June 1, 1995, in another world, it was an ordinary day, at most it was a happy Children's Day for children, but in this world, this day was the world's attention, and all eyes were on the ocean of Hawaii.

Fox TV in the United States will broadcast a world-renowned moment to the world's 2 billion people at the same time.

For this moment, Fox TV has been preparing for almost a year.

This isn't the first global live broadcast in history, but it's definitely the toughest global live broadcast in history.

Although the world has had thousands of global live broadcast experience at this time, 99.99% of the global live broadcast is the global live broadcast of sports programs, and all the TV cameras are concentrated on a small field, even if it is a huge field like football, only 7 or 8 mobile boom cameras, and more than a dozen auxiliary cameras, can easily achieve global live broadcast, and there is no technical difficulty.

But with a global live stream in a huge, open venue, that's the huge difficulty.

There is only one such global live broadcast in history, that is, 14 years ago, the wedding of Princess Diana and Prince Charles of the United Kingdom was broadcast live by BBC TV in 33 languages to more than 100 countries and 750 million people around the world.

This is the record number of simultaneous TV viewers until now, and since then, no single global live broadcast has attracted 750 million people at the same time.

But now, it's time for that record to be broken, because another unprecedented global live broadcast is about to begin, and that is the global live broadcast of the sinking of the Titanic.

Since Boss Jia and 20th Century Fox put forward this creative proposal, the entire Fox Group has been deeply attracted by this proposal.

Because this suggestion is a sugar bomb that is difficult to refuse for Fox Media Group.

Not to mention how crucial the live broadcast will have on the promotion of "Titanic", it is a huge advertisement for Fox Media Group itself.

Under the command of Fox Media Group, although it has the movie giant of 20th Century Fox, Fox Media really values Fox TV.

After all, no matter how many movies are made, there are only two or three films a year, and there is not much publicity for Fox Media.

But Fox TV is a TV program that all viewers can see every day, and the advertising revenue that TV stations can bring every year, as well as political benefits, are unimaginable.

Prior to this, Fox TV had become the third largest TV station in the country.

However, this did not satisfy Fox TV, and they still dreamed of making a charge to become the number one TV station in the United States. It's a pity that this is too difficult, and Fox has been fighting for 10 years, and it has always been the third in the country.

In fact, after the next 25 years, Fox is still the third in the country, and it has never been able to go further, so you can imagine how deep Fox's obsession with improving its ranking is, and now that an unprecedented global live broadcast has appeared, how do you make Fox give up.

Therefore, after Boss Jia's global live broadcast proposal was proposed, 20th Century Fox did not say anything, but Fox TV reacted strongly at the first time and immediately contracted the entire global live broadcast work.

But soon, Fox TV found that in terms of difficulty, this global live broadcast was more difficult than the last wedding of the century.

Although the wedding of the century covered most of London, the entire process was filmed and broadcast live on land.

But this time the sinking of the Titanic has nothing to do with land, the whole process takes place on the ocean, that is, all the live broadcasts must be carried out on the ocean.

To this end, Fox TV has worked hard to solve this problem after conducting countless experiments and spending a lot of money.

First of all, they got in touch with NASA in the United States, and after repeated communication, NASA finally agreed to lend a satellite to Fox TV for live broadcast.

In addition, Fox TV also specially modified a small cruise ship, transforming it into a relay station that can receive a large number of wireless video signals, and then transmit them directly to satellites in outer space, and then transmit them around the world through satellites.

In addition, more than 10 speedboats and cruise ships have been transformed, a total of 31 cameras have been installed on these ships, and 5 helicopters have been brought in to broadcast the sinking of the Titanic from the sea to the sky in all directions.

Fox TV has done this for this live broadcast, so it must be even more crazy in terms of publicity, first of all, Fox TV itself has to instill the news of this century live broadcast to the audience almost every day.

In addition, it also used almost all its own media resources, constantly promoting the news of the sinking of the Titanic live broadcast in various media magazines and even games.

After Fox TV's publicity for more than half a year, the world is now basically very clear and aware of the sinking of the Titanic.

And being able to see the sinking of a giant ship weighing tens of thousands of tons on TV completely restores the picture of the sinking of the Titanic 100 years ago, which is an irresistible and wonderful picture for all audiences, so Fox TV actually does not need to use so many resources, and the audience is interested enough to watch this live broadcast.

As for whether Fox TV will lose money...... Well, how to say it, in fact, before the global live broadcast began, Fox TV had already paid for itself.

First of all, in the United States, with the continuous publicity of this global live broadcast, the major enterprises in the United States have smelled the smell of business opportunities, and a large number of brands and merchants have begun to spend huge sums of money to buy advertising space during the global live broadcast of Fox TV.

According to information inside Fox TV, the cheapest price of a 15-second ad space is already as high as $100,000.

That's not all, in the two minutes of advertising time before the Titanic hit the rocks, the average advertising cost per second was already as high as an astonishing price of $200,000, and the advertising fee charged by Fox TV alone was already as high as more than $60 million.

In addition, Fox TV also sells broadcast rights to other TV stations around the world, after all, Fox TV can only cover the United States, but not other countries, which requires other local TV stations to broadcast it.

In order to be able to obtain the broadcast rights, almost all the TV stations have used all their strength and spent all their funds, such as the BBC, in order to obtain the broadcast rights in the UK, and finally offered a price of up to 16 million pounds.

Television stations in other developed countries are no exception, with an average price of about $5 million, anyway, in the end, Fox collected the broadcast fees of various TV stations, and earned nearly $80 million, so that Fox TV's net income has reached $140 million, far exceeding the $40 million they invested for live broadcasts.

And this time, Huaxia's CCTV also obtained the broadcast rights, and at first CCTV sent a team to negotiate with Fox, and as a result, Fox TV offered a sky-high price of $5 million.

In fact, in the eyes of Fox TV, this price is not sky-high, after all, this is the average price of TV stations in developed countries. Although China is not a developed country, they have a large population base, and the price must be higher.

But the problem is that CCTV can't come up with $5 million to buy a broadcast right anyway, and seeing that things are about to go yellow, CCTV suddenly thought of our boss Jia.

Then CCTV took the initiative to ask for Boss Jia's head, with his good relationship with CCTV for so many years, Boss Jia must not be able to help, so Boss Jia said a word, and the price of broadcast rights was reduced from $5 million to $1 million, after all, Boss Jia was the master planner of the live broadcast of the sinking of the Titanic this time, and Fox TV still had to sell Boss Jia a face.

However, CCTV didn't even want to pay the $1 million, so he finally discussed it with Boss Jia and decided to give Daqian Group an advertisement worth 10 million yuan for free, and Daqian Group helped CCTV pay for the 1 million.

Anyway, CCTV has made a lot of money, and the relationship with Boss Jia is better.