Chapter 664 Advertising Sells Hard
"Manager, all the contracts, and the financial side have been checked, it really has nothing to do with me, we really didn't sign any contracts with Daqian, and we didn't pay even 1 yen for advertising!" After a long morning, when the legal department and the finance department began to impatiently play the pattern, the manager of the advertising and marketing department finally gave up looking for evidence of the contract or payment between Sony and Daqian.
The fact is very obvious, Sony just didn't reach any agreement with Daqian, let alone pay a single yen in profit.
"Impossible! Is there really a free ad in the world? The manager felt that this time it was simply inexplicable, inexplicable to the extreme, he looked at Hiroshi Nohara beside him, and then said with a dark face, "You can call Daqian in front of me now, and ask me about this matter clearly!" ”
"Yes!" It took a lot of effort for Nohara Hiroshi to find one of Daqian's business cards named Jiro Koizumi from his large list of business card holders, and then dialed his phone.
"Hello, I'm Jiro Koizumi, and I'm happy to serve you!" Jiro Koizumi said politely.
"Hello, I'm Hiroshi Nohara from Sony!" Hiroshi Nohara said loudly, "I want to ask you a question, why do our Sony advertisements appear on your company's VCD discs?" ”
"Mr. Nohara? Is this question still need to be asked? Of course, we're promoting Sony! Jiro Koizumi said with a smile.
"But we at Sony didn't sign any contract with you, and we didn't pay any fees, so why did you advertise for us?" Hiroshi Nohara asked.
"Hehe, Mr. Nohara, look at what you said, of course it's for our relationship with Sony!" Jiro Koizumi smiled even more happily, "It's not a secret, our president of Fuso Daqian Entertainment has always been very yearning and admiration for a great company like Sony, and he is aiming for Sony and carrying out his own career and journey!" ”
"So in order to thank Sony for its spiritual encouragement to our president, even if we don't make a penny, we have to promote Sony, which is a sincere heart of our Fuso Daqian Entertainment!"
"But ......"
"It's nothing, Mr. Nohara, I know that such an act may move you very much, so there is no need for you to thank me, these are what we should do. At the same time, we are looking forward to further cooperation with Sony, if Sony has any needs, you can contact us at any time, we will serve you wholeheartedly! After Jiro Koizumi finished speaking, he hung up the phone with a snap, and then slapped his little heart frantically, his face flushed.
Jiro Koizumi already knew that Sony would definitely call to ask, so he arranged such a large amount of rhetoric in advance, all in all, he was crazy to pat your ass, so that Sony was cool, and this time the matter was over.
In fact, other top brands in Fuso also handled it in this way, and later someone found out about this interesting story, and then a very interesting meme was born, called "Give me Daqian for free"
Yes, it's really given for free!
Nohara hung up the phone and glanced at his manager, wanting to see what the manager would do. But the problem is that the manager himself is confused.
He has been an advertising manager all his life, and he has never seen a platform that actively advertises for nothing, and is this illegal?
From a legal point of view, it seems to be a violation of the law to take the initiative to advertise yourself without Sony's permission, but you can take it out and sue for this?
Well, as long as Sony dares to sue, then tomorrow the headline on the front page of the news newspaper will be "Sony launched a lawsuit because the defendant advertised Sony for free!" 》
Well, as soon as this title comes out, Sony is afraid that he will not be laughed to death.
The manager has lived for so long, and he doesn't know how to deal with this matter, so he can only hand it over to the top, and then wait for the ruling from above.
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After hanging up the phone from Sony, Jiro Koizumi started working non-stop again, and he is very busy now, because there are countless companies that look for him every day and hope to advertise on Daqian VCD.
Originally, Jiro Koizumi pulled advertisements, but he needed to come to the door with hard-working companies to talk, and he ran hundreds of companies in half a month, and he still didn't talk about any company's advertisements.
But now, Jiro Koizumi basically doesn't have to go out, because the steady stream of calls directly reached Daqian Entertainment, and at least hundreds of companies plan to advertise on Daqian VCD, because there are so many interested people that Jiro Koizumi's appointment had to be arranged a week later.
There's no way, who let the ads of Daqian VCD push one by one!
Several games on Daqian VCD, such as "Sword Art Online", "Tomb Raider", "Resident Evil" or something, have all achieved explosive results after their release, and even many well-known IP sequels do not have this result.
This is an incredible thing for all companies in the gaming industry. Because of a brand-new original game, if there is no prior promotion, no matter how good the quality is, it generally takes more than a month of word-of-mouth fermentation period to make the game's word-of-mouth ferment, and then become a hit game.
Even the Pokemon of the year were like this, and after more than a month of silence, sales gradually exploded.
And these games, which are also developed by Daqian, were able to explode at the beginning of their release, except that they advertised on the VCD disc, there seems to be no other publicity.
In addition, there are also those comics, such as "Detective Conan" and the like, which are also very popular at a very amazing rate, directly pushing the sales of the third issue of a newly born comic magazine to more than 100,000 copies, and this growth rate is also extremely impressive.
Anyway, several products that were promoted by VCD have all become hits, making the game industry and the comic industry look at it directly.
Then some news media appeared on the relevant comments, these comments are analyzed from the perspective of an analyst, they believe that this VCD advertising media is one of the most important advertising media in the future.
This VCD advertisement is actually a TV commercial, after all, everyone plays it on TV!
And VCD advertising is exclusive, unlike the TV station that has seven or eight advertisements every ten minutes, people have a VCD, more than 40 minutes, from beginning to end there is only one advertisement, this effect can be a fork.
What's more, VCD advertising is cheap, which is equivalent to half the price of TV advertising when calculated, but the publicity effect is doubled, and it is cost-effective.
, especially when Daqian VCD continues to expand its territory, it is a sure thing that the number of Fuso families will exceed 10 million units in the future.
At that time, a disc may make tens of millions of families see their own advertisements, which is simply a high-quality advertising media with great profits.
Anyway, these articles have blown VCD advertising into the sky, and many companies have paid attention to VCD advertising at once.
Otherwise, something new will make people feel wary and worried, but on the other hand, once something new proves to have its interests, it will make people irrational and blind.
No, after just one week, the VCD advertisement, which was originally unpopular, began to be popular with all companies, so that Daqian Entertainment's 500,000 new disc advertisements were sold out every day, and the reservations were scheduled to go a month later, according to the calculation of 20 yen per disc, this is a net profit of 10 million yen per day!
So much so that Daqian Entertainment had to announce a price increase, raising the advertising price of a disc to 25 yen, and this is the entire cost of a disc from production to burning.
The cost of the disc is directly zero!