On the other side, Pei Qian turned off the live broadcast and finally put his mind at ease.

He is no longer in the company, but came to the fishing Internet café and watched the last link of the stall food competition with his mobile phone.

Because the competition has not yet been completed, the company has already left work.

Pei Qian repeatedly ordered the employees not to work overtime, and of course he couldn't break the rules, so he rushed people on time as soon as he got off work and left with the employees.

I ordered dinner at the Internet café and watched the final end of the stall food contest while eating.

The final results of the stall food competition were basically in line with Pei Qian's expectations.

This event costs a lot of money, inviting more famous food stall owners from all over the country, and chartering them in luxury hotels, as well as various expenses such as ingredients and photography.

The event itself did not bring any heat to Tengda, although the cold-faced girl appeared, but was severely criticized and devalued by the judges, and it was completely negative advertising effect.

It is conceivable that the brand of cold noodle girl must be cold on top of cold.

In the catering industry, the most important thing is repeat customers, and the key to attracting repeat customers lies in taste and reputation.

Now that the reputation of the cold noodle girl has collapsed, and the taste that was blown to the sky before has also been beaten back to its original shape, there will not be many people going to the cold noodle girl's store to eat, so the money to maintain the normal operation of the store is equivalent to a waste.

Pei Qian even had a bolder idea.

If the cold-faced girl has always been in this kind of dead situation, and she doesn't make any money, then Pei Qian can try to do some publicity and spend more money.

Advertising costs much faster than normal business!

Of course, the premise is that the cold-faced girl is dead, and no matter how much advertising is used, it can't be saved.

We can't rush it yet, we have to wait and see.

Thinking of this, Pei Qian was in a good mood, and even the food at the Touching Fish Internet Cafe was a little sweeter.

……

In the evening, not long after Qi Yan returned home after finishing the follow-up work, she received a message from a colleague.

"The video of today's game has been cut and uploaded."

Qi Yan immediately replied: "Well, it's hard work, take a good rest." ”

According to Meng Chang's original plan, this video should be cut well, and it should be done according to the standard of variety shows, plus various special effects, and the effect of the show must be guaranteed.

However, Meng Chang's plan no longer counts.

Qi Yan called to ask He Desheng, and He Desheng said that this video doesn't need to be too serious, just cut it and hang it on the Internet.

Therefore, after the event, Qi Yan's colleagues began to edit, and without adding any special effects, they uploaded it directly to the Internet.

Qi Yan arrived home, and the video just passed.

She took a look, and the video was as she expected, with basically no views.

Qi Yan didn't bother to care about these things anymore, after all, in her opinion, this stall food competition ended here, and there would be no follow-up.

This video will most likely be buried in the ocean of the Internet, like most videos on the Internet.

Of course, spending money can go to the top page, but it doesn't seem necessary.

Although today's competition was quite successful, Qi Yan didn't understand the meaning of such a method at all, and couldn't help but have deep doubts about her future career path in the cold-faced girl.

Just then, she received another message, from another colleague.

"Sister Qi, it seems that there are many people on the Internet discussing this competition, and some people are analyzing the deep meaning of this competition!"

Seeing this message, Qi Yan's expression was dazed, and a question mark floated on her head.

It is understandable to discuss this competition, what the hell is the deep meaning of analyzing this competition?

This stall food contest was originally just a marketing campaign to promote the cold noodle girl, what can be the deeper meaning?

With these confusions, Qi Yan searched on the Internet and quickly found what netizens were discussing.

Although the brand of cold noodle girl has been cold, there is still a degree of discussion on the Internet, and it is very high.

After all, as a representative of the Internet celebrity catering brand, the cold noodle girl hit the whole network with advertisements when it was the hottest, and various strange marketing activities left a deep impression on netizens.

Later, netizens had a heated discussion around whether the "cold-faced girl" was a new business model or a scam, and it was not until the cold-faced girl went out of business before that this discussion gradually came to a conclusion.

Therefore, once news related to the cold-faced girl appears on the Internet, there will still be many netizens participating in the discussion.

And this time, netizens discussed the question of "where will the cold noodle girl go in the post-Meng Chang era", and the stall food competition was a fuse.

The most reprinted and discussed article is an article titled "Looking at the "Breaking" and "Standing" of Cold Noodle Girls from the Food Contest of Stalls".

The article has just been published, and in less than an hour, it has already received tens of thousands of views and hundreds of comments, and it is still increasing rapidly.

Qi Yan took a look at it and felt that the name of this author was very familiar, and then flipped through his previous article, and found that this was the author who wrote "The so-called Internet thinking of the cold-faced girl is nothing more than pretending"!

The previous article was written before the cold-faced girl went out of business, and it was a perfect patch.

The sentence in it, "Meng Chang is like a child sitting in the co-pilot of a car, posing as a driver, thinking that he controls the direction of the car, and collects money from passengers as a driver; But in fact, neither the car nor the road is under his control", it can be said that it is murderous, and it gave the cold-faced girl at that time a heavy blow in public opinion.

At that time, Qi Yan also read this article and admired this author very much.

At the time, the cold-faced girl seemed to be fine, but in fact there was an undercurrent.

There are certainly a lot of problems, but not everyone can see them.

The author of this article can not only see the crux of the cold-faced girl, but also convey these contents to others with such easy-to-understand words and just the right metaphors, which is definitely a master.

