Chapter 610: Retail

In front of a six-storey building in the downtown streets of Shanghai, many people are standing around watching the lion dance performance in front of them, and there are even many foreigners.

Like the people around them, these foreigners also looked at the performance in front of them with a curious expression.

Unlike history, China has been in a relatively chaotic situation since the Xinhai Revolution, so even if a war breaks out in Europe, Europeans who flee the country usually choose only the United States.

However, in this era, since the establishment of the Kuomintang, the situation in China has always been very stable. In addition, because of the European war, the rapid development of China's domestic industry and commerce, as well as because of the change of domestic commercial policy, coupled with the return of tariffs, although today's China is not as good as the United States, it can also be called unlimited business opportunities, which naturally attracts many foreigners to China...

One of them naturally wants to pan for gold in China, while others want to visit this ancient oriental country...

And at least so far, China has not disappointed these foreigners...

After the performance, a young man in his 30s wearing a straight suit walked to the main entrance of the building and put down the red plaque on it.

And at the moment when these eight words were revealed, the surrounding people also applauded.

In terms of business, Elaline has always been resolute, and since Yan Shaojian has made a chain of department stores come out, and Elano also thinks that this is indeed a good idea. Naturally, he didn't waste precious time, and directly transferred a group of people from the group, intending to build the shelves first.

Equally. As the world's largest business empire, Yushi Group was originally the object of attention of the press, and Elainor's move was not secret, and the result was that before the department store opened, this matter had spread all over the country...

There is no perfect regime in this world, and local governments are usually the direct objects of resentment among the people, but they are not perfect for Yan Shao. They are very respectful, after all, the people know very well how hard their lives are now.

In addition, there has been a lot of publicity on the part of the group before, so on the day of the opening. There are already countless people piled up in front of the department store―――――― and they may not all be planning to buy something, but it is also a novel experience for them to go in and see.

Department stores, this kind of thing actually appeared a long time ago. One of the earliest department stores was supposed to be the "Good Market" in Paris, France. This department store was founded in 1862 and is the oldest department store in the world.

As for China, its development has been much slower than that of Europe and the United States.

It is not very clear what is foreign-owned, but it is supposed to be Sincere Company, which was established in Hong Kong in 1900. As for the mainland, it seems to be the same as Cinsh, but it was opened in Guangzhou in 1912.

In 1912, the five-storey Guangzhou branch of Sincere Company was opened at 318 Avenida de la Causeway at a cost of HK$1 million. At that time, it was the largest department store in Guangzhou―――――― and in 1900, the capital of Sincere Company was only more than 20,000 yuan, more than ten years later. can actually spend 1 million to open a store in Guangzhou, you can imagine how profitable the department store is.

But in Shanghai, department stores are indeed a novelty, at least...

"I thought I would have more opportunities to come to Shanghai, but who would have thought..."Looking at the young man who was standing in front of the steps and talking to the Shanghai citizens in front of him, not far away, a middle-aged man who was also in a straight suit smiled bitterly.

Ma Yingbiao's heart is somewhat bitter, originally in Hong Kong and Guangzhou after success, he planned to open his own Sincere Department Store to Shanghai, in fact, it has already been opened, a qiΔ“ has been almost arranged, only a few days will be opened, who would have thought that suddenly such a strong opponent appeared―――――― history of Shanghai Sincere was opened in Shanghai in October 1917, to be exact on October 20.

And like the Yushi building, the building of Sincere is also six stories high, designed by Dehe & Co. Along the street is a arcade-style coupon verandah that communicates with the street, and there is a roof garden and a cafΓ© on the roof. At the corner of the building, there is a three-story tower with a plan that is smaller and rounded from bottom to top, supported by tower columns. The exterior of the building has a prominent waistline, with a Renaissance style, and some baroque decorations.

Although in terms of experience, Ma Yingbiao is confident that he will not lose to the other party, after all, he has been engaged in this industry for more than ten years, and he will even reach twenty years in another three years, but...

After all, he was facing a behemoth that no one could resist...

Just like the opening of the department store this time, Ma Yingbiao also went through a lot of preparations, before choosing the address, building the building, contacting the source of goods, etc., etc., etc., etc...

But what about Yan Shao's side, the building? Yushi Group already has a lot of real estate in Shanghai, just pick one of them, even if there is no free, it is no problem to buy it directly, anyway, Yan Shao can get it for as much as possible.

As for the supply of goods or something, it is simpler, after all, now Yushi Group is the real sense of 'dominating the country', especially Yushi Bank, now those emerging enterprises in China, I don't know how much are from Yushi Bank loans to set up factories, now the department store is open, and even just a little bit of news, those companies have flocked to.

