Of course, everyone knows that the capital is called the "Forty-Nine City" by many people, especially some of the natives of the capital in the early years, who like to put this word on their lips and pretend to be forced.

It is precisely because of this that the concept of the "central axis" of the capital does not need to be explained too much, not to mention engaging in real estate, I believe that any normal person can understand it.

It's just that for people in the real estate industry, the "central axis" is not just a concept, it represents a scarce resource in many cases, and sometimes it represents a lot of money----

For example, the "Bird's Nest", which is currently under construction, is actually on this line.

It is precisely because of this that I don't know when it started, in the real estate industry in Beijing, the concept of "dragon's spine line" suddenly emerged.

After reporting the name to his father, Li Xiangping began to recall the ins and outs of the rise of the concept of "dragon's spine" in real history:

It's just a pity that no matter how hard Li Xiangping racks his brains, he can't remember the origin of this "dragon's spine" concept, he doesn't know who created this concept, and he doesn't know when this concept became popular in the real estate industry in Beijing.

But it doesn't matter, because that's not the point, the real point is that the concept was at its most prosperous and popular, and that happened in the second half of 2006------

It also happened to be the period before the official opening of the "Galaxy Bay" project!

Thinking of such a "coincidence", the corners of Li Xiangping's mouth unconsciously hung a smile------

The sales exceeded 4 billion in the opening 6 hours, to be honest, according to the level of economic development in China in 06 years, even if it is in the capital, this number is not so normal, which is a bit crazy.

And the reason for such madness...... Of course, if you stand in the perspective of a developer, it should be called "the reason why you can create such a brilliant place", and the mysterious "dragon's spine line" is indispensable.

In the previous life, when the "Galaxy Bay Project" became a legend and a myth in the industry, no one doubted it afterwards: the so-called "Dragon's Back Line" was probably a concept concocted by the original developers themselves, and it was just a marketing strategy adopted by them.

Well, of course, such suspicions are very reasonable, in fact, let alone others, even in the eyes of Li Xiangping, the traverser himself, this "dragon's spine line" is likely to be the handiwork of the original developer, but he can't verify it when the times are long, but this is still not the point.

The key points here are: first, even if this "dragon's spine line" is just hype and just a marketing method, this method is not clumsy, on the contrary, it is very professional and very clever--------

It's the kind of cleverness that even Li Xiangping, a traverser, thinks.

The second and more important point is that this method can be replicated! In other words, if Li Da Tuhao can win this project, then Li Xiangping is fully capable of replicating this "dragon's spine line".

And this is actually the reason why Li Xiangping is laughing now.

It's just that his stealing pleasure was soon interrupted by his own old man:

"Dragon's Spine? The "dragon's spine line" in the capital? Xiangping, what are you talking about? ”

Li Xiangping came back to his senses, and he smiled at his old man: "Dad, you have also been rolling in the real estate industry in the capital for so many years, then I would like to ask, with your experience, let's not talk about other places, just in this local capital, what kind of house do you think is the best to sell?" ”

Li Da Tuhao smiled: "Hehe, I saw that you also know a lot about chatting with you just now, and I don't think I need to mention some of the most basic hardware conditions here, because the capital is located in the North China Plain, and it is still relatively arid and short of water, so I concluded: If you want to sell the house here, in fact, as long as you have mountains and rivers...... By the way, there is also a school district, so if you can achieve "a school district with mountains and rivers", then such a house will definitely not be sold. ”

Li Xiangping smiled: "Let's put aside the matter of school district housing for the time being, let's just say that there are mountains and rivers", do you think that from the perspective of developers, which of these two conditions is more difficult to achieve?" ”

Li Da Tuhao was a little awkward, he was testing his son just now, how come it now, it is his son's turn to test himself, but he quickly pressed down a little bit of awkwardness, after all, being able to have such an in-depth communication with his son has always been what Li Da Tuhao's heart desires.

"Oh Xiangping, you want to test me, but your question is too simple, there is no difficulty at all, between the mountains and the water, then only in the capital of the territory, that is, of course, it is more difficult to do "water", want to "have a mountain" can pile up a few rockeries, very simple earthworks, the difficulty and cost are not high, but want to "have water" is not so simple, this limitation is relatively large, even if you want to dig an artificial lake, this also requires a relatively low-lying terrain, In addition, there is a corresponding water source around the ......"

"That's it!"

Before Li Da Tuhao finished speaking, Li Xiangping stood up with a smile, and he said to his old man:

"I will now follow your conditions of "having mountains, rivers and school districts", and let you see this "dragon's spine line" in the capital. ”

Li Xiangping got up and returned to his bedroom, and after a while, he returned to the study with a map in his hand-----

Of course, this map is the local map of the capital, but on this, Li Xiangping made some marks by himself, and due to the hurry of time, Li Xiangping's marks are still very simple.

But it didn't matter, even though it was only a very rudimentary picture, it didn't prevent him from boasting to his old man after he unfolded this picture:

"Dad, look, I just connected these good lots according to your conditions just now, if you make this picture artistic, it doesn't look like a hovering dragon?"

