Chapter 115: How to Make Money?
Jia Yapeng didn't know that there was such a national-level think tank sitting in the back seat of the plane, he took Zhu Qiu to the plane, and met Chen Liren who came to pick him up, this guy still has a conscience.
"Lao Jia, let me tell you, five days at most, I want to see 200,000 boxes of four-wheel drive vehicles in five days, do you hurry up and hear it?" As a result, as soon as he got into Chen Li's car, this guy chattered in Jia Yapeng's ear.
"You let me go, I'll take a taxi myself!" Jia Yapeng said with a grin.
"Don't be Lao Jia, but this time you are really too stingy, I am in the entire northern market, you only gave 100,000 boxes of goods, I sold them all out in one morning, and now a bunch of children run to the commissary every day to ask, when can there be a four-wheel drive car, you give me a word now, when can you give me the goods!" Chen Liren shouted.
"In ten days, I'll send you 100,000 boxes!" Jia Yapeng pondered for a moment, and then said.
"What, it's only 100,000, it's too little, it must be 200,000!!" Chen Liren shouted even louder.
"What are you yelling about, my current production line has just been transformed, the production capacity of a month is 500,000 a day, 150,000 in 10 days, I will give you 100,000 boxes, a full two-thirds of the output, what are you not satisfied with!" Jia Yapeng angrily kicked the back of Chen Liren's seat, and the distressed Chen Liren hurriedly said, "Don't kick, imported leather seats!" ”
"Cut, don't I kick my Daben too?" Jia Yapeng said disdainfully, but also took his foot back.
"By the way, I heard that this time you gave 50,000 boxes of goods to Jiangsu and Zhejiang Province, and I only have 100,000 boxes in the whole north, no, you can't ship to Jiangsu and Zhejiang this time, it's not fair!" Chen Liren complained again.
"Fuck off, that's what people wanted at the beginning, I asked you to report the numbers yourself, but you were a dignified general agent in the north, only reported 20,000 boxes of numbers, almost didn't make me angry, you don't feel ashamed, I still think you're ashamed, this is why I not only want to give Jiangsu and Zhejiang Province, but also still want to send him 50,000 boxes, I just want everyone to understand, smart, courageous, understand the rules, you should make money, don't understand these just give me a go, the province looks at the old man is an eyesore!" Jia Yapeng said with a big grin.
"Okay, you are domineering, but what is that watermelon is called, it is really powerful, otherwise you transfer him to me, I will make him the general manager of the northern branch, and liberate me!" Chen Liren, this guy, actually began to crave He Watermelon's body.
Cheap.
"But Lao Jia, your four-wheel drive car actually doesn't make money!" Chen Liren suddenly muttered again.
"Hmm......" Jia Yapeng snorted, surprisingly did not refute, because Jia Yapeng knew that four-wheel drive cars were indeed not profitable.
Although in one day, all 300,000 boxes of goods across the country were sold short, in fact, dealers only earned one dollar per box, a total of 300,000 yuan, and they had to deduct various costs, at most 200,000 left.
The 200,000 yuan was then distributed to various provinces, and each province may not make a few thousand yuan in the end, and Chen Liren, the general agent in the north, earned a total of more than 60,000 yuan.
This amount of money seems to be quite a lot, but compared to the profit of millions a month from the elves, it is really scary.
"And Lao Jia, although it sold well this time, it was because the cartoon mobilized the children's interest and bought it together, and when the children all had a four-wheel drive car, our four-wheel drive car would not sell!"
"Now there are more than 100 million teenagers in the country, even if 1/10 can buy our four-wheel drive, it will be the sky, in other words, we will sell 10 million boxes and make 10 million yuan. And once the 10 million is earned, it will be difficult to sell it later, your business is not as terrifying as you and I bragged at the beginning, with an output value of hundreds of millions, and the business of the elf is simply noodles I don't know how many times worse! Chen Liren usually looks quite unreliable, but this analysis is really reliable.
After all, Huaxia is not the developed Huaxia in the future, and the consumption level of Huaxia is still very low, and Chen Liren's sales of 10 million are already super optimistic estimates.
