Early the next morning, after Pei Qian finished breakfast, he came directly to the company.

Today is Friday, and tomorrow is a day off, so the burning of money must be arranged as soon as possible.

After watching the press conference between Finger Company and Longyu Group yesterday, Pei Qian only spent half an hour thinking of a counterattack plan.

Anyway, as long as it involves spending money, Pei Qian is more active than anyone else, and the original procrastination will disappear immediately, and will be replaced by extremely high action efficiency!

Because this plan involves many departments, Pei Qian directly called Assistant Xin.

"This is the general planning plan of the '515 Game Festival', you can take a look, improve it a little, and then arrange the relevant departments to do it."

Pei Qian directly handed a document to Assistant Xin's hands.

Assistant Xin reached out and took it and took a quick look.

Her usually calm expression also fluctuated slightly.

Assistant Xin Ke said: "Mr. Pei, is this a measure taken to deal with the price war of Longyu Group?" ”

Pei Qian nodded: "Well, it can be understood in this way. ”

Assistant Xin hesitated for a moment and said, "Mr. Pei, I think it is necessary to remind you that if we follow this plan, there will be a certain risk in our capital chain." ”

"My idea is that this series of activities can be done, but it is better to pair it with some revenue activities, which is more secure."

"Of course, it depends on your arrangement."

Assistant Xin will not express her opinion in most cases, but this plan really made her feel a little inappropriate, so she couldn't help but remind her very restrainedly.

The plan given by Mr. Pei can be regarded as a variant of the previous "1024 Digital Festival", but with a different focus.

The previous 1024 Digital Festival can be summed up in three words, that is, "big rewards", subsidizing customers in various industries, burning money to earn popularity, and enhancing brand awareness.

However, the 1024 Digital Festival is mainly focused on the physical industry, such as: discounts on takeaway dishes and free delivery fees; If you send express delivery with headwind logistics, you can get a reduction or exemption of express delivery fees, and cancel the pickup commission of other express companies; ROF installation is free of charge for door-to-door service and installation costs, and can also be upshifted randomly......

After that, every year's 1024 Digital Festival basically followed this plan, but some new content was added, such as after the OTTO E1 mobile phone, the 1024 Digital Festival also carried out subsidized purchase activities.

Because the official promise that the E1 mobile phone will not be reduced, it is still purchased at the original price, but some gifts will be given after buying.

For example, after the hosting gym and sloth apartment business, customers can also get certain discounts when they spend in these industries during the 1024 Digital Festival.

But even though the 1024 Digital Festival has undergone some changes, its main focus is on brick-and-mortar stores and digital products.

The "515 Game Festival" given by Mr. Pei this time shifted the focus of the preferential activities to games and game-related industries.

The specific provisions are as follows.

The 515 Game Festival runs for a week, from May 15 to May 22.

During this period, anyone who plays with friends in online games such as Sea Fortress and GOG can get a gift package every day, and randomly get in-game items, including epic weapons, rare skins and other items.

During this period, anyone who buys stand-alone games such as "Turning Back", "Struggle", and "Mission and Choice" will have a certain chance of being free of charge.

Accumulate online time in any Tengda game, as long as you reach an hour a day, you can get a random red envelope cashback, with a minimum of 0.1 yuan and a maximum of 888 yuan, and it is not a token, but a direct cash!

Watch GPL matches on Rabbittail Live and receive a tipping gift from the site. And these gifts are all paid gifts, and after rewarding the anchor, the anchor can receive real money.

Watching the game live under the GPL, there are also chances of winning, whether it is free admission on the spot, or it is possible to get rare skins or limited figures, etc.

Another key point is that G1 mobile phones and smart fitness drying racks are also required to be stocked in large quantities.

There are also a few miscellaneous details, but that's all there is to it.

For Assistant Xin, she could see that these regulations were obviously in response to the price war between Finger Company and Longyu Group.

At yesterday's press conference, the finger company and Longyu Group were menacing, and Mr. Pei responded quickly, which is a very normal behavior.

However, in Mr. Pei's series of measures, there are two very obvious problems.

The first question is that almost all activities have no threshold, and these activities are not discounts, but given for free.

There is a big difference between a discount and a free give!

Take the game as an example, whether it is the game itself or the skins and props in the game, if it is discounted, even if it is discounted, the game company will still make money.

After all, after the game is developed, there is no cost to sell more copies, it is nothing more than copying and pasting the same code countless times.

Therefore, most game manufacturers often engage in preferential activities, and no matter how big the discount is, it is still profitable.

It is even possible that because the discount is relatively large and attracts more players, it will earn more than the original price.

But Mr. Pei's behavior is not a discount at all, but a free give!

There is no discount promotion at all, but log in to give things away, or even give cash directly!

Although it seems that there is no cost to send props for free, the player who originally planned to buy a certain prop happened to be given this prop, which means that he will not spend this money anymore, and it is still an overdraft of future income for the game company.

In short, they are all burning money to buy heat, this kind of behavior basically can't recover blood, and the heat burned may not be converted into income in the short term, and even makes many people prostitute too much in vain, dismissing their desire to consume.

