Chapter 635: Storytelling

"Delai, tell the website operation and maintenance staff, I want to delete a post......"

What he promised was still done, and he called Delay, "Right away, I'll wait in front of the computer." ”

"What post? Good...... I made a note of it. ”

Delai hung up the phone, and quickly called back to say that it was done, Song Ya refreshed the next page, and sure enough, the large back and forth discussion was all gone.

He called Barenboy again, and he was naturally happy and thanked him on behalf of his 'student'.

"I've been getting similar requests lately, and now it's definitely the print media that the Internet is the first to replace."

A few days later, DeLay brought Alicia and DTS's CFO (chief financial officer) in charge of listing docking to visit A+ Records, "For example, AOL (米国在线) used their Internet interface advantages to start a news website and BBS community, and their influence is getting bigger and bigger." ”

"What do you mean?" Song Ya asked.

"I want to expand the American music website and make it a news site for the music industry, and now a lot of people in the classical music industry like to discuss it in our BBS section, why can't we expand the territory to the pop music scene? That's a lot higher than the number of users in the classical music industry, who don't look up and don't see each other. ”

DeLay began to paint a magnificent blueprint again, and of his two old brothers, he developed 10,000 times better than Al, although Al is now content with well-known singers, celebrities in Chicago music circles, and resident guests on talk shows.

But for Song Ya, Delai has its own problem, that is, he wants to reinvest all the profits and even forward profits of A+ audio as collateral, so that he can get the maximum benefits when the equity incentive period arrives.

"Yes, I agree in principle."

Song Yazhen didn't want to make small moves on his expected equity, and always felt that he was living his belly as a gentleman with the heart of a villain, but this also shows that Delai is becoming more and more mature, and his current thinking and behavior are the regular reaction of professional managers in the United States, as long as he doesn't play tricks like Columbia Pictures' Gubel to trick the investors.

He also thinks it's a good opportunity to expand the influence of the American music website to the pop music scene, although he rarely sits in front of the computer recently, but he still understands the stock prices of many companies in the Internet sector, such as AOL, such as the USR (米国 Robotics Company), which bought Palm, are all soaring.

Barenboy would not have been so active in inviting the Scott brothers to come to Chicago to meet him if he didn't ask for it, but the creation of this demand is almost cost-free to him, just delete a post, which is also the 'convenience' that traditional media generally have, and to some extent, it is also power.

The two sides talked about the topic, DTS has entered the countdown to the listing, and now it is preparing to start the roadshow stage, in addition to some advertising for investors, but also held a promotion conference on Wall Street.

"The results of the pitch were not as good as expected."

DTS's CFO has been busy lately, and the white man in his forties is looking a little sluggish, "The market is not very optimistic about the future of an audio technology company, and the biggest problem is that they don't think we can compete with Dolby Laboratories and Sony's SDDS." ”

"DTS already has a good market in the film industry, doesn't it?"

Song Ya asked: "Now more and more film companies have begun to incorporate DTS into the audio format of new projects in order to increase the number of theaters, and Dolby and SDDS. ”

"Yes, we're doing well."

The CFO nodded, "But IPO is actually a process of public fundraising, and we need to explain to investors where we want to spend the money we want to spend and what the expected benefits are, which is essentially to tell a good story that everyone agrees with." If we are only satisfied with standing firm in the professional cinema market, then why go public? We're in the professional cinema market at a maximum of one-third, or one of the three surviving companies, which is not a big ...... market."

"What's the selling point of our story?" Song Ya asked.