After Chen Liren finished speaking, he looked at Jia Yapeng with some worry, worried about his friend, Jia Yapeng had already smashed 10 million capital in order to make the animation of the four-wheel drive car, Chen Liren really didn't know if this Jia Yapeng would lose his old capital.
"What you said, in fact, I already knew, this is my strategy!" After Chen Liren finished speaking, Jia Yapeng nodded slightly. He did calculate it to this point a long time ago, after all, such a simple calculation, Chen Liren calculated it, and he Jia Yapeng also calculated it.
Historically, when the four-wheel drive car just appeared in the Chinese market, the price was as high as 100 yuan a box, which was a veritable high-end toy, and then it could not be sold, so it slowly dropped to 50 yuan a box, and in 2000, the price was also 20 yuan a box, until a large number of copycat manufacturers arose.
So the reason why the four-wheel drive car was extremely profitable at the beginning was not because it sold more, but because it was expensive, and a car could earn 90 yuan, which was 90 times that of Jia Yapeng in theory, and of course it made money.
But Jia Yapeng directly suppressed the price to the extent of 5 yuan a box, and lowered the profit to a total of only 3 yuan, one for the seller, one for the dealer, and one for the manufacturer.
Even if Jia Yapeng can compress the production cost to 1 yuan, then he will only make a profit of two yuan, which is simply a model of a conscientious entrepreneur.
In fact, Jia Yapeng can set the price at 30 yuan a box, so that many children can still afford it, and Jia Yapeng and dealers at all levels can also make a lot of money.
But Jia Yapeng just pressed the price to five yuan, and the reason for this is actually very complicated.
Part of it is Jia Yapeng's personal reasons, because of his own experience when he was a child, because all children can afford to play with four-wheel drives, and they will not become toys that only rich people have.
The second reason is Jia Yapeng's strategy.
"What exactly is your strategy? Deliberately making yourself less money? Chen Liren asked curiously.
"Brother Liren, do you know why there are so many copycats of our Water Margin cards?" Jia Yapeng suddenly asked.
"Because of the high profit of the cards, your 108 cards together cost less than 1 yuan, and the children also need at least 54 to make up these 108 cards, and the pirated version is only sold for 5 yuan a box, of course they make money!" Chen Liren replied without thinking.
"That's right!" Jia Yapeng smiled and nodded, "My four-wheel drive car, there are a lot of exclusive technologies in it, even if those pirate manufacturers want to pirate my four-wheel drive car, their cost cannot be less than three yuan, such a four-wheel drive car is exiled to the market, the price is at least 5 yuan, it is impossible to be lower than us!" ”
"What do you think children will choose when they are faced with a genuine and high-quality four-wheel drive vehicle that costs the same 5 yuan?"
"Your purpose is to suppress piracy!!" Chen Liren suddenly realized. However, the reason why piracy can make money is because piracy has no marketing cost and can make the price very low, and then children will naturally choose pirated four-wheel drive vehicles with lower prices.
But if the price of a genuine four-wheel drive vehicle is the same as that of piracy, or even lower than that of piracy, then of course the children will choose to support the genuine version.
As a simple example, if Microsoft enters the Chinese market and sets all genuine CDs to 5 yuan a piece, and 5 yuan can be installed on genuine Microsoft systems, then who will buy pirated systems full of bugs, and all of China will be genuine Microsoft systems.
Similarly, if the price of a game disc for a stand-alone game is 5 yuan a piece, or even directly free, then I believe that there will be no pirated games in Huaxia.
Of course, for stand-alone game manufacturers, this is impossible, their R & D costs are there, unless players across the country buy one per person, and the sales volume is as high as hundreds of millions, otherwise a genuine game of 5 yuan will not make money at all.
However, later the bigwigs of Huaxia online games figured out the secret, and all online games became free-to-play, and then the game market in Huaxia developed completely.
"But your actions are undoubtedly to injure a thousand enemies and eight hundred to yourself!" Chen Liren sighed and said, "Your four-wheel drive car, even if you put an end to piracy, you will make hard-earned money at most, why bother?" ”
"Who said that?" The corners of Jia Yapeng's mouth suddenly curled, the skills that those online game bosses have mastered after a few years, there is no reason why he Jia Yapeng can't learn it.
Tremble kids, an era of free online games that can be called the devil is coming early!