It is particularly important that many enterprises are owned by Yushi Group. For example, cosmetics and sneakers that have been established today will have a place in their own department stores...

In fact, this is also the reason why Elaline thinks that opening a department store is a good idea, because the cosmetics and sports brands currently operated by the group are more or less similar to luxury goods in this era, at least ordinary people are not as keen on sports brands as later generations―――――― especially important point, at least in this era. The people still don't have any concept of brands, or at least these brands have not yet been deeply rooted in the hearts of the people, although the word 'rain stone' is already known to everyone in China...

Even these shops are usually located in better locations. However, there are very few customers who come to the door.

On the other hand, if it is opened in a department store, it may attract more attention because of the customer flow.

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After standing outside and watching for a while, watching a large number of people pour into the department store that has opened, Ma Yingbiao shook his head, somewhat disheartened in his heart.

Will let him be so. Of course, it's not because of the competition from the Yushi Group, if that's the case, Ma Yingbiao won't be afraid. After all, he has been engaged in this industry for more than ten years, and Ma Yingbiao still has some confidence in his heart.

What really frustrated him was the strength and power shown by the Yushi Group this time...

A mere department store is naturally nothing. After all, it doesn't take much to run a department store. But if so. Dozens of department stores were opened in one go?

According to the information obtained by Ma Yingbiao, in the capital city of each province, as well as in cities like Shanghai, Yushi Group has opened a department store, and in order to achieve integrity, it is even opened on the same day and at the same time, that is. When the department store in Shanghai opened, it was in other cities across the country. There are also dozens of department stores opening...

With such a big formation, how could it not make Ma Yingbiao feel disheartened.

After all, his struggle for more than ten years is not even comparable to the whim of others...

In fact, in addition to the Shanghai store, a department store has opened in the capital city of each province in the three northeastern provinces, Inner and Outer Mongolia, as well as Sichuan, Yunnan, Guizhou, Jiangxi, Jiangsu and other provinces. In addition, Shanghai, Beijing, Tianjin, Qingdao, Dalian and other large cities that are not provincial capitals, but are also very developed, almost in one day, more than 30 department stores in China have opened...

Such a big formation even caused a sensation across the country, and many newspapers even replaced the news on the front page with this news―――――― from the side, which also advertised the opening of department stores...

"Forget it..."Looking at the lively shopping mall in front of him, Ma Yingbiao, who had come to detect the enemy's situation, shook his head and turned around and walked towards the location of Sincere Shi's main store in Shanghai. Let's go back and think about how to deal with it first..."

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Just when Ma Yingbiao was a little disheartened, in the Yushi Department Store in Beijing, watching the lively flow of people, Yan Shao and Elaline, who had been hiding on the top floor of a building opposite, also showed a hint of smile on their faces.

Recently, Yan Shao has been busy with Russian affairs, and today he took the time to come out, and he also wanted to relax, and ......... Who called the department store the idea that he came up with it, and since it's open, he has to come and see it...

"It seems to be very good, I hope it will be smoother, if it is successful, then we can open the department store to every city in the country..."

In a certain sense, department stores are almost the same as lying down to make money, especially in this era when department stores are still the mainstream.

In later generations, due to the emergence of large comprehensive supermarkets, the living space of department stores was compressed a lot, but in this era......... But it was the golden age of department stores.

If it can open department stores all over the country, then the profits it can bring will definitely not be worse than the cotton textile company under the group, and if it can be opened all over the world like Wal-Mart in later generations, then I am afraid it will even be more profitable than car companies.

It is important to note that, unlike car companies, department stores are not usually subject to restrictions or targeted measures by the host country's government. After all, the company is based in their territory, and the employees are hired from them, and even the goods are usually obtained from the local area...

In other words, department stores are just charging venue fees, property management fees, and commissions, and they are just lying down to make money.

As for the government of the country where it is located, it is impossible to spare even some department stores, right?

In the auto industry, we can also talk about monopoly or something. But department stores, what can we talk about...

In fact, after the opening of these dozens of department stores in the country. The group has sent people to some large cities around the world, such as London in the United Kingdom, New York and San Francisco in the United States, Tokyo in Japan, Paris and Marseille in France, and other cities, hoping that one day, the department store chain they founded can open all over the world like Wal-Mart in later generations.

"Speaking of which, the idea of the supermarket you mentioned to me seems to be good, and it seems that you can try it if you have time..." Standing side by side with Yan Shao...

Although she is a mother, Elanon's figure and appearance have not changed much, but she has become more mature in temperament. But it's the same as always. Eleno remains passionate about her career, and for her, it's a way to enrich her life...

