Shin Nagasawa is a girl who attends high school in Kumamoto Prefecture.

Although she studied in the city, she was always tired of the farming life of her father and mother facing the loess and facing the sky.

Like the little girl who wants to go to Beijing to chase her dreams after watching the bloody TV series, Shin Nagasawa also has infinite imaginations about Tokyo - maybe she can meet a handsome male protagonist who likes her like in the TV series?

As for to Kumamoto?

Then Nagasawa really didn't have the slightest idea.

Oh, yes.

There are no beautiful and cute clothes in Tokyo, and there are no fashion trends.

Here, it seems that as long as the skirt is shortened, it is an anomaly, and it will be criticized by the elders.

Rustic, not trendy at all, everything is still stuck in the Showa era... Not even the Shinkansen has been opened!

This is what Nagasawa really knows about Kumamoto Prefecture.

But this morning, for Nagasawa, it seems to be different.

"Do you want to watch the morning news again? Dad? Nagasawa watched his father pick up the TV remote control and tune it to the prefectural news channel in Kumamoto Prefecture, and couldn't help but complain.

Today was supposed to be a Saturday class, and she still had her favorite morning drama to watch, but her father took the remote control away.

Nagasawa really couldn't help but feel a little slanderous - Kumamoto Prefecture is such a small place, could it be that something big could happen?

She didn't want to watch the morning news anyway.

But complaining is complaining, and in the end, Nagasawa can only cook while accompanying his father to finish the morning news in Kumamoto Prefecture.

"Here's a piece of news." The host on the TV screen smiled and said, "According to our reporter, the Kumamoto Prefectural Government welcomed a new and special civil servant yesterday. ”

New, special civil servants?

Nagasawa stuffed fish meat into his mouth and couldn't help but roll his eyes.

Isn't it just a civil servant? It's just such a boring thing.

But now that it's in the news... Is it still a relation?

Thinking of this, she came to a little spirit, and the little gossip psychology of women made her continue to watch.

And then... She was stunned, and she didn't even have any food.

"Newly recruited civil servants? Kumamon? ”

Looking at the TV with his mouth covered, when the black Kumamon appeared, the bored Nagasawa Shin's eyes straightened in an instant.

"It's so cute!" Nagasawa covered his face and cried out in a low voice.

Oh, yes! That's so cute, isn't it?

Kumamon's honest and cute appearance, coupled with its cute and cute movements, made Nagasawa really want to reach out and touch it.

And when she saw Kumamon snapping and falling, and then holding the thighs of a beautiful female clerk and refusing to get up, she couldn't help but laugh happily.

And when Kumamon bent his belly and waved at the camera, Nagasawa couldn't help but take several photos with his mobile phone.

Just by taking a look, she felt that she had been captured by this stupid, silly, and cute bad bear.

But the morning news was only thirty minutes long, and when the host of the newspaper said, 'Tomorrow, our Kumamon will go to Osaka for a friendly exchange' and switched to another program, Nagasawa was completely dumbfounded: "That's it?" ”

Why is today's morning news so short?

I'd like to see it again!

She turned to look at her father beside her, and couldn't help asking, "Dad, is there any morning news next?" ”

"Huh?" Nagasawa's father was confused by Nagasawa's words: "No, the morning news is only half an hour, and you can watch your favorite morning drama." ”

"Huh...?" Nagasawa was full of disappointment, although she tuned the channel to her favorite morning drama, she didn't have the heart to watch the male and female protagonists on the screen.

One heart flew directly to Kumamon.

She sat in the living room watching TV with her face propped up, as if she had lost her purpose in life.

After a while.

Her cell phone rang, and Nagasawa really glanced at it, and it turned out that it was her good friend Hibiki Ma who called her.

She connected the phone with a bored face, and Nagasawa Zhen directly heard the excited voice of the horse over there: "Ah Zhen, have you watched today's morning news?!" Kumamon Did you know? ”

As soon as he heard the other party mention Kumamon, Nagasawa immediately came to his senses, and said in the same excited tone: "I know, I know!" Say it's the new civil servant, right? Kumamon is so cute, I really want to raise one. ”

Two bears themselves.

Just because of a Kumamon bear... Inexplicably, there is a common language...

On the other hand, under the official forum set up by the Kumamoto prefectural government, a word quickly became popular - Kumamon.

