store Manager Fang also told me that the newly opened market is trying to compete with us, how do you think we should respond? β
Zhuge Tian of the Xuanzhou pen family drank three glasses of wine in a row, his face was a little red, and he said loudly: "Lord Lin, you can't just forget it, I think we should use the power of King Zheng to completely clean up these people who pick up people's teeth!" β
"I don't think it's hard to do it, those who can set up a market are either rich or expensive, they are all people with foundations, and this will definitely have an impact on King Zheng's reputation." Xie Junfang, who was next to Zhuge Tian, said loudly.
The Xie family has been making porcelain for generations in Fuliang County, Raozhou (later Jingdezhen), and has also borrowed the power of the government to fight against competitors, but the final result is almost a lose-lose situation, so he is not very interested in this way, and he then put forward his own ideas, "Things in the market should be solved in the way of the market." I suggest that everyone sacrifice some profits, and let's use the ultra-low price strategy to defeat them all! β
"In this case, it will also hurt the enemy by a thousand and self-inflicted with eight hundred! I suggest that he should be treated in the same way as others, and we will also secretly let some wind out of the way to make the other party uneasy. Hua Jiahua Shengfei, who runs Mizuwa Ayaori, shook his head and said.
Others also argued loudly.
When his voice fell slightly, Lin Feng said softly: "Let me tell you a good news first, some time ago, Lin led his troops to Chu State and successfully solved the civil strife in Chu State. Through Lin's efforts, the vast market of Chu will also be opened to Datang, and everyone's business will be able to go smoothly to Chu in the future. β
Lord Lin has made a great contribution again, and the market of Chu can show its strength in the future, which is actually two good news!
Everyone present was a shrewd person, and immediately got up to toast Lin Feng and said hello.
Lin Feng drank two glasses of wine in a row and motioned for everyone to sit down and talk.
"Today is Yuan Zhengri, and it should only be about happy things, but Lin has been thinking about a question, as a businessman, where is our future, and the future of every businessman?" Lin Feng lowered his smile, said in a deep voice, and pointed to everyone present, looking at the smiles on everyone's faces, before he continued, "Since ancient times, why has he never been rich for three generations, and there are few big business families that have been handed down for him?" At the beginning, if you were rich and Tao Zhu Gong, and if you were noble and Lu Buwei, now, where are their descendants? β
Tao Zhu Gong, that is, the Spring and Autumn Period to help the Yue Guo Gou Jian into a hegemon of Fan Li, he became famous after the torrent retreated, pseudonym surname for the Yi Zipi, during the three times into a huge wealth, and then three scattered family wealth, self-named Tao Zhu Gong, is the originator of Chinese Confucian businessmen, descendants are called "Shang Sheng". And LΓΌ Buwei was a famous businessman, politician, and thinker in the last years of the Warring States Period, "selling cheap and expensive goods, and his family was rich in money", but the most proud big deal in his life was to get acquainted with Qin's exiled son to win a stranger and fund him to return to China to take the throne, so as to successfully realize the historical transformation of his personal from business to politics.
Lin Feng's words stirred up a monstrous wave in the hearts of these merchants, and everyone put down their wine glasses, and many people's faces became solemn. Yes, for thousands of years, it has been a social class of Shinong industry and commerce, and even a rich and noble person like Lu Buwei did not end well, but affected future generations, what will happen to small businessmen like himself in the future?
Lin Feng was very satisfied with this effect and continued: "Regarding the issue of market competition, I would like to tell you one more small thing. I led my army to fight a battle with the Southern Han army in the Guiguan area, and then tried to implement the Yihan Covenant in the Guiguan area, and I feel that this kind of alliance also has commercial similarities and references. β
Subsequently, Lin Feng told the front and back of the Yihan Covenant one by one, and the faces of several more clever shareholders immediately lit up.
"Analyze the successful establishment of the Yihan Alliance, what is the reason? It is nothing more than mutual equality, equal interests, and win-win cooperation. I put the Yi and Han people in an equal position, the root of the contradiction between the Yi and Han does not exist, everyone has something to argue and discuss on the surface, Lin believes that there will be no more major conflicts between the Yi and Han in the Guiguan area in the future. Lin Feng analyzed it unhurriedly.
Many people have already figured out the trick and can't stop nodding.
Lin Feng drank a glass of wine and continued, "Let's go back to our market competition. In Lin's view, just because the merchant family has not been able to be passed down for a hundred years and thousands of years since ancient times, in addition to the unpredictable political situation, it is also related to the malicious competition between everyone, which completely disrupted the market order and made people angry. β
Lin Feng is also a fact, from ancient times to the present, the most widely used competitive means of Chinese peer businessmen is nothing more than a price war or a stumbling block for the other party, but at the end of the day, the business environment of the entire industry has deteriorated, and the people of the government and the opposition hate it, and in the end, no one has fallen well.
The businessmen who can sit here today are all from the business war, and naturally they have lingering fears about the vicious competition, and they can't help but nod again.
Lin Feng said loudly: "In Lin's opinion, this is actually a pattern problem. If your vision is very narrow, your eyes are only staring at the opponent around you, only seeing a Jinling City, and forgetting that there are Tanzhou, Tokyo, and Qingyuan Army farther away, to put it bluntly, your pattern can only be said to be a mouse's eye, without foresight. β
Lin Feng's sharp words immediately made the few people who had just proposed a solution lower their heads.
"What is the superlative, superior competitive strategy? It's always that the other party can't keep up, can't learn, can't do! Lin Feng stood up, pointed at Li Sheng in the middle of the banquet, and said loudly, "Why is Li Jiamo called 'the first ink in the world', no one can compare?" It is precisely because the Li family is dedicated to ink making, without distractions, and strives for perfection.
Therefore, Lin believes that if you want to be undefeated forever and make competitors unable to shake half a point, first of all, concentrate on the quality, quality and level of your goods to be the first in the world, which is the most basic way to win!
Secondly, make your service the best in the world! What the guest officer thought of, you have done it, what the guest officer did not think, you also thought of, only then can you grasp the service, in order to always capture the heart of the customer!
Finally, and the key point that affects everyone's future, make your industry an industry that can develop healthily forever. Even if you defeat your competitors, but you don't have competitors, you lose the motivation for self-improvement, and the industry is not far from extinction. If we can make every effort to expand the entire industry from a bowl to a bucket, a tank, or even a pond, a river, and a sea, wouldn't everyone be able to gallop across the country? β
Speaking of this, Lin Feng paused for a moment and asked these shareholders to think about this truth. When he saw many people showing pensive expressions, and even nodded their heads again and again, he continued:
"Lin has a proposal, can we, the shareholders, join forces, and let King Zheng and Zai take the lead to sit down with other market owners to conduct a negotiation with the Yihan Covenanters and jointly formulate a self-regulatory regulation for the supermarket industry? Discuss and determine what we can do together and what we can't do, and jointly create an environment for the healthy development of this industry? β
Lin Feng stared at everyone at the scene and said loudly: "Now, according to our rules, please raise your hand to vote on Lin's proposal!"
Under Lin Feng's fierce gaze, nearly half of the shareholders immediately raised their hands, and the other shareholders at the scene also raised their right hands one by one.
"Okay, the proposal passes. From tomorrow, please Zhang Yuewen on behalf of Lin to come forward to invite, on the third day of the first month, we will hold an industry conference in Mingcui Building by the Qinhuai River! Lin Feng said in high spirits.