Chapter 1096 - Transparent Service in Experience Stores
As soon as Yao Bo and Zhou Duyan came to the lobby on the first floor of the mall, they saw a familiar figure.
"Hey, isn't that Mr. Pei?"
Yao Bo's eyes were sharp, and he saw the familiar back in the crowd at a glance.
Although Mr. Pei was wearing a mask at this time and deliberately changed into casual clothes, Yao Bo and Zhou Duyan often saw him after all, so they still recognized him.
Mr. Pei's back temperament is too unique, and it is unforgettable after seeing one.
The two quickly stepped forward and whispered, "Mr. Pei? ”
Pei Qian was startled, turned his head to see that it was Yao Bo and Zhou Duyan, and then lowered his voice and said, "Be quiet!" ”
The two immediately understood: "Understood! ”
Yao Bo said in a low voice: "Mr. Pei, is this another private visit?" If you want to avoid being discovered by the store staff, come and see how the service of the experience store is? ”
Pei Qian said hehe.
A private interview with Weifu?
Visit a hammer!
I can't help it!
Hey, you won't understand this kind of trouble that is too popular.
Pei Qian asked with some curiosity, "What are you two doing here?" ”
Yao Bo smiled: "Isn't this here to learn from experience, I want to learn from the advanced experience of Tengda experience stores, and strive to make our stores also look up to this side." ”
Zhou Duyan also nodded: "I have similar plans." ”
Pei Qian said hehe again.
You're in the wrong place!
This place is nominally an experience store, but in fact, its first goal is to spend money unjustly, and the second goal is to dissuade customers.
Do you come here to learn the experience of persuading customers to quit?
I have a system, do you have one?
However, Pei Qian didn't say much, anyway, when these two entered the experience store and saw the operation of the clerks, they would leave with a confused face, and there was no need to worry about them learning wrong.
The three of them followed the crowd very low-key and took the escalator up the ladder.
I have to say that although it was only a trial operation, the huge flow of people was still far beyond Pei Qian's imagination, which also made him feel very confused.
Where did so many people come from!
Pei Qian had just come a month ago, and Jinsheng Plaza was still a little deserted at that time, although it was only a street away from Yuandatiandi, the flow of people was much worse.
As a result, the current flow of people is almost on par with Yuandadi!
"Calm, after all, it is the first day of soft opening, and people are very curious. Besides, Jinsheng Plaza should have also done some publicity, and it is normal for people to have a large flow of people. ”
"After a while, the flow of people will definitely go down."
Pei Qian comforted himself silently.
Yao Bo sighed: "As far as I know, Jinsheng Plaza has no intention of publicizing, and all the publicity offensives are placed in two weeks, that is, when the big screen is officially renovated." ”
"I didn't expect Tengda's appeal to be so strong, just by word of mouth to attract customers, there are already so many people!"
"This is enough to show that the location of the experience store is very successful, and the flow of people in the future will definitely not be small! Jinsheng Plaza has made a lot of money! ”
Zhou Duyan nodded: "Yes, this experience store is not only in a good location, but also has a great decoration and layout inside, it looks like a huge work of art from the outside, and it is a must-come if you go shopping nearby, can the flow of people be small?" It's going to be very lively in the future! ”
Pei Qian: "......"
The two of them each said a rainbow fart, and Pei Qian was almost injured internally.
If you can't speak, you can't keep your mouth shut!
The two of you came all the way from other places to Jingzhou, just to whip me?
How unreasonable!
Pei Qian silently quickened his pace, hoping that they would beep less, get in touch with the clerks as soon as possible, and see the cruel truth of the Tengda experience store to persuade customers to quit.
When you come to the second floor, you will first go to the game experience area, and then the digital area.
The gaming experience area is divided into many small units, with different devices.
Some are the mode of touching the fish Internet café, ROF whole machine plus gaming display plus gaming table and chair; Some are living room mode, with a large TV plus a single sofa plus a host, or a single sofa plus a G1 mobile phone.
There is also an area that is temporarily empty and acts as a rest area, but is actually reserved for VR glasses.
All the devices are fixed with wiring like some mobile phone stores to prevent theft.
The game experience area is to reproduce all the game scenes as much as possible, so that customers can play Tengda games in these scenes and choose according to their needs.
Although the flow of people is not small, because the layout of the entire game experience area is relatively scientific, the space utilization rate is also good, and the customers are stop-and-go, the quality is relatively high, and there are few long-term occupation of equipment, so there are still a few vacant seats left.
Zhou Duyan was more interested in this area, found a single sofa and sat down, picked up the handle and experienced it a little.
"Hey, there's no clerk?" Zhou Duyan asked with some curiosity.
After he sat down, he looked around, but he didn't see any Tengda employees in overalls, and all he could see seemed to be customers.
Zhou Duyan cast an inquiring glance at Mr. Pei.
Pei Qian replied with an expressionless face.
You ask me, who do I ask?
I don't know where they are!
The sales of the experience store do not have uniform uniforms, which Pei Qian deliberately explained. Now, Tian Mo and other sales should be cats in a corner, secretly experiencing the game, right?
Zhou Duyan was a little puzzled, what does Mr. Pei's eyes mean?
Originally, Mr. Pei's expression was difficult to decipher, but Mr. Pei was wearing a mask today, and when he glanced at it, he couldn't understand what Mr. Pei wanted to express at all.
Yao Bo stabbed Zhou Duyan: "Don't ask such stupid questions!" Don't you see a button? ”
Zhou Duyan: "Button? Where? ”
He looked closely, and found that whether it was a computer or a game console, there was a very inconspicuous little button on the computer desk or cabinet where the equipment was placed, which should be the call button.
