It's still a familiar video style, but the content of this video doesn't seem to be confined to a certain game, but as a popular science nature, giving all viewers a glimpse of the past and present of the "lottery" in the game industry.

From the earliest games with lottery gameplay, to the popularity of lottery in domestic games, and finally why game designers, especially domestic designers, favor lottery so much.

Obviously, there is only one biggest driving force, which is to increase revenue!

The lottery takes advantage of the weakness of the human psyche to some extent, and it is precisely because the vast majority of people like to gamble on luck and like the feeling of getting something for nothing that the lottery can be so sought after and enduring.

In other words, the reason why the lottery makes people feel happy is not all because of how precious the prize is drawn, this is only one aspect; What's more, the psychological satisfaction that the lottery brings to people.

In other words, it's a feeling of getting something for nothing.

Drawing out a hundred yuan with ten yuan is a strong emotional stimulation for most ordinary people, and it is the mentality of taking advantage of it.

Qiao Liang's words changed: "In fact, in business activities, there are many similar situations. ”

"Many businesses take advantage of consumers' desire to get something for nothing and want to take advantage of it, and make some activities that seem cost-effective but are actually tricking consumers."

"It's just that in commercial activities, the supervision of relevant departments will be stricter, and the penalties will be more severe when it comes to marketing cases involving false propaganda and inducing consumption, so similar situations occur less."

"And the gaming field has gradually become the hardest hit area."

"Because the game is not a simple commercial activity after all, it is more inclined to a cultural and entertainment activity, and the value of virtual items has not been very clearly defined, and the supervision of relevant departments is relatively weak, so the lottery behavior in many games has actually become a tool for game companies to collect money, and the lottery rules are also varied, and the interests of players after charging money are difficult to be protected......

Here, Qiao Liang also criticized several games by name.

For example, a scandal broke out in a mobile game some time ago, and the official lottery activities, all the grand prizes were drawn by several trumpets that have been renamed repeatedly, and interested players found out that these trumpets will definitely win as long as they participate in the lottery.

Seeing this, Pei Qian finally breathed a sigh of relief.

"It's okay, it's okay."

"I thought Old Joe was going to harm me again!"

"It seems that it should have nothing to do with me, and it has nothing to do with Longyu Group."

"Although Longyu Group has also held a lottery, it shouldn't be able to do the stupid thing of drawing prizes to their own trumpets. As long as the lottery on their side is completely legal and compliant, it should not be AOE by Qiao Laoshi's video. ”

Pei Qian was also scared, every time he saw Qiao Liang's new video, he felt as if he was coming at him.

However, he was happy for less than two minutes when he heard Qiao Liang's words change.

"Then some viewers' fathers may want to ask, if it is a lottery that is legal and compliant and does not engage in black-box operations, is it no problem?"

"Of course not!"

"As I said before, the reason why merchants are so keen on lottery is because they take advantage of the psychology of players who want to take advantage of it and want to get something for nothing."

"Even if it is a lottery that does not engage in black-box operations, no matter how cost-effective it seems, it can be summed up in one sentence: you may make a small profit, but the merchant will never lose!"

"Because you have to be sure that merchants will always know more about probability than you do."

"Especially for game companies, all the design of the lottery system must be handled by the company's high-level numerical planning, which will definitely ensure that the entire lottery is positive for the game company's revenue. Keep in mind that luck can never beat statistics. ”

"What's more, the probability of the lottery in the game is never a true probability, but a fake probability with countless conditions attached. While the results are similar, the inner workings are vastly different. ”

"Players are actually playing a game where the expected payoff is negative and you never know the real, specific rules."

"You think that '20% explosion rate' is the rule, but in fact, there are countless subtle rules behind this one, which are written in the code of the lottery program, and you have no way of knowing."

"For some individuals, the real payoff is high, but if it is averaged over everyone's head, it is a game of guaranteed losses."

"As long as the sample is large enough, it must be a loss from the perspective of the entire player group, and the game company does not need to operate in the dark at all, and it must be profitable."

"It's just that everyone thinks that they will be the lucky one, so they will be deceived again and again."

Qiao Liang is on the side of the video, showing off his game and probability knowledge wildly.

Including the difference between "false probability" and "true probability" in the game, the internal logic and operation mode of "false probability", etc.

The central argument is that the lottery is really just a promotional promotion in disguise. In fact, it takes advantage of people's desire to get something for nothing, and through probability, let some players bear the losses of another part of the players, and the game company profits from it.

Any sweepstakes, no matter how cost-effective it may seem or how much it is discounted, as long as it still meets the basic characteristics of traditional lottery rules, then its final result must be that the player suffers and the merchant profits.

The barrage on the video was a blast of amazement.

"Taught!"

"Brothers, put the protection on the public screen!"

