PS: This chapter is also a bit dry, and friends who don't like to read dry goods can skip over to read the next chapter.

…………

[Sugar Gourd Baby] didn't notice Su Honghao's little emotions, and continued to gush: "Of course, it's good to have dreams, and to make salted fish, you also have to be the saltiest one, I'll tell you about various tips to improve the turnover rate!" ”

So, [Sugar Gourd Baby] from the customer movement line to the environmental layout, from the customer ordering to the second child's serving, from the customer's meal to the second child's reception, it is all about improving the turnover rate.

"When you have enough turnover, you also have to pay attention to another statistic, and that is the customer churn rate. This is when your restaurant is full, there are new customers who want to come to eat, they have to wait in line, and in the process of waiting, there will inevitably be customer churn, and reducing the waiting churn rate of customers is also a must for every restaurant. ”

On a whim, he also talked about how to increase the attendance rate when the turnover rate almost reached the limit of the restaurant, and these methods are all the experience of people in this industry.

Su Honghao listened to it with relish, completely forgetting that he wanted to kill this slut just now.

"In addition, the kitchen staff structure of your restaurant is also unreasonable, there are only chefs and cutting board workers. In fact, when your turnover rate increases, you can consider adding a few more people and food deliverers, so that the chef will not be too busy, and there will be no mess when the guests at any table order anything. And the dishwasher is also indispensable......"

[Sugar Gourd Baby] gave Su Honghao the role of playing lotus and serving vegetables again, and Su Honghao silently picked up a small notebook and wrote it down.

Seeing that Su Honghao was so studious, the more he talked, the more excited he became, and he talked about more content.

After this explanation, Su Honghao's understanding of restaurant operations has increased a lot, but he is not a proud person, knowing that what he has learned today is only some superficial things, and if he wants to become an old fritter in this industry, he still needs to hone it.

He invited [Sugar Gourd Baby], hoping that the other party could be his professional consultant and come over every day to answer some questions for him.

At the same time, he paid for this consultation, which was a whole bag of gold coins.

[Sugar Gourd Baby] watched the task settle, although the experience was very small, but the reward was ridiculously large, and he readily agreed without saying a word.

Now, Su Honghao no longer has to worry about the problem of interlacing like mountains.

With the help of an advisor, some things in the industry will naturally become proficient.

After sending away [Sugar Gourd Baby], Su Honghao began to struggle with another question - why does this store lose money year after year?

In fact, to find the root of the problem, you can use an operational thinking, that is, data thinking, that is, the cliché to look at data.

Data can help people know exactly what the main problem is.

Su Honghao took the account book of the recent period of the guest building and quickly browsed it.

He mainly counts data related to revenue and costs.

It's just that all of this data can't be seen in the ledger, so he still needs to do field research.

Luckily, he always has a team of tireless players to help him, so much so that the stats are easy to count.

Once he had all the data, he didn't rush to dig deeper, but started modeling the data.

The second step of data thinking is to model the data after finding it, so that the data becomes clearer and the essence of the problem can be seen at a glance.

He drew a number of graphs, divided these graphs into blocks, and then filled in the relevant data in each block, and the conversion rate between each block or the proportion of each block was also calculated, and wrote it aside for easy reference at any time.

It took most of the day, and finally, all the data was clear at a glance.

He looked at these charts and found out the root of the problem of Binmanlou's continuous losses in just a moment.

There are three main problems.

One is that the number of people entering the store every day is too low.

The second is that the unit price is not high, and the dishes ordered by customers are almost all cheaper dishes in the restaurant.

The third is that the labor cost is too high, a small shop actually has to pay the salaries of eight monks, although the cultivation resources allocated by the sect to the miscellaneous disciples do not include spirit stones, but the gold coins given are a lot, Binmanlou simply can't bear the continuous blood sucking of the eight monks, and the salaries of the eight employees are almost paid by the sect.

Su Honghao thought about it, in fact, this shop does not need so many monks, if he can, he will definitely replace all eight monks with ordinary people, then the labor cost will drop significantly, but he knows that this is impossible, the sect just needs these industries to feed some surplus miscellaneous disciples.

Fortunately, he has a backer.

He wondered if he could ask Mu Xiaoyue to help, make an application, allow him to replace a few of the monks with performance appraisals, and then hire a group of ordinary people from outside to work.

He thinks it's possible, but it's not the time to worry about such things, or even to increase the rate of customers entering the store.

He focused on how to increase the average order value.

In fact, there are many ways to make customers order more expensive food.

Even if [Sugar Gourd Baby] didn't tell him about these things, he had never eaten pork and had seen pig runs, and in his previous life, he could imitate many of the routines of slaughtering customers by entering many restaurants and being slaughtered by various customers.

First of all, he set his eyes on the decoration environment of the Bin Man Building.

He walked around the Bin Man Building, carefully observing every detail of the building.

The overall decoration style of the building is OK, but it has fallen into disrepair, and the old atmosphere can be seen in many places.

However, he already has a renovation plan.

Basically, the dilapidated places are made of wood, the tables can be covered with tablecloths, the chairs can be replaced with new ones, the walls can be hung with murals, the stairs can be covered with red carpets, the staircase handrails and pillars need to be repainted, and some weeping vines can be hung to give them a new look.

The whole plan is simple and crude, it only costs money, it doesn't take too much time, the only thing that needs to be processed for a long time is painting, as long as it is time to decorate, the store will be closed for three days, and the decoration can be completed, as for the problem of paint drying, it is not within the scope of Su Honghao's concerns at all, the southern courtyard of Qingxuanzong is mainly based on fire exercises, and when the time comes, let eight employees use magic powers to dry directly.

There is only one style after decoration, that is, luxury and low-key connotation, which can be summed up as light luxury.

After deciding on the renovation plan, he turned his attention to the product.

Products are also closely related to the unit price, but Su Honghao pays attention to products for a more important reason, that is, he wants to be a brand.

The product is something directly related to the brand, it includes the items that can be traded, and also includes the service, and in fact, the environment is also a part of the product, in a sense, the environment belongs to the packaging of the product of "service", and a good environment is already a part of the service.

Unlike before, when Su Honghao taught Mu Xiaoyue to set up a stall, he didn't pay attention to the product, because at that time, he was just trying to make a quick buck and didn't need to think about the brand, so he could just use marketing strategies to make a quick buck.

And this kind of marketing strategy without the support of good products is also destined to not last long.

In Su Honghao's previous life, if someone encountered a company or store that did not have an advantageous product, there were only two reasons, one was that the boss was the same as Su Honghao before, just to make a quick profit, and he was ready to run away at any time after making money, and the other was that the boss had no brand awareness at all, and I am afraid that such a company would not be able to go out of business for a long time.

As for the product, it must have its advantages, in other words, it must be differentiated from other products.

This differentiation is often a differentiation in the needs of users.

Even if you can't make a unique differentiation in the world, you must achieve a unique differentiation within a three-kilometer radius, at least in the entire shopping street, customers can enjoy such products except in their own stores, and there is no other place to enjoy such products.

In this way, you only need to do business on this street to become the most beautiful boy on the whole street!

***

PS: I took back yesterday's words, and I worked overtime again today, so I can't do two shifts, sorry! It's estimated that I'll have to work overtime tomorrow, alas, some things can only be fate!