Chapter 929: Ovitz's Theory of Media Hegemony

After all, Johnny Carson has been away from the public eye for many years, and Kunes is an obscure small role, if you only focus on this autobiographical suspicion, the storm will not be big, so the media has rubbed off the heat of the Oscars, talking about the infighting of the cat and mouse game screenwriter who just won the Oscar for Best Adapted Screenplay, and the secret story of someone rubbing the award.

The three professional screenwriters naturally don't have that power, Johnny Carson picked Abagnell's original cat and mouse game in the 80s, he is also the owner and compiler of the first version of the script, as the king of talk shows, not to mention the ability of screenwriting, even if you don't count stereotypes, you naturally have an advantage in this incident.

If you add stereotypes about ethnicity and occupation, Song Ya, an African-American hip-hop star, a rich man, and a habitual eater, has a great public disadvantage.

Catherine's concerns are not unfounded.

In addition to letting Sloan lead crisis public relations and always be ready to use the black community to make trouble, Song Ya also secretly sent the former gatekeeper of Old Joe Music, Carl, to Los Angeles to create pressure on Kunes, who has been raised by himself since he was released from prison, but has no contact on the surface.

Then he also sought to get in touch with Simon Schuster through the Chicago treasurer of the Madoff Fund, and he was the one who was the lead for the time being, but he couldn't be in vain, otherwise why would he sharpen his head and drill into the upper financial circle?

"APLUS, GET READY, LET'S GO."

There are also Hollywood Studios and Disney, although the cat-and-mouse game has gradually been released around the world, and the awards season has passed, but this is always a scandal, and Linton is quite active, and came over in person on the eve of the start of the Devil Woman project.

Of course, their interests are not to favor others or clarify the truth, but to suppress the heat.

"Where are you going?"

"Ovitz's home."

"Can you bring Amy Adams?"

"Okay, hurry up."

Soon, Songya and Amy changed into formal clothes and appeared in the Beverly Hills mansion of Michael Ovitz, the former president of CAA, the current co-CEO of Disney and the president of Disney Studios.

In its heyday, he represented 45 of Hollywood's top 55 highest-grossing directors, as well as a large cast and crew of singers, movie stars, writers, composers, screenwriters, and other cast members, and in doing so, CAA pioneered a package of film projects that drove up production costs by 20 to 30 percent for major studios, and they were able to earn 10 percent commissions from their cast and crew clients.

Ovitz has also personally been involved in top multinational mergers and acquisitions, and in several businesses such as helping Sony and Panasonic acquire Columbia Pictures, Columbia Records, MCA Records and Universal Pictures, he has made hundreds of millions of dollars in his private pocket, occupying the first place in the entertainment industry power list all year round, and is worthy of the name of monstrous power.

However, since leaving CAA and coming to Disney, he and his childhood friend, Disney Emperor Eisner, have gradually turned against each other, and Eisner, who survived heart surgery, is also a power-hungry control freak like him, and he is currently at the bottom of Disney's internal struggles.

When Disney spent nearly 20 billion yuan to acquire ABC/Met, he made a lot of efforts in this field, but Eisner didn't give a dime of commission, and the two have now almost publicly broken up.

"Is this the first time we've met? APLUS。 ”

But the president's job still has to go on, Ovitz himself is not good-looking, medium build, when he was in CAA, as long as he took photos with actors or directors and other clients, he would always shrink himself back, never dominate, after changing to Disney, his style changed, but he still maintained his usual approachability.

"Seems like so."

There was a party going on at his house, and Hollywood celebrities were gathered, because of the relationship signed by William Morris, except for the telephone exchange during the contract extension period, Song Ya and he had no intersection at all, "It's an honor to be invited by you, Mr. Ovitz." ”

"Me too." Amy, who was holding the crook of her arm, said with a smile.

"Little Amy, huh? Haha, you don't have to be so polite. ”

After all, it was to please customers who could climb onto the conference table and dance, and Ovitz quickly made everyone feel at home, and after a few pleasantries, he cut to the chase, "Simon Schuster and Paramount belong to the Viacom Group, and they love to see us Disney make a fool of ourselves." ”

"I don't really understand the struggle, but I need your help, Mr. Ovitz. It's not a big deal, I have enough evidence, Kunes is just a small character according to my outline and the script's requirements, and Mr. Linton can testify for me. Song Ya replied.

"Yes."

Linton nodded. Within Disney, he belongs to the Eisner faction, and he doesn't buy much of the accounts of the outsider Ovitz, of course, some specific affairs must be managed by the other party, and he must be consistent with the outside world in the face of this scandal that may be exposed.

"What about Johnny Carson's attitude?" Ovitz asked.

"Not very optimistic."

"Actually, at his current age, it's time to prepare an autobiography, at least his current wife would love to see a steady stream of royalty income in the future," Linton said. ”

"Haha, I see."

Ovitz didn't come up with any solution, but kept asking, "APLUS, talk about it alone?" Is it convenient? In the end, he offered to invite.

"Of course."

Amy immediately let go of her hand obediently, and Song Ya nodded to Linton and followed Orvis into the small room.