And this time, he actually wrote another article about the cold-faced girl.

What will I say about this article?

The cold-faced girl is already cold, and if this author just declares the correctness of his prediction and falls into the ground, then this article is very unnecessary.

With a little confusion, Qi Yan clicked into the article to view.

"The cold-faced girl, as I had predicted before, went bankrupt. It is said that Meng Chang has been saddled with millions of debts and has become an executor, and his whereabouts are still unknown. This all proves the author's previous foresight, and also proves that Meng Chang's constant emphasis on 'Internet thinking' and 'conforming to the trend of the times' are just beautiful scenes, which can deceive investors, but cannot deceive business laws. ”

"Many people say that the cold-faced girl is finished, and there is no possibility of turning over. The author also thought so before today, but after collecting some industry information and seeing today's stall food competition, the author suddenly changed his opinion. ”

"It is rumored that Tengda Group has acquired seventy percent of the shares of the cold noodle girl and has gained absolute control. Although it is not clear which aspect of the cold-faced girl Mr. Pei has taken a fancy to, the author can be 100% sure that Mr. Pei has found a way to break the situation of the cold-faced girl in the 'post-Meng Chang era', and this stall food competition is a start! ”

……

Seeing this, Qi Yan was a little confused and a little surprised.

As an insider of the cold noodle girl, she knows very well what the situation of this stall food contest is: this was originally a marketing campaign designed by Meng Chang to promote the cold noodle girl.

Therefore, the analysis of this article seems a bit absurd, how can the stall food competition be the way that Mr. Pei found to break the game?

But Qi Yan thought about it again, and it seemed that there was really such a possibility.

Mr. Pei deliberately asked, saying that he would change the recording to a live broadcast, and asked the judges to evaluate the cold-faced girl realistically and harshly.

Mr. Pei is so busy, is it necessary to ask about such a trivial matter?

Could it be that these two trivial changes are not the whim of Mr. Pei, but have another deep meaning?

Qi Yan hurriedly continued to watch.

……

"The author has analyzed before that the crux of Internet catering brands such as Cold Noodle Girl is similar: heavy marketing and light products. To put it in layman's terms, it is too much to blow, and its own products cannot reach the height of marketing touting. ”

"The author once said that in any era, no one is much more stupid than the other. No matter how smart a person is, he can only deceive consumers for a while, but not for a lifetime. Whether the cold noodles are good or not, everyone has the answer in their hearts, no matter how good the marketing is, the taste of the baked cold noodles cannot be reached, and in the end it is still in the air. ”

"And the crux of the cold-faced girl also reflects Meng Chang's biggest flaw as an entrepreneur: he has been trying to look up and into the distance, but he has not been down-to-earth."

"So, the failure of the cold-faced girl is an inevitability."

"But after the cold noodle girl changed the boss, Mr. Pei passed on a new business philosophy to everyone through the stall food competition, that is: seeking truth from facts, attaching importance to products, and respecting talents!"

"This is very different from the business philosophy of the cold-faced girl during the leadership of Meng Chang, or rather, it is completely contrary."

"In this stall food competition, we can see that the cold noodles of the cold noodle girl and the roasted cold noodles of outstanding stall owners all over the country compete on the same stage, and the judges are not partial to the organizer of the cold noodle girl, and objectively and even harshly pointed out the many problems of the cold noodle girl's cold noodles."

This says two things: "

"First, there is a definite answer to the taste of the cold noodle girl during the Meng Chang period. It's better than the average roadside stall, but it's nowhere near as delicious as Meng Chang's. ”

"This is equivalent to the official conclusion of the coffin, completely rejecting Meng Chang's previous boastful excessive marketing methods, and telling all consumers the true situation of the cold noodle girl's meal taste in a realistic manner."

"Second, since the business philosophy of the Meng Chang period has been denied, it is also announcing the establishment of a new business philosophy to everyone!"

Meng Chang has been blowing about how delicious the cold noodles are, but at today's stall food competition, the original form was revealed. Whether it is the heat of baking cold noodles, the amount of seasoning, or the timing of spraying water, the chefs of the cold noodle girl are not all good, and they are not even as good as some excellent vendors. ”

"This shows that Meng Chang's so-called 'strict requirements for taste' just stays on the lips, and he doesn't really study the taste of baked cold noodles."

What Mr. Pei conveyed to everyone was actually such a concept: the cold noodle girl in the future will strictly control the details to further enhance the texture and taste of baked cold noodles; At the same time, we must also seek truth from facts about the taste and no longer engage in any false propaganda! ”

"In addition, the most important point is the importance of talent."

"This stall food competition, brought together from all over the country outstanding food stall owners, Pei always through this competition to show a thirsty attitude, digging out the folk who are really good at cooking snacks, to give them a better stage to show themselves!"

"Therefore, this stall food competition seems to be just an ordinary marketing campaign, but the significance behind it is very significant."

It can be seen as a summary: it summarizes and criticizes Meng Chang's erroneous business philosophy; It can also be seen as a manifesto, announcing the correct business philosophy that the cold noodle girl will adopt in the future! ”

"How will the cold-faced girl develop in the future, and can this already cool brand still be able to rebound in the hands of Mr. Pei? Let's wait and see! ”