At this time, Kumamoto prefectural government.

"According to Higashino-sensei's suggestion, the news has been put out."

"Very well, the next thing is for the Osaka prefectural government."

Dusk Kito looked at the advice given by Tsukasa Higashino about Kumamon's propaganda and couldn't help muttering to himself.

This Higashino-sensei... This is also too lacking in morality.

Looking at the words on it, the Dusk Qiren couldn't help but smile.

This is really too lacking in morality.

......

"Huh...? Kumamon is coming to our city today for a friendly exchange...? Ah, that thing is ready, well, always welcome. ”

Yoshiko Fukaya, who is the head of the publicity and distribution department of Osaka City, answered the phone and nodded repeatedly.

After hanging up the phone, he couldn't help but shake his head.

As the big brother of the same publicity department, of course he knows the meaning of the publicity department in Kumamoto Prefecture.

It's nothing more than a new mascot image that I want to promote in Osaka City.

And that's where they come in.

However, Yoshiko Fukaya, a place in Kumamoto Prefecture, actually knows that even if the mascot is launched, it is estimated that it will not be able to increase much tourism performance.

You can't expect a single Kumamon to be popular all over Japan, right?

He sat down and glanced at the time.

It is estimated that it will not take long for Kumamon to come to Osaka, and it should be less than an hour and a half.

The special car for the reception over there is also ready, just waiting to receive Kumamon.

An hour passed quickly, and the phone in Yoshiko Fukaya's office rang.

He picked up the phone.

And then—

"What? Kumamon is missing? It actually came to Osaka early? Want to surprise the citizens of Osaka? ”

This time, Yoshiko Fukaya was stunned.

Kumamon's publicity has been rolled out, and the hard-won linkage activities are known to the major media, but now the main publicizer has disappeared...

And Kumamon is also a working civil servant in Kumamoto Prefecture ...

Yoshiko Fukaya took a deep breath, brushed her thoughts a little, and was not too flustered, before asking; "How's going on in Kumamoto Prefecture?"

"It seems that a missing person notice has already been printed, and it will be put in Osaka City later... No problem, right? Minister Fukaya? ”

"It's fine." It's a good thing that the other party is willing to cooperate with the work here.

However, since Kumamoto Prefecture has already taken such measures, Osaka City cannot be left behind.

He thought about it for a moment and said very simply: "Let's hold a press conference." ”

Yoshito Fukaya was busy working here, and when he didn't know it, there were many more 'bear hunting revelations' on the streets of Osaka.

Osaka Station, which is known as the largest station in western Japan, is the time -

"Kumamon? Kumamoto Prefecture incumbent civil servants...? ”

Looking at the pot-bellied Kumamon on the bear-hunting revelation, several high school girls chattered, very excited: "It's so cute." Is this the mascot of Kumamoto Prefecture? Speaking of which, what kind of place is Kumamoto Prefecture? ”

Girls are very fond of cute and novel things, and after seeing this bear-hunting revelation, they became interested - although they are not going to go through the streets and alleys to find them... But maybe you will meet it on the way?

They began to look for 'Kumamon' in the vast streets, consciously or unconsciously.

Shinsaibashisuji shopping street, known as the busiest shopping street in Osaka——

"Bear Hunting Revelation? Si-kun, it looks so interesting, huh? Is it really missing? The mascot of this Kumamon. ”

The curious girl pulled her boyfriend and happily looked at the bear-hunting revelation that was handed out.

"This should be an official propaganda campaign." The boy next to him, who was called Sijun, analyzed it very rationally, and when he saw his girlfriend's excited look, he nodded: "Anyway, it's okay now, let's go find out." ”

Hankyu Todori shopping street... Matsuya Machisuji shopping street... Even the Osaka City Government held an urgent press conference! The main thing is for this black bear that swept the entire city of Osaka in an instant!

Yes! Official Press Conference! Just for one mascot!

For a time, all the places with a large flow of people in Osaka City were occupied by a simple, cute, and lively black bear.

Kumamoto Prefecture, Kumamon, missing...

A series of keywords quickly began to swipe the screen in the Osaka Citizen Forum...

Whether it's heckling or questioning.

It doesn't matter if it's sane or wants to get involved.

