Wednesday, July 18th.

Advertising and Publicity Department.

Meng Chang looked at his computer screen thoughtfully.

This is his own summary, Mr. Pei's entire set of publicity plans, and the effect of this plan.

As the saying goes, live and learn.

Meng Chang originally thought that he was already perfect in playing with heat and promoting products, but after meeting Mr. Pei, he realized that he was still far behind.

This time I have the opportunity to observe Mr. Pei's propaganda operation up close, of course, we must watch it seriously and carefully!

While he was pondering, the phone rang with a "Didi" prompt.

Meng Chang picked it up and looked at it, and couldn't help but raise his eyebrows, happy and happy.

Notification of the arrival of the bank card, 2,000 yuan!

These two thousand yuan are obviously the guaranteed commission for this month!

Because the publicity plan has been released for two weeks, even Meng Chang can see that the publicity effect is really not good.

This time, Mr. Pei's publicity plan is aimed at VR glasses, and so far the reputation of this VR glasses on the Internet is still very average.

Although the people who bought it gave good reviews, the question is, how can those players who didn't buy it tell if these are really good reviews, or if the manufacturer bought them from the water army?

In addition, "Animal Island" has not yet been released, and this glasses are not equipped with any particularly awesome VR game masterpieces, so although there has been a lot of publicity, it has little effect.

Tengda's efficiency is so fast, two weeks have just arrived, and the achievement of the guarantee has already come.

And considering that there is a basic salary of 4,000 yuan at the end of the month, this means that Meng Chang's income has been properly increased to 6,000 this month!

Of course, 6000 is not much, but for Meng Chang, this is already a historic breakthrough.

"I didn't expect Mr. Pei to really easily do what I couldn't do."

"This VR glasses project, no matter how you look at it, is a death project, I didn't expect that in such a difficult situation, Mr. Pei could still reverse the success of publicity."

"I have to say that a genius is a genius, and no matter what you do, you are a genius."

Meng Chang was completely convinced.

This time, he stared at Mr. Pei's publicity plan all the way, and he was still very worried that Mr. Pei would not engage in some black-box operations to make the publicity plan of the VR glasses project an "unreasonable" success.

If that is the case, then Meng Chang will never agree.

But Mr. Pei's series of methods completely opened Meng Chang's eyes, and it seemed that there was no black-box operation at all, and it was completely completed by hard power.

Therefore, Meng Chang carefully summarized and studied, hoping to use these skills shown by Mr. Pei in the future propaganda plan.

This feeling is like in many anime or movies, where the master reluctantly says to the apprentice who is stuck in a bottleneck: "I'll only do it once, you can see it." ”

Such a demonstration is invaluable!

If you can learn this method of Mr. Pei, why is it difficult to get 200,000 commissions every month?

Now Meng Chang has summarized all the techniques used by Mr. Pei and listed them in the table.

But he had the only doubt.

What are the benefits of Mr. Pei's doing this for Tengda Group?

For Meng Chang, he did the reverse publicity plan completely to get a commission for himself, but for Mr. Pei, wouldn't letting Meng Chang reverse promote and reduce the popularity of the project reduce Tengda's income?

This question has been bothering Meng Chang.

Before, Meng Chang was thinking about the commission, so he didn't delve into it.

But now, in order to keep him, Mr. Pei even personally demonstrated the method of reverse propaganda, which intensified Meng Chang's suspicions.

Is it necessary for Mr. Pei to do this?

What kind of purpose and motivation is there that drives him?

This is extremely puzzling to Meng Chang.

However, after sorting out and listing all of Mr. Pei's reverse propaganda plans, Meng Chang suddenly felt that he seemed to have grasped a little bit of direction.

It seems that as long as you carefully study the reverse propaganda plan given by Mr. Pei and carefully figure out the deep meaning, you can find out Mr. Pei's true motives!

Thinking of this, Meng Chang once again turned his gaze to the computer screen to check the "Pei's Propaganda Method" that he had summarized after careful observation.

……

Article 1 of Pei's Propaganda Law: Select projects and refine cutting.

A very important reason why Meng Chang looked at his previous failures was that he did not separate different projects.

Although Meng Chang can choose his own propaganda projects, he has never realized this, which makes publicity more difficult.

On the other hand, Mr. Pei, after being promoted by Meng Chang's designated VR glasses project, separated the VR glasses project from the game "Animal Island" as soon as possible.

Only the glasses are promoted, and "Animal Island" is absolutely not involved at all.

You must know that Tengda's projects are highly interrelated, and there is a natural linkage between many departments, if these related projects cannot be separated, then the probability of failure of reverse publicity will naturally increase.

Conversely, as long as the segmentation is completed, it is easier to succeed in the reverse promotion of a single product.

