Friday, June 29.

Pei Qian sighed in front of his notebook in the large living room of his residence.

In the three days after returning from Chi Xing's studio, he did not go to the company, but retreated at home, seriously thinking about the promotion plan of VR glasses next month.

Although Pei Qian looked indifferent in front of everyone in Chi Xing's studio and Meng Chang before, only he knew how panicked he was.

Although he temporarily frightened Meng Chang with his super-god-level acting skills, this was only temporary. Whether he can bluff Meng Chang for a long time, let him continue to work for himself, and keep the only good brother in the entire Tengda Group, depends on whether the next publicity plan can be successful.

It's too difficult.

Because VR is originally a gimmick, coupled with the golden sign of Tengda Group, the attention is naturally high.

Pei Qian, the sample of VR glasses, also saw it, and the demo of the game was also played, all of which are currently at the first-class level in the industry.

No matter how you look at it, it's an unassailable dead end.

Now this propaganda plan is even for a person who doesn't know anything, and he can do it casually with his feet, and the effect will not be bad.

It was precisely because Meng Chang knew this very well that he quit.

Pei Qian took over this mess and wanted to clean it up, which was not easy to say.

But fortunately, Pei Qian is very talented in this area, coupled with a deep understanding of Tengda Group, as well as the experience accumulated in fighting wits and courage with the system for three years......

Thinking about it now, it's finally a little bit of an eyebrow.

"To achieve this, we basically have to do a 'three-step' process. If you go up to publicize it recklessly, you will definitely die violently. ”

"The first step is to cut Tengda's reputation from this product."

"Now players are stunned, as soon as they hear the words 'Tengda Game', no matter what game type or product, there are a group of people who have no brains to buy and buy."

"It's very bad."

"After the release of Doubt VR glasses and "Animal Island", everyone heard that this is Tengda's game, and people like Qiao Laoshi shouted, no matter how hard this publicity plan is persuaded to retreat, it will be drowned out in the voices of players 'buy, buy, buy'."

"Therefore, we must first let players know that this glasses and games are all made by Chi Xing Studio, and the relationship between Chi Xing Studio and Tengda is just an investment relationship, so that everyone should not have too many expectations."

"Preach for a while, and when the voices of doubt arise slightly, you can move on to the next step."

Pei Qian stood up and walked around on the large balcony slightly.

"Step two, step three, I have to think of a special way."

"Meng Chang has failed to publicize many times before, and the reason is that he has become a desire to promote and suppress first, and the front is too low-key, but as soon as the game or product comes out, it instantly meets everyone's psychological expectations and exceeds it, and it can't be cleaned up all of a sudden."

"Therefore, we must work hard to achieve the effect of suppressing desire!"

"First find a way to raise everyone's psychological expectations unlimitedly, and boast about it overwhelmingly and unreasonably, so that after the actual product comes out, it does not meet everyone's expectations, and the effect will naturally be greatly reduced."

"The second step is to raise everyone's psychological expectations, and the third step is to find ways to reduce the influence and effect of the product after it comes out."

Pei Qian sat back in front of the computer and quickly recorded his thoughts.

"The second step is to shoot a very stream-of-consciousness, very cool promotional video. In this promotional video, we strive to show everyone the ultimate and most outrageous scene of virtual reality. ”

"And bring some suggestive slogans such as 'the future is here', and use a little exaggerated description such as 'the world is unique', 'unprecedented', and 'there will be no product beyond it in three years'."

"Go buy some more water army, and blow it hard."

"In this way, everyone's psychological expectations have been infinitely raised, even if it is not the black technology of brain supplementation, their brain supplement picture will definitely be completely higher than the actual effect of Doubt VR."

"At the same time, the harder you blow, the easier it is to attract black."

"What's more, the first step has been to separate Chi Xing Studio and Tengda Games, which gives people the impression that Chi Xing Studio is exaggerated, titled, and over-marketed, which further reduces points."

"And then there's the crucial third step, which is to try to make the VR glasses fall short of players' expectations when they're released."

"I have to get a batch of VR glasses on sale within two weeks, but definitely not too many."

"Although you can also choose not to sell the product at all within two weeks, this publicity plan will still have a publicity effect, and the more you blow it up, the more you may not be able to control it."

"Therefore, it is best to release a batch of products at the time when the deadline is about to arrive three or four days in advance, and release a batch of products at the node where the blow is relatively high, so that most players can see but not play. They will be disappointed, and there will be a lot of doubts on the Internet, and the publicity effect will naturally be poor. ”

"Also, my campaign is only for glasses, not for games."

