Chapter 91 Development of private domain traffic
In addition to making menus, Su Honghao also took time to go to Binmanlou to find talents.
But if you ask him who he wants to go to, he can't get an answer.
Because he only has a very vague standard, and he does not have a clear goal.
He wandered around the morning market, and when he found that he was hungry, he sat down at a breakfast stall, ordered a breakfast, and watched the stall owner talk and laugh with the customers who kept coming.
That's who he's looking for!
He looked at the stall owner, who was a very ordinary middle-aged woman, with a kind appearance and a lovely smile.
So he took advantage of the stall owner's leisure and walked forward slowly.
The stall owner said, "Guest, do you need anything?" ”
"It's not." Su Honghao waved his hand and said with a smile, "I just want to talk to the boss lady." ”
The stall owner suddenly became vigilant, took a step back, shrunk his originally erect chest, and said, "Guest, the slave family is married, and the slave family does not have an unmarried daughter......
Su Honghao: "......"
…………
Finally, three days have passed, and tomorrow morning it will be time for the Bin Manchu Building to reopen.
At this time, in the Binman Building, in addition to Su Honghao and the eight monk employees, there was also a group of mortals.
These mortals are all talents recruited by Su Honghao during this time.
It's just that these talents are now just the shopkeepers in the Binman Building.
For the kitchen, Su Honghao also made some adjustments, he arranged Liang Gang into the kitchen, became a food server, and let the other two shop juniors do the lotus.
The three of them happily agreed, and they didn't have to smile and serve a group of mortals carefully, and they didn't have to feel that their dignity as monks had been violated.
Su Honghao said to those mortal juniors: "Everyone, have your affairs been taken care of?" ”
Most of the mortal juniors were women, a total of nine, and they squeaked like birds, "It's done." It's all closed. As you instructed, the regular customers who should be notified have been notified. We also put up a sign in the place where we used to set up a stall, saying that we were here to work. ”
Their number does not conform to the current organizational structure of the Bemman Building, in fact, according to the current situation of the Bemman Building, the arrangement of the load in the kitchen is a bloated structure.
If Bemmann cannot achieve super bursting status after reopening, then hiring so many employees is a complete waste of cost.
And Su Honghao was not sure that he would be able to burst every day during the period when he had just reopened, so it can be said that his decision was completely unscientific, but he still did it.
None of them.
He just wanted to take this opportunity to train some mortals, and then replace some of the monk clerks with mortals, so as to reduce operating costs.
Moreover, he needs these mortals to run the private domain for him, so as to increase the customer entry rate.
In passenger flow, it can be divided into public domain traffic and private domain traffic.
Public domain traffic refers to the total number of customers who pass by the store because of fate, and such guests belong to passers-by.
In Su Honghao's previous life, this kind of connection refers to the WeChat public account of the store, left his phone number, and added the WeChat of customer service, etc., that is, the merchant has a way to contact these old customers who have consumed.
In his previous life, Su Honghao went to a place called Huaqiangbei, where there were all stalls selling electronic components, and a small square of less than one square meter can be regarded as a stall, of course, there are two or three square meters in size, but more than ten shopping malls are all such stalls, each shopping mall has four or five floors, resulting in countless such stalls.
If any of these booths wants to stand out in such an environment, it is no longer possible to rely on public domain traffic to meet the daily turnover, and only by operating in the private domain can they have the opportunity to achieve higher revenue.
Although the current situation of Binman Building is completely different from those electronic booths in Huaqiangbei, it does not mean that it does not need to operate in the private domain.
In fact, in the competition, if the ability to absorb public domain traffic is too weak or almost overflowing, any store should invest a lot of thought and money to develop private domain traffic.
The purpose of doing private domain traffic is to cultivate a deep relationship with customers, so that customers can become friends and fans of the store or brand.
In Su Honghao's previous life, when a brand does private domain traffic, it is often divided into three operation scenarios, personal account, official account, and chat group, the three complement each other, the official account is responsible for disseminating the brand's information, the chat group is responsible for pushing the product information flow, and forming an atmosphere, and the personal account is responsible for cultivating feelings and achieving transaction conversion.
Now, in this era when there is no network, there is no official account and chat group, but it does not mean that there is nothing else that can replace these operation scenarios.
He hired this group of mortals who were originally selling breakfast and renting horses, and it was precisely because these people had a very rich resource of acquaintances within a radius of three kilometers that they could act as his personal number, turning the neighbors who were originally familiar with them into new customers in Binmanlou.
And they are cheerful, enthusiastic, and eloquent, and for the original customers of Binmanlou, they can also be developed into private domain traffic for repeated consumption.
As for the official account and chat group, it is completely possible to publish tasks and lure a group of players to role-play, so as to realize the push of brand information and product information and form an atmosphere.
"Okay." Su Honghao nodded appreciatively, "It's going to open tomorrow, let's go through the relevant service process and serving process now." ”
"Yes." The voices of seventeen employees converged.
***
The cold hasn't healed yet, so I'll make this more~