The second question is, why did Mr. Pei deliberately emphasize that the G1 mobile phone and the smart fitness drying rack should be stocked up? What does this have to do with the activities of the "515 Game Festival"?

And these two questions are actually one question in the final analysis, that is, the pressure of money is very high!

Assistant Xin is very aware of the company's current financial situation, although Tengda Group's family background has always been very rich, but recently "Mission and Choice" first invested a large amount of money, temporarily unable to return the money, and then Chi Xing Studio invested a large amount of money, plus the artificial intelligence laboratory and other projects miscellaneous expenses, the company's available funds are not as abundant as before.

The subsidies for this "515 Game Festival" are all real money, and they can't be beaten, I'm afraid that they will be in hundreds of millions, and if you add the stock of mobile phones and smart fitness drying racks, the amount of funds required is even more terrifying.

Although Tengda's various industries are still making money so far, this kind of behavior is like dancing on the tip of a knife, and it is easy to make a problem if there is no turnover of funds.

What's more, if the finger company and Longyu Group have another press conference and want to burn more money, will Tengda follow or not?

Although this risk can be solved, it boils down to one sentence: there is no need for it.

Anyway, it's all about burning money, so why take the risk if you can burn money safely and steadily?

So Assistant Xin couldn't help but mention that he hoped that it could be done in conjunction with the operation activities, and it would be safer to transfuse blood while returning blood.

Pei Qian smiled slightly: "With operational activities? Of course not! ”

"What is a 'knot'? The meaning of the festival is to celebrate and be happy all over the world. Engage in a lot of marketing activities, so is it for customers to celebrate the holiday, or to make money from customers' pockets in disguise? ”

"Usually we can carry out preferential activities, but in the '515 Game Festival' and '1024 Digital Festival', what we want to do is to fully subsidize, give back to customers, and pay out of pocket so that customers can get 100% real benefits!"

"If you secretly engage in operational activities and make money while subsidizing, it will go against the original intention of this festival, and this so-called 'festival' will not be highly recognized by customers, and in the end it will only become a 'big promotion' that other general businesses often have, and no one will remember it."

"Isn't that the act of picking up sesame seeds and throwing watermelons?"

"As for the question of funding, there is no need to worry about it at all."

"Tengda's various industries are still making money, even if there are really some funds to solve, there are solutions. Like what...... Wouldn't it be okay to sell a building or something? ”

Pei Qian's wishful thinking has already been shocking.

Of course, he knows that this set of combination punches will bring a lot of pressure to Tengda's funds, but the problem is that if Tengda's funds are not under pressure, then he will have a lot of pressure when he settles!

When other people calculate these questions, they will subconsciously give a little more advance.

For example, if the company has 100 million yuan in its account, it only dares to spend 60 million at most, and at least 40 million must be left for emergency.

What if something happens and you need money urgently?

But Pei Qian thinks about it, and he counts it too much.

The company has 100 million in its account, and it must be spent with 130 million.

Because the facts have proved that Tengda Group's ability to make money inexplicably is too strong, this 100 million has just been spent, maybe Tengda Group has earned another 50 million!

Therefore, Pei Qian gave enough advance this time.

As for the risk, it is nothing more than a lack of funds, and some activities are stuck in the middle and cannot be advanced.

But this risk is nothing to Pei Qian, because he bought a few buildings in order to make a sloth apartment before, and these buildings have appreciated.

According to the rules of the system, fixed assets are equivalent to a large reservoir, and when Pei Qian has too much system funds on hand, he can quickly consume them by buying a house; And when Pei Qian's system is insufficient, he can sell these buildings and turn them into funds again.

The only problem is that if you buy too many buildings, it may lead to a high proportion of fixed assets in the system funds, and the personal property converted into losses shrinks.

Selling one or two buildings can also reduce that risk, so why not?

What's more, Pei Qian also left a back hand, which is the mysterious reward of the system's cycle: the consumption of personal property can increase the concession amount of a certain industry, the ratio is 1:100, and the maximum consumption of personal property is 100,000.

In other words, if the money can't be burned, Pei Qian will grit his teeth and smash 100,000 yuan angrily, and then instantly increase the profit limit of 10 million for a certain industry, and give it all away for nothing.

This 10 million is a pure concession for no reason, even if it is directly given to customers in cash, the system will not stop it.

At present, Pei Qian has not used this rule.

Because that's 100,000 yuan, if you can spend all the system funds without using this rule, why pay out of your own pocket?

The current cash-burning policies are all within the scope of the system. Because Tengda Group is facing external competition, it is normal to be forced to burn some system funds as a retaliation, and the system believes that this is a reasonable behavior after a dynamic evaluation.

In other words, if there is no money-burning competition between Finger Company and Longyu Group, the system will not approve such an event as the "515 Game Festival".

That's why Pei Qian thanked Eric so much, because Eric's behavior is simply a charcoal in the snow!

Even Pei Qian couldn't wait to see Eric burn more money, because the more money burned over there, the more money the system allowed Pei Qian to burn, plus this 10 million unjustified pure profit quota, this time, Pei will always lose money!