Chapter 94 Private Domain Operations
(PS: This chapter is still a bit dry.,It's the last dry content in this episode.,This chapter will enter some interesting plots later)
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Su Honghao planned very simply, no matter what day they had a birthday, he would give them a gift called a birthday gift in the past few days.
This kind of thing, as long as you are not embarrassed, then no one will be embarrassed.
The person who receives the gift will rejoice, after all, no one will say that it is not their birthday and throw away the gift after receiving it.
Even if someone remembers their birthday incorrectly, they will find it funny to receive a birthday present.
What's more, Su Honghao's purpose is to hope that they can come to Bin Man Lou again in a short time, so that the traffic of Bin Man Lou will not be so bleak, so another intention of his doing this is also to remind those customers that they can recall Bin Man Lou with a good mood, so that they will be aroused by the desserts of Bin Man Lou.
In fact, the private domain traffic that Su Honghao is doing now is relatively low-level because there is no better network tool, which is far from the private domain operation he has experienced in his previous life, but in this era, everything he is doing now is already the best plan he can think of.
It's just that there is one more thing that has to be done for the entire private domain operation now.
That is to transfer the private domain traffic from the personal account to the brand, so as to avoid the employees who operate the personal account with the weight of leaving and taking the fans with them.
After all, customers' affection for a brand is based entirely on trust in the employee.
For this reason, Su Honghao resolutely decided that this time he must give this batch of birthday gifts in the name of Binmanlou, and then let the shopkeepers take the opportunity to ask the customers about their real birthday dates, so that they can always be responsible for the distribution of these birthday gifts in the name of Binmanlou in the future.
And afterwards, we should also take the Bin Man Building as a field to engage in fan day activities and invite customers to come over, which is not only to screen which regular customers belong to the true love fans, but also to enhance the feelings of customers for Bin Man Building, in short, any activity to Bin Man Lou as the field, as long as the customers benefit, it will be able to further make customers like Bin Man Lou.
After the plan was in place, Su Honghao immediately implemented it.
Although there are not many fans of Binmanlou now, he wants to rely on active fans like a snowball, and let fans take the initiative to help develop fans, so that there are more and more fans, so as to ensure the steady growth of Binmanlou's sales performance.
In fact, the first thing that needs to be considered in any business is how to make the business survive.
Su Honghao relied on arranging for players to "insult" Binmanlou in front of the teahouses in various places, and attracted a large number of customers, so that Binmanlou could "survive" without the assistance of the sect in the few days since it reopened.
Private domain operation alone cannot make a store survive the wasteland period.
It's just that most of these customers are one-off, and the players' abusive behavior cannot be effective for a long time, and customers will produce antibodies to any kind of propaganda.
Therefore, he also needs to rely on private domain operations to redevelop these customers, so as to maintain the vitality of Binmanlou every day, so that Binmanlou, which has been losing money, will gradually improve.
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In the following days, with Su Honghao's private domain operation, the business of Binmanlou is getting better and better, and there are more and more fans who love Binmanlou.
Su Honghao spent more time devoting himself to building an internal culture, and now, the hearts of the entire Binmanlou have all obeyed Su Honghao's orders, even if it is Liao Ding, he does not dare to disobey Su Honghao's orders.
Of course, following orders doesn't mean that an internal culture can be easily shaped.
Lao Jiang's soldiers also obeyed orders and could fight wherever they wanted, but the internal culture was a mess, and compared with the rabbit army, they became local chickens and dogs.
What Su Honghao wants to create is that spirit.
In this regard, under the dual role of the system and incentive means, coupled with Su Honghao's fine-tuning of incentive means, all employees received additional rewards for performance appraisal in the first week, and employees had some small surprises, they did not expect this reward.
In the second week, Su Honghao still cleverly gave them this reward.
But in the third week, Su Honghao increased the difficulty of performance appraisal, and the result was that more than half of them did not meet the standards and missed the extra reward.
Without waiting for them to react, at the moment when the results came out, Su Honghao held a meeting, and then scolded all the employees angrily, asking them why they were lax, why everyone could get extra rewards in the first two weeks, but this week someone looked down on that reward?
A group of employees were scolded and ashamed, even those who were rewarded lowered their heads and did not look directly into Su Honghao's eyes, but they were secretly happy in their hearts.
As some people get rewarded and some people don't, the sense of comparison and pride is clearly presented among employees.
Coupled with the aversion to the loss, the employees are all angry, screaming that they must fight for the reward next week.
Only a month later, the cultural environment that Su Honghao wants to create has a prototype, Su Honghao only needs to continue to do this, and do a good job of supervision, the entire cultural environment will gradually plump up until Su Honghao's standard is obtained.
However, with the new look of the Bin Man Building and the turnaround of sales performance, new contradictions have arisen.
There is a villain who has his eye on this credit......