Chapter 409: Oscar Marketing
[P: Ahem, I continued to install today, and it was finally completed, which is gratifying, so the eight chapters were postponed to the 31st]
Harvey Waynes is a real scumbag, but he also has his own ability, that is, in terms of running the Oscars, Harvey Waynes's nature is unmatched.
When it comes to the Oscars, many people's first impression may be that it is an unbiased, internationalist, and most prestigious award in the film industry. If you can win the Oscar, for a filmmaker, you will basically stand at the peak of your achievement.
But is it true that the Oscars are absolutely fair and just, and can only be won by virtue of ability, and cannot be won by other methods?
Of course, this is not the case, in fact, the Oscars can be influenced by many means, and this Harvey Waynes is one of the best, also known as the Oscar promoters.
Before 90 years, Harvey Waynes was still a director and made many movies, but after 90 years, Harvey Waynes basically stopped making movies, and mainly worked in Hollywood as a producer.
And the reason why Harvey Waynes made such a change was that in 1990, Harvey Waynes carried out public relations operations for the movie "My Left Foot", and then helped the film win the Oscar for Best Actor and Supporting Actress.
In hindsight, everyone decided that the film did not deserve to win the award, but it gave Harvey Waynes unimaginable pleasure.
He found that compared with making a movie, it seemed to be more fulfilling to send a film that was not worthy of the name to the Oscar.
So since the 90s, Harvey Waynes has stopped making movies, but has focused on becoming a producer of films, and then responsible for sending his own films to the Oscar.
The most well-known of these are known as the three major injustices in Hollywood.
One is that in 1998, Harvey Waynes spent $5 million to make "Shavon Love History" beat "Saving Private Ryan" and won 6 awards that year, including the Oscar for Best Picture.
Then in 2011, he helped the film "The King's Speech" beat the rival "The Social Network".
Finally, "The Artist" beats "Hugo"
Anyway, Harvey Waynes always has a surprise for the audience.
And Boss Jia also likes Harvey Waynes very much, because with Harvey Waynes' operation, the later Oscars have become less and less credible, and their influence has become weaker and weaker, which makes Boss Jia admire Harvey Waynes very much.
However, in this era, the influence of the Oscars is still very amazing, so Boss Jia needs Harvey Waynes to help send "Farewell My Concubine" to the Oscar for Best Foreign Language Film.
In the previous life, "Farewell My Concubine" was very regrettable, almost harvesting global awards, but it was the only one who never won the Oscar.
Some people may say that this is a quality problem of "Farewell My Concubine", and you can't blame others for not winning the award.
If "Farewell My Concubine" encountered an opponent such as "The Silence of the Lambs" at that time, it would not be unfair to lose, and Boss Jia would have nothing to say.
But the problem is that in the end, "Farewell My Concubine" lost to a Spanish movie called "The Lover of Four Thousand Gold", which is very nonsense.
It is said that Lao Mouzi was very surprised after seeing the movie "The Lover of Four Thousand Gold". Because this movie is mediocre, let alone the battle of "Farewell My Concubine", there are still a few steps away from "Farewell My Concubine", how did such a movie win the Oscar?
Later, Lao Mouzi specially found a lot of judges who voted for "The Lover of Four Thousand Gold" to ask, thinking that these review committees would say what details "Farewell My Concubine" was inferior to its opponents, so it failed miserably.
Or maybe foreigners can't understand Chinese movies.
But these judges told Lao Mouzi that they actually understood "Farewell My Concubine", and they did think that the quality of "Farewell My Concubine" was better than that of "The Lover of Eight Thousand Gold".
But the film has already won the Palme d'Or and the Golden Globe, and they feel that "Farewell My Concubine" may have been satisfied and no longer need an Oscar, so they gave the award to Brazilian films that year are more in need of support.
This answer made Lao Mouzi stupid on the spot, he repeatedly asked these judges the real reason, some judges were bored by the question, and finally said helplessly, "The movie "Farewell My Concubine" doesn't seem to want to win the Oscar, because during the voting period of the Oscars, these judges didn't see the promotion of "Farewell My Concubine". ”
This sentence sounds a little inexplicable, shouldn't the selection of the best movie be decided by the quality of the film, not by the degree of publicity?
But this answer made Lao Mouzi understand that he was not entangled.
In fact, to put it bluntly, the so-called publicity is not the promotion of sticking a poster on your doorstep, but whether you have held a private banquet so that the judges can deepen their impression of "Farewell My Concubine" during the banquet.
Later, Ang Lee's "Crouching Tiger, Hidden Dragon" learned to be obedient, used all the routines that could be used, and paid Harvey Waynes to operate it, and finally successfully won the Oscar Grand Slam.
And Lao Mouzi's "Hero" was reluctant to spend money, and he still had a trace of expectation for the sweet air of the Chinese people, so he failed miserably again.
To get back to the point, Boss Jia is determined to give "Farewell My Concubine" to the Oscars this time, so Boss Jia smiled after shaking hands with Harvey Waynes cordially, "I don't know who Mr. Waynes is more optimistic about in this year's Oscar for Best Foreign Language Film?" ”
"Well, I'm not going to say that!" The corners of Harvey Waynes' mouth twitched slightly, then he laughed.
"I think our "Farewell My Concubine" is the best choice!" Boss Jia glanced at Harvey Waynes, and then said, "But I think the people of the United States may not know much about Chinese culture, and someone needs to help us promote "Farewell My Concubine", I don't know if Mr. Waynes can help me with this little favor?" ”
"Naturally, there is no problem with this!" Harvey Waynes laughed, "But Mr. Jia, in our country, any publicity costs money." ”
"I understand!" Jia Yapeng nodded: "I don't know how much publicity money is needed?" ”
"I can't give you an answer to this for the time being!" Harvey Waynes shook his shoulders and said, "You'll have to wait until I'm done watching this movie, after all, some movies need more extra help, and these have to be calculated according to the actual quality of the movie!" ”
"Okay, then we'll talk after the premiere!" Jia Yapeng nodded, Harvey Waynes smiled, he didn't expect that he really made a windfall!
The dinner lasted for more than an hour, and Boss Jia and many Hollywood stars and bosses were all familiar with each other, and then the premiere of the movie finally officially began.
Three hours later.
"It's so touching!" Ivanka Ivana, who was next to her, wiped the tears from the corners of her eyes after the movie ended.
The entire cinema was silent, and it wasn't until a few minutes later that a storm of applause rang out, shaking the entire Dolby Theater.