As long as you press it, the staff at the experience store will follow the table number to find you.
Zhou Duyan was pleasantly surprised: "This is good! Hidden clerk service? ”
"Let the staff all wear casual clothes and hide, leaving customers with a space that looks like they can be completely free without being disturbed."
"And when a customer needs it, as soon as they press a button, the store staff will immediately come to the service."
"This kind of 'transparent service' is very worth promoting and learning!"
Pei Qian: "......"
What a transparent service, don't give me a concept, okay!
It's just that you don't want the salespeople to sell their products to make money, so you hide them, don't think about it!
Zhou Duyan stood up while being amazed, and the three of them came to the digital area inside.
Sunlight shines through a whole wall of floor-to-ceiling windows, reflecting the whole space transparently, although it is summer, it is very hot outside, but the temperature of the air conditioner is very suitable, and the warm sun shines, making people feel very comfortable.
In the spacious and bright space, there are a variety of Tengda's digital products, including G1 mobile phones, automatic intelligent bar lifting machines, smart fitness drying racks and other products are also impressively listed, located in different areas.
There is obviously more traffic here than in the game experience area, some customers are playing with G1 mobile phones, and some customers are lifting the bars with the bar machine, a happy scene.
Pei Qian felt a little depressed.
What are these people shopping......
Except for this phone, aren't the others things that have been released for a long time? Especially the bar lifting machine, how can there still be people who have fun with it?
Zhou Duyan came to the counter of the G1 mobile phone and picked it up and played with it.
Yao Bo was a little surprised: "Hey, isn't this the phone you're using now?" ”
Zhou Duyan said: "What's wrong with that? It's not a feeling to and play in the store. ”
"Such a tall experience store has a special bonus effect on these products. Look at this automatic bar lifting machine, shining in a sunny place, and the appearance has risen in an instant, I don't know how many grades! ”
"It's so motivating!"
"Is it also a transparent service here? Not bad. ”
This time there was no longer a need for Yao Bo to remind him, and Zhou Duyan saw the call button.
Yao Bo also sighed: "Well, this atmosphere is really different!" ”
"After reading this place, and then thinking about the stores of our Jinding Group, they are no different from pigeon cages, it is too aggrieved!"
"There is no sales to sell this place, but just through the overall environmental layout and the control of the light source, it creates a warm and natural atmosphere, which invisibly improves the quality of the product."
"And this kind of environment without sales is easy for customers to relax their vigilance and not resist, and it is easier to stimulate customers' desire to buy!"
"I heard that this place was designed by Mr. Pei, you asked Architect Liang to design? Sure enough, the master's shot is different! ”
"This not only involves architecture, but also involves psychology and art and many other categories of professional knowledge, which not only exudes the smell of money, but also fills with the fragrance of art, and can combine the high cost with such an artistic design, I am afraid that few companies can do it!"
Zhou Duyan added: "The last time I felt this way, it was the store of Pineapple Mobile Phone." ”
Yao Bo looked at the huge floor-to-ceiling windows, looked at the various simple but artistic shelves, and said, "But this is not easy to learn." ”
Zhou Duyan nodded: "Of course it's not easy to learn!" ”
"To replicate this shopping environment, you first have to have a great designer, and secondly, you have to be willing to spend a lot of money. These shelves, including the ceiling lights, may look unremarkable at first glance, but a closer look reveals that they are certainly expensive! ”
"Of course, expensive is secondary, the key is that the money must be earned!"
"If you're selling clothing or something, the profit margin is not high, and it's hard to recover your costs. Tengda sells digital products and games, physical goods are stocked in a large number of inventory, and games can be copied infinitely, and the profits are very considerable, so they can make money! ”
"The reason for this kind of store is very simple, but it needs to be supported by strong brand appeal and commodity profit margin in order to play."
"Therefore, only a few companies such as Tengda and Pineapple can make money by playing this model."
Pei Qian listened to the conversation between the two people, and the corners of his mouth twitched slightly.
You two ...... What about cross talk?
Why do you still tease one by one, and take turns to prick my heart?
What does it mean that only Tengda can make money by playing this model? Is it any good for you to be angry with me!
Pei Qian was very angry, but he couldn't say anything, so he could only say nothing with a black face.
Seeing that Mr. Pei didn't react, Yao Bo said, "Hey, the two of us are a little too fussful." In terms of Tengda's excellent performance in various industries, although this experience store has killed 99.99% of physical stores, it is a normal performance for Tengda. ”
"Shall we call the clerk and ask? I've been shopping for so long, and I haven't seen a single clerk. ”
Yao Bo said, pressing the button on the table.
There is no prompt tone and no voice announcement, only the aperture around the button lights up, and the prompt is already in the calling state.
Pei Qian was a little more excited.
It seems that Liang Qingfan used a little too much force and arranged the entire experience store too tall, which caused some misunderstandings between Yao Bo and Zhou Duyan.
But as long as you call the sales in the store, it will definitely be revealed in an instant!
Not long after pressing the button, I saw Tian Mo standing up from a corner and walking over quickly.
Seeing Tian Mo, Pei Qian couldn't help but show a smile.
The proud disciple is here!
If someone else from the sales department came, Pei Qian might still be a little worried. What if the bad habits left in other places are not cleaned up and are sold?
But for Tian Mo, Pei Qian is still more relieved.
Tanguro, you're my last hope.
Pei Qian couldn't wait to see the confused expressions on the faces of Yao Bo and Zhou Duyan after Tian Mo's persuasion operation!