Chapter IV: Anti-piracy
This is an era when there are no legal constraints on publishing and printing, and no one cares about intellectual property rights.
The fire of Han's "Romance of the Three Kingdoms" made Han Jian recover the money invested in the publication, but it did not bring him greater economic benefits. The main reason is that when he reacted and was about to print two more editions, the pirated and hand-copied versions of "Romance of the Three Kingdoms" outside had already become popular, and the market profits were diluted.
Piracy requires typesetting or rigidity, and it needs unscrupulous businessmen with funds to do it. Manuscripts, on the other hand, are inexpensive and sufficient as long as they have a pair of hands and can write.
Although Han Jian later printed two editions, the market was close to saturation. What's more, not only are there unscrupulous businessmen who are "pirating", but also some great Confucians who are proficient in history do some shameless deeds of "commentary", commenting on the historical allusions in Han's "Romance of the Three Kingdoms" from a historical perspective, and then publishing "Commentary on the Romance of the Three Kingdoms" and "Re-commenting on the Romance of the Three Kingdoms", and the market response is enthusiastic, which is better than Han Jian's original "Three Kingdoms".
In a year or two, "Three Kingdoms" has been popular throughout the Great Wei Dynasty, but the profit in Han Jian's hands is only the point where the book was originally published.
The popularity of "Three Kingdoms" not only did not bring economic benefits to Han Jian, but also did not bring a little reputation. The main reason is that Han Jian was too "sincere" when he wrote the book, and he had to sign the name of "Luo Guanzhong", and later in various commentaries, those who sold their fame and reputation even claimed that they were "Luo Guanzhong", and signed their names on the title page of the commentaries of the Three Kingdoms. For these tricks, Han Jian is no longer surprised.
Han Jian went from being depressed at the beginning, to gradually looking away, and finally watching a scene. Anyway, he wrote the Three Kingdoms just to play, whether he can make money is secondary, and the palace is not lacking in that. And if he is famous, it will make those dignitaries in the capital pay attention, and then he will be one step closer to death.
Only by being a gentleman can he maintain his professional ethics.
At first, he was just a little unwilling, but later Han Jian once took a paintbrush and wrote and painted there idlely, and suddenly an idea was born in his mind.
"Damn. You play piracy with Lao Tzu, this time you will play one that you can't afford to steal! ”
Immediately, Han Jian found charcoal and sketched out the basis of the comic book version of "Romance of the Three Kingdoms", and he only completed the first small part in a hurry. He was ready to come up with a "serial" to attract long-term readers.
In order to make the comic book famous, he not only bought a printing shop with the money he had previously printed "Three Kingdoms", but also named the printing shop "Three Kingdoms Bookstore" and found someone to publicize it, and only the comic strips printed by "Three Kingdoms Bookstore" were authentic and original.
After two months of preparation, the first episode of the new "Romance of the Three Kingdoms" comic book was officially published and launched.
Because there have been no comic book books in various dynasties and generations before, and "Romance of the Three Kingdoms" itself has accumulated high popularity, the "Romance of the Three Kingdoms" comic book has been sold out of the market as soon as it is listed. From the original Jiangdu City, to some large and medium-sized cities in the north, there were gradually pirated comic strips, but because of the difficulty of piracy of comic strips, and Han Jian's initial preparation was in place, his first version of the comic strip had already made a lot of money.
The first episode of the comic book "Romance of the Three Kingdoms" is titled "Taoyuan Righteousness", which is acquainted with Liu, Guan, and Zhang, and Taoyuan Righteousness is the main content. And at the end of the first episode, the introduction of the second episode "Dong Zhuo enters Beijing" was revealed. It can be said to be a combination of story and suspense.
Because the comic book version of the Romance of the Three Kingdoms is full of pictures and texts, the content is also different from the original "Romance of the Three Kingdoms", which is more suitable for the tastes of ordinary people. After the first episode of the comic book came out, people couldn't wait to see the second episode of the story after watching it many times. But a long time has passed, and the second episode of the "Romance of the Three Kingdoms" comic strip has not been released for a long time.
It's not that Han Jian deliberately wants to whet the appetite of the people, it's that the workload involved is huge. Although Han Jian has a mature heart, he is only a thirteen or fourteen-year-old boy, and his heart is more than enough but not enough. In order to prevent the aunts at home from discovering that he was "misbehaving" and "ruining the reputation of the palace" outside, he could only take advantage of the evening time to draw the original painting of the second episode.
At this time, around Jiangdu City, and even in many cities of the Wei Dynasty, "Romance of the Three Kingdoms" and comic books are still a long-standing topic, ordinary people can't wait for the second episode of comic books, so they have to buy the original book to read for themselves, and those who are illiterate and keen on this trend will go to the teahouse to listen to the commentary of "Three Kingdoms".
It wasn't until Han Jian was fourteen years old that the second episode of the "Romance of the Three Kingdoms" comic strip "Dong Zhuo Enters Beijing" was officially published and put on the market, which dragged on for more than half a year.
Although it took more than half a year to publish the second episode, the enthusiasm of readers was still undiminished, although the "Three Kingdoms Book Company" released thousands of books at the same time in dozens of bookstores in the cities around Jiangdu, and in less than a day, the comic book was already sold out.
At this time, Han Jian also gradually regained his "state", at the end of the second episode of the comic book, in addition to the preview of the next episode of "Catch and Release Cao", and there is an explanation of the time when the next episode will be released.
Han Jian decided to publish an episode of the "Romance of the Three Kingdoms" comic strip every three months, which would not make him tired and keep the readers fresh. At the same time, three months will not make piracy popular, because even if a pirate dealer gets the original painting, it will take one or two months to prepare, if it is to be stereotyped, printed, and distributed. By that time, the next episode is almost out, and the craze of the previous episode has long passed.
The publication of the comic book "Romance of the Three Kingdoms" earned Han Jian money and fame, although the fame only came from the "Three Kingdoms Book Company".
Han Jian also learned about the social structure, human feelings, and customs of the Wei Dynasty through the practice of making money for the first time, and also got to know some official and business figures, appreciated the warmth and coldness of the world, and deepened his understanding of this strange world.
In a blink of an eye, the comic book of "Romance of the Three Kingdoms" has also reached the ninth episode, and Han Jian has also reached the age of sixteen.
According to the Wei Dynasty's regulations on inheriting hereditary titles, after a man reaches the age of 16, he will be personally canonized by the emperor when he enters Beijing once every two years. And the man who needs to inherit the title will also accept the crown in advance, lead the land of one side, and govern the people of the other.
Just after the first month of the second year of the Great Wei Dynasty, the sixteen-year-old Han Jian was about to go to the capital Luoyang to usher in his first trip to the world.
The aunts of Han Jian's family have been waiting for sixteen years, and finally raised little Han Jian into a person, and in order to let him enter the city and take over the throne of the "East King", they also made a lot of preparations, making Han Jian feel as if he was going on a spring outing.