The Olsen sisters were able to make such an amazing net worth in the entertainment industry at a young age, and it is by no means a waste of fame.

When they saw the overwhelming parking lot news in the media, they didn't feel bothered at first.

Rather, it is thought that... The business opportunity came.

Whether it's a businessman, a singer, or a basketball player.

No news is the worst news.

What's more, all that Bruce showed in this matter was positive.

After Ashley watched all the videos, she couldn't believe that Bruce didn't lose his temper the whole time, he was very patient, he maintained the grace and charm that made women's hearts throb, even if he was facing a madman, a madman who couldn't wait to take off all his clothes and spend the spring dawn with him.

Look at what that crazy woman did, and if she had behaved like that in front of the police, she would have been shot on the spot.

So, they held a press conference the next night. This press conference, which was not built with a lot of money and did not even pay for the media, attracted more than 100 media.

The media gathered, and they all wanted to know what the hell was going on and what important message Ashley would announce: Would she be with Bruce on the spot?

"We didn't do anything hurtful to Lindsay Lohan, we just stopped her from continuing to act irrationally when she was out of control. And the reason I did that in that situation was because I had more important things to talk about with Bruce. ”

Ashley is very good at controlling the psychology of journalists.

Soon, a reporter enthusiastically raised his hand and asked her: "What is the important thing?" ”

"Sneaker launch."

Ashley smiled and announced the answer. And soon... The curtain at the back was pulled back to reveal the theme of the launch.

Forehead....

When Bruce's first signature shoe rises on the stage behind it, all the lights are in focus.

Everyone was stunned.

And this kind of operation?

This turn is too fast, isn't it?

Ashley quickly announced that Bruce's first signature shoe will be sold in the same channel as Double Star Group's products, and she will very quickly launch a co-branding plan with Bruce to specialize in the women's sports market, with the goal of making it a popular item that will be owned by fashionable women in North America.

When the lens of the media is focused...... Forehead.

Although the turn is a bit fast, the sneakers do look pretty good, and the design is very exquisite. Completely different from the bulky high-top sneakers on the market today, it is a rare low-top basketball shoe, and... Very designed.

And at this time, these entertainment reporters finally remembered: Oh! Right! Bruce is also a basketball player.

Before this, Li Zhen's identity as a singer was even more memorable.

After all, his albums have sold more than two million copies, his tour has been sold, and he has been called the most creative new creator in North America this year. His royalties are expected to reach the top 10 of this year's artist chart...... And what did he do on the basketball court?

For entertainment journalists, I really can't think of it.

Originally in their cognitive system. At best, they know a handful of NBA stars such as Michael Jordan, Shackle O'Neal, Kobe Bryant, and LeBron James.

Now, we have to add a Bruce Lee.

This idea was widely reported by the media at the launch of this sneaker, and this impression was also formed in the minds of many people.

And, the most interesting thing is that those fans who don't care much about basketball. After seeing this shoe, I even had the urge to buy it...... It should be cool to wear these shoes.

These market information are quickly fed back to the marketing departments of the two giants, Nike and Adi.

They were also surprised.

Originally, they thought that Bruce had no sales channel in the United States, and no matter how good the sneaker design was, it would definitely not sell the shoe. At most, it is going around in Asia, using the identity of Chinese to play a wave of marketing.

Who knew that he actually took the edge of the sword and took the fashion route. Work with the Olsen sisters to share sales channels.

Moreover, he accurately and quickly caught the public's attention through a parking garage farce, and immediately announced the sales channel of sneakers. In an instant, people are in a wait-and-see state!

As Bill Duffy said, Nike and Adi executives also can't believe the fact that the market survey has returned.

Bruce actually went out of the circle without playing a single regular season game.

How many stars have worked hard for a lifetime, and countless highlight moments. But when they take out their photos and put them in front of ordinary people, people will only frown: WHO? Basketball player? Michael Jordan?

And, it's hard to believe that he made even girls who had no interest in basketball take a keen interest in his sneakers.

This is something that sneaker brands have wanted to develop but have never been able to do.

"His sneaker sales aren't going to be too bad."

At that time, executives in Nike's marketing department made a judgment.

His advice to the board of directors was to buy it quickly, and without further ado, even raise the offer to $80 million.