The only thing that can be confirmed is-

Today's Osaka City, today's Osaka people, are completely attracted by the black bear Kumamon.

There are many people throughout Osaka looking for Kumamon.

"On the first day alone, 50,000 or 60,000 citizens posted on social networks that they had discovered Kumamon...? Is your data accurate? ”

Listening to the reports of the people below, the people in the twilight couldn't help but open their mouths wide.

"That's right." The subordinates below also grinned happily.

This was in 2003, and it was just one day to cause this kind of buzz among the citizens?

Although there is confidence in Kumamon, but only the people of the twilight are a little surprised.

As for the Kumamon found by the citizens of Osaka... In fact, it was actually pretended by their Kumamon team, in order to continue to stir up the atmosphere.

He hurriedly called Tsukasa Higashino to explain the situation here.

Tsukasa Higashino over there just smiled.

In fact, this is a means of propaganda for later generations.

The main thing is to infect the citizens with the atmosphere first, and then use the highly topical event of "Kumamon Disappearance" for the citizens to share organically.

Japanese people are usually very nervous about work, and when such a fun thing suddenly appears, the citizens will naturally be interested and will naturally follow it.

You must know that in the previous life, more than 200,000 Osaka citizens took the initiative to share the topic of Kumamon they found in various corners on social networks within three days, which directly made Kumamon suddenly famous all over Japan and became a popular mascot bear.

The Kumamoto prefectural government quietly dropped nearly 10,000 leaflets directly in Osaka City, and coupled with the official Osaka government, the overwhelming publicity made the emotions of Osaka citizens a little out of control.

That's right, the so-called bear-hunting notice is the equivalent of a flyer introducing Kumamon. It can make Osaka people more intuitive to understand this pariah bear.

As for the Osaka government... People don't eat dry food, and naturally they are not stupid. They had already reacted when they placed leaflets in Osaka City from Kumamoto Prefecture. This is a deliberate propaganda campaign by Kumamoto Prefecture. However, they are also willing to cooperate with Kumamoto Prefecture to do a good job in this publicity.

After all, Kumamon is famous in Osaka, and it will be good for them in the future.

In this way, the topic of Kumamon continued to heat up in Osaka City, and even the media in Tokyo had news of Kumamon.

……

"Ryokana, did you read the Osaka news two days ago? Mr. Higashino seems to have designed a mascot called Kumamon. It's so cute! ”

Yumi Takahashi picked up the rice in her mouth, and looked up and said to Konoe Ryoka happily, "I must buy it when I get out of the periphery." ”

"I, I watched the news." Ryoka Konoe blushed when she heard the name of Tsukasa Higashino, and then she added in a whisper: "Higashino-san is so powerful..."

Yes. That's too powerful, isn't it?

High school students were invited to participate in the Kumamoto Prefecture mascot design, and it was adopted by the Kumamoto Prefectural Government!

Forget about it, and looking at it like this, Kumamon's image seems to be on fire.

Osaka City is full of news reports, and newspapers are full of reports and columns that rub Kumamon's popularity.

In addition, many media reporters wanted to visit the designer of Tsukasa Higashino and wanted to see the details of his Kumamon design.

Even many people directly pulled out the fact that Higashino Tsukasa won the double gold medal of the Tokyo Youth Painting Awards.

It should be said that the power of the media is infinite.

Except for Tsukasa Higashino's home address and the identity of the cartoonist, which has not been revealed, the rest have basically been dug up by them.

Even Ryuichi Yoshimine praised Tsukasa Higashino fiercely at the Monday morning meeting, and even indicated that Tsukasa Higashino had entered the list of celebrities in Kitayoshi High School, so he added Tsukasa Higashino's name to it!

Counting these things down, are they really something that high school students can do? Even if an adult comes, it's probably not as good as Tsukasa Higashino, right?

"It's really amazing..."Aoi Fujiwara, who was next to him, also nodded.

But she glanced at Konoe Ryoka with a little worry.

Before, she was worried that Higashino Tsukasa was not worthy of Ryoka Konoe.

But now that Higashino Tsukasa is standing taller and taller, she is a little worried that Konoe Ryoka will not match Higashino Tsukasa.

"I don't know when he'll be back." Aoi Fujiwara muttered quietly.

Tsukasa Higashino hasn't been back for two weeks...

I don't know when I'll be back...