Chapter 869 - Selling Mobile Phones at a Loss (Asking for a Monthly Pass)
"In view of the mutual assistance in chips, Huaxia mobile phone, Huaxin, etc. all support us to enter 5G, and they hope that we can make efforts in the direction of 5G chip baseband, which is also our strength."
Shi Shanshan added her research direction.
"Don't be afraid to spend money, technology is the most important, only by mastering the most core, most comprehensive and irreplaceable technology, can you have the absolute right to speak, I hope that the technical side challenges some difficult things." Lin Dong didn't want to study his strengths at all.
Only by studying weaknesses can you get twice the result with half the effort.
"We have relatively few R&D personnel in this area, and our R&D strength is weak." Shi Shanshan was a little embarrassed.
According to Pei Qianlong's original intention, as well as the expectations of 5G R&D companies such as Huaxia Mobile Phone and Huaxin, the role of the cat factory should be to make up for the shortcomings of the 5G chip baseband, rather than growing into a giant crocodile, so as to compete with all game participants.
But our Mr. Lin is obviously unwilling to be a scraper.
He's going to take the lead.
And Boss Lin, as if he didn't know what he was doing, still said without knowing whether he was alive or dead: "No one will recruit, the whole world will recruit, isn't the chip university going to open in September, expand the enrollment scale, we have no shortage of teachers, the big touch of the technical research institute can be a teacher, we don't pay attention to qualifications, nor do we pay attention to degrees, people who have the ability to arrange to go to a few classes a week." ”
There is a shortage of people at every turn, and any boss will be irritable.
Outside, he talks about unemployment at every turn, and he says that it is difficult to find employment, why he comes to his side, there is a shortage of people.
"I understand that when the time comes, we will increase our promotion efforts." Shi Shanshan said.
"Relevant tests are carried out nationwide, and for those who are talented, they can be put into the training system in advance." This idea of the wizard master comes from the wizarding world, and talent is a very important thing.
"This is also easy to do, just let the brute cooperate and do it." Shi Shanshan said.
"Anything else?" Lin Dong asked.
"Mr. Pei, there are also company executives who want to make mobile phones, but I don't really want to, because the profit of this thing is too low, and the market has become saturated." Shi Shanshan said.
A lot of people in the company wanted to do it, so she didn't pour cold water.
"Help me figure out why they want to do it and you don't." Of course, Lin Dong knows about mobile phones, and he also knows that the cat factory has been involved in many fields of mobile phones.
So, Shi Shanshan talked about the discussion of everyone at the round table.
"Is it possible that we will lose money and sell our mobile phones, after all, so many products of our cat factory can be completely built into our mobile phones, and our mobile phones can be forbidden to install prestige and fortune treasures." Lin Dong suddenly became evil.
If you lose money for no reason, you will be gnawed by the system.
But if there is a reason, I am for the market, I am for the user, I give the phone to others for free.
There's nothing wrong with it.
"Mr. Lin, this is not impossible, but our sales are estimated to be very limited, and too low a price will lead to the mobile phone market falling into an environment of undesirable competition, haven't you always hated unfair competition in the Internet industry?" Shi Shanshan sighed for Mr. Lin's brain hole.
But she recognizes Mr. Lin's thinking.
This one is a bit like Rebus, my phone is sold to you cheaply, but I will slowly let the rice product into your life until you can't live without it.
"We can benchmark apples, losses are not necessarily cheap, let's match good materials and grab business with apples." Lin Dong felt more and more that he was a genius.
"Will it make people think that we have a monopoly, isn't this just a choice between the two?" Shi Shanshan asked.
"I have high materials, better quality than Apple's 6,000 yuan model, I buy 4,000 five, why not pay a price, we are a kind of customization, a niche model specially customized for our loyal customers, is a welfare." Lin Dong quibbled.
I can't use other competing software, which is also forgivable.
Mobile customized version, you can use Unicom.
Otherwise, how can it be called a customized version.
As for whether the prestige fortune treasure will protest, if you have the ability, you can also come over and make mobile phones to play together.
I'll play you to death.
Although Shi Shanshan thinks that these strong words said by the boss are reasonable, and will make users very unhappy, why can't I use prestige and fortune treasure when I buy your mobile phone, you are rogue software.
But the boss seems to have a point.
Moreover, the boss said that he would sell at a loss, but in fact, he didn't really sell at a loss.
The reason why Rice's mobile phones are not profitable is because it is an assembly factory.
Apple mobile phones are different, the main thing is that Apple mobile phones are expensive.
Apple's price is high, Apple dares to sell it at 3 times the cost price, and other mobile phones don't dare.
Apple has many of its own patents and even its own systems, and also has a set of mature and efficient operation processes in other aspects such as foundry, transportation, packaging, publicity and other links.
Another big source of revenue for Apple's mobile phone is its software-IOS system, and the overlord clause of 30% of the revenue of the app store is not something that ordinary mobile phone companies can do.
So, the profit margins of Apple's phones are very high.
Its net profit margin reached 22%, while the net profit margin of domestic mobile phones remained at around 3%.
What's even more terrifying is that Apple's mobile phone has the right to price mobile phones, once Apple's mobile phone price is reduced, in order to maintain market share, domestic mobile phones are bound to not be able to maintain the current price, but can also reduce the price, and Apple's mobile phone can be cut by half and still be profitable.
What about domestic mobile phones? Once Apple once released an iphone5C of more than 3,000 yuan, and tried to reduce the price of "slaughter" power, what kind of scare did the domestic mobile phone become.
Fortunately, 5C was not successful, otherwise Apple estimates that the low-end market will also be involved.
Take the 6,000 yuan high distribution machine that the boss just said as an example, the material cost is about 2,500 yuan.
Among them, the majority is still the screen, the OLED screen and screen driver chip are 70 dollars, the processor is 40 dollars, the memory and flash memory add up to 32 dollars, and the Sony CMOS cost about 8 dollars.
However, because many things in the cat factory are developed by themselves, including chips, materials, batteries, LCD modules, systems, and even 5G modules, they have to be studied.
Therefore, the cost of materials may be lower than Apple's 2,500 yuan.
And the company can do it itself in transportation, sales, publicity, etc., and the cost is lower.
If you sell it for four thousand and a half, you will still make a certain profit.
This is not like what Mr. Lin said, it is a "loss" sale, at most it is a small profit and quick turnover, and it is not a big problem to earn a thousand yuan for a machine.
"In that case, I'll go back and discuss it with everyone, and I will definitely implement it according to your ideas." Shi Shanshan finished the record and turned the page.
Boss Lin was very satisfied with her obedience.
Fortunately, I found a college student to be the president, otherwise I would definitely give myself a death advice, and I would have to take back my chaotic life.