"APLUS, I DON'T THINK YOU'RE GOING TO BE ABLE TO STAY AT SONOCOLUMBIA RECORDS NEXT YEAR, ARE YOU?" But I didn't expect Ovitz to ask about something else.

"I haven't decided yet, but the probability is ......"

Song Ya was a little confused about his intentions and responded vaguely.

"It's just the two of us, and I think we can get straight to the point."

Ovitz smiled, "Who are your chasers?" Global? Not much else, right? Am I guessing right? ”

"Well, William Morris is in charge of this, and I don't know the exact progress yet......"

"They have always been arrogant and stupid, you are too young APLUS, you haven't seen their strength and exploitation in the entertainment industry before the rise of CAA, it is CAA that has made them as tame as they are now, you have caught up with the good times."

CAA As Ovitz and Ron Meyer were poached by Hollywood giants, they have been caught in the struggle for power of the original second-tier agents such as Billkinsley in recent years, William Morris has recovered quickly, and Ovitz scolded him, "Believe me, when their momentum continues to pick up, sooner or later they will show their true colors, and your future cooperation with them will not be too pleasant." ”

No, you've already come to work for Disney, why are you still thinking about this? Song Ya was confused, "Thanks for the reminder, Mr. Ovitz." ”

"Well, you can actually consider options outside of the big six record labels, like Disney." Ovitz said.

Oh, I see, "Walt Disney Records? ”

Song Ya knows that this is a company that distributes movie soundtracks for Disney movies, and it seems that it has also signed some singers.

"Not only that, but there's Hollywood Records, which is Hollywood Studios' own label, Touchstone Records, and so ......on."

"Our newly acquired ABC/Metropolis also has a large number of small and medium-sized record labels, such as those that provide soundtracks for ABC's various TV stations, as well as Metropolitan Records, which originally belonged to Metropolitan Communications Company, etc., all of which are integrated and can compete with the Big Six, and there is no shortage of distribution channels," Ovitz said. ”

“Em……”

Song Ya touched her chin and thought about it, indeed, if you make good use of the global film distribution channels of the parent company Disney, it does have potential to really roll out a big job. That's good! Aren't you worried that there are no bidders for the next distribution contract of A+ Records?

And A+ records are not weak in those record companies in the Disney system, and their status is definitely higher than that of the other six major records, no, much higher. They don't have powerhouses such as Sony Columbia Records' Epic Records, BMG's RCA, Universal Music's MCA, and EMI's Viking and Capitol Records.

So, what if you can catch the ride of this wave of Disney's grand strategy......

I just don't know if they can succeed, how determined they are, and the risk of getting into this car is also very high, "The record industry has not had a good time lately. ”

Song Ya questioned, "You don't have any singers, I only heard Linton say that a few members of Queen have signed personal contracts with Hollywood records, and most of Walt Disney records only sign with singers for the first part of the movie soundtrack." ”

"The road is one step at a time."

"It's always good that we have a record label that can compete with the Big Six, and Disney deserves that," Ovitz said. ”

"Okay, I'll take you into account." It's always good to hang it first, and it's always good to use it to lower the price.

"You misunderstood APLUS, I mean you and me, myself, have a long-term all-round cooperation, including agency deals, record distribution deals, and so on."

Ovitz shook his head: "We can work together to create a new record dynasty, your personal assets have reached this point, what is the point of being relegated to others for another five or ten years?" Your character...... APLUS, CAN YOU PUT UP WITH ANOTHER MOTULA? The presidents of the Big Six record companies are not even better to deal with than Motula. ”

Why did you go around and go back to me, and you should still be in CAA? "I don't understand, you, Mr. Uh Ovitz, are it inconvenient to represent artists anymore?"

"That's true for now, but there's always a way to accommodate things."

Ovitz said, "How? Thinking about it? If you can give me an answer as quickly as possible, I can solve the small trouble in front of me, and the same will be true in the future, and you will be insulated from those negative scandals from now on. This is a guarantee from me. ”

If you don't sign your feelings, you won't do anything or what? Song Yaxin said that I am not a person who will be threatened by others, "This is also your Disney scandal." ”

"Maybe, but our capacity is different."

Ovitz continued, "Have you heard of Gramsci's theory of media hegemony? ”

"Know a little."

"Well, Gramsci, in his prison notes, argues that the real strength of the social system is not the violence of the ruling class or the coercive power of its state apparatus, but the acceptance of the ruler's worldview by the governed. Hegemony must operate culturally and ideologically through the institutions of civil society, such as education, the family, the church, and social mechanisms such as mass culture and mass media. What you are now facing is the threat of mass media hegemony from top publishing houses, Simon Schuster can easily ruin a star, and a book published by an authoritative institution and touted by a cultural celebrity can be circulated in black and white for dozens of years, and is naturally trusted by the ignorant public. Believe me, don't take it seriously, there is only another hegemony that can protect you at the moment. ”

It was only then that Ovitz showed his hegemony as the number one person on the power list, pointed to his chest and said, "Like me." ”