First "The Ultimate Challenge", then "I Want to Make a Record".

This can ensure that the bidding of "I want to release a record" will definitely not be low, and why should the first and second advertising slots of "Ultimate Challenge" be started first.

There's a head to it.

The main role is to make everyone desperately bid for the main advertising space.

There are three rounds of bidding.

It's similar to shouting three times at an auction and then making the final decision.

There will be two chances to challenge the winner of the first round of bidding.

The first round of bidding was 70 million, and the bidder was a travel service company, which has been combined smoothly with tourism services and networks in recent years, and such companies are willing to burn money.

Then the second round was surpassed by a clothing brand, giving a price of 80 million.

In the third round, a mobile phone brand finally broke the ceiling of 100 million yuan, reaching 110 million yuan.

Just a secondary advertising space broke 100 million yuan.

This is just the beginning, and Shi Shanshan is already very satisfied with this result.

The second secondary advertising space has exceeded 100 million yuan when it came up, and finally reached as much as 160 million, and the atmosphere on the scene is getting more and more enthusiastic.

Some people even thought that 160 million could take away the naming rights.

Now, no one else has a similar luxury.

The most expensive is of course the naming rights.

At present, the most expensive naming right is Jiangnan Satellite TV's ace blind date variety show "Don't Look for Me If You Have No Money", which was won by a cosmetics brand with 580 million yuan.

You ask why a broken company that sells cosmetics has so much money to advertise.

It's not because there are too many people who love beauty.

followed by "Dad is Gone", which was taken away by a dairy company for 500 million.

Two or three hundred million others abound.

"Congratulations, the naming rights to Ultimate Challenge are yours." Queen Shi, who had no performance pressure, finally breathed a sigh of relief.

Four and six billion!

It was more than double the two to three hundred million she expected.

The advertising bidding for "Ultimate Challenge" successfully won a huge sum of 730 million, although this is only the data before it was divided, but Shi Shanshan is very confident that she will take half of it from here.

Half of the 730 million is 365 million, plus the 120 million of the production cost, a total of 485 million.

Removing the production cost of 300 million, there is still a revenue of 185 million.

Removing all kinds of tax expenses, what you get is actually not much, far less than "Tucao Show".

But this is just the beginning, this is the first season has not yet aired, and it is already very good to have such results.

When the second season comes, it will be a pipe dream for the TV station to use another 10 million as a production fee, and at least 30 or 50 million for one issue.

And the proportion of advertising revenue will be further increased.

"Now that the bidding for "I want to release a record" begins, I must make one point clear that one of Kleist's divisions, Meow Tooth Short Video, will participate in the competition for advertising."

Queen Shi began to speak again.

Shameless!

The brands in the audience didn't wait for their brains to figure out what was going on, and they began to scold in their hearts.

Even if people find a trust.

You don't have to go into battle yourself.

I don't want to say it openly like you do.

I can't play happily anymore.

"Hello everyone, my name is Chen Yinhui, I am in charge of Kleist's short video of meow teeth, although we are in the same company as the variety show department, but the business is separated, so we also participate in today's bidding, everyone competes fairly." Chen Yinhui stood up from the audience and greeted him with fists around him.

According to Pei Qianlong, at present, the 4G network has basically achieved nationwide coverage, and the signal is stable, coupled with the upgrading of mobile phone configuration, the short video business has more unlimited possibilities.

As a competitive product, there are several short videos that love butts, and the biggest opponent should be the slow hand.

At this time, the total number of users has exceeded 100 million.

And the short video of meow teeth is only about 30 million.

Of course, Slow Hand has been promoting since 11 years, and Meow Tooth Short Video has only been established for less than a year.

Beat it in a year for you!

This is the task that Pei Qianlong gave to Chen Yinhui.

If you can't do it, then you will continue to manage your meow live broadcast and leave the short video business independent to someone who can do it.

Holy, so ruthless.

Chen Yinhui didn't dare to slack off.

The first thing that comes to his mind is advertising investment.

It has to be promoted in order to win more users.

There is no need to worry about the problem of money, Pei Qianlong said that he can embezzle all the income of Meow Ya Live, and he does not need to pay a penny to the company within a year.

Compared with the weakness of short videos, Meowya's live broadcast business ranks first in the industry.

A large number of gold medal live broadcasts have attracted huge traffic, and the birth of anchors and even celebrities has made the platform directly cross the investment period and enter the harvest stage.

Meow Tooth Short Video has signed agreements with several shopping apps.

Wool for the common user.

In 2014, the profit of Meow Ya Live was -430 million, all supported by the company.

In the first quarter of 2015, the profit of Meow Tooth Live was as high as 60 million, this is just the beginning, the growth rate is very amazing, if nothing else, Meow Tooth Live 15 years can make a profit of at least three to five hundred million.

Part of these profits is used to consolidate the business of Meow Ya Live, and the rest is used to support the crazy expansion of short videos.

Chen Yinhui is really confident that he will trample on his competitors.

"Our company will not operate in the dark, and the variety show department also has its own KPIs, so everyone can rest assured." Shi Shanshan didn't talk more nonsense next.

She wasn't asking for their consent.

It's just a matter of informing everyone in the open.

If you're not convinced—you can go

Sure enough, no one lifted their fart. shares, although everyone is uncomfortable, it is impossible for the short video of meow teeth to be robbed of all the advertising space.

"The first sub-slot, now it's time to start."

The first round, 30 million.

After all, the investment in "I Want to Release a Record" is only 150 million, which is only half of "Ultimate Challenge", and many brands don't want to pay too high a price.

"OK, start the second round."

A few minutes later, the second round also came out.

"It's embarrassing," Shi Shanshan said embarrassed, but she already maintained a polite smile on her face: "The second round of winning the bid is a short video of meow teeth, 60 million." ”

Everyone is scolding in their hearts, but the bidding of people's meow teeth short videos is also effective.

The third round begins.

Unfortunately, no one has raised the price in this round.

Everyone knows in their hearts that Meow Tooth Short Video will definitely take away an advertising space, and no one wants to bid with it.

Give you one is, what do you love.

"Thank you!" Chen Yinhui was overjoyed and stood up and hugged his fists.

It doesn't look like a failed trust at all.

Well, he's really not a to, he's really trying to win an advertising slot.

The revenue of the first quarter was all taken out.

If anyone else adds some money, he may have to pay an IOU.

Mom sells batches, and if it's cheap, it's good, get out.

The others didn't think he was a to, and they wanted to throw him out.