Of course, this kind of division is not something that can be done casually, and the second point must be done.

Article 2 of Pei's Propaganda Law: In-depth understanding and comprehensive control.

Previously, Meng Chang only understood these projects, but did not control them.

In order to promote the VR glasses project, Mr. Pei forcibly delayed the launch time of "Animal Island", which obviously provided a guarantee for the "segmentation" of the first point.

This means that if Meng Chang wants to succeed, he can no longer just promote and ignore everything else as before, he must be deeply involved in the project-related projects, and even ask to delay the time when the project is launched, so that the success rate is higher.

Article 3 of Pei's Propaganda Law: word-of-mouth severance and disconnection of relationships.

Tengda's reputation is so good that after a single project is covered with Tengda's halo, netizens naturally have a good impression, and reverse publicity is naturally not successful.

Therefore, we must find a way to separate the reputation of this project from the reputation of the entire Tengda Group, so that netizens can examine it objectively and fairly, rather than subconsciously thinking that this must be a good product.

Article 4 of Pei's Propaganda Law: Suppress the first and raise expectations.

Raise the expectations of netizens, so that after the real thing comes out, netizens will feel lost and feel that this thing is not worthy of its name. Even if it is a good product itself, the response will not be good in the short term, and the reverse promotion will be completed naturally.

Article 5 of Pei's Propaganda Law: Limited quantity and limited purchase, guide word of mouth.

In order to continue this poor reputation, it is necessary to limit the purchase in the initial stage, and then guide public opinion through the water army.

Most netizens can't buy the product, they are anxious because of the purchase restrictions, and they can't judge whether those who say good things on the Internet are trusted, and this kind of bad reputation will naturally continue.

Article 6 of Pei's Propaganda Law: Subdivide the time and plan accurately.

No matter how much you hide it, you can't hide it forever, so be sure to plan your time precisely. Let this state last for two weeks, and then until the end of the month, and the reaction at each point in time is accurately calculated to ensure the ultimate success of the plan.

……

Meng Chang found that as long as he did these six points like Mr. Pei, he could indeed complete the reverse propaganda stably.

Even if the last point is not so perfect, there are some problems in time control, and it is not a big problem to insist on getting a guaranteed commission for two weeks, and it will not be like I have gained nothing before.

In other words, Mr. Pei's propaganda plan is indeed to show him an efficient and feasible method of reverse propaganda.

As long as he does it seriously, practices more, and keeps imitating, Meng Chang can also get a commission stably, and even hope to impact a high commission after becoming proficient.

So the most critical question is, why did Mr. Pei do this?

If Meng Chang learns it, every plan will be reversed in the future, the project is not popular, and Tengda is not profitable, what good will it do to Mr. Pei himself?

This made Meng Chang very incomprehensible.

He vaguely felt something, but it was still a little vague and uncertain.

After these six articles of the "Pei's Propaganda Law", there seems to be something else that he did not sum up.

This kind of thing is very important, and it can even be said to be the core and essence of the entire "Pei's Propaganda Law", and it is also the ultimate answer that can answer all of Meng Chang's questions.

What is it......

Meng Chang frowned, falling into deep thought.

……

At the same time, Pei Qian also breathed a sigh of relief in the office.

After confirming that the guaranteed commission has been given to Meng Chang, you can rest assured!

After exhausting all the resources, the reverse propaganda is finally a big success!

Although it seems to be relaxed and comfortable, in fact, Pei Qian himself is a little bottomless, and he has taken great pains to persist in the reverse publicity plan for two weeks.

even hired a navy out of his own pocket, which can be said to be at the expense of blood.

Fortunately, all the effort pays off.

Two weeks have arrived, and according to the previous agreement, Meng Chang will definitely not leave.

As for what Meng Chang will learn from this demonstration...... That is not something that Pei Qian can predict or control.

Anyway, one good brother Eric is gone, and he can't afford to lose another good brother, Meng Chang.

After understanding this matter, the big stone that had been hanging in Pei Qian's heart finally landed.

"Alright, the game is ready to be sent."

Pei Qian used internal chat software to send a message to Chi Xing's studio, telling them that "Animal Island" can be officially launched.

In order to ensure that the reverse publicity plan is foolproof, Pei Qian deliberately found many reasons, such as testing "Animal Island" more, fixing more bugs before going online.

It dragged on for more than a week.

Now that the guaranteed commission promised to Meng Chang has been obtained, and there are less than two weeks left before the settlement, it is almost possible to release the game and cancel the purchase restriction of VR glasses.

In just two weeks, I can't think I can sell many copies, and it is absolutely impossible to recover the cost.

Of course, the pressure on earnings will continue into the next cycle.

But what about the next cycle time, we'll talk about it then.