"As a former practitioner in the game industry, it can be said that what Lao Qiao said is true. In fact, the lottery is nothing more than taking advantage of people's desire to make money for nothing, whether you are a European emperor or a non-chief, in fact, the final earner must be a game provider. Moreover, the real rules of the lottery are never simple true probabilities, but fake probabilities that have been calculated by numerical designers layer by layer, ensuring that the final results of most players are within expectations. It's really that sentence: you may make a small profit, but I will never lose! ”

"Old Joe, this is going to offend the game companies across the country? How many games are there that don't do lotteries? Everyone knows that the lottery comes quickly, which is a way to cut off people's money! ”

"After watching this video, I decisively held down the hand that wanted to draw the lottery. There is a saying that is true, in fact, people who like lottery tickets do not like the prizes at all, but the feeling of drawing good things. ”

"Indeed, even if you draw the best props, in fact, the moment you just draw them is very cool, and you will get tired of playing for two or three days, or at most a week. But the idea of wanting to win something good by lottery will always exist, so you will still not be able to control your hands in the next lottery. Before I knew it, I didn't know where the money was spent......"

"Old Joe is really bold, and he dares to do this kind of video that exposes the inside story."

seems to have foreseen the possible reaction of the barrage, and in the video, Qiao Liang changed his words: "Actually, this video is also emotional." ”

"It is not me who really stands up to expose this unspoken rule, but Mr. Pei of Tengda Group!"

"As we all know, there have been two big hot spots in the game circle recently: one is the lottery jointly organized by Finger Company and Longyu Group, and the grand prize is a car, which has attracted a large number of players to participate; The other is Tengda Group's new game "Fitness Wars", which adopts a new lottery model and can be refunded freely. ”

"Now, the former is significantly hotter than the latter. And many players also feel that the lottery of Finger Company and Longyu Group has such a big discount, and another car will definitely be more conscientious than the lottery of "Fitness Wars". ”

"This is clearly wrong!"

"Because the lottery between the finger company and Longyu Group is actually the lottery I talked about before. On the surface, the product is abundant, but in fact, the wool comes from the sheep. ”

"If you don't believe it, you can let the local tyrants post the lottery records, and after deducting the garbage skins they don't want, roughly calculate the actual income and see who earned it."

"Of course, compared with other black-hearted lotterys, maybe this lottery will seem very conscientious, but compared with the lottery of "Fitness Wars", it is far behind!"

"Because the lottery of "Fitness Wars" actually completely broke the original conventional model, because players can refund at will and only keep the lottery content that they are satisfied with, so in fact, the expectation value of this lottery is no longer negative, it retains the sense of surprise brought by the lottery, and does not make players slaves of probability."

"Of course, all of the items in Fitness Wars are virtual items, so no matter how low the pricing is, it will still be profitable."

"But the important thing is not the specific price, but the concept conveyed by Tengda Group through the lottery model of "Fitness Battle"!"

"It's human nature that lottery draws can really surprise and bring joy to people. However, more and more businesses and game companies have taken advantage of this psychology and actually turned the lottery into their own money-collecting tool, normalizing and rationalizing it, so that players actually lose their interests without knowing it. ”

"On the other hand, the mall mode of "Fitness Wars": all props can be purchased with calorie coins, encouraging players to exercise more, and even the lottery can be refunded in full, so that players do not have to become consumption machines driven by desire, and never use people's inferior nature to collect money."

"Compared with the two, the judgment is superior!"

"Considering the activities of the 515 Game Festival, Tengda Group has been working tirelessly to send benefits to players, and it is a real 'send', not a 'discount', not a 'disguised profit'."

"Tengda has been working hard to create a harmonious relationship with players: to make value-for-money products, to ensure that every penny, every penny, not to play all kinds of complicated rules to twist and turn, and not to use all kinds of crooked ways to coax players, but to tirelessly guide players to re-establish a healthy concept of consumption!"

"On the other hand, the finger company and Longyu Group, from IOI mobile games to lottery activities, no matter how much profit they seem to make, in fact, the impulse to make money in their hearts is still traceable."

"This difference in concept is the biggest gap between the two companies!"

"That car will definitely be taken away by a local tyrant in the end, and the money charged by this local tyrant will definitely be much higher than 100,000. After this local tyrant draws the car, the finger company and Longyu Group will definitely use the topic to hype up the topic with great fanfare, and use this case to demonstrate how conscientious their lottery is. ”

"But in fact, this is all a regular process that has been arranged: use a small part of the Ou Huang with a lot of money to stimulate the majority of players, let the non-chiefs pay for the Ou Huang, and the game company will profit from it."

At the end of the video, I would like to remind the audience that the lottery is risky, and you need to be cautious when recharging. This is not an empty phrase, because as long as it is a regular lottery, it must be a negative expected investment behavior, which is not a wise move. ”

"If you have to smoke, let's come to "Fitness Wars" to draw props and have fun, after all, you can get a refund here at will, and there will be no loss!"