"Only things that no one wants need to be lowered, and no matter how high the price of something precious, there will never be a shortage of customers who pay for it. As for those customers who feel that the price is not very friendly, it is because from the beginning, Dailan's positioning customer group is not them, and the seemingly ordinary price in the positioning customer group is not friendly to them, which is a problem that cannot be reconciled. McGonagall took a sip from her teacup, looked at Gloria and smiled, "Do you think McMille's needs to be lowered?" ”

"Mr. McGonagall's food is so delicious and has wonderful effects that you can't eat it in the City of Chaos, or even anywhere else on the continent of Nolan, so why should such a price be lowered." Gloria quickly shook her head.

McGonagall smiled: "It's actually the same thing, the chic and novel style, the color matching that breaks the fixed thinking, and the very professional production, these things are very scarce in the market, and they are also the uniqueness of the blue."

Without Dailan, they can't buy a chic and handsome windbreaker, a soft and comfortable down jacket, and a handsome version and design, which is the reason why people seek Dailan. ”

Gloria thought for a while, and after a while, she was a little worried: "But the style of clothes is very easy to imitate, and the fabric we use is not difficult to obtain in the market. ”

"In fact, after the popularity of luxury goods has reached a certain level, the high price is not because it is a very practical and beautiful garment, but only because it represents the brand.

This is also the reason why I asked you to shape Dailan into a high-end luxury brand before, imitation will eventually fall behind, even if it is done again, those rich women will be ashamed to wear high-quality imitations, and will not turn to the arms of imitators.

And the target group of those high-quality imitation and low-cost goods is the group of people who can't afford to buy Dailan's clothes, and what clothes they wear will not have the slightest impact on Dailan.

On the contrary, when some of them find out that the real upper-class people only wear Dailan, they will shrink their clothes and diet, and try their best to let themselves have a genuine Dailan, which is equivalent to the invisible customers of Dailan.

The continuous introduction of new products is the core competitiveness of Dailan, as long as it can always guide the trend, then Dailan can stand. McGonagall said.

"High luxury...... High imitation? Gloria frowned slightly, thought for a long time, her eyes gradually cleared, looked at McGonagall and said: "I understand, high style and quality is the direction that Dailan should focus on, which can already bring a huge market and rich remuneration to Dailan, and you shouldn't think about making all the money." ”

"Yes, but the low-end clothing is actually a much larger market, if you can achieve efficient mass production, reduce the cost of a single piece of clothing, and cover the low-end market, the wealth that can be leveraged is unimaginable. Of course, if you want to do this, you have to break away from Delan, re-establish a brand or multiple brands, and focus on different price points to operate. McGonagall looked at Gloria and said, "I've been thinking about this recently, I wonder if Gloria is interested in participating?" ”

"Does Mr. McGonagall want to change careers?" Gloria looked at McGonagall in surprise, McGonagall had only been involved in the costume design of Dailan, but now she was going to cut straight into the costume making track.

"Actually, I'm more interested in cooking and fashion design, and if I can find a partner who can be responsible for the business, it would be the best, so I thought of you first." McGonagall looked at Gloria and smiled, her expression full of trust and anticipation.

It has always been a pleasure to work with Gloria, and McGonagall sees in her the temperament of a business leader, as long as she is given some time and opportunity, she can definitely become a business giant in her own right, and he is more suitable to play the role of angel investor.

"Be the first to think of me?" Gloria looked at McGonagall, her eyes met the gentle smile, her heart trembled slightly, her face turned a little redder, and her voice trembled a little: "You...... Do you have any plans? ”

McGonagall nodded: "I built a spinning factory in the north of the city some time ago, which has been put into production, with the help of new spinning machines, the spinning efficiency has been greatly improved, and I am planning to build another weaving factory and a garment factory in the north of the city.

As for the garment factory, I plan to make low-to-mid-end clothing in batches, targeting the largest number of low- and middle-income people, so that they can wear high-quality but low-cost clothing.

But garment making is one thing, how to sell the made clothes, and establish a channel with a wide enough coverage is a problem that I urgently need to solve at present. I know that the Morton family's cloth industry used to sell well in the Nolan continent, and now this industry should be in charge of you, so I wonder if we can cooperate in terms of channels and underwrite the clothes produced in my factory through your channels. ”

"Is it underwritten by our channels?" Gloria was stunned for a moment.

"Questions?"

"No...... Isn't it ......" Gloria shook her head, and then said: "This morning my grandfather just handed over all the family's cloth and silk industry to me, and gave me three months to innovate the entire industry, including streamlining channels and integrating the industry, so that it will stop losing money. ”

McGonagall was also stunned when she heard this, this is really a coincidence, and after a little thought, she said: "If this is the case, I suggest that you can shut down the loss-making links above the industrial chain, strengthen the distribution channels, and specialize in the distribution of our factory." According to my plan, our factory will enter the mass production stage in a month, and can provide a considerable amount of finished clothes, as long as the distribution keeps up, it should be able to bring you good profits. ”

"Okay, I'll start working on this when I get back." Gloria nodded.

"Shouldn't you question it?" McGonagall asked with a smile.

"I believe in Mr. McGonagall, and I think it's a very large market, and Mr. McGonagall can trust me and give me this opportunity, so what's there to question about it." Gloria smiled and said.

McGonagall looked at Gloria's beautiful smile, and her mood became lighter and happy, and said with a smile: "I will draw up the specific cooperation plan in the next two days, and we will discuss the details at that time, and then you will probably have to be busy for a while, after all, the reform of this old industry is the most troublesome." ”