Chapter 396: Mu Huatang Culture Company
Chapter 396: Mu Huatang Culture Company (Page 1/1)
In the early spring, when it was warm and cold, Lao Mu's third company opened, and on the door of the modern small courtyard near the Temple of Heaven Park in Xuanwu District, Beijing, the plaque with gold characters on a black background shone in the sun, and the plaque was marked by three gilded faces.
"Sister Autumn, when I was in school, I had a grudge against books, and I couldn't see each other." Lao Muhe, Zhuo Qiu, who came to congratulate him on the opening of his company, said: "But now that he has set up a cultural company, how can he feel very ironic!" ”
"Life is constantly changing and sublimating, Zhuo Yang used to be a scumbag, and now he is not a master's and doctoral student?" After Zhuo Qiu finished speaking, he looked up at the plaque again. "Mu Huatang, well, the name is very good, Haiyang has always liked to read, this name has a level."
Muhuatang Cultural Communication Company! The name was given by the ocean, taken from Li Bai's poem - Feng Jun listened to the string song and sat solemnly in the hall. It not only detains the word 'Mu' of Lao Mu, but also alludes to the origin and original intention of Lao Mu to run this company.
Last year, in Dashilar Guangde Building, because of a cappella song "Snow Drifting", Lao Mu's suppressed emotions were triggered. That day, he cried so much that he frightened the monkey San'er and Shihan who came with him.
Early the next morning, Lao Mu flew back to Xi'an, and after leaving the airport, he went straight to the Xi'an Martyrs Cemetery, knelt in front of his father's monument and cried a lot. With tears and crying, all the grievances between Lao Mu and his father have disappeared, whether it is resentment or guilt, they have all become a thing of the past, and they have disappeared in the past time with the death of his father and his own crying.
It is not important that the father is remembered for his outstanding military exploits, nor does it matter the simple and rough way of educating the children of the family, which has been attributed to the thick loess and the passing time with the father. The only thing left in the world is this tombstone, and he is the son of his father under the tombstone.
Lao Mu cried so much that he even alarmed the staff of the martyrs' cemetery, they were worried that he would cry and have an accident, so they notified the family according to the contact information recorded in the file, and the two sisters finally persuaded Lao Mu after they came.
If it weren't for this hearty crying, Lao Mu would eventually be persecuted by the depression in his heart, and he would be crushed by the emotion of being at a loss. It can be said that "Snow Drift" that day saved Lao Mu, which made him have a strong curiosity about Peking Opera.
After staying at home with his wife for a few days, Lao Mu returned to Beijing and indulged in various small theater performances, lingering every night.
Lao Mu not only didn't go to school well, but also didn't have any artistic cells, he didn't even listen to pop songs before, and humming a few sentences Cui Jian or Jay Chou just followed Zhuo Yang and Haiyang to coax. But because of the emotion and sadness in his heart, he became fascinated by traditional opera, including Peking Opera.
Lao Mu doesn't understand the background of these traditional operas, nor can he feel the traditional culture transmitted between Shengdan Jingmo and the genre, the colorful aesthetics, the exaggerated rendering power of national art, the high and low shades of singing, chanting, sitting and playing, and the accompaniment art of yellow gongs and drums, these Lao Mu don't know anything, he is only intoxicated with charm.
When people are young, they generally like meteor music and pop art, but as they grow older, the charm precipitated in traditional art will gradually move the ears and hearts, which is often referred to as taste. This is the taste of life, and everyone's life experience is closely related to the social environment in which they live.
Although Lao Mu is still very young, he has also tasted a lot of real life, he is also a person who is good at thinking and showing his inner soul, and now Lao Mu feels much more mature than his peers. The most important thing is that Lao Mu is a person with a story.
After indulging in it for a while, Lao Mu made clear his next direction, and he had been worried about which direction he would develop next. Auto parts companies and 4S stores have been completely on the right track of benign development, and the problem of earning more and earning less is not very significant. Lao Mu has spare money, so he wants to find something interesting to do.
Through a period of chasing traditional quyi art, Lao Mu learned about the dilemma faced by these traditional culture and quyi artists. In today's impetuous utilitarian society, people are keen on fast food culture and bright pace, and traditional arts are abandoned by the public. If this continues, it may not be long before these splendid national art treasures may indeed become 'cultural heritage', which will only exist in the obscurity of records and music.
Lao Mu had the idea of doing something on this, and he felt that it was very meaningful. Lao Mu's original intention is very simple, he hopes that many years later, people who like these arts will still be able to find a place to appreciate, and he also hopes that many years later, there will still be many people who are inheriting these arts.
Renting office space, recruiting staff, recruiting some idle artists with considerable artistic attainments, and negotiating long-term cooperation intentions with several theaters and small theaters, Mu Huatang Cultural Communication Company set up a stall. Although from auto parts maintenance and sales to the field of cultural industry, this span and turn is very blunt, but many aspects of business are the same, and nothing can be stopped.
Mu Huatang needs a lot of help in terms of publicity, and there is no more suitable medium than the 'EC technology' of Internet predator Li Xiaoqing. Lao Mu visited Li Xiaoqing at the place where the new company was moving.
'EC Technology' has been successfully listed on the NASDAQ at the end of 2006, the IT industry is very crazy, and now Li Xiaoqing's personal net worth has approached 10 billion, she is no longer the previous rich second generation, but the leader of the young generation of entrepreneurs at home and abroad.
No matter how much bubble Xiaoqing's wealth has, it is an undoubted fact that she has rapidly grown into an Internet giant, and her speed and courage in making money make Zhuo Qiu, who is dedicated to running the Yiyang field, admire. However, the two remarkable women took different routes, resources and career directions, and these things are not comparable.
The same is true of Lao Mu, who takes the traditional industrial path, but with the help of the Internet, it is also a matter of course. After Lao Mu met Li Xiaoqing two years ago, he has been moving around a lot in the past two years, although it is just a normal social interaction between private individuals, but it has also laid an acquaintance foundation for this cooperation.
Li Xiaoqing was very interested in Lao Mu's idea, so he took out some change and joined the cultural company. In fact, this kind of small company has very little investment in the early stage, and Lao Mu Man only took 100,000 yuan to support the stall, and it is conceivable that for the female giant Li Xiaoqing, it is close to zero.
However, the partnership of 'EC Technology' is of great significance to Muhuatang Culture Company, and the hype and publicity on the Internet will be the most important support point for the company's sustainable development.
Lao Mu finally found his own direction, and also made a modest contribution to the continuous development of traditional Chinese culture and art in the future. In the future, Mu Huatang, which is now inconspicuous, will not only grow into an industrial giant in the field of culture and art in China, but also become a bridge and window for the world to understand Chinese culture.
Zhuo Yang sent a congratulatory telegram to Xiao Lao Mu after sending the red envelope, but he muttered a little: Mu Huatang! Why does this name look so much like a spice seller?
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