Chapter 473: A Little Profit (Asking for Recommendation Votes)
I always thought that the highest state of life was prostitution.
But I didn't expect that there was a higher one, called inverted sticking.
Your variety show is broadcast on my platform, and you take away all my advertising fee income, so forget it, you still want us to help you bear all the production costs.
It's just too much!
"Actually, I also know that this kind of request is very excessive," Shi Shanshan said with an angry face without waiting for him to speak: "I believe that no TV station can accept such conditions." ”
Mr. Mo looked at her dumbfounded, not knowing what kind of medicine she was selling in her gourd.
Could it be that I can't keep up with the times, and I talk about things outside so much for the sake of others?
"Therefore, our boss's tendency is to continue to cooperate with Penguin Video, our "Tucao Show" earns 800 million in one season, and 2.5 billion in the third season, and for our "Record" and "Challenge", we are given the conditions to bear all the costs, plus give up all the advertising revenue." Shi Shanshan opened her eyes and said nonsense.
However, she is not entirely open-minded.
This kind of harsh and ridiculous conditions, maybe the penguin really slapped his ass and agreed.
There is no way, if they want to gain a foothold in the field of video websites, they have to spend money desperately.
According to the latest financial report, the content cost of kiwifruit in the third quarter of this year is 4.7 billion, while the content cost of Penguin Video is as high as 6 billion.
That's just a quarter's worth of content procurement.
Therefore, video websites have begun to engage in their own content, either doing it themselves or buying content companies.
Don't worry about burning money and burning the company to death.
In fact, with the announcement of Penguin's financial report, seeing the increase in the number of users of Penguin Video and the increase in its market share in the field of video websites, shareholders are all trembling with excitement.
As a result, the stock price skyrocketed.
What really bears the cost of capital operation are those leeks who plunge headlong into the stock market with a small amount of money and don't want to go out.
Throwing 60 billion on a video website is reflected in the stock market, and maybe you can earn 30 billion back.
Mr. Mo was helpless.
He believed what Queen Shi said, and the penguins could indeed give such conditions.
However, they are TV stations, and there are exposure channels that video websites can't match, and those that can be on TV stations are called variety shows, and those that can't be on TV are called online variety.
Moreover, the variety shows on TV stations, compared with the variety shows broadcast exclusively on the Internet, can make advertisers bleed more.
The two sides talked for a long time and finally reached a final agreement.
It is obviously impossible to bear the entire cost and monopolize the advertising costs.
Let's not talk about anything else, once the variety show is messed up in the next few seasons.
And they have to pay such a price, and they can't explain it to the above.
Penguins are different from them, penguins belong to private enterprises, even if they mess up, as long as the board of directors thinks it is valuable, maybe there will be a reward.
And they are afraid that they will have to be inspected one by one.
The project you lead, what benefits do you get from this project?
Therefore, the version that Shencheng Satellite TV can finally accept is divided into three gradients.
If the ratings are less than 2%, Shencheng Satellite TV is willing to bear 50% of the production costs, plus 30% of the advertising revenue.
If the ratings are between 2%~3%, Shencheng Satellite TV is willing to bear 70% of the production costs, plus 50% of the advertising revenue.
If the ratings are higher than 3%, Shencheng Satellite TV will bear 80% of the production costs, plus 80% of the advertising revenue.
In addition, there are many fine rules and regulations, including some cooperation projects between Kleist's business divisions such as M station and Shencheng Satellite TV, which basically reflect the principle of mutual benefit and reciprocity.
Compared with the previous agreement, this time it is a leap forward.
The main place to talk about is in the part where the ratings are higher than 3%.
Shi Shanshan is very confident in these two variety shows, and does not think that the second season will have a rating of less than 3%, and the reason why it is divided into three grades is mainly to stabilize the heart of Shencheng Satellite TV.
Eighty percent of the production cost, Shi Shanshan did not have to let the other party bear all the costs.
There are a lot of things that can be called traps, if it is really stipulated that Shencheng Satellite TV must bear all the costs if it is dead, then Kleist's side can spend more than a billion yuan on him a season.
That's too much.
Therefore, each bears a part and has a constraint on each other.
And then there's eighty percent of the advertising revenue.
In the previous agreement, the advertising revenue of the highest gear was only 50%, and this time it was directly increased to 80%, which can be regarded as enjoying most of the revenue.
All to Kleist, Shencheng Satellite TV's face is not good-looking.
This makes it easier to account to the organization.
Moreover, Shencheng Satellite TV, which gets 20% of the advertising revenue, promises to attract more high-quality advertising brands to participate in variety shows, and will also make profits for advertisers who have successfully bid in other places.
Both sides rejoiced.
Needless to say, Shi Shanshan didn't need to say it, she had already done her homework before she met Mr. Mo, and two eighty percent was the best solution she thought she could get.
When the two variety shows set up their projects, they couldn't even think of it.
And on Mr. Mo's side, being able to use him, the second-in-command, to personally go into battle to talk about a variety show project means that they are determined to win these two variety shows.
In their opinion, this is the wife they have already passed the door.
None of you want to get involved.
It is absolutely not allowed to have a little bit of green on the head.
Both big and small wives have to be kept.
Their bottom line is to follow the penguins, and whatever conditions the penguins can give, even if they break their teeth and swallow them in their stomachs, they will not be ambiguous.
It's just that I didn't expect the penguins to be so willing.
Not only bear all the production costs, but also willing to give up all the advertising revenue.
It's like helping someone else raise a child.
Thankfully, Kleist didn't take it too aggressively, gave them concessions, and finally reached a final agreement with two eighty percent.
Shencheng Satellite TV bears 20% of the production cost and takes 20% of the advertising revenue.
According to the advertising bidding meeting in the first quarter, 20% of the advertising revenue is bound to be higher than 20% of the production cost.
In this way, there is still a bit of profit.
Of course, this is very Ah Q's self-comfort, this is the prime time of satellite TV, and its value is immeasurable, far from being compensated for by this little income.
After Shi Shanshan signed a new agreement.
called Lin Dong as usual to report the situation.
At this time, Lin Dong had just finished playing a game of "The King", with a head count of 2336, thirteen heads behind, and finally won, a teammate who played Han Xin took advantage of the slaughter here to steal the crystal on the opposite side.
It put him in a good mood.
"Sister Shan, what's the matter, it's over in about seven or eight days on my side."
"Mr. Lin, that's the case, our two variety shows, Penguin is willing to bear all the production costs and give up all the advertising revenue, while Shencheng Satellite TV is only willing to bear eighty percent of the production cost and eighty percent of the advertising revenue......"
"Let's cooperate with Shencheng Satellite TV now, don't destroy the cooperative relationship with each other because of a little profit."
Bearing all the costs and giving up all the benefits, Lin Dong gasped - it was too hot to help - the penguins were too special to have no lower limit.
"Don't worry, Mr. Lin, I have already chosen Shencheng Satellite TV."
Shi Shanshan has known Lin Dong for several years, and she knows the principles of this boss very well.
"That's good, that's good."
At this time, Lin Dongcai reacted in pain, and there were a lot of good things.