"So, it's perfectly reasonable to release the glasses first and then release the game a week later."

"And the first batch of glasses released must not be too many, because there are more products released and more people buy them, and the online evaluation will tend to be fair, so it will be difficult to muddy the waters."

"It's best to designate it for a subset of players, including the UP Lord. Find some UP owners who have black material for money, and also stuff them with some money to let them say good things. ”

"Although they are indeed saying good things, in the eyes of the players, they are embarrassed to collect money."

"If the product is released less, you will be scolded for playing monkeys."

"Finally, if you pay out of your own pocket to find some water army to build momentum on the Internet and incite the anger of the players, won't this be all alive?"

"Although it is impossible to insist on a month to get a full commission, it should be no problem to stick to two weeks."

"It's just...... I don't know how Meng Chang, who witnessed this operation throughout the whole process, will feel. ”

"Forget it, it doesn't matter how he feels, as long as he stays and is the head of my propaganda department."

Thinking of Meng Chang, Pei Qian suddenly had an idea, and he had a new idea.

"And...... Can I take advantage of the bad impression that Meng Chang left on everyone? ”

"Although many people in Tengda already know the news that Meng Chang is working in Tengda and 'reforming himself', and some similar statements have been circulated on the Internet before, most people's impression of Meng Chang is still in the period when she was the first cold-faced girl."

"Everyone thinks he's still the one who has no bottom line for the sake of popularity."

"Then, if everyone knows that this publicity plan is actually made by Meng Chang, and Chi Xing Studio has reached a cooperation with Meng Chang, it will naturally wear colored glasses on the entire publicity plan, and even the product itself!"

The cooperation between the two, after all, the more famous party will affect the less famous party.

If Tengda Group and Meng Chang cooperate, then everyone will think that Meng Chang has changed his ways.

But Chi Xing Studio is a newly established company, and it is not too famous at all, and if you cooperate with Meng Chang, everyone will only think that this company is not colluding with Meng Chang and acting in embarrassment.

Using Meng Chang's stereotype on everyone does make this plan more likely to succeed.

As for whether Meng Changle is happy or not......

What is he not happy about, this is his original style. Besides, he has to be happy if he doesn't want it.

Pei Qian checked his plan from beginning to end again.

It's not perfect, but it's the best solution that can be used so far, if it fails again......

Then fail, Pei Qian has no choice.

The result of failure is nothing more than Meng Chang's insistence on running away, and then he will think of another way. Anyway, his debts are still in hand, and there is always a way to arrange him clearly.

Now that the task has been set, let's seize the time to carry out the first step: get rid of the relationship with Chi Xing's studio.

Tengda Group's issuance of a statement is the most direct and effective way.

But the timing of this announcement must be carefully considered.

If there is no reason to make such a statement for no reason, it will cause players to be suspicious.

Everyone hasn't paid attention to Chi Xing Studio, why did you make a statement about your relationship with it? Oh, just in time, take this opportunity to get to know the late travel studio!

That's not the end of the calf.

Therefore, this operation must be cooperated by someone and sing double reeds.

Make a miniature version of the desire to suppress the first Yang routine and try the effect.

Please blow it to the water army, Tengda's new game "Animal Island" is about to be released, this kind of positive blowing, the system is reimbursed, and you can do it casually.

Of course, it can't be too much, just a little bit.

After two days of simple blowing and a little more popular, Tengda officially issued a statement: Tengda officially did not develop the game "Animal Island", and Tengda Group and Chi Xing Studio were in an investment relationship.

Although what is said is true, it will give players the illusion that Chi Xing Studio is trying to rub the popularity of Tengda Group, and Tengda Group seized the time to issue a statement to clear up the relationship.

In this way, it can not only lower everyone's expectations, but also affect the first impression of Chi Xing Studio in everyone's hearts!

Well, it feels like it's funny!

Let's find a way to clear up the relationship first, and at the same time, starting next Monday, we will arrange for Meng Chang to shoot a promotional video for VR glasses.

Before the promotional video was released, let Meng Chang post a message on his Weibo, saying that he cooperated with Chi Xing Studio and was responsible for shooting the promotional video.

After the promotional video is released, everyone will naturally feel that this is another project that is just bragging and not doing practical things because of the stereotype of Meng Chang.

Well, it's perfect!

The more Pei Qian thinks about it, the more appropriate it is, it's Friday, hurry up and arrange the preliminary preparations, and next month will usher in a real challenge!