"Let's wait until these department stores are sure to make a profit. What's more, the supermarket model I'm talking about is just a conceptual idea. There will always be some manpower to carry it out, and when the department store is successful, a batch of empty manpower can be drawn out to go to the supermarket..."

The supermarket in Elaino's mouth was talked to by Yan Shao after he sounded the supermarket of later generations.

In Yan Shao's era, the living space of department stores was gradually squeezed, and in its place, supermarkets...

Of course, here the supermarket. It is not a small supermarket like that of later generations, but a comprehensive large supermarket. It is thanks to the emergence of this type of supermarket. It is only then that the living space of department stores has been squeezed.

It's just that this kind of market is more difficult to operate, after all, department stores usually only need to provide space and stores, and then collect rent and commissions, but in the case of supermarkets, they need to run their own business, and it is clear that no one has such experience in this era.

Supermarkets first emerged in New York, USA in 1930. In August 1930, the American Michael? Coulomb opened the first supermarket 'Kim Coulomb United Store' in New York State, USA. At that time, the United States was in the midst of a great economic crisis. Based on his decades of experience in the food business, Coulomb precisely designed the low price strategy and pioneered the method of pricing commodity varieties.

The problem is that now there are almost 13 years before 1930, in other words, no one has any experience in this thing, so they can only gradually explore it themselves...

Having said that, Elaline is very interested in the concept proposed by Yan Shao, which is one of the reasons why she said this just now...

With the opening of dozens of department stores, Yushi Group soon became a retail giant, just like other industries.

In contrast, although a few days later, Ma Yingbiao's Sincere Shanghai store also opened, but because of the relationship between Yushi, it was robbed of almost all the limelight. Although on the day of the opening, a lot of people gathered in front of the Sincere store, but compared with the opening of Yushi a few days ago, the gap is obviously much larger...

There is no way, who said that there was a rain stone in front of the opening, and then the October Revolution. These two can be said to have stolen all the limelight that Xianshi should have, and although Ma Yingbiao was a little disheartened, he quickly cheered up.

Although he was clearly inferior at the beginning, he was not willing to fail.

At the same time, in other parts of the country, after the first day of excitement, dozens of malls across the country have gradually become dull. Although it is bland, but the sales performance is good, and the so-called blandness is only compared with the first day, the freshness of the people in the following days has passed, and there are naturally fewer people who go in to see the excitement, but there are more people who buy things, and the goods in the department store are also a little dazzling to the people who have never visited the mall.

Similarly, with the increase in customer flow, several brands belonging to Yushi Group in department stores, such as cosmetics or sports products, have also increased their sales performance.

Although it has only been open for a few days, the average daily sales are already about the same as many storefronts, which is a surprise.

Of course, there will be such a situation, the main reason is probably because the people are not used to going to the store...

A few days after the opening of the department stores, and a few days before the opening of Sincere in Shanghai, the October Revolution broke out, and under the leadership of Lenin, the Red Army overthrew the original Kerensky government and successfully established the first proletarian power in Russia―――――― if not counting the Paris Commune...

The British and American powers were extremely shocked by the establishment and emergence of Soviet Russia, and the whole world was a little silent for a while. Under these circumstances, Yan Shao announced a plan to suspend the increase of troops in Europe, and the European and American powers did not react to this...

Although Yan Shao was a little surprised by this, it was just that. Under Yan Shao's order, the Wehrmacht, which had already been prepared, decided to leave a part of the troops to guard against the Japanese on the Sino-Korean border, and the remaining troops formed the First Army Corps, ready to go north to enter the Outer Khing'an Mountains at any time, and recover hundreds of thousands of kilometers of lost territory in the Outer Khing'an Mountains and the most important port city in the Outer Khing'an Mountains, Vladivostok...

At the same time, in the rear, the logistics department has also prepared a large number of uniforms and other supplies to send to the front line, and it is now October. Although it is not cold in October in the north, the climate will turn cold immediately after entering November and December, especially in December and January, and in the Outer Khingan Mountains, it is obviously colder than in the northeast...

Although the 1st Army in the northeast was much stronger than the Russians, and because of the fall of Tsarist Russia and the overthrow of the Provisional Government, the Russian troops in the Far East were now in fear and on the verge of demoralization, and it was almost impossible for the reconquest to fail. But Yan Shao still didn't want them to follow in the footsteps of the Germans in Russia, even if the chance was only one in 10,000...

Realistically speaking, although the Trans-Khingan Mountains are Chinese territory, it is clear that the Russians are more accustomed to the land and climate than Chinese (to be continued......