However, the board of directors thinks that it is crazy to suddenly raise the price to $80 million, considering how much LeBron James is the chosen son of basketball. If it were to let his team know that the company was giving so much money to an obscure rookie, they would be insane.

Nike's bottom line is $40 million, and it requires absolute control.

In their opinion, this is more than what a first-list star can get.

Moreover, they think that Bruce's marketing by relying on the parking lot farce will definitely not last long. Because there will soon be new scandals in the entertainment industry, whether it is Britney Spears or Hilton, these women in the entertainment industry are not fuel-efficient lamps, they do everything to grab the headlines.

What can really make sneaker sales go higher and farther is the performance of players on the court, and the biggest consumer group of sneakers will always be basketball fans who care about basketball. And not gossip fans who care about polyamorous romances.

In fact, Nike has made a professional assessment of Li Zhen's strength, and the sneaker company has a lot of internal talents, and has raised many authoritative experts in the field of basketball. They can see at a glance where the limits of rookie players are, which is why Nike rarely loses time in choosing a signature shoe spokesperson.

Their internal evaluation of Li Zhen is...... With his talent, physicality, and basketball IQ, he's sure to be a good point guard and play a unique style of play. If the thickness of the body continues to increase, there is a chance to become an All-Star. At the same time, with his background, his influence is expected to reach superstar level.

Overall, this is a quasi-elite player with a personal style and market value. But it's never possible to dominate the court in the NBA.

The advice, of course, is to sign.

But it is not advisable to sign at too high a price.

However, just as Bruce Lee announced his entry into the draft, they quickly approached Bill Duffy, only to get something that shocked them greatly: Bruce Lee actually founded his own sneaker brand.

Through all aspects of 'espionage', they found that Bruce was not building a grass team. All of them are top experts in the industry, and some are even top professors in universities. Moreover, the shoes that I took out my hand were indeed epoch-making products.

This led them to hurriedly raise the offer, which was actually more for the sneakers themselves and the design team.

However, Bruce refused.

The 19-year-old student apparently didn't take the $20 million seriously.

Then came the news that his album was a big hit.

Then, he became a hot singer.

Then they played a basketball game in the summer league that was appreciated by the company's in-house experts, and they decided to raise the offer. But Bill Duffy refused.

With preseason on the horizon, Bruce played a game that was eye-catching.

So, this time, they raised the offer to $30 million.

Or refuse.

And, they even announced a nationwide sale. And the market feedback that the marketing department got was... Sneaker sales are expected to be good, and the consumer group is still a non-core user that basketball shoes rarely reach.

Could it be that Bruce is really going to take a very different path?

Is this the high point of the blues, or the low point?

Will we be stuck in a high position? Or is it just the right time to start at a low level?

The two sides discussed endlessly. The marketing department thinks it's a low start, but the sneaker design department and basketball experts are worried about getting stuck at a high level. Because Bruce didn't play a superstar performance on the court, some people even said that if Bruce played the same performance as Brandon Roy on the court, he would not hesitate to buy him immediately.

It's a pity that Bruce is not Brandon Roy. Brandon Roy doesn't have as much out-of-circle influence as Bruce, he's a stuffy jar and never makes a noise.

Ultimately, the outcome of the board discussion was that reason prevailed over emotion.

They decided not to raise the offer and to wait a little longer, and when the market calmed down, they would talk to the Bruce team.

They believe that now it is only a superficial glitz, a short-term buoyancy in the market.

Next, back to basketball itself.

The Bruce team will definitely come back to talk to themselves.

"I can get the media to write a little bit more negative about him."

One of the executives made such a decision after the meeting.

However, what they don't know is. Bruce is now ambitious, and he has confidence in himself. As for negative reviews in the sports media, the more the merrier. Someday... It will become a more powerful nourishment for itself.

It's like Randy Foye.

The guy burned himself and ignited Bruce's future in Los Angeles.

Now the Lakers forum is full of praise, and there are even many people waiting for the sneakers to go on the market and immediately snap up a pair of outside babies who support them.

Of course, these are external things.

What really makes Bruce happy... 2 agility and 4 explosiveness.

That's hard currency!

…………

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Sogou