Brother Long thought that the endorsement would have to be grinding for a while, but I didn't expect our Mr. Jia's actions to be quite fast, and on the second day, he brought someone over to sign a contract with Brother Long, and on the third day, the money was directly transferred to the account, and when he finished eating at Chen Li's house, Mr. Jia began to invite Brother Long to shoot advertisements.

It just so happened that the entire crew had just completed all the scenes in the imperial capital, so Jia Yapeng had an extra 100,000 yuan, which was counted as the crew's cost for one day, and he directly hired the entire crew to shoot advertisements for himself.

Because he happened to have time, Brother Long did not refuse, and directly started the work of advertising shooting.

This time, Mr. Jia directly chose to ask Brother Long to endorse him, instead of continuing to shoot TV or animation to engage in publicity, because of the particularity of the primary school computer learning machine.

Or to put it more simply, the price of the primary school bully is very expensive, the price of the full set is 348 yuan, which is still relatively expensive, anyway, the average child will never be able to afford this money, in fact, even before 2010, the vast majority of children in the country can't afford to pay 348 in one go.

So the primary school bully is actually for parents.,It's to persuade parents to pay for it.,Then the children's TV series and animation are a little bad.,Although the previous "Water Margin Heroes" and "Four-wheel Drive Brothers" also attracted a lot of adult audiences, but the number is still a minority after all.

The upbringing of adults in the 90s is destined to determine that they will not be attracted to these children's things.

At the same time, countless successful business cases in China have proved that advertising, especially advertising for big-name celebrities, was the best marketing method in the 90s.

Wasn't it precisely with Brother Long's advertisement that Xiaobawang learned that it had gained an amazing sales of 20 million between 93 and 94!

You must know that the country had a population of only 1.2 billion at that time, which is equivalent to one in every 60 people who bought a Xiaobawang learning machine.

[PS: This data is what I found on Zhihu, and the author himself thinks it's a little mysterious, but it seems to be the truth]

So Mr. Jia decided not to take risks, just draw a scoop based on the gourd, and copy the sales myth of Xiaobawang back then, and the most critical step is naturally to ask Brother Long to endorse him.

But when it comes to the products endorsed by Brother Long, it's really a stomach groove to vomit.

There has always been a legend in the advertising industry, that is, if anyone asks Brother Long to endorse the product, they are often popular for a while, but in the end they have to pay an extremely tragic price, and even cease to exist.

For example, Fenhuang Coke back then invited Brother Long to endorse it, and sold 200 million bottles in one year, and then disappeared in the fifth year.

Another example is the endorsement of Bawang Anti-Shedding, the founder of Bawang Group divorced, and also made a negative news about Bawang's toxicity, which made the sales of Bawang shampoo plummet.

Another example is the endorsement of Aiduo VCD, and the boss was imprisoned for embezzlement.

The most awesome thing is that he later endorsed Huaxia's anti-drug image ambassador, and then his son was found to be a drug addict.

The last is to endorse Xiaobawang, and then Duan Yongping, the founder of Xiaobawang, was fired from the company. Although Duan Yongping later created BBK, later even OPPO and vivo, the two major red and green manufacturers, were created by Duan Yongping.

Although Duan Yongping has soared, the little overlord can't die anymore.

There are so many examples of the same that no one will find Brother Long to endorse his products anymore, and Brother Long is almost 60 years old, and he has to make movies every year to make money, what a tragic word!

So why did Mr. Jia dare to ask Brother Long to endorse the product?

The reason is very simple, anyway, in our plan for Mr. Jia, the primary school computer learning machine is a disposable product, and after a wave of sales, this brand is not going to continue to be used, so it doesn't matter if it is smashed later, this is what Bilibili practiced.

Otherwise, how can Mr. Jia care that this learning machine is called Bilibili Computer Typing Learning Machine.

Originally, Jia always decided that since he wanted to copy it, he had to copy it all, so Mr. Jia wrote down all the two TV commercials of the Xiaobawang learning machine that he had seen in his memory.

Not to mention, after Mr. Jia changed his head, this memory is really strong, and the childhood memories that have become very vague have all popped up as long as they are recalled, and they quickly wrote down these two advertisements.

But looking at these two advertisements, Mr. Jia was a little worried.

The first advertisement is called Wangzi Jackie Chan, our big brother Long first boxed at the beginning, and then appeared at home, next to a child who was using a computer typing learning machine to type on the TV, and at the same time said the line "I think I relied on my fists to fight the world back then." In this computer age, my son wants to use Xiaobawang to fight the world. The hearts of parents all over the world, hoping that their son will become a dragon, a little overlord! ”

To be reasonable, this advertisement is really embarrassing in the eyes of Mr. Jia, and the only selling point of this advertisement is that no matter the son or the child or the father, it is actually played by Brother Long alone, which has a funny effect on TV.

In fact, the advertisement of this Jackie Chan chapter is quite good, and the next reading Lang chapter is basically to change the lyrics of the song "Reading Lang", and change it to the lyrics of promoting Xiaobawang, and then cooperate with the picture of Shanglong Big Brother holding high the banner and a group of children running.

Just recalling it, Mr. Jia felt a constant sense of shame.

"No, in case others find out that this advertisement was written by me Jia Yapeng in the future, then wouldn't I be ashamed to throw it to my grandmother's house!" Mr. Jia threw away the pen in his hand, feeling that this kind of advertisement was really not worthy of his identity, so he had to make a creative advertisement.

So, after some hard thinking, desperate improvement, and shameless plagiarism, Mr. Jia finally came up with two different advertising copy.

The day before the shooting, Mr. Jia found Brother Long with the advertising copy. When Brother Long saw the first copy, a gentle smile suddenly appeared on his face, and he repeatedly watched the entire advertisement several times, and couldn't help but praise, "Mr. Jia, your advertisement is really good, where did the advertising company write the copy, I don't want to find them to help me get it in the future!" ”

"Haha! I wrote it myself! Jia Yapeng said with a smile.

"Awesome!" Brother Long gave Mr. Jia a thumbs up and expressed his admiration for Mr. Jia's talent.

Then Brother Long watched the second advertisement, and the whole person's expression collapsed instantly.

"Mr. Jia, are you sure this advertisement looks like this?" Brother Long's expression was a little painful and a little tangled.

"That's right!" Mr. Jia nodded again.

"What about this ad......"

"I wrote it too!" Mr. Jia said proudly.

"......" Brother Long stopped talking this time, this advertisement was written by one person, why is the gap so big?

Wonderful Book House