Chapter 435: The Turnaround of the Distribution Department
Anqian's Weibo followers are 29 million, a little less than Lin Dong.
Lin Dong didn't buy fans this time.
These people in the top twenty, if the water is removed, Lin Dong may be able to rank in the top ten.
A lot of people are fans who buy it.
Lin Dong sent out a Weibo and forwarded more than 100,000 comments, while some celebrities with more fans than him only reposted thousands of comments.
Lin Dong's Weibo is either to post some work-related things, such as movie promotion, release, etc., or to forward his friends' movies and TV series.
The rest are all food-related pictures.
Selfies are relatively rare.
Fans can only see the appearance of idols through the promotional photos of film and television dramas.
I realized that the idol did not gain weight because he ate too much.
For example, Lin Dong posted a Weibo not long ago.
The picture is a big pig's trotters, and I feel why this pig's trotters are so delicious.
170,000 retweets, more than 80,000 comments, and 150,000 likes.
Of course, a lot of comments and retweets does not mean that there is no moisture, and hundreds of millions of retweets have come out.
The number of followers on Weibo is just a reference data.
The comprehensive result of this reference data is the increase in the value of celebrities.
Lin Dong's value has been improved, and many new advertising endorsements have been found.
There are a lot of endorsements with good quality, and Lin Dong plans to choose two endorsements with a good reputation and save some money to make a movie for Zhou Bo.
On July 10th, for Kleist, or for Kleist's distribution department, another big event happened, that is, "The Monkey is Back" was released.
For this work, the distribution department gave high hopes.
The last movie to be released was "Special Wolf Warrior 1", and the popularity only began after the release, which made insiders question Kleist's distribution ability.
The former boss of the distribution department used "Dare to Ask Where the Road Is" to accumulate word-of-mouth overnight.
A little girl in her early twenties is not too childish to take on the responsibility of publishing a large company.
Qin Bei'er secretly vowed to surprise everyone who looked down on her.
However, Kleist's distribution department did not do a large-scale publicity before the release of "The Monkey is Back".
didn't even fight for much of the scheduling rate for "The Monkey is Back".
Craster has released a lot of blockbuster movies in recent years, which has made a lot of money from various theaters, thus establishing a good cooperative relationship, and even the most difficult Yida, because Prince Yida and Lin Dong have added friends to each other, they have become friends who give face to each other.
If Qin Beier wants to schedule the film rate, it is absolutely impossible to be less than 10%.
Although director Xiao Peng was very dissatisfied with this, it was only slightly dissatisfied.
After all, this animated film was invested by Kleist himself, and his own movies were released by himself, so it was impossible for him to pit himself, and he could only choose to trust Qin Beier.
Is it because the quality is not good?
Peers came to the conclusion that Kleist himself was weak-minded.
I can't take it, and I don't dare to fight with "Big Time 4" and "Mast Blossom" in the same period.
The box office came out on the first day, and it was only 17.8 million.
This data is a bit miserable, the average movie has this first-day box office, and the total box office may not break 100 million, and if the word-of-mouth decline is too bad, the total box office of 50 million is a little difficult.
There have even been money-cheating movies with a total box office of only twice the box office on the first day.
In that case, Kleist would lose a lot.
The total cost of "The Monkey is Back" is 130 million.
The second day of the release was Saturday, and the film scheduling rate still did not exceed 10%.
However, the attendance rate was very high, and the single-day box office exceeded 30 million, and the entire distribution team breathed a sigh of relief.
This led to major theaters taking the initiative to increase the number of films scheduled for Kleist's film, and the total film scheduling rate accounted for 13%, and the results returned by the market were also very good, on this day, the single-day box office exceeded 40 million.
Although the total box office in the first three days did not reach 100 million, it was not too much.
"That's it!"
The little girl patted the desk with her tender paws, and the real publicity began at this moment.
Since the fourth day, there have been many big V's comments on this movie on Weibo.
It's like a ball that has been pressed under the water, and now it finally can't be suppressed, and it jumps out, and it's the kind that jumps a lot.
Some are invited by the distribution department, relying on favors and remuneration.
But as more and more posts grew, more and more were out of the control of Kleist's distribution department, and even if you stopped PR, you could see posts about the film everywhere.
And the silence in the early stage of this movie has also become a reason for this excellent work to be praised and praised.
Many distribution companies like to exaggerate the cards in their hands, and they can't wait to exaggerate a flower, and they can't wait to exaggerate it as a classic in film history and the kind that will go down through the ages.
But in reality, the biggest card in their hand is only a pair of sixes.
Six, six, six, can't make it up.
When you raise the audience's expectations too high, and wait for your movie to be released, the audience who walks into the theater with this expectation will either be impressed by the quality of your movie and become your free water army.
Either that or the anger of being fooled will arise.
They walked out of the cinema and said to everyone around them, don't watch it, this movie is garbage.
Do you think people believe the promotional draft, or do they trust their friends who have no interest in the movie?
"The Monkey is Back" went the opposite way, was released in obscurity, and earned the first batch of free water army, and the more than 10 million box office creators did not report much expectations at the beginning, and many were just lovers of animated films.
Walk into the cinema with an inclusive mind.
It turned out to be a huge surprise.
This surprise fills their hearts, and they must find an outlet to vent.
So I talked about this movie with my family, classmates, colleagues, friends, neighbors, and even strangers, and strongly recommended them to watch it.
This is tap water.
All Kleist needs to do is fan the flames.
The box office on the fourth day not only did not fall, but went to the next level, directly breaking through the 60 million mark and becoming the first box office on the day, overwhelming "Big Time 4" and "Gardenia Bloom" with an absolute advantage.
Since then, word-of-mouth has continued to ferment at any time, and the box office has always maintained a strong momentum.
As it turned out, Qin Beier won.
This young girl in her early twenties made a good move, making a strong comeback for an animated film that was already of excellent quality.
Whether it's because of the quality of the film, or because of the marketing success, or because of the efforts of the taps, the proud box office results will become the medal of the Kleist Distribution Department.
However, Lin Dong was curious about one thing.
Judging from the current momentum, the box office of "Monkey is Back" is obviously unlikely to be only 880 million, and it is not impossible to reach a billion.
So, the gap between the 880 million at the time of settlement and the actual box office, how will the system settle this account?
So he asked the system about it.
[If there is a gap between the settled box office and the actual box office, will it be resettled]
[Won't]
[The extra money shouldn't be transferred to my system account again]
【What do you want】
【Roll】
【Hehe】
[I don't admit this account, anyway, I've already settled, and the robot can't be unreasonable]
[Don't worry, this money won't be given to you]
[That's okay, you're a system, you have great powers, just close this account, Ollie give!] 】
[Why do you want to close it, this is an issuance incentive]