"The share of surround sound in home theater is much larger for ordinary users than for the professional market, and our president, Terry Bilder, intends to put the treasure on the next generation of home audio and video media, that is, the SD disc format, and only the kind of large-capacity disc can be loaded with a large amount of surround sound music files. Therefore, we will use the money in the post-IPO circle to acquire a series of small and medium-sized technology companies that hold relevant patents, and squeeze into the supporting industry of the SD format. ”

"But the problem now is that the SD format doesn't necessarily win, and we have Toshiba, Time Warner, Panasonic, Hitachi, and so on...... Toshiba was collectively disgusted by the Chinese people because it bought the Rockefeller Center and privately exported machine tools to CCCP, and Panasonic was about to sell Universal, and its influence will inevitably decline. ”

The CFO analyzed one by one, "And our opponent is the DVD alliance formed by Sony and Philips, Sony has Columbia Pictures and Columbia Records, and has MJ, Mariah Carey, You, Celine Dion, Barbra Streisand, Michael Burton and other most popular singers of this era. Philips has PolyGram, and last year it also bought influential upstream music companies such as Motown and Def Jam records, and their VCD standards in underdeveloped regions are also well promoted. ”

"The market is more optimistic about them winning, and we ...... At most, it's a draw. ”

"Aren't the two formats compatible?" Song Ya asked.

"Technically, it's certainly fine, but the next generation of media standards comes with a huge market, and the two sides are fighting to the death, and no one in this camp will be allowed to betray them, you know, DTS and Universal have a close relationship, and Universal is undoubtedly still in the Panasonic camp."

"I see." Song Ya probably figured it out, "Then what do you want to ...... when you come here?"

"We need your help to stand up and endorse the SD format and DTS for the market, just as you support those politicians."

The CFO replied frankly: "You are not only a popular star, but also the inventor of the famous saying 'pig on the cusp' in the investment circle, maybe everyone needs to borrow your luck now." ”

"No problem, we're in business together."

Song Ya agreed, "You can discuss the specific itinerary and statement with Delai and Linda, as long as I have time, I will do my best." ”

"OKAY, THANK YOU MR. APLUS."

The CFO happily left with DeLay by his side.

"What do you think? Alicia. Song Ya saw that Alicia had deliberately left her alone, knowing that she had something to say.

"Me?"

Alicia smiled embarrassedly, "I don't know much about this, I'm only focused on the legal work of A+ Audio, guarding your interests after DTS goes public." APLUS, UH, YOU'RE A RECORD COMPANY...... Interested in switching law firms? Alicia asked suddenly.

It's really straightforward, insatiable, do you really think that I gave you the legal business of A+ audio because of your good service? "Not yet, but I'm very satisfied with Goodman and Hamlin's services." Song Ya refused.

"That's ......"

She got up disappointed, "That won't bother you, you must consider my law firm when you have the chance, goodbye?" ”

"Yes, goodbye."

Song Ya shook hands with her, looked at the graceful back of the beautiful mature woman and turned away, Nunu mouth, and suppressed the urge to whistle.

"Jim Clark."

Linda walked into the office with her phone.

"Hey, APLUS, I decided to list Netscape this year, and when the time comes, you will help us show up and promote it often, and meet with investors and brokerage representatives or something." Netscape boss Jim Clark changed his previous coldness and said loudly very affectionately.

"No, go public?"

Song Ya was stunned, this is where to go public, no wonder Jim Clark replied that DTS is as slow as a snail, and the pace of listing is too fast, "If I'm not mistaken, Netscape can't even find where the profit direction is now, right?" What story can we tell our investors? ”

"The story, it depends on the level of the storyteller, Netscape Browser will make a professional version, and sell it at a price like buying software, won't there be a profit?" Jim Clark replied.

"But the current ethos in the Internet industry is that it is free and free to share ......"

"The story is not necessarily based on facts, it doesn't matter what the atmosphere is, our advantage is market share, everyone is using our browser, so we can make a lot of money through this advantage, right?" Jim Clark laughed.

"What big money? Like what? ”

"For example, we can allow users to directly access our browser client, and you can use various software services such as Office without operating systems such as Windows and UINX. Well? ”

"Bypassing Windows? Will Microsoft be happy to see it? Song Ya was shocked.

"I don't care if Bill Gates likes it, but we have a story." Jim Clark replied.