Li Datuhao ignored Li Xiangping's boasting this time, his eyes were fixed on the map, or more precisely, he was staring at a point on the map-----

He was staring at the garbage dump, where the "Galaxy Bay" project would be located.

After a long time, Li Da Tuhao spoke again, he pointed to that point and said to Li Xiangping: "You said that the terrain of this garbage dump is relatively low-lying? ”

Li Xiangping laughed and said: "Of course, the garbage dump, even if it is piled up into a garbage mountain now, the original landform must be low-lying, otherwise at the beginning, how could people dump garbage in that place?" It's common sense. ”

Li Datuhao's face was slightly red, probably because he felt embarrassed, how could he make such a "common-sense mistake" in front of his son. So instead of speaking again, he got up and paced back and forth in the study, fiddling with his knuckles from time to time.

Li Xiangping didn't bother him at this time, because he knew that this was Li Da Tuhao's habitual action-----

When he's fiddling with his knuckles, that's when he's making big decisions.

Since it is a "major decision", of course, it is not something that can be made in 3 seconds or 5 seconds, so when Li Da Tuhao was pacing back and forth, Li Xiangping's thoughts drifted again, and his thinking was still relatively out-of-the-box, because at this time, he actually remembered the "Galaxy Bay" project in Yangcheng in real history.

“...... Tsk, don't look at real estate looks more vulgar, and in later generations it will become a spittoon----- these are the two major spittoons that can be compared with Chinese football, it seems that anyone can spit on it, but don't say it, even if it is an industry with such a bad reputation, there is a lot of learning in it......"

The two "Galaxy Bays" in real history were developed by the same developer, so why did one become a hit, and the other hit the streets? The simple reason is that developers ignore the geographical differences in China.

Take the "Galaxy Bay" in the capital as an example, because it is relatively arid here, then you don't have much problem building in a low-lying place, at most you can raise the foundation a little higher, and other primitive landforms are a little lower, which is a favorable condition.

However, if you want to copy the model of the capital to Yangcheng in the south, this is obviously not possible. You must know that Yangcheng is located in the Pearl River Basin, which is abundant in water, and the summer there is hot and humid, if you build a house in a low-lying area------

Do you want the people of Yangcheng to feed the mosquitoes?

And this is one of the main reasons why Yangcheng's "Galaxy Bay" hit the streets.

And just when Li Xiangping was so whimsical and unfolded, Li Da Tuhao finally stopped pacing, he turned his head suddenly, stared at Li Xiangping and said:

"Xiangping, I would like to ask you one last question, you said that if we come to develop this project, what about customer positioning? Where do you think our main customers should be? ”

Li Xiangping laughed silently again, because he knew that since Li Da Tuhao asked this question, it proved that he was already very moved.

Therefore, in the face of his question, Li Xiangping almost without thinking:

"Lao Cai! ...... Ah no, it's Uncle Cai, Dad, I think, if you really want to develop this real estate, then I don't think the original design plan will work, you have to position the main customer group on people like Uncle Cai. ”

Li Da Tuhao was stunned again when he heard this: "Lao Cai, do you mean to ...... this Galaxy Bay?" Build a high-end real estate? ”

Li Xiangping nodded affirmatively: "Yes." ”

"This ..... Is this okay? ”

"It's okay, you can think about it yourself, but Dad, let me remind you that the Wenzhou real estate speculation group that is currently rising in Shencheng and Hangzhou, you must have heard of it."

"Oh......"

Looking at Li Da Tuhao, who began to pace back and forth again, Li Xiangping sighed in his heart.

Of course, later generations of Chinese people know that there were two well-known real estate speculation groups in the domestic real estate industry, one is the Wenzhou real estate speculation group that appeared earlier, and they are mainly active in the area of Shencheng and Hangzhou. The other one, of course, is Shanxi, Shaanxi, and Inner Mongolia some resource bosses, and most of them are coal bosses, so they are also known as "coal boss speculation group", and their main activity area is in the capital area.

In all fairness, if you only talk about professionalism, then the real estate speculation group in the north is actually far inferior to the one in the south. However, these local tyrants in the north have a characteristic, they are more bold in their actions, and they are more cheerful in doing business.

For example, in the "Galaxy Bay" in the capital in real history, those coal bosses not only bought layer by layer, but also bought building by building, they not only bought buildings, but even bought people. -------

For example, Li Xiangping has heard such a rumor; After the opening of "Galaxy Bay", a total of 12 sales ladies were invested at the beginning, and these people not only sold out the real estate quickly, but even half of the sales ladies were bought by those local tyrants.

Thinking of this, Li Xiangping was slightly regretful, of course he didn't regret that those sales ladies were bought, but regretted things like this...... Of course, he couldn't tell his old man at this time.

“..... Alas, everything I can say has already told you, if you can't make this decision, then I don't care about you, I'll play my Go ......"

At this time, Li Xiangping's phone rang:

“...... Okay Mr. Hua, I'll come over right away. ”

Hung up the phone, Li Xiangping got up: "Okay, Dad, you think about it slowly, I'm going to go to the chess academy now." ”

"Oh? ..... Yes!...... Then you remember to come back early, and you will have to pick up your uncle and third uncle later......"