October 31.

In the 11th round of the English Premier League, Aston Villa visited Goodson Park to play against Everton.

Everton, who have finished fifth in the Premier League over the past two seasons, have had a terrible start to the season, winning just one of their first three league games and hovering near the relegation zone, despite a tradition of slow heating in recent years.

In addition, stadium attendance has continued to decline, and plans for a new stadium have been rejected by the local council.

Some time ago, Goodison Park could be described as gloomy.

The soap opera of Lescott's transfer in the summer forced Moyes's excellent defensive system to end his life and caused the tragedy of being bloodied by Arsenal at home in the opening season.

In addition, too many injuries are also one of the main reasons for Everton's poor results, with the main central defender Jagelka and the core Arteta have been hanging on the exemption card.

Phil Neville, Pinal, Yob were injured one after another.

Recently, however, Everton's results have started to bounce back strongly.

This kind of strong rebound team is the most difficult to play against.

Fang Jue attaches great importance to this game, and he has even considered it in his heart, this game will be very difficult, and not losing away from home is a victory.

In fact, Fang Jue's caution was justified.

Since taking over Everton in 2002, Moyes' achievements have been evident.

The former Celtic's strengths are clear: academy, tactical and on-the-spot adaptability.

The whole team can be said to have been built by David Moyes, who has been in charge for seven years, and it is terrible to have such a team on the rise.

And this game, in the words of the media, Moyes once again showed his coaching talent.

On the offensive end, Villareitnov switched positions with Donovan, with Pienal playing as a midfielder and actively intersecting with Donovan to attack Lukyan's right on Aston Villa's side.

Defensively, a disciplined defensive system has managed to limit Gareth Bale, who has been on a hot run of late.

In the second half, Fang Jue took the lead and brought on the fit-bodied Quaresma and Abang Lajo, who had been on the bench for a long time, to attack Everton's right flank.

David Moyes brought on teenager Gosling in time to withstand Aston Villa's counterattack.

It was also a set-piece opportunity that led to Fellaini's goal.

However, Fang Jue's on-the-spot adjustment has also won praise from the media.

In the final moments, he will Gareth. Bale mentioned the winger position.

Moved Abang Laho to the left as well.

Plus Milner is on that side.

Aston Villa attacked Everton's right side in a frenzied succession.

And finally before the end of the game, Bale broke through to the bottom line near the bottom line, substitute Heskey made the ball, and Abonlaho scored Everton's goal with a powerful shot.

In the end, Aston Villa drew 1-1 away at Everton.

"A great game, the blossoming of the coaching talent of Fang Jue and Moyes."

'There weren't many goals, but it was one of the most classic matchups in the Premier League this season.

"The talent of two young coaches is dueling."

After the game, Fang Jue and Moyes shook hands, and the two of them cherished each other, which meant that they would see each other late.

Fang Jue asked Moyes to fight for 300 rounds at Villa Park in the second half of the season.

Moyes readily agreed.

……

"Good news." Bob. Clark said.

This is the Aston Villa club's top management monthly meeting, agreeing to raise the sponsorship fee and being Aston Villa's current chest advertising sponsor.

Currently, the world's leading forex trading platform spends £9.5 million annually on commercial sponsorship with Aston Villa.

This is in the middle of the Premier League.

For example, Portsmouth, Wolves and other mid-to-lower tier teams spend around £5 million a year on chest advertising.

And the promotion of Birmingham even has an annual chest advertising sponsorship of only 1.8 million pounds, and their sponsor is American Express.

The team's original senior management, Pieters and others, are still quite satisfied with such a sponsorship contract.

However, Fang Jue and the team's new CEO, Bob. Clarke, however, was not satisfied.

This is seriously inconsistent with their development plan and positioning for Aston Villa.

You must know that Manchester United's shirt advertising with Chevrolet is 47 million pounds per year, setting a record in the Premier League.

Manchester City's contract with the Etihad is slightly lower than that, at £45 million a year, of course, this is a special case, which belongs to the high sponsorship fee given to Manchester City by the company of Manchester City's backstage owner.

Liverpool are also rumoured to be on the verge of signing a new contract with Standard Chartered Bank, worth £40 million per year.

That's about the same amount as Arsenal's five-year contracts with Emirates and Chelsea with Yokohama Tyres.

In Papa's view, there is still a gap between Aston Villa and an established giant like Manchester United.

Not to mention that it is on par with Manchester United in the short term, however, Aston Villa, as the most influential team in the Premier League except for a few giants, the current sponsorship contract is indeed too cheap.

……

The sponsorship contract between Aston Villa and FXPRO for chest advertising expires in June next year.

The two sides have been negotiating a new sponsorship contract.

Previously, FXPRO has been biting the annual sponsorship fee of 11 million.

I didn't expect to be willing to let go now.

"They are now willing to offer £15 million." "That's the immediate benefit of Beckham's arrival. ”

Beckham has only been on loan for half a year, and he is directly willing to raise the price by 4 million pounds a year.

You know, this is a sponsorship contract that requires at least two years.

It is equivalent to saying that Beckham played for Aston Villa for half a year.

The brand is directly willing to shell out an extra £8 million.

Beckham is indeed a golden doll.

"Not enough!" Papa directly vetoed, "At least £25 million!" ”

Clarke hesitated, he felt it was a little difficult, in his estimates, to be able to talk about 18 million pounds, is the limit.

Several other former club executives were stunned, who gave you the courage to ...... Ano, when did Aston Villa become so valuable?

……

"Beckham's arrival is just a catalyst." Papa proudly raised his delicate chin, "Our greatest confidence is that under the leadership of Coach Fang Jue, the team's results will be better and better." ”

Several other people looked at each other, is it appropriate for you to praise your husband so publicly?

"Lady Karina is right." Fang Jue said.

All:......

In the end, Papa made a direct decision and negotiated with the other party with 25 million pounds as the bottom line.

"If you can't talk about it, find someone who can talk about it." Papa's aura is strong, "We have to have confidence in the team, and in the future, we have to wait for the brand to rush to bid and send money." ”

Everyone: You really have faith in your husband......

Fang Jue: I'll give you the team's results, and you'll take care of the rest.

Papa: The coach was right.

PS: The second update, the last 10 hours of this month's double monthly pass, do you still have a monthly pass, brothers? It's less than two hundred votes away from the front!